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What we liked in digital – January 2014

What we liked in digital – January 2014

Make love, not war  I used to work on Axe (it’s called Lynx in Australia) and really enjoyed the cheekiness the brand explored with much chagrin. This cinematic video is a major shift in direction, and I think they’re on a winner. The content is still engaging towards...
5 Lessons from a month into starting a business

5 Lessons from a month into starting a business

The only thing I knew for sure – was where to take the next step. The path is unexplored and the final destination could be anywhere. But that’s what we wanted, and we’re enjoying things with HackDigital.net.  Looking from the other side of the...
Digital strategy shouldn’t sound like bullshit

Digital strategy shouldn’t sound like bullshit

HackDigital.net has taken a break over the holiday period. And returned recharged and working with our first customer. Over the break, we ventured back home to be with family far away from digital/marketing/online. During our time away, we often got asked a question...