You’ve seen a job you like. It’s in that field you’ve always wanted to be in. You think you match the selection criteria. You haven’t applied for a job in a while – but your resume is still good right?
You’ll just update the numbers and hit send.
I used to work on Axe (it’s called Lynx in Australia) and really enjoyed the cheekiness the brand explored with much chagrin. This cinematic video is a major shift in direction, and I think they’re on a winner. The content is still engaging towards their target audience of teens to early 20s, but the message seems more altruistic, and sticky.