Posts made in January, 2014

What we liked in digital – January 2014 0

What we liked in digital – January 2014

Posted by on 27 Jan, 2014 in Blog

I used to work on Axe (it’s called Lynx in Australia) and really enjoyed the cheekiness the brand explored with much chagrin. This cinematic video is a major shift in direction, and I think they’re on a winner. The content is still engaging towards their target audience of teens to early 20s, but the message seems more altruistic, and sticky.

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5 Lessons from a month into starting a business 0

5 Lessons from a month into starting a business

Posted by on 16 Jan, 2014 in Blog

The only thing I knew for sure – was where to take the next step. The path is unexplored and the final destination could be anywhere. But that’s what we wanted, and we’re enjoying things with HackDigital.net. Looking from the other side of the fence, I’m grateful for the decision to take the plunge, and thought I’d share five things I’ve learned since striking out full-time.

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Digital strategy shouldn’t sound like bullshit 0

Digital strategy shouldn’t sound like bullshit

Posted by on 7 Jan, 2014 in Blog

HackDigital.net has taken a break over the holiday period. And returned recharged and working with our first customer. Over the break, we ventured back home to be with family far away from digital/marketing/online. During our time away, we often got asked a question that should be easy to answer, yet is sometimes not.

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