AI versus Marshy - AI-powered video outreach

Welcome to this article about AI-powered video outreach. If you’re new to this topic, don’t worry - we’ll dive right in. I recently came across a great example of how AI is being used in sales enablement, and I wanted to share it with you. Let’s take a look at what’s possible with this technology. Originally from Melbourne, her and her partner have sought to build a marketing business that lets them travel the world and do more of what they want to do. She’s classicly sales-skilled trained and it shows in her content and delivery. She also shares a bevy of things that have worked for her building her business and her YouTube is worth a subscribe if you’re into that sort of thing: Great headline. What I thought was pretty cool was one of the pieces of tech she mentioned called SendPotion . What it can do is look up a list, and add personal elements in front of video for scale. What does that mean? Well say you were reach out to: Tom Dick Harry You could record yourself say - Hi Tom, Hi Dick, Hi Harry… Or record the video once, and get AI to generate the personalised elements using your voice and face. 🤯 Outbound cold email is hard. So anything that gives you an edge is worthwhile. AI-created video isn’t new. Either is voice cloning or deep fakes. But using it in a way that’s sales-enablement focused is fresh (for now!) An argument for jobs staying around instead of AI taking them Via Noah Smith . Originally appeared in newsletter : AI versus Marshy #40: video outreach, comparing your job, and getting better jobs