992 posts from @marshwah →
There's a new way to test and build email sequences.
I don't need to be sold on the value of email. It's the best converting channel for every online business over the last 3 decades and it's not even close.
Businesses that disagree are doing email wrong - it's not a channel issue.
But setting this stuff up is nightmare fuel.
Drips, sequences, convoluted maps that look like wireboard circuitry or neural maps.
Stupid tech bro names like: marcheto, symposio, and convolutsio that are so bad that you're not sure if you're at a Saleforce evangelist pep-talk or a bad pasta joint.
And you used to need experts, who could scry the hieroglyphics to try and extract a droplet of ROI from a startup sold the dream for $2m (true story).
I'm already running our startups from the CLI.
Up until recently I was porting things through HubSpot or beehiiv and the jank ranged from awful to okay I guess.
We've got a bottleneck in one of the businesses where we have lots of leads (good) who accept our free offer (great) and then play games as our sales-lead tries to chase them down (bad).
We don't care if they just wanted the freebie, they can simply say "not interested".
But having a salesperson do this is inefficient.
Enter Nitrosend.
We set up a 5-day sequence with the paid offer, the value they get, how easy it is, a testimonial, another reason why its easy, and a break-up email with a nudge towards our newsletter.
That used to take a long time.
I had our first drafts done in about 20 minutes.
From sign-up (bing in you go to Claude Code) to evaluation (here team what do we need to change about these check yo' inboxes).
I've used this earlier in beta and was blown away by (but not surprised) by how much its improved since then.
I don't think you're fully appreciating how hard this used to be.
So I'm going to take a moment and tell you with more examples again -
I've had global companies struggle to set up auto-responders to free samples,
I've sat in on PII debates that have raged for 15 months without testing a single email blast,
I've had tired and forlorn founders point me to their sad and pathetic Mailchimp that's struggled to receive new subscribers because their WordPress plugin expired and there was a security vulnerability.
Those days are cooked.
COOKED I tell you.
p.s. I was not paid for this endorsement - Nathan Clark told me that George Hartley☄️ would love it if I posted something like this and I said I had already DM'd him but he's too busy to reply to praise from one of his beta testers.
I don't need to be sold on the value of email. It's the best converting channel for every online business over the last 3 decades and it's not even close.
Businesses that disagree are doing email wrong - it's not a channel issue.
But setting this stuff up is nightmare fuel.
Drips, sequences, convoluted maps that look like wireboard circuitry or neural maps.
Stupid tech bro names like: marcheto, symposio, and convolutsio that are so bad that you're not sure if you're at a Saleforce evangelist pep-talk or a bad pasta joint.
And you used to need experts, who could scry the hieroglyphics to try and extract a droplet of ROI from a startup sold the dream for $2m (true story).
I'm already running our startups from the CLI.
Up until recently I was porting things through HubSpot or beehiiv and the jank ranged from awful to okay I guess.
We've got a bottleneck in one of the businesses where we have lots of leads (good) who accept our free offer (great) and then play games as our sales-lead tries to chase them down (bad).
We don't care if they just wanted the freebie, they can simply say "not interested".
But having a salesperson do this is inefficient.
Enter Nitrosend.
We set up a 5-day sequence with the paid offer, the value they get, how easy it is, a testimonial, another reason why its easy, and a break-up email with a nudge towards our newsletter.
That used to take a long time.
I had our first drafts done in about 20 minutes.
From sign-up (bing in you go to Claude Code) to evaluation (here team what do we need to change about these check yo' inboxes).
I've used this earlier in beta and was blown away by (but not surprised) by how much its improved since then.
I don't think you're fully appreciating how hard this used to be.
So I'm going to take a moment and tell you with more examples again -
I've had global companies struggle to set up auto-responders to free samples,
I've sat in on PII debates that have raged for 15 months without testing a single email blast,
I've had tired and forlorn founders point me to their sad and pathetic Mailchimp that's struggled to receive new subscribers because their WordPress plugin expired and there was a security vulnerability.
Those days are cooked.
COOKED I tell you.
p.s. I was not paid for this endorsement - Nathan Clark told me that George Hartley☄️ would love it if I posted something like this and I said I had already DM'd him but he's too busy to reply to praise from one of his beta testers.
4 reactions · 4 comments · 0 reposts
If I was going to switch out of a marketing career, here's what I'd do:
1. Scout other departments/categories that are marketing adjacent:
- partnerships
- program delivery
- L&D
- people ops
etc
2. Scan the job market and pay attention to what they're asking for at your level, a level-down (you'll probably need to drop). Note what the asks are, what jargon don't you understand? What would you need to understand to succeed? (You can't AI this)
3. Now apply (you probably won't go very far but try) and take note of the process, but more importantly who else is connected to the department you're trying to penetrate - find 2-5 people per company.
4. Reach out to those people once you have at least 5 companies, that's 10-50+ people you can reach out to.
5. Now do non-AI written, genuinely interested to get to know them over coffee outreach. A good strike rate on this for a newbie on something like this is 1 out of 10. So shut the fuck up with "I did cold outreach and it didn't work".
6. When you meet them, learn about what makes them tick, how they're enjoying life, what they're focused on, and ask follow-up questions around this to learn how you can help them either now or in the future. THEN share what you're trying to do and are seeking advice on where to focus.
7. This is the most important bit - so it gets its own numbered bullet. Now write down all of the advice you get from the valuable people's time and learn and do them. This will take 2-3 months minimum.
8. Now apply for a fresh round of jobs with your newly acquired skills and let the people who helped you know that you appreciated their advice and what you've done to action it. You appreciate it, have applied for XYZ at ABC and hope to stay in touch.
That's it, that's the game.
The unlock was the hidden-industry insider knowledge that's required to enter into a category.
You can't fake it, you need to learn it.
Good luck.
(Hot reverse take though: why would you want to leave marketing now though?
There's so much reward out there for people who want to lean into the technical and learn with AI - you can do the work of 5-10 people now ngl)
Or become a founder, but if you're asking questions like the top I suspect you're not cut out for it!
1. Scout other departments/categories that are marketing adjacent:
- partnerships
- program delivery
- L&D
- people ops
etc
2. Scan the job market and pay attention to what they're asking for at your level, a level-down (you'll probably need to drop). Note what the asks are, what jargon don't you understand? What would you need to understand to succeed? (You can't AI this)
3. Now apply (you probably won't go very far but try) and take note of the process, but more importantly who else is connected to the department you're trying to penetrate - find 2-5 people per company.
4. Reach out to those people once you have at least 5 companies, that's 10-50+ people you can reach out to.
5. Now do non-AI written, genuinely interested to get to know them over coffee outreach. A good strike rate on this for a newbie on something like this is 1 out of 10. So shut the fuck up with "I did cold outreach and it didn't work".
6. When you meet them, learn about what makes them tick, how they're enjoying life, what they're focused on, and ask follow-up questions around this to learn how you can help them either now or in the future. THEN share what you're trying to do and are seeking advice on where to focus.
7. This is the most important bit - so it gets its own numbered bullet. Now write down all of the advice you get from the valuable people's time and learn and do them. This will take 2-3 months minimum.
8. Now apply for a fresh round of jobs with your newly acquired skills and let the people who helped you know that you appreciated their advice and what you've done to action it. You appreciate it, have applied for XYZ at ABC and hope to stay in touch.
That's it, that's the game.
The unlock was the hidden-industry insider knowledge that's required to enter into a category.
You can't fake it, you need to learn it.
Good luck.
(Hot reverse take though: why would you want to leave marketing now though?
There's so much reward out there for people who want to lean into the technical and learn with AI - you can do the work of 5-10 people now ngl)
Or become a founder, but if you're asking questions like the top I suspect you're not cut out for it!
1 reactions · 2 comments · 0 reposts
Best way to film an apartment walkthrough as a real estate agent?
One take, on your phone, talking as you walk. That's the filming sorted.
The hard bit has always been the edit. It eats hours, it isn't what agents are good at, and the effort never feels worth what you get back.
So most walkthroughs sit on a phone doing nothing or in a message sent to a few people and left alone.
Here's what happened with one this week.
Timothy Bosshard at Ray White Brisbane City filmed a walkthrough of an apartment he's selling in Aurora Tower.
One go, on his phone, talking the whole way through.
He didn't script it and he didn't do a second take.
He uploaded the file to Your Property Pilot and our tech did the rest:
> captions on everything he says
> the view slides in when he talks about the river and the Story Bridge
> the building's facilities, shown as he mentions them
> what's local, dropped in underneath
> a checklist of what you get for the price
> an end card with how to get in touch with Tim
Agency-level editing for a fraction of the price, and all Tim has to do is upload a file.
If you're filming your own, this is what makes the edit easy (for us or for anyone):
> Shoot vertical. Most people watch on their phone.
> Start at the front door and walk the way a buyer would.
> Talk to one buyer, not the camera. Say what you'd say at the open home.
> Name the good stuff out loud: the view, the pool, the storage. It gives the edit something to cut to.
> Walk slower than feels natural and give each room a few seconds.
> Film in daylight with the blinds open.
> If you stumble, keep going. The umms get cut.
> Finish with the local area and how to reach you.
The questions agents ask us the most:
How long should it be?
As long as the apartment needs. The edit cuts it down into shorter versions for each feed.
Do I need a gimbal or a camera crew?
No. A recent phone is fine. Just hold it steady.
Should I script it?
No. You know the property better than anyone. Talking off the cuff is what makes it sound like you.
Where does it end up?
Reels, Shorts and your socials, all in your agency's brand.
That's another Tuesday Demo Day in the bank!
One take, on your phone, talking as you walk. That's the filming sorted.
The hard bit has always been the edit. It eats hours, it isn't what agents are good at, and the effort never feels worth what you get back.
So most walkthroughs sit on a phone doing nothing or in a message sent to a few people and left alone.
Here's what happened with one this week.
Timothy Bosshard at Ray White Brisbane City filmed a walkthrough of an apartment he's selling in Aurora Tower.
One go, on his phone, talking the whole way through.
He didn't script it and he didn't do a second take.
He uploaded the file to Your Property Pilot and our tech did the rest:
> captions on everything he says
> the view slides in when he talks about the river and the Story Bridge
> the building's facilities, shown as he mentions them
> what's local, dropped in underneath
> a checklist of what you get for the price
> an end card with how to get in touch with Tim
Agency-level editing for a fraction of the price, and all Tim has to do is upload a file.
If you're filming your own, this is what makes the edit easy (for us or for anyone):
> Shoot vertical. Most people watch on their phone.
> Start at the front door and walk the way a buyer would.
> Talk to one buyer, not the camera. Say what you'd say at the open home.
> Name the good stuff out loud: the view, the pool, the storage. It gives the edit something to cut to.
> Walk slower than feels natural and give each room a few seconds.
> Film in daylight with the blinds open.
> If you stumble, keep going. The umms get cut.
> Finish with the local area and how to reach you.
The questions agents ask us the most:
How long should it be?
As long as the apartment needs. The edit cuts it down into shorter versions for each feed.
Do I need a gimbal or a camera crew?
No. A recent phone is fine. Just hold it steady.
Should I script it?
No. You know the property better than anyone. Talking off the cuff is what makes it sound like you.
Where does it end up?
Reels, Shorts and your socials, all in your agency's brand.
That's another Tuesday Demo Day in the bank!
4 reactions · 0 comments · 0 reposts
Because I'm a psycho: I got AI to analyse all my journalling over the last decade.
There's all sorts of dark and disturbing shit in there.
But don't worry - that's not what this post is about.
It's about one of the nuggets extracted from 100k+ words of self-reflection.
One of those extracts was: THE CONTAINER BEATS THE VOW.
What that meant in practice:
When I declared to myself I'm going to do the thing 🙋♂️
I was setting to fire any hopes I had of achieving that thing.
Yet when I create a container for doing the thing (something external I just follow) - the thing gets done.
I'm sure I could throw in some opining about ADHD here but I'd rather share a recent win with this system.
I love running.
Since the twins got too big for the running pram its suffered.
So I brought a program back - 5 days a week, but to very easy and manageable levels.
3 weeks down, 15 runs logged, and it gets done.
Some people call this systems.
My AI chose to call it a container.
I think systems is better and this is why you don't get AI to name everything.
📸 there's a lot going on here
There's all sorts of dark and disturbing shit in there.
But don't worry - that's not what this post is about.
It's about one of the nuggets extracted from 100k+ words of self-reflection.
One of those extracts was: THE CONTAINER BEATS THE VOW.
What that meant in practice:
When I declared to myself I'm going to do the thing 🙋♂️
I was setting to fire any hopes I had of achieving that thing.
Yet when I create a container for doing the thing (something external I just follow) - the thing gets done.
I'm sure I could throw in some opining about ADHD here but I'd rather share a recent win with this system.
I love running.
Since the twins got too big for the running pram its suffered.
So I brought a program back - 5 days a week, but to very easy and manageable levels.
3 weeks down, 15 runs logged, and it gets done.
Some people call this systems.
My AI chose to call it a container.
I think systems is better and this is why you don't get AI to name everything.
📸 there's a lot going on here
17 reactions · 2 comments · 0 reposts
One of the shit parts of LinkedIn is interacting with technical GTM posts.
Not because that in itself is shit (it’s important to have hobbies).
But because then the signal-scraping bros raid your inbox like it’s loot farming time
Not because that in itself is shit (it’s important to have hobbies).
But because then the signal-scraping bros raid your inbox like it’s loot farming time
14 reactions · 1 comments · 0 reposts
Happy Friday No. 12! And it's becoming shorts weather ☀️ ⬇️
STEAMING 🚂
The growth engine is building on Your Property Pilot. Tweaking a few more levers and sitting at 6 happy recurring customers. Our first stretch goal is 50, and we had an enquiry from Fiji yesterday. Things are looking pretty darn good.
STEAMING 😤
I get some monthly skin prick desensitisation injections via my GP each month for grass and dust. I'm into the 3rd year of the treatment and there's no doubt its worked. Unfortunately on Monday my specialist had ordered the wrong kits, and because I was moving GPs as well (local vs where I used to live) it meant I lost half a day for nothing. I spent the week catching up on that lost time which was frustrating. It's not the first time I've had issues with this monthly recurrence.
STEAMING? ☕️
Real estate agents are a broad bunch - some are old, some are young, and obviously the problem we present to one isn't always going to be the same resonance as when its presented to another. Where we seem to be getting the most traction is from agents who have had this on again/off again relationship with social media. They've done stints when its quiet, then stopped, then tried again and never really got it going satisfactorily. They seem to be the ones that value our social media product the most, and messaging related to exposure, reach, and building a personal brand seems to work better than "done-for-you on autopilot" - if any of that is triggering idea berries I want to hear from you 🙏
--
No, Dom Dolla isn't in my usual track rotation, but thought I'd play one in honour of the dude filling Marvel Stadium last night. 60,000 people grooving to a local DJ. That's crazy good regardless of where my music taste sits!
STEAMING 🚂
The growth engine is building on Your Property Pilot. Tweaking a few more levers and sitting at 6 happy recurring customers. Our first stretch goal is 50, and we had an enquiry from Fiji yesterday. Things are looking pretty darn good.
STEAMING 😤
I get some monthly skin prick desensitisation injections via my GP each month for grass and dust. I'm into the 3rd year of the treatment and there's no doubt its worked. Unfortunately on Monday my specialist had ordered the wrong kits, and because I was moving GPs as well (local vs where I used to live) it meant I lost half a day for nothing. I spent the week catching up on that lost time which was frustrating. It's not the first time I've had issues with this monthly recurrence.
STEAMING? ☕️
Real estate agents are a broad bunch - some are old, some are young, and obviously the problem we present to one isn't always going to be the same resonance as when its presented to another. Where we seem to be getting the most traction is from agents who have had this on again/off again relationship with social media. They've done stints when its quiet, then stopped, then tried again and never really got it going satisfactorily. They seem to be the ones that value our social media product the most, and messaging related to exposure, reach, and building a personal brand seems to work better than "done-for-you on autopilot" - if any of that is triggering idea berries I want to hear from you 🙏
--
No, Dom Dolla isn't in my usual track rotation, but thought I'd play one in honour of the dude filling Marvel Stadium last night. 60,000 people grooving to a local DJ. That's crazy good regardless of where my music taste sits!
11 reactions · 6 comments · 0 reposts
What does AI actually do in a real estate agency day to day?
Mostly, it does the jobs agents know matter but never get around to.
I look after growth at Your Property Pilot. We're a marketing agency built for real estate agencies from the ground up, and we lean on AI so our customers get better service at a better cost. Ray White Brisbane City is our lead customer, and we're signing agencies across NSW, VIC and QLD.
So I get to see this up close.
Take social media.
Every agent knows they should be posting. It builds a personal brand, it gives a vendor something to look at before the appraisal, and it keeps you in front of the people in the suburbs you work in so they can decide if they want to work with you.
But that's not what agents are good at. They're good at knowing the market and talking to people, bringing a vendor along on the journey and doing the work that sells the home.
So we take it off their plate. AI turns what they've already got into content, with no extra work from them:
>> their reviews
>> their listings
>> what's happening with the homes they've sold
And if they've got a creative bone in their body, we build on that too.
My favourite example is the walkthrough video. Timothy Bosshard and Kirsten Walsh at Ray White Brisbane City each shoot one narrated walkthrough of an apartment they're selling, on their phone, in one take, and upload it. We cut it into reels and short edits that suit each feed, with captions, labels and an end card, all in the agency's brand. Their job ends at the upload.
That's the stuff agents are asking for right now.
The more exciting part is what sits behind it.
We've run an AI receptionist. We've had AI agents sell properties, with the agent getting the contract in their inbox. Our AI voice agents work through lapsed leads, update the CRM, send texts, make follow-up calls and touch everyone who came through an open home.
No agent could do that heavy lifting at pace, even if they spent every minute of their day on it.
So why don't we lead with it? Because the market's still early. We're focused on what agents want today, and we'll be ready for the ones who want that extra edge as AI fluency grows.
This is what I've learned so far but I'm keen to hear from agents and principals (all of you in feed - haha): what's the job you know matters but never gets done?
p.s. got a walkthrough video sitting on your phone doing nothing? That's usually where we get started.
Mostly, it does the jobs agents know matter but never get around to.
I look after growth at Your Property Pilot. We're a marketing agency built for real estate agencies from the ground up, and we lean on AI so our customers get better service at a better cost. Ray White Brisbane City is our lead customer, and we're signing agencies across NSW, VIC and QLD.
So I get to see this up close.
Take social media.
Every agent knows they should be posting. It builds a personal brand, it gives a vendor something to look at before the appraisal, and it keeps you in front of the people in the suburbs you work in so they can decide if they want to work with you.
But that's not what agents are good at. They're good at knowing the market and talking to people, bringing a vendor along on the journey and doing the work that sells the home.
So we take it off their plate. AI turns what they've already got into content, with no extra work from them:
>> their reviews
>> their listings
>> what's happening with the homes they've sold
And if they've got a creative bone in their body, we build on that too.
My favourite example is the walkthrough video. Timothy Bosshard and Kirsten Walsh at Ray White Brisbane City each shoot one narrated walkthrough of an apartment they're selling, on their phone, in one take, and upload it. We cut it into reels and short edits that suit each feed, with captions, labels and an end card, all in the agency's brand. Their job ends at the upload.
That's the stuff agents are asking for right now.
The more exciting part is what sits behind it.
We've run an AI receptionist. We've had AI agents sell properties, with the agent getting the contract in their inbox. Our AI voice agents work through lapsed leads, update the CRM, send texts, make follow-up calls and touch everyone who came through an open home.
No agent could do that heavy lifting at pace, even if they spent every minute of their day on it.
So why don't we lead with it? Because the market's still early. We're focused on what agents want today, and we'll be ready for the ones who want that extra edge as AI fluency grows.
This is what I've learned so far but I'm keen to hear from agents and principals (all of you in feed - haha): what's the job you know matters but never gets done?
p.s. got a walkthrough video sitting on your phone doing nothing? That's usually where we get started.
7 reactions · 0 comments · 0 reposts
5 ways I keep my marketing skills sharp (without using AI)
1. I write every day.
Yes, the manual way. It's scientifically proven to make your thinking clearer. It extracts mind debris. It makes me smarter. It forces me to think about what words go with what in order to be persuasive, interesting, or engaging.
2. I test angles on normies.
I talk to people every day. Believe it or not, the majority of them aren't marketers. I'll share something I'm working on. I make it interesting. Then I pay careful attention to their level of interest. I'm looking for things like: how did they react? Was it clear to them? Where did their attention wane? What would make this more captivating? What could I remove? This happens on autopilot because its habitual and I'm a weirdo who loves this shit.
3. I film videos.
It's painful. Editing is a bitch. It feels awkward after 100s of times. It's also incredibly powerful. When we were helping launch YouTube's advertising capability across APAC - we'd present the power of "sight, sound, and motion" to some of the world's biggest brands. Unilever's and P&G's would lean forward as we showed them. They understood the power of this medium at a visceral level. It's just as powerful today. Less people do it. It's harder. And in a world filled with slop it's more real.
4. I look at trends.
I keep a "swipe file" and save articles and clips that interest me. Two words. Interest and me. That's the bar. I don't question whether I clip it or not. It's a yes or no question. If I need inspiration or a reference this is where I will visit first. This works. Anyone can do it. Most don't.
5. I lead with curiosity.
When I meet someone new I want to know what drives them. I don't mean their life purpose. I mean what is getting them going right now. If they're pissed off about something I ask why. Then I try to get more detail on that why and play it back to them. This is how research and depth works. You want a surface-level answer you can search or prompt for it. You want a deeper answer you have to dig and enquire more deeply about the person in front of you and that takes conscious work and effort.
--
AI is a very disruptive technology. It's impact is over-stated in the short-term and and still under-estimated over the long-term. My craft will look extremely different in the years to come.
Yet that's not what makes me a top performer.
It's conscious, continuous, career-enhancing traits like the above.
Anyone can do them, but most won't.
1. I write every day.
Yes, the manual way. It's scientifically proven to make your thinking clearer. It extracts mind debris. It makes me smarter. It forces me to think about what words go with what in order to be persuasive, interesting, or engaging.
2. I test angles on normies.
I talk to people every day. Believe it or not, the majority of them aren't marketers. I'll share something I'm working on. I make it interesting. Then I pay careful attention to their level of interest. I'm looking for things like: how did they react? Was it clear to them? Where did their attention wane? What would make this more captivating? What could I remove? This happens on autopilot because its habitual and I'm a weirdo who loves this shit.
3. I film videos.
It's painful. Editing is a bitch. It feels awkward after 100s of times. It's also incredibly powerful. When we were helping launch YouTube's advertising capability across APAC - we'd present the power of "sight, sound, and motion" to some of the world's biggest brands. Unilever's and P&G's would lean forward as we showed them. They understood the power of this medium at a visceral level. It's just as powerful today. Less people do it. It's harder. And in a world filled with slop it's more real.
4. I look at trends.
I keep a "swipe file" and save articles and clips that interest me. Two words. Interest and me. That's the bar. I don't question whether I clip it or not. It's a yes or no question. If I need inspiration or a reference this is where I will visit first. This works. Anyone can do it. Most don't.
5. I lead with curiosity.
When I meet someone new I want to know what drives them. I don't mean their life purpose. I mean what is getting them going right now. If they're pissed off about something I ask why. Then I try to get more detail on that why and play it back to them. This is how research and depth works. You want a surface-level answer you can search or prompt for it. You want a deeper answer you have to dig and enquire more deeply about the person in front of you and that takes conscious work and effort.
--
AI is a very disruptive technology. It's impact is over-stated in the short-term and and still under-estimated over the long-term. My craft will look extremely different in the years to come.
Yet that's not what makes me a top performer.
It's conscious, continuous, career-enhancing traits like the above.
Anyone can do them, but most won't.
22 reactions · 17 comments · 0 reposts
So we got our man Tim to do a single point and shoot around an apartment he was doing a walkthrough for, and...
it's Tuesday Demo Day! 🥳
One of the things we've been focusing on is making it easier for customers to just film content and dump it on us - we'll take care of the rest.
This is working.
Tim did a point and shoot and we had to *check* that he didn't edit it himself.
Because it *knew* to splice in cuts of the apartment's view, and laundry - because that is what a buyer cares about.
The funny thing is we didn't tell the AI to do this.
It had referenced the *intent* documentation that had been prepared, and then went and answered the request based on that intent without an explicit goal.
It's not often a technical founder is impressed - but yes, he was impressed.
We've got 6 customers for this now and triple that in pipeline 💫
If you've got a (real estate) agent friend I'm happy to ship them some freebies so they get a taste too.
LFG 💪
it's Tuesday Demo Day! 🥳
One of the things we've been focusing on is making it easier for customers to just film content and dump it on us - we'll take care of the rest.
This is working.
Tim did a point and shoot and we had to *check* that he didn't edit it himself.
Because it *knew* to splice in cuts of the apartment's view, and laundry - because that is what a buyer cares about.
The funny thing is we didn't tell the AI to do this.
It had referenced the *intent* documentation that had been prepared, and then went and answered the request based on that intent without an explicit goal.
It's not often a technical founder is impressed - but yes, he was impressed.
We've got 6 customers for this now and triple that in pipeline 💫
If you've got a (real estate) agent friend I'm happy to ship them some freebies so they get a taste too.
LFG 💪
9 reactions · 0 comments · 0 reposts
Pro-tip: when they offer you Transitions lenses and you remember the ad where they go back to clear inside…
Delete your memory off that TVC abort and reject the upsell, is not worth it and you’ll look like a massive goofer every time you step inside for about 20 minutes any time there’s even a hint of sun.
You can thank me later
Delete your memory off that TVC abort and reject the upsell, is not worth it and you’ll look like a massive goofer every time you step inside for about 20 minutes any time there’s even a hint of sun.
You can thank me later
18 reactions · 16 comments · 0 reposts
When your basketball team and work collide 💥
0 reactions · 1 comments · 0 reposts
Happy Friday No. 11 - back to some regular jamming!
GRAND 🍦
The product is working quite well with the handful of customers we've got. We're noticing extra organic views, happy agents, and quality output. I'm pretty sure we'll be able to transition this tech into paid ads, and will be piloting it over the next few weeks for both our testers and alpha customers.
BLAND 📉
We lost my spouse's Dad over the weekend. Telling our boys was brutal. It's awful. Grief hits hard. I'm not 100% and we're all just helping each other and letting it hit as it needs to.
STAND 🙏
Still loving warm referrals into real estate agents, we generate a sample of what we can do (they don't do anything) and then send it to them for feedback - LMK if you're warm with anyone.
Have a great weekend and hug your loved ones 🫶🏻
GRAND 🍦
The product is working quite well with the handful of customers we've got. We're noticing extra organic views, happy agents, and quality output. I'm pretty sure we'll be able to transition this tech into paid ads, and will be piloting it over the next few weeks for both our testers and alpha customers.
BLAND 📉
We lost my spouse's Dad over the weekend. Telling our boys was brutal. It's awful. Grief hits hard. I'm not 100% and we're all just helping each other and letting it hit as it needs to.
STAND 🙏
Still loving warm referrals into real estate agents, we generate a sample of what we can do (they don't do anything) and then send it to them for feedback - LMK if you're warm with anyone.
Have a great weekend and hug your loved ones 🫶🏻
18 reactions · 0 comments · 0 reposts
I love basketball, startups, and networking (when it's done well) and Brandon Burns keeps the fire burning with his regular basketball networking (and lunch)!
I was gutted to miss the last one so despite some recent sad news I was very pleased to suit up and run around.
Awesome to connect with some new faces - Marcus and PropertyLaddr sounds innovative as!
And reconnect with old ones (that's you Scott Handsaker and I'll keep finding you when you're open 🫶🏻)
Mad props for keeping this going over the years and even my spouse knows how much I enjoy making the trek over to MSAC.
If you're on the fence about these events let me know and I'll bring you along to the next one like a diligent buddy.
I then played last night in our local league Grand Final and...
We won! Got the chocolates and shot the lights out, despite it being a very rough game (it was 3v3 at the end as 5 players fouled out!)
I take being a Dad very seriously and staying active as a later-stage Dad even more seriously - I've got a lot of living left to do and want to be around while our young'uns grow into adults.
I was gutted to miss the last one so despite some recent sad news I was very pleased to suit up and run around.
Awesome to connect with some new faces - Marcus and PropertyLaddr sounds innovative as!
And reconnect with old ones (that's you Scott Handsaker and I'll keep finding you when you're open 🫶🏻)
Mad props for keeping this going over the years and even my spouse knows how much I enjoy making the trek over to MSAC.
If you're on the fence about these events let me know and I'll bring you along to the next one like a diligent buddy.
I then played last night in our local league Grand Final and...
We won! Got the chocolates and shot the lights out, despite it being a very rough game (it was 3v3 at the end as 5 players fouled out!)
I take being a Dad very seriously and staying active as a later-stage Dad even more seriously - I've got a lot of living left to do and want to be around while our young'uns grow into adults.
26 reactions · 7 comments · 0 reposts
It's Tuesday Demo day!
So we're getting customers and shipping posts on autopilot for customers.
So I thought I'd just show you.
I had a funny chat at the networking basketball lunch with an awesome founder named Marcus:
"What's your value prop? Yeah but what's the use case?"
I couldn't answer in any smooth way because the honest answer is we don't know - we're just following where the traction is going and selling MRR deals for a product we invented 2 weeks ago lmfao.
Enjoy Tuesday Demo minutes.
(p.s absolutely wild how fast this stuff edits now - that's something we built too)
So we're getting customers and shipping posts on autopilot for customers.
So I thought I'd just show you.
I had a funny chat at the networking basketball lunch with an awesome founder named Marcus:
"What's your value prop? Yeah but what's the use case?"
I couldn't answer in any smooth way because the honest answer is we don't know - we're just following where the traction is going and selling MRR deals for a product we invented 2 weeks ago lmfao.
Enjoy Tuesday Demo minutes.
(p.s absolutely wild how fast this stuff edits now - that's something we built too)
14 reactions · 0 comments · 0 reposts
One of the things I don't have to worry about when talking about AI is that I can be extremely generous about what I share.
My default is already: share, share, SHARE
So for my chat with Zachary King on his new Operator AI pod, I just saddled up and opened the kimono 👘
I cover:
- what we're doing with GradEngage to map TAM and touch every valid prospect
- how I operate my workflows and why I'm hosting Claude Code on a virtual machine (pictured)
- how we were able to turn our landing page design into a WordPress theme
and much more
I listened to it over the weekend and what I liked about talking through it with Zach is that he could zoom in and clarify things as we talked through it.
It's hard to know what level to explain things from and he did great.
I also mention a "new project" at the end - which I can now reveal is Your Property Pilot where we're going even faster.
A month is a long time in AI.
My default is already: share, share, SHARE
So for my chat with Zachary King on his new Operator AI pod, I just saddled up and opened the kimono 👘
I cover:
- what we're doing with GradEngage to map TAM and touch every valid prospect
- how I operate my workflows and why I'm hosting Claude Code on a virtual machine (pictured)
- how we were able to turn our landing page design into a WordPress theme
and much more
I listened to it over the weekend and what I liked about talking through it with Zach is that he could zoom in and clarify things as we talked through it.
It's hard to know what level to explain things from and he did great.
I also mention a "new project" at the end - which I can now reveal is Your Property Pilot where we're going even faster.
A month is a long time in AI.
14 reactions · 5 comments · 0 reposts
Happy Friday No. 10 (for yesterday)!
Have been doing these run downs each week for my own momentum, a lot has changed in a few months lol.
TOP 💫
- Dozens of leads and multiple sales coming through for Your Property Pilot now. The messaging and conversations are smoothing and it’s bloody addictive watching them ping through the channel on our Discord. Even though our tech is far more sophisticated than social media posting, we’re simply meeting the market where it’s at instead of fighting/educating them where the higher value corridors are (we can always offer it later)
FLOP 📉
- Another fresh problem that only happens because it’s AI is load. Our video remixing was taking a couple of hours. Fine when we were testing, but it’s holding things up when there’s 5+ leads per day. The workaround for now is to port that work away from my virtual machine onto my gaming PC for a speed boost.
CROP 🚜
- Real Estate Agents are still our core focus, but have been taking pot shots at other categories who can also benefit from video remixing/social media repurposing. I’ve tried coding educators, investor updates, and sales trainers. If you’ve got a bunch of longform content and you think it’s under-leveraged - DM me and we might be able to cook something in exchange for feedback.
—
No DJing this week.
We’re right in the middle of some challenging family news and it felt inappropriate to boogie, but then it felt even more weird to break the chain.
You can have an old snap of my set up from my studio in the Newtown days.
See ya next week 🎧
Have been doing these run downs each week for my own momentum, a lot has changed in a few months lol.
TOP 💫
- Dozens of leads and multiple sales coming through for Your Property Pilot now. The messaging and conversations are smoothing and it’s bloody addictive watching them ping through the channel on our Discord. Even though our tech is far more sophisticated than social media posting, we’re simply meeting the market where it’s at instead of fighting/educating them where the higher value corridors are (we can always offer it later)
FLOP 📉
- Another fresh problem that only happens because it’s AI is load. Our video remixing was taking a couple of hours. Fine when we were testing, but it’s holding things up when there’s 5+ leads per day. The workaround for now is to port that work away from my virtual machine onto my gaming PC for a speed boost.
CROP 🚜
- Real Estate Agents are still our core focus, but have been taking pot shots at other categories who can also benefit from video remixing/social media repurposing. I’ve tried coding educators, investor updates, and sales trainers. If you’ve got a bunch of longform content and you think it’s under-leveraged - DM me and we might be able to cook something in exchange for feedback.
—
No DJing this week.
We’re right in the middle of some challenging family news and it felt inappropriate to boogie, but then it felt even more weird to break the chain.
You can have an old snap of my set up from my studio in the Newtown days.
See ya next week 🎧
6 reactions · 1 comments · 0 reposts
11 things I hate doing as a digital marketer that I now delegate to AI
- setting up google tag manager
- setting up google analytics 4
- setting up posthog or clarity
- setting up conversion tracking
- setting up google search console
- getting all of these talking to each other and weaving a consistent story across all
- writing digital ad copy
- setting up ads in (ad platform here)
- mapping the conversion tracking back to the above
- disaggregating traffic from bots
- setting up server-side tagging to beat bots
This can all be done from an LLM command line, and
if you know what you're doing re: the above, and
if you understand why you need to do all of the above (as a digital marketer who existed at a high-level before all of this capability arrived), then
working life is pretty darn good right now.
People who say AI isn't replacing marketing are putting their heads in clouds, and
I'm seeing a lot of cloud and while I'm early this is a hill I'll die on - come get it I will cut you 🤺
- setting up google tag manager
- setting up google analytics 4
- setting up posthog or clarity
- setting up conversion tracking
- setting up google search console
- getting all of these talking to each other and weaving a consistent story across all
- writing digital ad copy
- setting up ads in (ad platform here)
- mapping the conversion tracking back to the above
- disaggregating traffic from bots
- setting up server-side tagging to beat bots
This can all be done from an LLM command line, and
if you know what you're doing re: the above, and
if you understand why you need to do all of the above (as a digital marketer who existed at a high-level before all of this capability arrived), then
working life is pretty darn good right now.
People who say AI isn't replacing marketing are putting their heads in clouds, and
I'm seeing a lot of cloud and while I'm early this is a hill I'll die on - come get it I will cut you 🤺
5 reactions · 4 comments · 0 reposts
An escalating breakdown of what personal branding is, why it’s relevant for nearly everyone today, and 3 examples within a 3 minute trip 🕚
15 reactions · 6 comments · 0 reposts
Do you know what floats my plane? Mixing boats with my metaphors ✈️
It's Tuesday Demo days.
I'm trying to show and tell each week as we go - mainly because the tech is so adaptable to what we're trying to impact and grow - and it's quite easy to spin up visuals about what we're doing.
So we invented the social remixer and have been pushing 10 post samples to leads and then asking them if they'd like to work together.
And it's working yewwwww - we closed a sale last week and think we've had another come through today.
We're building a tonne of skills and "up-skill" mechanics with Intent architecture which is fun and the process so far has been:
1. Run channel
2. Can we improve channel
3. Can we automate the improvement and the running of the channel
4. How much can we comfortably let go of and still improve the result (<-- we're here)
5. Can we automate the whole thing
We've been running cold email, ads, and warm referrals so far and experimenting with non-ICP customers too (seeing a lot of requests for social video editing).
We've also added social sign-in for YouTube, Instagram, LinkedIn, Facebook, and TikTok is the last piece of that ah-pizza pie!
LFG 🚀
It's Tuesday Demo days.
I'm trying to show and tell each week as we go - mainly because the tech is so adaptable to what we're trying to impact and grow - and it's quite easy to spin up visuals about what we're doing.
So we invented the social remixer and have been pushing 10 post samples to leads and then asking them if they'd like to work together.
And it's working yewwwww - we closed a sale last week and think we've had another come through today.
We're building a tonne of skills and "up-skill" mechanics with Intent architecture which is fun and the process so far has been:
1. Run channel
2. Can we improve channel
3. Can we automate the improvement and the running of the channel
4. How much can we comfortably let go of and still improve the result (<-- we're here)
5. Can we automate the whole thing
We've been running cold email, ads, and warm referrals so far and experimenting with non-ICP customers too (seeing a lot of requests for social video editing).
We've also added social sign-in for YouTube, Instagram, LinkedIn, Facebook, and TikTok is the last piece of that ah-pizza pie!
LFG 🚀
8 reactions · 0 comments · 0 reposts
Not everyone can be saved 🙏
I used to absolutely smash myself fixing things for clients (and leaders) in my agency days.
To really unhealthy levels.
The social media lead quit. I took over and started running the campaigns in Ads Manager.
The client needed changes on 23rd December, I worked into Christmas Eve making them happen in an empty office.
I really pushed the envelope at pitch time.
I have no doubt that by doing this in my 20s I learned skills that are incomparable to the market.
I also don't recommend everyone do this.
I crashed and learned the lessons I needed to learn.
One of those lessons is boundaries.
It turns out this is really, really handy to have as a founder.
I met one I liked and helped them with investor connections, where to find one of their target segments, multiple meetings, and even built a list and reached out to 10 of the targets because I had that much belief in them (1 connect, still got it).
But then they kept asking - and burned one of my intros thoroughly by not respecting what they'd set up.
The equation changes, where I no longer hold belief or interest, and it's done.
These lessons transfer well today:
With YPP we tested another segment through an existing connection.
The target was receiving 40+ YT shorts over 2 weeks, wasn't already using the channel for impact, and kept telling us to do the shorts in a different way.
I educated them on the thinking, how the channel works, and how it will literally increase their subscriber growth (provably).
They still demurred, and we ended the investigation there.
I have no doubt we could have helped but not everybody can be saved.
You have to choose where to place your energy and make those guardrails REALLY clear.
LFG 💪
I used to absolutely smash myself fixing things for clients (and leaders) in my agency days.
To really unhealthy levels.
The social media lead quit. I took over and started running the campaigns in Ads Manager.
The client needed changes on 23rd December, I worked into Christmas Eve making them happen in an empty office.
I really pushed the envelope at pitch time.
I have no doubt that by doing this in my 20s I learned skills that are incomparable to the market.
I also don't recommend everyone do this.
I crashed and learned the lessons I needed to learn.
One of those lessons is boundaries.
It turns out this is really, really handy to have as a founder.
I met one I liked and helped them with investor connections, where to find one of their target segments, multiple meetings, and even built a list and reached out to 10 of the targets because I had that much belief in them (1 connect, still got it).
But then they kept asking - and burned one of my intros thoroughly by not respecting what they'd set up.
The equation changes, where I no longer hold belief or interest, and it's done.
These lessons transfer well today:
With YPP we tested another segment through an existing connection.
The target was receiving 40+ YT shorts over 2 weeks, wasn't already using the channel for impact, and kept telling us to do the shorts in a different way.
I educated them on the thinking, how the channel works, and how it will literally increase their subscriber growth (provably).
They still demurred, and we ended the investigation there.
I have no doubt we could have helped but not everybody can be saved.
You have to choose where to place your energy and make those guardrails REALLY clear.
LFG 💪
15 reactions · 4 comments · 0 reposts
Happy Friday No 9!
I'm enjoying doing public reflections at the end of each week and overlaying some techno.
If this is your first Marshy experience welcome - it's all downhill from here.
GRINNING 😃
1st new product sale made for Your Property Pilot - the smaller version product strategy works. We started ads on Monday and deal was closed Thursday - recurring revenue baby! 3 more cold leads through which is validating
SHINNING 🩹
Running this fast with AI leads to all manner of new problems - a novel one was cooking my 1password account with all the new variables/keys/passwords I'd introduced. My humble "family" edition couldn't handle it 😂
THINKING 🤔
We're nearing ready-go time for warm leads - if you've got real estate agent friends who struggle with social media or personal brand we can send them them some free goodies that will help - just ping my DMs if you're reading this and curious :)
AFL Finals Fever is here and with Freo losing last night the competition is wide open - will Bulldogs repeat 2016? 😇
Also - "video issues" was just me filming on landscape instead of portrait - enjoy the ducking 🎧
I'm enjoying doing public reflections at the end of each week and overlaying some techno.
If this is your first Marshy experience welcome - it's all downhill from here.
GRINNING 😃
1st new product sale made for Your Property Pilot - the smaller version product strategy works. We started ads on Monday and deal was closed Thursday - recurring revenue baby! 3 more cold leads through which is validating
SHINNING 🩹
Running this fast with AI leads to all manner of new problems - a novel one was cooking my 1password account with all the new variables/keys/passwords I'd introduced. My humble "family" edition couldn't handle it 😂
THINKING 🤔
We're nearing ready-go time for warm leads - if you've got real estate agent friends who struggle with social media or personal brand we can send them them some free goodies that will help - just ping my DMs if you're reading this and curious :)
AFL Finals Fever is here and with Freo losing last night the competition is wide open - will Bulldogs repeat 2016? 😇
Also - "video issues" was just me filming on landscape instead of portrait - enjoy the ducking 🎧
21 reactions · 9 comments · 0 reposts
He doesn't know I'm posting all these nice words (hehe).
Dimitri Antonopoulos is a man dripping with integrity and compassion for the human race and one I count as a friend and mentor over the years.
If leading with purpose, building your creative nous in a sea of average, and developing your listening ability to truly understand your world better are things that are important to you - I can highly recommend checking it out.
The world is becoming more complicated but that doesn't mean you need to complicate what you do.
The first cohort is sold out, with the next beginning at the end of October: https://lnkd.in/eiws6SDU
Dimitri Antonopoulos is a man dripping with integrity and compassion for the human race and one I count as a friend and mentor over the years.
If leading with purpose, building your creative nous in a sea of average, and developing your listening ability to truly understand your world better are things that are important to you - I can highly recommend checking it out.
The world is becoming more complicated but that doesn't mean you need to complicate what you do.
The first cohort is sold out, with the next beginning at the end of October: https://lnkd.in/eiws6SDU
3 reactions · 3 comments · 1 reposts
I coached 100s of founders via accelerators. I was sick of not doing, and watching most of them flounder, so am doing the dance myself with GradEngage and Your Property Pilot.
1. The timing is great. We've stayed up-to-date with the frontier models and capabilities and are applying things as fast as we can in an impactful way.
2. Dream teams. Complementary skill sets are incredible.
3. Bootstrapping is the way. We're not adverse to fundraising, but there's a LOT we're able to self-fund and self-resource without betting the house, which is good because I just bought one and that's NOT an option.
4. The bottleneck is looking after myself and following the energy versus recharging. I'm an excitable person and this is really exciting. I'm cognisant of that and stepping away very deliberately each day when there's always more to do.
5. I'm grateful for deep meditation. My practice continues to grow and runs in isolation against whatever else is going on. I love how separating it is from every day life, yet it feels like my presence in everyday life is compounding because of it.
LFG 💪
p.s. Our team lost by 4 points against the 2nd team on the ladder last night and we're playing finals, I'm very happy with how much our team has improved over the course of the season (last time against them we lost by 40 points).
1. The timing is great. We've stayed up-to-date with the frontier models and capabilities and are applying things as fast as we can in an impactful way.
2. Dream teams. Complementary skill sets are incredible.
3. Bootstrapping is the way. We're not adverse to fundraising, but there's a LOT we're able to self-fund and self-resource without betting the house, which is good because I just bought one and that's NOT an option.
4. The bottleneck is looking after myself and following the energy versus recharging. I'm an excitable person and this is really exciting. I'm cognisant of that and stepping away very deliberately each day when there's always more to do.
5. I'm grateful for deep meditation. My practice continues to grow and runs in isolation against whatever else is going on. I love how separating it is from every day life, yet it feels like my presence in everyday life is compounding because of it.
LFG 💪
p.s. Our team lost by 4 points against the 2nd team on the ladder last night and we're playing finals, I'm very happy with how much our team has improved over the course of the season (last time against them we lost by 40 points).
11 reactions · 3 comments · 0 reposts
For our Tuesday Demo day I'll talk about our social remixer. And then I put the demo through the social remixer.
The video you're seeing is the result of 5 media files running at 4:28, different cameras, a mic, and my screen - our tech did the rest.
The social remixer solves a problem in the real estate space around posting and consistency.
Agents know they need to do it, and might do it every now and then - but it's high-effort and low-reward.
We're able to create fresh content from work they've already done in their branding.
What this looks like in practice:
>> pushing reviews in new static and motion video formats to other social channels
>>chopping up a listing video into a dozen edits from a single shoot (with guardrails)
>>identifying new ways to share what's going on in property world without repeat posting
The other headache with all of this is posting regularly - we've built scheduling into the tool itself - so agents can connect their accounts and either do it on autopilot, or with a swipeable approval workflow.
Just as I was prepping this post we had a new lead came through so I'll get back to it - hope you enjoyed Tuesday Demo Day :D
The video you're seeing is the result of 5 media files running at 4:28, different cameras, a mic, and my screen - our tech did the rest.
The social remixer solves a problem in the real estate space around posting and consistency.
Agents know they need to do it, and might do it every now and then - but it's high-effort and low-reward.
We're able to create fresh content from work they've already done in their branding.
What this looks like in practice:
>> pushing reviews in new static and motion video formats to other social channels
>>chopping up a listing video into a dozen edits from a single shoot (with guardrails)
>>identifying new ways to share what's going on in property world without repeat posting
The other headache with all of this is posting regularly - we've built scheduling into the tool itself - so agents can connect their accounts and either do it on autopilot, or with a swipeable approval workflow.
Just as I was prepping this post we had a new lead came through so I'll get back to it - hope you enjoyed Tuesday Demo Day :D
9 reactions · 1 comments · 0 reposts
What the actual EFF is happening with digital marketing right now?
That's the position I presented to the Melbourne Angels crew on Friday.
Slides attached, some TL;DR for you:
.. traffic is generally on the decline because AI is swallowing up the Internet (that ship has sailed)
.. there's an oversupply of fractional marketers and most of them aren't very good (they're adopting this working style because the job market is poop - not because they're amazing at what they do)
.. the influencers were kind of right?! people want to hear from people and the knock-on impact of that is the top 1% influencers are enjoying more social organic reach than they've ever had in their lives
.. a further knock-on of this is that paid ads are great again (not just ecommerce) and our team is going HAM exploiting this as fast as humanly possible (31 leads in 1 week)
.. the unicorn marketer exists and you can do all of the things that you used to be mocked with one person and AI
Carry on! 👋
That's the position I presented to the Melbourne Angels crew on Friday.
Slides attached, some TL;DR for you:
.. traffic is generally on the decline because AI is swallowing up the Internet (that ship has sailed)
.. there's an oversupply of fractional marketers and most of them aren't very good (they're adopting this working style because the job market is poop - not because they're amazing at what they do)
.. the influencers were kind of right?! people want to hear from people and the knock-on impact of that is the top 1% influencers are enjoying more social organic reach than they've ever had in their lives
.. a further knock-on of this is that paid ads are great again (not just ecommerce) and our team is going HAM exploiting this as fast as humanly possible (31 leads in 1 week)
.. the unicorn marketer exists and you can do all of the things that you used to be mocked with one person and AI
Carry on! 👋
21 reactions · 7 comments · 0 reposts
Happy Friday No. 8 - and because I was in a hurry this morning - you get it in my pyjamas!
RUNNING HOT 🥵
- The cat's out of the bag, and good to tear into Your Property Pilot officially. The chemistry is great and we're off and away.
- We've been iterating spin-off/micro-offers from core product - we've got a content remixer, automated video clip editing, automated social media management, and DFY ad-buying. Not all of these will hit but all we're looking for are beachheads to help our core customers - the total product is too hard a sell all at once and we need to earn their trust with smaller offerings.
LUNGING - WHAT? 🙀
- I'm pro-remote-work but there's no doubt it comes with trade-offs. One of the biggest is embracing async and accepting that your urgent isn't the same as someone else's urgent - and if you're running with something urgent you need better systems. We're building those systems but it's not easy.
RUNNING ASK ⁉️
- People I've been catching up with ask me "how I can help you" - and to be honest I'm not in "outside-seeking" help right now. Just a kind word, a smile, or a friendly nod like Robert Redford is all this guy needs for the moment.
--
I'm clearly pumped up because my football team the Western Bulldogs is playing a knock-out wildcard final against the Collingwood Shagpiles.
It's been a very challenging season for us but the little boy in me enjoys revving up and daring to dream ❤️⚪️💙
RUNNING HOT 🥵
- The cat's out of the bag, and good to tear into Your Property Pilot officially. The chemistry is great and we're off and away.
- We've been iterating spin-off/micro-offers from core product - we've got a content remixer, automated video clip editing, automated social media management, and DFY ad-buying. Not all of these will hit but all we're looking for are beachheads to help our core customers - the total product is too hard a sell all at once and we need to earn their trust with smaller offerings.
LUNGING - WHAT? 🙀
- I'm pro-remote-work but there's no doubt it comes with trade-offs. One of the biggest is embracing async and accepting that your urgent isn't the same as someone else's urgent - and if you're running with something urgent you need better systems. We're building those systems but it's not easy.
RUNNING ASK ⁉️
- People I've been catching up with ask me "how I can help you" - and to be honest I'm not in "outside-seeking" help right now. Just a kind word, a smile, or a friendly nod like Robert Redford is all this guy needs for the moment.
--
I'm clearly pumped up because my football team the Western Bulldogs is playing a knock-out wildcard final against the Collingwood Shagpiles.
It's been a very challenging season for us but the little boy in me enjoys revving up and daring to dream ❤️⚪️💙
24 reactions · 9 comments · 0 reposts
Tomorrow I'll be sharing wtf is happening to digital marketing at Melbourne Angels Inc.
I'm a fairly unique position to comment on this with a background in agencies, big tech, and the last decade in and out of startups/scale-ups - with a big dose of keeping up with AI.
I'll be dropping some thoughts on:
- why tradititional digital marketing is struggling
- what role AI is playing in this
- what's real vs hype
- some clean and shady current-gen tactics employable today
- with a dash of practicality and nous
I'm excited.
Then Bulldogs play :D
I'm a fairly unique position to comment on this with a background in agencies, big tech, and the last decade in and out of startups/scale-ups - with a big dose of keeping up with AI.
I'll be dropping some thoughts on:
- why tradititional digital marketing is struggling
- what role AI is playing in this
- what's real vs hype
- some clean and shady current-gen tactics employable today
- with a dash of practicality and nous
I'm excited.
Then Bulldogs play :D
36 reactions · 4 comments · 0 reposts
This is what leadership in mental health looks like.
At the AFL All-Australian awards.
Just after a week where the most gross elements of toxic masculinity, rape culture, and the ensuing AFL mediastorm played out...
It's easy to forget there's a lot of amazing young (and not as young) elite footballers out there who are rising above.
Last night Jordan Dawson fought back tears and explained he was new to talking about mental health, is learning a lot, and that:
"Anyone who's struggling with mental health ... you are loved, and the world is a better place with you in it".
Then with an act of spontanaeity and insight that only sparks from people leading with their heart - Max Gawn let go of his claim to the AA vice-captaincy in favour of Jordan Dawson with:
" I think for Jordan to get up and did what he did, to speak about mental health, to lead his side through the tragedy that happened in his family, and then to show vulnerability in front of a group of strangers that he hasn't got it right, he hasn't got it perfect, his battle right now, and asking for help, like that's a captain that I wanna be behind."
We'll never know who needed to hear those words at that moment and the potential impact they had on someone going through something really hard right now - and that's not why you do it.
You do it because it's the bloody right thing to do and more people in the world need to hear it.
Thank you Jordan and Max for normalising this and leading with heart.
At the AFL All-Australian awards.
Just after a week where the most gross elements of toxic masculinity, rape culture, and the ensuing AFL mediastorm played out...
It's easy to forget there's a lot of amazing young (and not as young) elite footballers out there who are rising above.
Last night Jordan Dawson fought back tears and explained he was new to talking about mental health, is learning a lot, and that:
"Anyone who's struggling with mental health ... you are loved, and the world is a better place with you in it".
Then with an act of spontanaeity and insight that only sparks from people leading with their heart - Max Gawn let go of his claim to the AA vice-captaincy in favour of Jordan Dawson with:
" I think for Jordan to get up and did what he did, to speak about mental health, to lead his side through the tragedy that happened in his family, and then to show vulnerability in front of a group of strangers that he hasn't got it right, he hasn't got it perfect, his battle right now, and asking for help, like that's a captain that I wanna be behind."
We'll never know who needed to hear those words at that moment and the potential impact they had on someone going through something really hard right now - and that's not why you do it.
You do it because it's the bloody right thing to do and more people in the world need to hear it.
Thank you Jordan and Max for normalising this and leading with heart.
42 reactions · 7 comments · 1 reposts
I've learned to love it - but editing is a time consuming process.
There's diminishing returns, and I'm not paid to edit, I'm paid for outcomes.
This isn't a problem specific to just "me".
There's tonnes of say - real estate professionals - out there recording videos and not getting anywhere near the levels of "juice" you can get from video because of the sheer amount of time it takes to chop/cut/re-edit and re-work the asset into social media friendly and reusable takes.
So our team did something about that.
We put 4 files into our dev environment:
> audio1demo20260825.m4a
> vid1demo20260825.mp4
> vid2demo20260825.mp4
> vid3demo20260825.mp4
And then asked:
"I've created four media files that are synced: one audio and three video shots, saved in the latest weekly notes video demo folder.
I need this chopped up and edited with YPP tools in a couple of different styles, essentially making the most of this asset.
Include captioning, cuts, whatever you think or are equipped to do.
To build it into one usable asset would be great."
The team is like "we can take on Opus Clip" -- but niches bring riches right?
What do you think?
We be bootstrapping baby (and cooking).
--
I'm Marshy and have gone growth mode. I'll try and share some of the things we're cooking up every Tuesday. I'll have to think of a name better than demo Tuesday.
There's diminishing returns, and I'm not paid to edit, I'm paid for outcomes.
This isn't a problem specific to just "me".
There's tonnes of say - real estate professionals - out there recording videos and not getting anywhere near the levels of "juice" you can get from video because of the sheer amount of time it takes to chop/cut/re-edit and re-work the asset into social media friendly and reusable takes.
So our team did something about that.
We put 4 files into our dev environment:
> audio1demo20260825.m4a
> vid1demo20260825.mp4
> vid2demo20260825.mp4
> vid3demo20260825.mp4
And then asked:
"I've created four media files that are synced: one audio and three video shots, saved in the latest weekly notes video demo folder.
I need this chopped up and edited with YPP tools in a couple of different styles, essentially making the most of this asset.
Include captioning, cuts, whatever you think or are equipped to do.
To build it into one usable asset would be great."
The team is like "we can take on Opus Clip" -- but niches bring riches right?
What do you think?
We be bootstrapping baby (and cooking).
--
I'm Marshy and have gone growth mode. I'll try and share some of the things we're cooking up every Tuesday. I'll have to think of a name better than demo Tuesday.
16 reactions · 5 comments · 0 reposts
I feel like I've got my first day of school again.
Only there's no school, the dog took a dump on my homework, and the pathway to success is anything but conventional.
Around the same time I called time at my old job, I got a ping from the AI engineer we've been jamming with on GradEngage.
"Hey man do you have 15 mins..."
Yeah I have time - I just quit my job though so...
We worked something out!
YourPropertyPilot is tech powered by that engineer, sponsored by a real estate agency, and can do a LOT of interesting things.
Part of the challenge will be identifying the stickiest pockets of that interesting capability and doubling and tripling down on it at pace with intense levels of curiosity.
I believe we can do that in spades.
Over the last couple of weeks we've been back-and-forthing at a very fun clip and have some truly cracked things I can share as we do this.
I'll be jamming on this, GradEngage, and a tiny bit of other stuff and for those who say "you must focus on ONE thing" take your neurotypical attitudes and get the hell out of here!
LFG! 💪
Only there's no school, the dog took a dump on my homework, and the pathway to success is anything but conventional.
Around the same time I called time at my old job, I got a ping from the AI engineer we've been jamming with on GradEngage.
"Hey man do you have 15 mins..."
Yeah I have time - I just quit my job though so...
We worked something out!
YourPropertyPilot is tech powered by that engineer, sponsored by a real estate agency, and can do a LOT of interesting things.
Part of the challenge will be identifying the stickiest pockets of that interesting capability and doubling and tripling down on it at pace with intense levels of curiosity.
I believe we can do that in spades.
Over the last couple of weeks we've been back-and-forthing at a very fun clip and have some truly cracked things I can share as we do this.
I'll be jamming on this, GradEngage, and a tiny bit of other stuff and for those who say "you must focus on ONE thing" take your neurotypical attitudes and get the hell out of here!
LFG! 💪
32 reactions · 6 comments · 0 reposts
Happy Friday No. 7!
It's pretty easy to look good when you're throwing down some Purple Disco Machine.
HIGHS 🏔️
- Wrapping up at Pointer in great shape. They're doing well, I'm doing well. Both sides gave it a crack and that's what's it all about. Can't wait to see where they go and how far 🫡
CRIES 😭
- Parenting twin toddler boys who are turbo (or future neurodivergents) is super hard and the challenges this week have been at home.
TRIES? 🙋♂️
- We be cooking - if you know senior principals in the real estate game I want to talk to them (or even just know who they are) - hit me up 🤙🏼
--
On a roll with these and it gives me something to look forward to and have a bit of fun and reflection at the end of the week.
-Marshy
It's pretty easy to look good when you're throwing down some Purple Disco Machine.
HIGHS 🏔️
- Wrapping up at Pointer in great shape. They're doing well, I'm doing well. Both sides gave it a crack and that's what's it all about. Can't wait to see where they go and how far 🫡
CRIES 😭
- Parenting twin toddler boys who are turbo (or future neurodivergents) is super hard and the challenges this week have been at home.
TRIES? 🙋♂️
- We be cooking - if you know senior principals in the real estate game I want to talk to them (or even just know who they are) - hit me up 🤙🏼
--
On a roll with these and it gives me something to look forward to and have a bit of fun and reflection at the end of the week.
-Marshy
27 reactions · 18 comments · 0 reposts
I'll tell you about our startup (well - one of them HMMMM) 😉
GradEngage is founded by Tim Mundy.
I’ve known him since I visited his office at Digital Affair to spruik video for 90 Seconds.
That didn’t go my way but we stayed in touch.
I flicked him staff referrals, kept him up-to-date, and when I had consulting availability - worked big employer brand projects across CBA and Craveable Brands.
A running joke has been:
“How do we package up something we can attach to Tim?”
His network and book of businesses touched through his career and consulting is second to none.
So as AI started growing, we tried, and couldn’t get to agreement with another technical stakeholder and walked away.
Then late in the year he came back to me with something.
I explained I have a house buying goal and can’t give much time.
“Yeah, yeah, trust me”
So I attended an AAGE event in December.
I don’t expect you to know what that is.
It’s the Australian Association of Graduate Employers.
I word-vommed our pitch to some graduate employers.
We help you keep early talent engaged before they start - because we know this is a sore point in the recruitment cycle.
We do this with playbooks and IP that we know work to help prepare graduates for the corporate workforce.
This helps them prepare, hit the ground running, and also mitigates ghosting.
“Oh, Jill you need that”
…and people who I didn’t even know yet were pitching the problem (and solution) back to me with instant understanding.
That's what we call "good signal" in the startup game and I can call it a game because I've been pawing at this ecosystem ekeing out an existence for over 10 years.
You certainly have to treat it as a game over that length of time or you die.
So the team was assembled.
None of us are on it full-time.
We're all superstars.
And we have top tier graduate employers buying our product in Australia, New Zealand, and the UK.
The problems we’re solving for are very different ones that early stage startups have:
- no I don't need your leads (yes I don't care if you can intro them)
- how do we combine our GTM engine with product delivery and do it a way that combines the two while increasing the quality of our customer experience
- how do I get the founder to post more because he overthinks sh*t
So I can at least solve the last one by just taking over and doing the sh*t-posting myself.
There are very few of my connections in my ICP and if you are that's pure fluke.
I do know we need to build momentum though and know how to do this and oh gosh its exciting just doing it instead of coaching startups through accelerator programs and watching them completely ignore my advice and torch runway.
Yeah - that bit is really good.
I'll probably post about this again next week.
Or at least until I see our bloody founder start shipping non-AI generated words (yes, I'm talking about you Tim).
GradEngage is founded by Tim Mundy.
I’ve known him since I visited his office at Digital Affair to spruik video for 90 Seconds.
That didn’t go my way but we stayed in touch.
I flicked him staff referrals, kept him up-to-date, and when I had consulting availability - worked big employer brand projects across CBA and Craveable Brands.
A running joke has been:
“How do we package up something we can attach to Tim?”
His network and book of businesses touched through his career and consulting is second to none.
So as AI started growing, we tried, and couldn’t get to agreement with another technical stakeholder and walked away.
Then late in the year he came back to me with something.
I explained I have a house buying goal and can’t give much time.
“Yeah, yeah, trust me”
So I attended an AAGE event in December.
I don’t expect you to know what that is.
It’s the Australian Association of Graduate Employers.
I word-vommed our pitch to some graduate employers.
We help you keep early talent engaged before they start - because we know this is a sore point in the recruitment cycle.
We do this with playbooks and IP that we know work to help prepare graduates for the corporate workforce.
This helps them prepare, hit the ground running, and also mitigates ghosting.
“Oh, Jill you need that”
…and people who I didn’t even know yet were pitching the problem (and solution) back to me with instant understanding.
That's what we call "good signal" in the startup game and I can call it a game because I've been pawing at this ecosystem ekeing out an existence for over 10 years.
You certainly have to treat it as a game over that length of time or you die.
So the team was assembled.
None of us are on it full-time.
We're all superstars.
And we have top tier graduate employers buying our product in Australia, New Zealand, and the UK.
The problems we’re solving for are very different ones that early stage startups have:
- no I don't need your leads (yes I don't care if you can intro them)
- how do we combine our GTM engine with product delivery and do it a way that combines the two while increasing the quality of our customer experience
- how do I get the founder to post more because he overthinks sh*t
So I can at least solve the last one by just taking over and doing the sh*t-posting myself.
There are very few of my connections in my ICP and if you are that's pure fluke.
I do know we need to build momentum though and know how to do this and oh gosh its exciting just doing it instead of coaching startups through accelerator programs and watching them completely ignore my advice and torch runway.
Yeah - that bit is really good.
I'll probably post about this again next week.
Or at least until I see our bloody founder start shipping non-AI generated words (yes, I'm talking about you Tim).
10 reactions · 4 comments · 0 reposts
My time with Pointer is coming to an end.
A massive thanks to Ricky Pearl for being up for this role.
I was new to recruitment but a long-time fan of what they were doing and could see how Marketing as a function aligned so well with the GTM IP they've cultivated over a long period in-market.
It enabled "Project Buy House" and I got to work, vibe, and swap notes with a team that is rolling.
And the model is working - the team are smashing their numbers and leaning into AI has helped the business no question.
I'm headed back to what I'm great at - early-stage growth.
GradEngage is gathering momentum, and I'll be smashing out things in the founding growth seat on a new venture that involves AI and real estate (more on that later).
Thanks team and will still be referring you great leads, swapping notes in GTM ANZ, and cheering for you from the sidelines.
📸 unrelated, but Williamstown beach was vibing on Sunday - what Winter?
A massive thanks to Ricky Pearl for being up for this role.
I was new to recruitment but a long-time fan of what they were doing and could see how Marketing as a function aligned so well with the GTM IP they've cultivated over a long period in-market.
It enabled "Project Buy House" and I got to work, vibe, and swap notes with a team that is rolling.
And the model is working - the team are smashing their numbers and leaning into AI has helped the business no question.
I'm headed back to what I'm great at - early-stage growth.
GradEngage is gathering momentum, and I'll be smashing out things in the founding growth seat on a new venture that involves AI and real estate (more on that later).
Thanks team and will still be referring you great leads, swapping notes in GTM ANZ, and cheering for you from the sidelines.
📸 unrelated, but Williamstown beach was vibing on Sunday - what Winter?
110 reactions · 17 comments · 0 reposts
Happy Friday No. 6!
Still chill in Melbourne, but you can feel the Spring threatening to come out and add more light to our days.
TOPS
- High praise from a friend Pointer's who has just raised - "and now Pointer will forever have our loyalty... I've been telling ALL recruiters who ring that I am loyal to Pointer"
MOPS
- Big change is afoot, more to update on next week
SHOPS
- If you're nerding out hard on growth/AI at a mid-to-advanced level, I'll point you towards a small community that's vibing. Hit my inbox.
--
Sick in the family this week and the trials and tribulations of turbo-charged twin toddlers continues.
I had to remind both G and myself this week - the good times FAR outweigh the bad (but this week over-indexed on bad 💩)
Still chill in Melbourne, but you can feel the Spring threatening to come out and add more light to our days.
TOPS
- High praise from a friend Pointer's who has just raised - "and now Pointer will forever have our loyalty... I've been telling ALL recruiters who ring that I am loyal to Pointer"
MOPS
- Big change is afoot, more to update on next week
SHOPS
- If you're nerding out hard on growth/AI at a mid-to-advanced level, I'll point you towards a small community that's vibing. Hit my inbox.
--
Sick in the family this week and the trials and tribulations of turbo-charged twin toddlers continues.
I had to remind both G and myself this week - the good times FAR outweigh the bad (but this week over-indexed on bad 💩)
12 reactions · 2 comments · 0 reposts
I love speaking, and captive audiences, and microphones...
and so I've managed to con another organiser to let me get all 3.
My co-founder hat will be on (how do you do 🎩) and I'm talking about grabbing attention, marketing, and AI at Founder's Day on Friday, 21st August alongside ✨️ Shaye P. and Miriam Deliva.
Here's some things I know (and you don't) about attention that I may expand on later:
- AI is terrible at generating other people's attention (it just sucks yours)
-- Writing is very good for it (here's a nudge to improve yours)
--- You can't improve yours if you keep relying on AI (which I think we've established it's terrible for this - see above)
You can grab tickets here: https://lnkd.in/ebaSb9ju and you can ping me for a discount code and I will sort you out (first in best dressed 🎩).
I am looking forward to sharing my new spotty beard which I timed very well after just getting a new headshot.
Uncommon Collective and Catalysr - Accelerator for Migrants & Refugees 👋
and so I've managed to con another organiser to let me get all 3.
My co-founder hat will be on (how do you do 🎩) and I'm talking about grabbing attention, marketing, and AI at Founder's Day on Friday, 21st August alongside ✨️ Shaye P. and Miriam Deliva.
Here's some things I know (and you don't) about attention that I may expand on later:
- AI is terrible at generating other people's attention (it just sucks yours)
-- Writing is very good for it (here's a nudge to improve yours)
--- You can't improve yours if you keep relying on AI (which I think we've established it's terrible for this - see above)
You can grab tickets here: https://lnkd.in/ebaSb9ju and you can ping me for a discount code and I will sort you out (first in best dressed 🎩).
I am looking forward to sharing my new spotty beard which I timed very well after just getting a new headshot.
Uncommon Collective and Catalysr - Accelerator for Migrants & Refugees 👋
39 reactions · 7 comments · 1 reposts
Rituals I lean into when things don’t follow to plan:
1. A quick audit of what’s still working. I’m breathing, is there a roof over my head, do the people in my life still love me? This doesn’t prevent doom spiraling but it mitigates it a lot. Perspective does a lot of heavy lifting.
2. Up my dose of physical activities. If I’m navigating a career quagmire or bad personal news I know that movement helps a lot. It jolts me into action. It’s something I can control. The endorphins are quite nice too.
3. I write. It doesn’t have to have a goal, an intention, or a destination - I just trust that putting thoughts, ideas, and feelings into words is clarifying for its own sake. And it works.
4. Do some simple, nourishing cooking. I used to struggle in the kitchen. Now a mix of vegetables, with some protein, seasoning, salt, acid, and fat is a ritual I become totally absorbed by. The yummy and healthy meal at the end is the cherry on top.
5. I tap my network. I have a friend for venting about my extended family. Another I can just switch off with. And another that indulges a (sometimes) need to replay setbacks blow-for-blow. I’m not the goto for all of these friends back - but know I give much more than I take.
6. Go to bed early. Post-setback, it usually needs a reset. So I over-index and jump in bed before 9pm. Read a bit of fiction and relish the lights out.
7. Do something selfless. I volunteer in a few circles and can hold space for someone else. This often connects me to something bigger than me and my setback.
8. I game. I don’t have a lot of “vices” these days, but will happily commit an evening to an RPG or turn-based strategy computer game and revel in the disconnecting.
9. Put my phone somewhere else at night. I just pop it on a shelf and focus on my spouse and kids. The people that need to reach me are in front of me.
I’m on a roll but feel like I’ll run out of space!
1. A quick audit of what’s still working. I’m breathing, is there a roof over my head, do the people in my life still love me? This doesn’t prevent doom spiraling but it mitigates it a lot. Perspective does a lot of heavy lifting.
2. Up my dose of physical activities. If I’m navigating a career quagmire or bad personal news I know that movement helps a lot. It jolts me into action. It’s something I can control. The endorphins are quite nice too.
3. I write. It doesn’t have to have a goal, an intention, or a destination - I just trust that putting thoughts, ideas, and feelings into words is clarifying for its own sake. And it works.
4. Do some simple, nourishing cooking. I used to struggle in the kitchen. Now a mix of vegetables, with some protein, seasoning, salt, acid, and fat is a ritual I become totally absorbed by. The yummy and healthy meal at the end is the cherry on top.
5. I tap my network. I have a friend for venting about my extended family. Another I can just switch off with. And another that indulges a (sometimes) need to replay setbacks blow-for-blow. I’m not the goto for all of these friends back - but know I give much more than I take.
6. Go to bed early. Post-setback, it usually needs a reset. So I over-index and jump in bed before 9pm. Read a bit of fiction and relish the lights out.
7. Do something selfless. I volunteer in a few circles and can hold space for someone else. This often connects me to something bigger than me and my setback.
8. I game. I don’t have a lot of “vices” these days, but will happily commit an evening to an RPG or turn-based strategy computer game and revel in the disconnecting.
9. Put my phone somewhere else at night. I just pop it on a shelf and focus on my spouse and kids. The people that need to reach me are in front of me.
I’m on a roll but feel like I’ll run out of space!
20 reactions · 8 comments · 0 reposts
I've been linked this multiple times.
One of the bits of commentary I've seen:
"why would someone use AI to do this?"
Why wouldn't you?
Some businesses (and government) add a lot of process and hoops to do anything.
It disrespects the individual's time (see: call centres, banks, Centrelink).
Things I've built with AI:
- a calendar/appointment/shopping list/note tool for my spouse
- a workflow that ports my workout requests into my Garmin watch (so I don't have to look at my phone)
- a way to capture ideas/thoughts while on the run
In tech/b2b world - there's new parlance like B2A (business-to-agent) and A2A (agent-to-agent).
When (not if) this capability starts becoming easier for consumers to employ (instead of neckbeards like the gentleman pictured and me) there's going to a cavalcade of fresh problems emerging like the one in this article.
The reason being the technology is going to keep getting "better" and better at finding ways to achieve its goal (what the owner dictates).
We're already seeing this with content in public/pseudo-public channels.
But in that case I'd argue people are disrespecting people's time (and intelligence) by pumping out words devoid of thought.
One of the bits of commentary I've seen:
"why would someone use AI to do this?"
Why wouldn't you?
Some businesses (and government) add a lot of process and hoops to do anything.
It disrespects the individual's time (see: call centres, banks, Centrelink).
Things I've built with AI:
- a calendar/appointment/shopping list/note tool for my spouse
- a workflow that ports my workout requests into my Garmin watch (so I don't have to look at my phone)
- a way to capture ideas/thoughts while on the run
In tech/b2b world - there's new parlance like B2A (business-to-agent) and A2A (agent-to-agent).
When (not if) this capability starts becoming easier for consumers to employ (instead of neckbeards like the gentleman pictured and me) there's going to a cavalcade of fresh problems emerging like the one in this article.
The reason being the technology is going to keep getting "better" and better at finding ways to achieve its goal (what the owner dictates).
We're already seeing this with content in public/pseudo-public channels.
But in that case I'd argue people are disrespecting people's time (and intelligence) by pumping out words devoid of thought.
8 reactions · 1 comments · 0 reposts
Are knowledge workers going to be displaced like industrial workers?
It might sound far-fetched but I witnessed the impacts of the latter growing up in the Latrobe Valley.
It might sound far-fetched but I witnessed the impacts of the latter growing up in the Latrobe Valley.
5 reactions · 2 comments · 0 reposts
Happy Friday No. 5!
There will be no mambo.
KILLIN' IT 🔪
- New home office is fully decked out and I love it
- Being home after a work trip feels special
CHILLIN' IT 🧊
- Ghosted by what seemed like a bonafide bonza lead
JUST A LITTLE BIT 👌
- I'm trying to work out my home office lighting situation and would love some good budget solutions - recos welcomed!
--
That's 5 reviews, it's a pleasant bump to the end of my week so I think I'll keep the chain going!
Have a great weekend.
There will be no mambo.
KILLIN' IT 🔪
- New home office is fully decked out and I love it
- Being home after a work trip feels special
CHILLIN' IT 🧊
- Ghosted by what seemed like a bonafide bonza lead
JUST A LITTLE BIT 👌
- I'm trying to work out my home office lighting situation and would love some good budget solutions - recos welcomed!
--
That's 5 reviews, it's a pleasant bump to the end of my week so I think I'll keep the chain going!
Have a great weekend.
40 reactions · 16 comments · 0 reposts
"It's a green flag for marketing talent" 🟢
I had only met Hamish Dunham a few minutes earlier in the afternoon of Generate - The B2B Marketing Community in ANZ Summit last week and we were marvelling on what it is about the conference/community combination that works so well.
The fact that people consciously choose to join, knowledge share, and attend a now huge conference speaks volumes about the kind of people it attracts.
I attended my second one and left the family and made the trip up to Sydney again to get involved.
Some of my highlights:
- Hosting a marketing leader dinner on the Wednesday night with Pointer - with a mix of attendees/non-attendees - quote: "can B2C marketers come too?"
- Reconnecting with people like Yune Wen Chia - who I met at the first Generate in similar fashion and was pleased to hear how he's progressing
- Meeting Ramya Kandregula and nerding about Firmable's growth strategy - I'm surprised we hadn't crossed paths before!
- Chairing a marketing leadership table, I loved it when Lara Vandersluis (Barnett) was like - "hey, can I join in too? I know I have other responsibilities but this is GOOD"
- I was skeptical about how an agency-lead would deliver at the end of the day, but needn't have been - Kate Dinon stirred the pot in the most slow and deliberate way possible - and left me thinking about brand in a completely different way
A big thank you to axel sukianto, Kayla Medica, ✨ Kaylee Liu, and Lara Vandersluis (Barnett) for all of the work that went in behind the scenes.
And the supporting cast of volunteers, sponsors, and invisible helpers that put a tonne of support in as well to make something like this possible.
I wear a lot of different hats.
But it feels special to have a space and community dedicated to people who truly love their craft.
I had only met Hamish Dunham a few minutes earlier in the afternoon of Generate - The B2B Marketing Community in ANZ Summit last week and we were marvelling on what it is about the conference/community combination that works so well.
The fact that people consciously choose to join, knowledge share, and attend a now huge conference speaks volumes about the kind of people it attracts.
I attended my second one and left the family and made the trip up to Sydney again to get involved.
Some of my highlights:
- Hosting a marketing leader dinner on the Wednesday night with Pointer - with a mix of attendees/non-attendees - quote: "can B2C marketers come too?"
- Reconnecting with people like Yune Wen Chia - who I met at the first Generate in similar fashion and was pleased to hear how he's progressing
- Meeting Ramya Kandregula and nerding about Firmable's growth strategy - I'm surprised we hadn't crossed paths before!
- Chairing a marketing leadership table, I loved it when Lara Vandersluis (Barnett) was like - "hey, can I join in too? I know I have other responsibilities but this is GOOD"
- I was skeptical about how an agency-lead would deliver at the end of the day, but needn't have been - Kate Dinon stirred the pot in the most slow and deliberate way possible - and left me thinking about brand in a completely different way
A big thank you to axel sukianto, Kayla Medica, ✨ Kaylee Liu, and Lara Vandersluis (Barnett) for all of the work that went in behind the scenes.
And the supporting cast of volunteers, sponsors, and invisible helpers that put a tonne of support in as well to make something like this possible.
I wear a lot of different hats.
But it feels special to have a space and community dedicated to people who truly love their craft.
52 reactions · 18 comments · 1 reposts
Happy Friday No. 4
I'm away from my decks at the moment but don't worry I can improvise 🎧
FLYING ✈️
- 4 roles filled for the month, very good 🫡
- Very pleased with the Sydney trip, the marketing leader dinner sent great guns, and loved learning and networking from so many great people at Generate (post incoming for that next week)
TRYING 💪
- Had some strong conversations around business this week too. What energises me is the character people show when the stakes are higher. Pleased to be working with some great people.
STRIVING 💪
- I got access to the Freckle.io CLI early last week and flexed hard with it this week on GradEngage. Built a TAM of 3,500+ perfect fit companies across 6 markets and stored it in a Convex database. If you know what I know - this means we can very accurately speed up our go-to-market with a compelling offer
--
Flying back to Melbourne this afternoon and can't wait to see my family and the Doggies play on the telly.
Have a ripping weekend 🙏
I'm away from my decks at the moment but don't worry I can improvise 🎧
FLYING ✈️
- 4 roles filled for the month, very good 🫡
- Very pleased with the Sydney trip, the marketing leader dinner sent great guns, and loved learning and networking from so many great people at Generate (post incoming for that next week)
TRYING 💪
- Had some strong conversations around business this week too. What energises me is the character people show when the stakes are higher. Pleased to be working with some great people.
STRIVING 💪
- I got access to the Freckle.io CLI early last week and flexed hard with it this week on GradEngage. Built a TAM of 3,500+ perfect fit companies across 6 markets and stored it in a Convex database. If you know what I know - this means we can very accurately speed up our go-to-market with a compelling offer
--
Flying back to Melbourne this afternoon and can't wait to see my family and the Doggies play on the telly.
Have a ripping weekend 🙏
17 reactions · 10 comments · 0 reposts
Mental note - next time Zachary King asks you to record a pod, ask him if he is hitting record
😆
Next time gadget 🫡
😆
Next time gadget 🫡
31 reactions · 15 comments · 0 reposts
"You don't only do things when you want something".
This has been bouncing around in my head this morning (during my run around the Opera House) as I reflect on Pointer's first marketing leader dinner hosted in Sydney at Pan Divino.
We hosted it in Sydney because getting marketing leader in Melbourne to respond to dinner invites in Winter was harder than running the Two Bays.
I know this because I've done both of these things.
11 executives in the room, Chatham house rules, and a relaxed atmosphere with peers.
Some random facts from the night:
- 2 people went to the same university
- 2 others went to the same rural high-school (2 years apart)
- 3 states were represented
- NO dietaries from our guests (I had to quadruple check)
- 3 former colleagues (Zenith, Google, and Meta)
We also had a 100% show-up rate which is a Pointer PB and no I'm not competitive.
Thanks for the candour and knowledge sharing in the room - it's always an amusing sign when the host is trying to usher you out and close 😆
Pointer will be hosting more of these for executives over the rest of the year so if it's piqued your curiosity please get in touch with the team.
This has been bouncing around in my head this morning (during my run around the Opera House) as I reflect on Pointer's first marketing leader dinner hosted in Sydney at Pan Divino.
We hosted it in Sydney because getting marketing leader in Melbourne to respond to dinner invites in Winter was harder than running the Two Bays.
I know this because I've done both of these things.
11 executives in the room, Chatham house rules, and a relaxed atmosphere with peers.
Some random facts from the night:
- 2 people went to the same university
- 2 others went to the same rural high-school (2 years apart)
- 3 states were represented
- NO dietaries from our guests (I had to quadruple check)
- 3 former colleagues (Zenith, Google, and Meta)
We also had a 100% show-up rate which is a Pointer PB and no I'm not competitive.
Thanks for the candour and knowledge sharing in the room - it's always an amusing sign when the host is trying to usher you out and close 😆
Pointer will be hosting more of these for executives over the rest of the year so if it's piqued your curiosity please get in touch with the team.
22 reactions · 6 comments · 0 reposts
It took nearly 10 years to get this key made.
And after moving into our new home, a few extra weeks to get it cut.
So if you'll allow me to indulge...
Let me share the story about an unmade key, my home buying ambitions, and the Western Bulldogs winning the AFL grand final in 2016.
I had just been through a month of some of the biggest highs of my life.
My bucks (yes - those highs).
Our wedding.
And my beloved Western Bulldogs breaking a premiership drought that lasted 62 years (I was at the MCG and I wept).
My wife (at the time) very thoughtfully got me a 2016 Premiership key.
It was uncut.
I said to myself - "this key is special, I'm not going to cut it until there's a house that I can say I own".
That was nearly 10 years ago.
Life thew me some curve balls.
Sobriety, lockdowns, divorce and cultivating a career focused on early-stage startups and growth as the space continued to grow.
The key continued to gain dust in my drawer, until my partner Georgie and I started planning how we could make the house dream happen.
An old colleague from Whispir named Graham also had twins, and sat me down one day and said:
"Don't be proud, just take all the help you can get".
So we did.
We moved into Georgie's parents place in Kangaroo Ground and started saving even more.
The boys loved being around their grandparents on a hobby farm, and we set our eyes on the prize.
That lasted nearly two years.
It became obvious that it was going to take longer with me working as a sole contractor.
So the opportunity with Pointer presented itself and the bank looked more favourably on our home loan.
That was the last piece that clicked and I'll be forever grateful to all of the people that helped us along the way.
Because over the weekend I was at the keycutter.
I was jumpy, the boys didn't understand why, one of them even managed to set off the St John's defibrillator alarm in the shopping centre because Dad wasn't paying attention.
And then it was in my hands.
The key.
The premiership key that I'd waited nearly a decade to be crafted.
I got home and pulled it out with reverence.
I'd love to say it shone and glinted in the sun, but it was a gloomy day and I'm already laying on the romanticism pretty thick.
It fitted into the lock, I turned it, and entered the house with a different feeling than the one I'd carried my whole life.
We live in a world where you can spin up (what used to be) sophisticated and expensive knowledge work in the space of seconds.
But never underestimate the power of what you can achieve when you set your mind to something over 10 years.
It might not arrive how you expected but I'm telling you it's a very powerful thing.
And after moving into our new home, a few extra weeks to get it cut.
So if you'll allow me to indulge...
Let me share the story about an unmade key, my home buying ambitions, and the Western Bulldogs winning the AFL grand final in 2016.
I had just been through a month of some of the biggest highs of my life.
My bucks (yes - those highs).
Our wedding.
And my beloved Western Bulldogs breaking a premiership drought that lasted 62 years (I was at the MCG and I wept).
My wife (at the time) very thoughtfully got me a 2016 Premiership key.
It was uncut.
I said to myself - "this key is special, I'm not going to cut it until there's a house that I can say I own".
That was nearly 10 years ago.
Life thew me some curve balls.
Sobriety, lockdowns, divorce and cultivating a career focused on early-stage startups and growth as the space continued to grow.
The key continued to gain dust in my drawer, until my partner Georgie and I started planning how we could make the house dream happen.
An old colleague from Whispir named Graham also had twins, and sat me down one day and said:
"Don't be proud, just take all the help you can get".
So we did.
We moved into Georgie's parents place in Kangaroo Ground and started saving even more.
The boys loved being around their grandparents on a hobby farm, and we set our eyes on the prize.
That lasted nearly two years.
It became obvious that it was going to take longer with me working as a sole contractor.
So the opportunity with Pointer presented itself and the bank looked more favourably on our home loan.
That was the last piece that clicked and I'll be forever grateful to all of the people that helped us along the way.
Because over the weekend I was at the keycutter.
I was jumpy, the boys didn't understand why, one of them even managed to set off the St John's defibrillator alarm in the shopping centre because Dad wasn't paying attention.
And then it was in my hands.
The key.
The premiership key that I'd waited nearly a decade to be crafted.
I got home and pulled it out with reverence.
I'd love to say it shone and glinted in the sun, but it was a gloomy day and I'm already laying on the romanticism pretty thick.
It fitted into the lock, I turned it, and entered the house with a different feeling than the one I'd carried my whole life.
We live in a world where you can spin up (what used to be) sophisticated and expensive knowledge work in the space of seconds.
But never underestimate the power of what you can achieve when you set your mind to something over 10 years.
It might not arrive how you expected but I'm telling you it's a very powerful thing.
157 reactions · 39 comments · 0 reposts
...you can ignore the "get your ticket" part because it's now sold out!
Looking forward to being in a room full of B2B marketers this Thursday and nerding out on the craft.
I am also looking forward to meeting some new people and reconnecting with old nerds too :)
See you there 👋
Looking forward to being in a room full of B2B marketers this Thursday and nerding out on the craft.
I am also looking forward to meeting some new people and reconnecting with old nerds too :)
See you there 👋
25 reactions · 7 comments · 0 reposts
Happy Friday No. 3
I think I'll keep reflecting with this format and if I get to 100 I can do a megamix of all the sick tunes I'm posting up.
ROCKIN' 🪨
Nearly closed out 2x roles for a client going into the next stage of growth - you love to see it
Nearly all prepped for the trip to Sydney next week - marketing leader dinner, Generate Summit, and a coffee or three
CLOCKIN' 🕰️
As the recruitment scales up for Pointer, there's a lot more things to be across as once. This has meant there's more things to get coaching on from Cameron Morgan and Ricky Pearl and continually learning. It's uncomfortable but it's also where the rewards are - thanks both
KNOCKIN' 🚪
As the business adapts so do I - I'm keen to coffee or lunch with any non-competing recruiters in Melbourne to swap notes - my treat and would love to share and learn from you
Enjoy your weekend 🙏
I think I'll keep reflecting with this format and if I get to 100 I can do a megamix of all the sick tunes I'm posting up.
ROCKIN' 🪨
Nearly closed out 2x roles for a client going into the next stage of growth - you love to see it
Nearly all prepped for the trip to Sydney next week - marketing leader dinner, Generate Summit, and a coffee or three
CLOCKIN' 🕰️
As the recruitment scales up for Pointer, there's a lot more things to be across as once. This has meant there's more things to get coaching on from Cameron Morgan and Ricky Pearl and continually learning. It's uncomfortable but it's also where the rewards are - thanks both
KNOCKIN' 🚪
As the business adapts so do I - I'm keen to coffee or lunch with any non-competing recruiters in Melbourne to swap notes - my treat and would love to share and learn from you
Enjoy your weekend 🙏
41 reactions · 22 comments · 0 reposts
1 month ago I ticked over 6 years of sobriety.
For people that I have known more recently (like my beautiful spouse Georgie) its a non-event.
Even for myself it's less noteworthy than it used to be.
5 things I've noticed as I keep growing (in descending order of word length and nuance):
⭐️ I'm better at noticing uncomfortable feelings. Instead of suppressing them, I feel them, and then decide how I act. Old me would look at this emotional dexterity as an impossible jedi mind-trick
⭐️⭐️ My interests changed. I can still have fun at a rave. But its more a rare treat. I dedicate a lot of energy to being a great partner and Dad, and have found more "boring" things resonating with me more. I enjoy nerding out on deep meditation and I love that I get to tear it up on a basketball court 1-2x a week.
⭐️⭐️⭐️ I'm less judgy. One of the things I've worked on (with the kind of recovery I've worked) is letting go of it. I used to catch myself and let go of it sometimes dozens of times in a day. I noticed I don't need to do this any more because it's happening much less.
⭐️⭐️⭐️⭐️ I don't look back with regret. I caught up with a work-friend last week and she point blank told me how much resilience she's observed (in me). I look back on the challenges I've navigated (childhood trauma, complex mental health, divorce) with gratitude because I wouldn't be the person I am today without those experiences.
⭐️⭐️⭐️⭐️⭐️ This is a finer point - and one that will probably be lost to an ephemeral LinkedIn post - but I've been obsessed with things that compound. There's obvious things - finances, the benefits of sobriety, a regular diet and exercise routine etc. But I'm noticing that I can apply this to more areas of my life than I've given credit. A great example of this is video production - I am still (and never will be) a video editor - but simply forcing the reps and course-correcting imperfectly over a long amount of time means I'm much better than someone terrified of making a post. There's many layers to this that go really deep (a great example of this in action at the highest level was Eileen Gu's media interviews and candour at the Winter Olympics).
--
There's a whole raft of new challenges we're facing in our knowledge worker careers - but the things that work are the things that are boring and absent of complexity.
Thanks for humouring me as I share 🫶🏻
For people that I have known more recently (like my beautiful spouse Georgie) its a non-event.
Even for myself it's less noteworthy than it used to be.
5 things I've noticed as I keep growing (in descending order of word length and nuance):
⭐️ I'm better at noticing uncomfortable feelings. Instead of suppressing them, I feel them, and then decide how I act. Old me would look at this emotional dexterity as an impossible jedi mind-trick
⭐️⭐️ My interests changed. I can still have fun at a rave. But its more a rare treat. I dedicate a lot of energy to being a great partner and Dad, and have found more "boring" things resonating with me more. I enjoy nerding out on deep meditation and I love that I get to tear it up on a basketball court 1-2x a week.
⭐️⭐️⭐️ I'm less judgy. One of the things I've worked on (with the kind of recovery I've worked) is letting go of it. I used to catch myself and let go of it sometimes dozens of times in a day. I noticed I don't need to do this any more because it's happening much less.
⭐️⭐️⭐️⭐️ I don't look back with regret. I caught up with a work-friend last week and she point blank told me how much resilience she's observed (in me). I look back on the challenges I've navigated (childhood trauma, complex mental health, divorce) with gratitude because I wouldn't be the person I am today without those experiences.
⭐️⭐️⭐️⭐️⭐️ This is a finer point - and one that will probably be lost to an ephemeral LinkedIn post - but I've been obsessed with things that compound. There's obvious things - finances, the benefits of sobriety, a regular diet and exercise routine etc. But I'm noticing that I can apply this to more areas of my life than I've given credit. A great example of this is video production - I am still (and never will be) a video editor - but simply forcing the reps and course-correcting imperfectly over a long amount of time means I'm much better than someone terrified of making a post. There's many layers to this that go really deep (a great example of this in action at the highest level was Eileen Gu's media interviews and candour at the Winter Olympics).
--
There's a whole raft of new challenges we're facing in our knowledge worker careers - but the things that work are the things that are boring and absent of complexity.
Thanks for humouring me as I share 🫶🏻
107 reactions · 21 comments · 0 reposts
Marshy! It’s Tuesday afternoon and you posted this week yet - fix it!
How?
I don’t know, but isn’t consistency more important than obsessing over posts in granular detail?
Huh? Where did you get that smart idea from… the castle of nous?
Well actually…
How?
I don’t know, but isn’t consistency more important than obsessing over posts in granular detail?
Huh? Where did you get that smart idea from… the castle of nous?
Well actually…
4 reactions · 0 comments · 0 reposts
Happy Friday! How did I do? Number 2
STRONG 💪
- new inbound referral - seems like a great fit, let's rocknroll
- it was my birthday this week - fam were loving as
- a long back-and-forther closed - let's get the work done now!
GRONK 🥴
- completely misfired on a new client r/ship - important to stay humble, take the feedback, learn and improve the process
- had to move the home office! boys to loud up one end of the haus
DONK 🔨
- have moved my city meets to Wednesdays now to make the hump easier and it suits my Pointer workflows vs serendipity and my other stuff - if you're someone genuinely interested in partnerships and collaborations I'm all ears and DM me
STRONG 💪
- new inbound referral - seems like a great fit, let's rocknroll
- it was my birthday this week - fam were loving as
- a long back-and-forther closed - let's get the work done now!
GRONK 🥴
- completely misfired on a new client r/ship - important to stay humble, take the feedback, learn and improve the process
- had to move the home office! boys to loud up one end of the haus
DONK 🔨
- have moved my city meets to Wednesdays now to make the hump easier and it suits my Pointer workflows vs serendipity and my other stuff - if you're someone genuinely interested in partnerships and collaborations I'm all ears and DM me
16 reactions · 11 comments · 0 reposts
Here's a passage from my book in 2023!
It's funny how sometimes your subconscious knows something before you do.
I've always had a knack for connecting the dots, building relationships over lonnnnnnng cat long levels of time, and an interest in what people do vocationally.
The book was on the to-do list, and I knew after my twin boys were born that all semblances of normality/time and availability as I know it would evaporate (spoiler alert: I was right).
But I went ahead and shipped the book (without much of a murmur as their arrival was weeks away) and have kept it freely available on Gumroad.
I tried to distill 20 years of marketing knowledge into a book for founders and aspiring founders starting their marketing journey.
I learned that was way too hard, but the result was a book baked in principles: relatively timeless concepts about the craft that will help anyone if they were doing things without a budget (which is absolutely the best way to learn).
Concepts like noticing where your audience is and what they're doing, indulging your curiosity muscle, and noticing what to look for as you evaluate if what you're getting back is deafening silence, complete noise, or something that you can learn from and iterate your approaches with.
This kind of knowledge is just as important in the age of AI if not more so.
Ironically - with current capabilities, I can now make it wayyyyy easier for someone to read online on my website for those who don't download or want to download an ebook.
I also enjoyed reminding myself of some of these principles as I read over some of my favourite chapters last night. We definitely could apply more of these principles with what we're building at Pointer and even for our startup.
And now back to some more recruitment, we're chasing down some hard-to-reach candidates for Q Agency in Penrith (senior paid media specialists come at me), an SEO strategist for Practice Edge in Diamond Creek, and getting to late-late conversations for a Head of Growth with Infinity22 (east-coast city).
Let's go!
p.s. I couldn't help myself and trained one of my agents on the book to see what they could/couldn't apply with current tech and to ask me a bunch of clarifying questions for direction - stay tuned on that experiment!
It's funny how sometimes your subconscious knows something before you do.
I've always had a knack for connecting the dots, building relationships over lonnnnnnng cat long levels of time, and an interest in what people do vocationally.
The book was on the to-do list, and I knew after my twin boys were born that all semblances of normality/time and availability as I know it would evaporate (spoiler alert: I was right).
But I went ahead and shipped the book (without much of a murmur as their arrival was weeks away) and have kept it freely available on Gumroad.
I tried to distill 20 years of marketing knowledge into a book for founders and aspiring founders starting their marketing journey.
I learned that was way too hard, but the result was a book baked in principles: relatively timeless concepts about the craft that will help anyone if they were doing things without a budget (which is absolutely the best way to learn).
Concepts like noticing where your audience is and what they're doing, indulging your curiosity muscle, and noticing what to look for as you evaluate if what you're getting back is deafening silence, complete noise, or something that you can learn from and iterate your approaches with.
This kind of knowledge is just as important in the age of AI if not more so.
Ironically - with current capabilities, I can now make it wayyyyy easier for someone to read online on my website for those who don't download or want to download an ebook.
I also enjoyed reminding myself of some of these principles as I read over some of my favourite chapters last night. We definitely could apply more of these principles with what we're building at Pointer and even for our startup.
And now back to some more recruitment, we're chasing down some hard-to-reach candidates for Q Agency in Penrith (senior paid media specialists come at me), an SEO strategist for Practice Edge in Diamond Creek, and getting to late-late conversations for a Head of Growth with Infinity22 (east-coast city).
Let's go!
p.s. I couldn't help myself and trained one of my agents on the book to see what they could/couldn't apply with current tech and to ask me a bunch of clarifying questions for direction - stay tuned on that experiment!
19 reactions · 4 comments · 0 reposts