Marshy’s Guide to the Startup Scene in Melbourne

Marshy’s Guide to the Startup Scene in Melbourne

Posted by Luke on Jul 23, 2017

In the last five years, I’ve worked with over a dozen local startups. Either employed within them, working on my own short-lived venture, or servicing the Melbourne community. I’ve now gone back to agency life, and while the knowledge is still fresh I wanted to put together a rough guide with the lay of the land in these parts. You can read how it all came to be below, or simply skip to the guide here. My first taste of startups in Melbourne It was literally an elevator pitch. I didn’t stumble. My hands weren’t sweaty. There was definitely some hustle, and I was standing in a lift. It was late 2012 and I was close to leaving Google Sydney. I was sick of working for the man. I’d had some bad experiences with a manager, and was ready to try something else. I’d heard of this startup thing, and I was sure I could make something of it. So I did what any naive, hot-headed and over-confident wantrepreneur would do… I quit my high-paying job at one of the most successful tech companies in the world Sold some company stock to allay my debt Registered the URL: HackDigital.net; and Moved back to Traralgon to live with my Mum …it was the stuff dreams were made of. My dreams. My problems. My aspirations. But it sure was something. I started blogging (on what is now this blog) and punched out some words about “digital marketing for startups“. I sort of broke all my own rules around marketing – be specific, find a target you can service, and repeatedly find ways you...

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The Life Off-site

The Life Off-site

Posted by Luke on Jul 2, 2017

“What if we decided not to do IVF again?” The words sounded alien. We were sitting in a café, and they had just come out of my wife’s mouth. I was stunned. There was no denying that the IVF journey had been hard, no denying that the miscarriages had been rough, and no denying that our intention to create a child together was pure. Yet the first feeling I had was relief. A relief that slowly dawned that it didn’t have to be this goal, that we could focus on other things, and that it was okay to do this. I suggested we take some time to think about it, and after a month or so, we started thinking about what life would look like without children. Today, I don’t want to get into the specifics of why we decided children weren’t for us. Instead I want to share with you a framework that helped give: Tremendous piece of mind A set of milestones to look forward to for the rest of our lives A great excuse to get away, drink wine, and plan our future together I’m calling this The Life Off-site. In the workplace, an off-site is a term used for getting out of the office, planning things as a team, and usually includes some team bonding. I’ve done a number of these at organisations like Facebook, Google, agencies, and even managed to do swing one on a boat in Sydney Harbour. I’m a bit of a nerd for this stuff, and after arriving at our decision, I floated the idea of an off-site to my wife...

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5 Hustles in 5 Months (updated)

5 Hustles in 5 Months (updated)

Posted by Luke on Feb 13, 2017

Note: A few things got in the way of this happening, please see my update at the bottom. Here are a couple of things that frustrate the crap out of me in 2017: The way I have taken care of my body over the last decade My obsession with consuming content about personal development, business, and side-hustle, combined with a complete inability to stick with a project Late last year, I decided to quit alcohol, join a group fitness class with my wife, improve my eating habits and basically take care of that frustration. I’m 50 days in, lost a few kilos, and am feeling pretty good about addressing my fitness. If you’re looking for a story about achieving fitness goals (or starting to) this is not it. But if you: Talk about ideas instead of doing them Cringe when you hear the term ‘wantrepreneur’ (because you are one) Are sick of spinning the wheels and not going any where Then this article might be interesting for you. The best time to plant a tree was 20 years ago. The second best time is now. – Chinese Proverb If more information was the answer, then we’d all be billionaires with perfect abs. – Derek Sivers   Stuck in a Loop I’m an A-type, ENFP, who likes the excitement of a potential idea, more than rolling the sleeves up and doing it. I’m a sayer, not a doer. Or as my Mum says: “You’re a gonna. As in you’re gonna do this and you’re gonna do that but you never do.” If procrastination and finding excuses as to why I can’t...

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