AI versus Marshy 74 - catch-up edition
AI versus Marshy 74 - catch-up editionWhere you been maaaan? Hey fam,Six months.That's how long I've been quiet.In AI terms? I’ve basically missed a Jurassic park. I’m still not sure how I feel about AI-generated imagery for the sake of it, but I’ll see how things go over time I’ve still been following the space like a madman. Building solutions for my clients, bingeing YouTube, and picked up a part-time gig doing early-stage marketing recruitment at Pointer, and trying to buy a house while wran
AI versus Marshy 73 - OpenAI is this generation's MySpace
Hey readers,We’re now two weeks away from ChatGPT being 3 years old.It’s safe to say awarness is close to “your uncle telling you to buy bitcoin” stage now.I’ve done my best to cover it.Partly out of morbid curiosity, partly out of bemusement, and partly out of the belief that this technology is (eventually) going to fundamentally change everything.Yet clashing with that belief is a recurring question:“Are we fucked?”Why does it keep popping up?Well - have you seen the movie The Big Short?It's a
AI versus Marshy 72 - some parts in a growth system
Hello stranger!Welcome to another edition of AI versus Marshy.Something unfortunate happened since last edition - I started writing a “let’s go deep on a topic” edition to change things up.Then it got too large, and the tool I was covering wasn’t as easy to use as originally hoped, and things got stuck.So then I abandoned ship, got really busy with client work (good), then went ahead and started writing another edition covering Claude Skills and some other things and then go stuck again!So here’
AI versus Marshy 71 - 3 predictions for the next 3 years
Ahoy and welcome to another edition of AI versus Marshy!It’s the newsletter that charts AI through the lens of impact, growth, and technology.It’s learn-in-public style, readers say they love the deep-dives, opinions, and dissembling of information that takes place here because it’s genuine, thought-out, and not full of crap.I was thinking about what to write about this week, and thought I’d put to paper some predictions based on what I am seeing as a freelance consultant.Like all predictions, t
AI versus Marshy 70 - market manipulation, scratching my own itch, and if I started today
Hello there,Welcome to another edition of AI versus Marshy.I’m fired up today. Spring is in the air and there’s simmering dissatisfaction with the status quo.I’m talking to more partners who “get it” and I don’t have to spend multiple calls justifying why I'm different from a digital marketing agency, a lead gen agency, and whoa— why am I bothering here?Here's what I want to unpack this week:Increasing market caps as a way to pay off debtScratching my own itch - lead genera
AI versus Marshy 69 - where are they now?
Ahoy my friends!Welcome to another edition of AI versus Marshy.For new readers - welcome!And if you have hung around for a long time - I appreciate you giving me your attention (or at least skimming) for a while now, thank you!I’m going to do something a bit different this week and look at three apps I tested earlier on in this newsletter’s history, and check-in on where they are now:Summit AI coachTome presentation buildingAudiopen voice note recordingI want to get jiving and give you the good
AI versus Marshy 68 - AI engine optimisation, recognising patterns, and community building question
Hi there,Have you noticed I play with the greeting each week?I like personalisation, but don’t have everyone’s first name in my list because you’ve arrived in different ways.Sometimes I just like calling you all fam - this isn’t a large list, and I just love that there’s a humble cohort of people that welcome and read this email most weeks.Fun quote from a friend other day:“I knew we had this catch-up booked - so I binge read your newsletter in advance”Thanks Ross 🤣For thos
AI versus Marshy 67 - adhd tricks, building in public, and vibe coding
Hello there,Great to be here again.This week I’ve been webinarring, discovering new toddler ailments from daycare, and did my first beep test run in a long time.But let’s talk AI.This week I look at:Some cool ways n8n is used for ADHDA newsletter deep dive and building in publicBuilding an app with “vibe coding” toolsThere’s a lot to rock’n’roll with so let’s make like a shake and get steady 🥤-MarshySome cool ways n8n is used for ADHDI follow a lot of the n8n (an automation
AI versus Marshy 66 - getting featured in the press, website interviews, and lead machine go brrrr
Hey fam,Is there anything happening in AI right now?Just kidding lmfao - that's stupid.But if you’re newish to this newsletter - welcome! I write about 3 topics each week usually centred around growth, impact, and strong opinions.This week we’re covering (checks notes):Hacking the press cycleNovel use case: interviewing your “ideal customer” for your websiteBuilding a lead generation machine with AI (another presentation)I’m keen as mustard to get into the meat of this, so let’s make like a carn
AI versus Marshy 65 - mental health, hacks, and webinar scheduling
Hi everyone,Welcome to another edition of AI versus Marshy.It’s been a week or so - and I'm kindof glad I haven’t said a single thing about GPT-5.Flex!Today we’re looking at:mental health doom-mongeringa little nugget for the hackers on this listone-shotting landing pages and how to stay up-to-date with the webinar release scheduleAlright - lots to get on with so let’s make like a knoll and step on it.AI versus mental healthI’m passionate about mental health, and supporting people living with co
AI versus Marshy 64 - open versus closed, AI coaching, and webinar debut
Hey there,I’m writing this from my hotel room in Sydney after completing a big day of flying, debut webinarring, meetings, and then a mega board meeting to cap off my adventure.Lots to cover this week, including:coaching versus AI coachingcloud AI versus private AIwebinar recap - 3 things you didn’t know you can do with marketing and AISo let’s make like a milkman from the olden days and deliver the goods!-MarshyCoaching versus AI coachingLet’s get weird for a second.One of
AI versus Marshy 63 - the we'll help you today versus probably in October edition
Hi there,It’s fresh down here on the edge of the Yarra Valley, as are the takes around growth and AI at the moment.This week looks at:How to sell AI versus how not to sell AIMyself versus my reflection back to myselfGetting ripped on by ClaudeSo let’s make a bunch of tasks and batch through it.Startups selling AI versus behemothsIf you’ve been active in a public group, community, or post for nearly any length of time - you’re going to understand what I describe below:It's
AI versus Marshy 62 - the tension between old and new modes
Hey there,Have you heard of diverticulitis?I feel like it’s something you only learn about as you get older and I don’t recommend it.But let’s talk about what caught my eye this week.Individual adoption versus business adoptiongenerating marketing versus marketing strategyIllustration versus motionThe individual versus the business gap in AII’ve built a career in and around “digital marketing”.But most of the time I’ll avoid dropping that term because do you know what happe
AI versus Marshy 61 - MCPs, LinkedIn insights, and webinars
Hi there,-> One quick thing - if you want to learn about this stuff in a webinar format, I'm running weekly webinars on AI, marketing, and automation topics for the foreseeable future - registration details at the bottom of the email.I’ve had fun doing the business development dance over the last week, and filling my pipeline with opportunities big and small.I’ve been able to play with different messages and say my “pitter-patter” out loud and narrowing my focus towards B2B
AI versus Marshy 60 - comeback edition
Hey there - it’s good to do this again.Welcome back.I’m going to be playing around with some different formats and approaches over the next few weeks as I look to work this into a sustainable habit again.First things first - I’ve swapped things back to the original name/theme.AI is here to stay.I hate its well-documented impacts on energy and water consumption but am reminded of Robert Greene’s take on what to do about power:Psst, AI is a form of powerSo here’s some things
AI versus Marshy 59 - bye bye edition
Hello and welcome to the last edition of AI versus Marshy!It feels weird writing that sentence - but it also feels very right.Let’s rewind to a couple of months and explain why.Have you ever had a niggle that won’t go away?Well a couple of months ago this niggle was in full flight.Here’s the niggle:This current wave of generative AI isn’t good for the planetAnd once I started digging into it I couldn’t unsee it:Google renegging on their carbon emissions goals - their greenhouse gas emissions ha
AI versus Marshy 58 - making money, stealing power, and switching apps
Hello! And welcome to another belated edition of AI versus Marshy, I needed a week off - and took it! - so enjoy this bumper edition instead.This week we look at:AIs and companies making money - are things going to burst?A deeper-dive on AI’s impactMaking the switch - from ChatGPT premium to Perplexity ProLots to dig into so let’s make like a mole and delve into it ⛏️ -MarshyAI investment versus profit.Via Business Insider and Fortune 500.I’m not a financial expert and my eyes tend to glaze over
AI versus Marshy 57 - making eye contact, improving your work, and making better newsletters
Hello and welcome to another edition of AI versus Marshy!This is the newsletter that goes deep into AI trends, sifts through the hype, and returns an informed POV about how to think about AI and use it today.And sorry to be a bit later this week.I could pad out the usual stuff - sick twin boys, sleeplessness, busy - but that’s literally every week at the moment.The real reason for the delay this week was that I got distracted by one of the functions I’ll cover in one of the pieces below.See if y
AI versus Marshy 56 - why side-by-side comparisons suck, shoutout to Ai5, and examples of chat in apps
NewsletterHello and welcome to another edition of AI versus Marshy!Another “hullo” to our new subscribers, this is a newsletter about AI, written by a perennial optimist, whose tech and marketing background tells him not to be swept away by hype just yet.But there ARE a hell of a lot of interesting things to look at and this week is no different.This week covers:copy.ai upgrades its platform with Anthropic - with some side-by-side testing and a dash of nopeA new, newsletter shoutout to Ai5Good,
AI versus Marshy #55 - 3 uncomfortable truths about AI right now, Aussies killing it, and tools down
Hello and welcome to another edition of AI versus Marshy!Welcome to our new readers - nice to see you 👋This is the newsletter that keeps you abreast of the AI hype machine, and grounds it in - yeah but what’s the reality now?This week looks at:3 uncomfortable truths about AI right now3 Aussie companies actually doing things with AIThe (last) update on TheLeadMagnet.biz (in current format)Lots to run with today, so let’s make like a sprinter and leg on with it 🏃🏽♂️💨-MarshyHow I actually picture
AI versus Marshy #54 - Zap Central, why do consultants win, and troubles with Carrd
Hello and welcome to another edition of AI versus Marshy!This is the newsletter that demystifies the AI hype and gives you actionable and practical information instead.This week we look at:• Researching on autopilot with Zapier Central• Consultants an early winner in the AI race• Sprint 4 update - TheLeadMagnet.bizNow there's lots to crack on with today, so let's make like a whip and flick to it.ChatGPT drawing a whip having a crack-MarshyResearch on autopilot with Zapier CentralI've been a long
AI versus Marshy #53 - content trends, Figma, and FB ads lessons
Hello and welcome to another edition of AI versus Marshy.This newsletter tracks what’s happening in AI and applies a practical filter for our readers.But don’t take my word for it - here’s what one of our readers said:“It keeps me up to date with what’s going on in AI, without having to do the heavy searching myself.”This week we cover:Using AI to reverse engineer content trends (h/t Starter Story)Figma is coming after Powerpoint - with some backpedallingSprint 3 of TheLeadMagnet.bizLots to tuck
AI versus Marshy #52 - fashion, picture editing, and building my biz
Hello and welcome to another edition of AI versus Marshy 👋This is the newsletter that is excited about AI, but keeps it grounded in things you need to know and can do today.This week we look at:• Using ChatGPT for fashion advice• Editing pictures with words• Another build in public update #2 - TheLeadMagnet.bizLots to share with you today, so open like a door and make room.-MarshyChatGPT for Your Own WardrobeVia Ruud Hendriks on LinkedIn.My friend Anna shared this practical example for people w
AI versus Marshy #51: counterpoints, that voice survey, and building an AI business from scratch
Hello and welcome to the next edition of AI versus Marshy!This is the newsletter that stays in touch with the AI hype machine, and boils things down to: what’s actually happening? and, what’s useful to know right now?The dust has settled on our 1st birthday, and it’s back to regular business.This week we cover:A counterpoint to the AI hype machineSo what happened with the VoicePanel link?Building an AI business from scratch - Update #1Lots to get on with this week so let’s make like a pram and r
AI versus Marshy #50: one year's worth of looking at AI! 🥳
Hello and welcome to another edition of AI versus Marshy! 👋The newsletter that follows the AI trend for you and surfaces up interesting things that are happening across tech news, new capabilities, and how you can make sense of it for your own benefit.And it’s not just any edition today, it’s our 1 year birthday 🥳To the few dozen or so readers that transferred over from other writing I’ve done in the past (and chosen to stay!) I thank you.And to every reader that has joined organically over the
AI versus Marshy #49: the difference between free and paid ChatGPT
Hello and welcome to another edition of AI versus Marshy! This is the newsletter that keeps tabs on AI and helps you keep up-to-date with what’s happening and how you can use it to suit yourself or your business.Last week we got into some big themes, and this week we’re deliberately moving away from big picture and into some practical hands-on with ChatGPT4o.We’re focusing on:Using it for improving your LinkedIn profileTurning a presentation into a social postUsing it to create a technical anima
AI versus Marshy #48: the growth of Athyna, AI safety question mark, and tech bros behaving badly
Hello and welcome to another edition of AI versus Marshy!Welcome new readers!This newsletter keeps up with AI’s development and breaks things down for you.I’ve spent two decades in tech and second half of my career has moved more into purpose-led work (leading a tech social impact program, working with more social enterprises and NFPs, and coaching founders and business owners).I joke about “washing away my sins” after selling ads for big tech companies and I say this because we’re going to jump
AI versus Marshy #47: emotional edition
Hello and welcome to another edition of AI versus Marshy.This is the newsletter that strives to make sense of AI hype and gives you ways to apply lessons today.This week goes a bit differently because we’re going deep on a topic - emotion detection.I started investigating and it demanded its own edition, so let’s move on - like soothing a tantrum - and get on with it.Thanks 🙏-MarshyEmotions triggered?Via LinkedIn.This story starts with an assertion from my friend Dave.“Emotional detection via c
AI versus Marshy #46: best yet to come, how I write the newsletter, and Audiopen
Hello and ahoy to another edition of AI versus Marshy!It’s been a challenging few weeks - so I’m pleased to get this newsletter to you at a reasonable time.This newsletter charts AI’s trajectory curve and our 1 year anniversary is next year - if you like the newsletter can you forward it someone you think might be interested and ask them to visit: https://www.lukemarshall.net/newsletter So they can subscribe themselves. Thanks! 🙏This week covers:The best is yet to come - a novel look at AI’s u
AI versus Marshy #45: the death of the Internet, private knowledge AI, and pitching spark
Hello and welcome to another edition of AI versus Marshy!This is the newsletter that demystifies AI and gives you things you can think about and action TODAY.Straight-up, I have TWO apologies I want to dish out.Last week I tried uploading images into a new backend to make the uploading images process easier in ConvertKit. This looked fine in preview, but I skipped test email, and some of you got an email with no images. 2/3 of you got a second email with the images fixed. My bad!Running later th
AI versus Marshy #44: Playing with voice, ANZAC blunder, and an easy way to chatbot (fixed broken images)
Hello and welcome to another edition of AI versus Marshy.(Note: the original edition had broken images - this should now be fixed).This is the newsletter that makes AI practical so you can think about it intelligently and free of hype.Nice to meet you new readers - be sure to reply to my email to say “hi” and improve its deliverability - I love hearing from our readers.ChatGPT cartoonist's representation of me talking to all of my readersThis week looks at:Play AI - a very convincing voice agen
AI versus Marshy #44: Playing with voice, ANZAC blunder, and an easy way to chatbot (fixed broken images)
Hello and welcome to another edition of AI versus Marshy.(Note: the original edition had broken images - this should now be fixed).This is the newsletter that makes AI practical so you can think about it intelligently and free of hype.Nice to meet you new readers - be sure to reply to my email to say “hi” and improve its deliverability - I love hearing from our readers.ChatGPT cartoonist's representation of me talking to all of my readersThis week looks at:Play AI - a very convincing voice agen
AI versus Marshy #43: first-look at Instagram AI, simulated photon chips, and boosting old clients
Greetings and welcome to the next edition of AI versus Marshy.The newsletter that demystifies AI and helps you learn a thing or two.A warm welcome to the new faces we’ve got this week - thanks for jumping on board 🏴☠️This week looks at:A first-look Meta releasing AI into InstagramWhat cutting edge looks like - designing new data chips with Google XHow to use AI to be useful to old clientsA meaty edition today, so let’s make like a butcher and chop on with it 🔪-MarshyWhat AI inside Instagram loo
AI versus Marshy #42: translation, building ADHD tools, and webinar ask
Hello! Welcome to another edition of AI versus Marshy.This is the newsletter that equips you with information for learning about AI.Some of you like to keep up with the news but can’t, some of you want ways you can apply it today, and some of you haven’t said anything but have kept reading - thank you!This week looks at:I met a founder using AI to bring English training, programs, and courses into JapanSome more tools I’m exploring for ADHD goal machine (working title)Webinars on how to use AI f
AI versus Marshy #41: Finding your voice on LinkedIn, emotional AI, and shout-out for Ben
Hello and welcome to AI versus Marshy!It’s the newsletter that is keeping an eye on AI for you and making sure you don’t miss out.This week looks at:Using AI to find your voice for LinkedInHume launches an empathic voice interfaceBen’s Bites 2.0 for AI tutorialsI’m keen to get this newsletter out the door for you so let’s break like an egg and scramble.-MarshyUsing AI to find your voice on LinkedInBy me.I’m a big fan of LinkedIn.Something about forcing myself to post something 1-5x a week keeps
AI versus Marshy #40: video outreach, comparing your job, and getting better jobs
Hello and welcome to the 40th edition of AI versus Marshy!This the newsletter that watches the hype, and bookmarks what you need to keep an eye out for.Delivered into your inbox every week - how good!A big thank you to readers new and old - we passed 100 readers last week and as this newsletter gets bigger and more ambitious you can say you’re the OGs 👊This week looks at:Using AI for personalised video outreachUnpacking the AI vs your job debateReverse engineering your job prospects with AIAt th
AI versus Marshy #39: continuing characters, content preso, and another ADHD update
Hello and welcome to AI versus Marshy #39!Well isn’t this the little engine that could!I’m currently sitting in an airport waiting for my plane home, after doing a video shoot for a bank, working from the startup space Fishburner’s, eating too much gelato, and attending a HR tech conference.But enough about me - let’s talk AI!This week looks at:Midjourney solves the continuity problemIf you were starting out as a content creator today - how would you use AI?Another ADHD project updateLots to cov
AI versus Marshy #38: voice surveys, flipping AI software, and ADHD update
Hello and welcome to the 38th edition of AI versus Marshy.Think of this newsletter as a low-key way to ride the AI wave and not get left behind.I’ve got you 🌊🏄🏾There’s a number of new subscribers this week as I’ve been working on the ADHD problem - hi!This week covers:Get more survey responses, with more depth, and more insights - without much of a catchFlipping AI micro-software companiesADHD Goal machine updateI’m excited to bump into this newsletter so let’s make like a geologist and rock on
AI versus Marshy #37: ADHD edition
Hello! Welcome to the 37th edition of AI versus Marshy.This is the newsletter that absorbs the growing deluge of AI news and tools, and synthesises it into a neat and focused summary.One of the consistent bits of feedback I get from our readers is that they’re always learning something new - success!Great success!This newsletter is quite playful as well, and in the spirit of play we’re going in a more hyper-focused mode this week - because we’re focusing on ADHD.I’ll cover:A quick primer on what
AI versus Marshy #36: context windows, job updates, and HR
Hello and welcome to the 36th edition of AI versus Marshy!The distillation of a week’s worth of AI news by a growth marketer with a conscience.Lots to talk about this week, including:A deeper look at context windows and why they're importantSome hard data on the impact of AI on freelancing jobsI rub shoulders with the HR crowd investigating AI and startup potential So let’s make like a slope and ski on with it ⛷️-MarshyTIL about context windowsVia Every.First Google called it Bard.Then they reba
AI versus Marshy #35: glif replacing, soaring, and a content expert
Hello!Welcome to another edition of AI versus Marshy.Here’s a fun fact -EVERY time I write this opening I have to open up ConvertKit and check what issue we’re up to…Issue #35!If you’re new to this newsletter - welcome again!Most subscribers are friends I’ve met over the years, readers of my last book Start Marketing, or have found me via searching for AI news.There are plenty of sources of AI news now and it goes at a million miles an hour.So what I try to do is filter that news, give you some
AI versus Marshy #34: Tools recap edition
Good afternoon, welcome to the 34th edition of AI versus Marshy!Think of it like this - a growth marketer charting the impacts of AI on the world in a way that separates hype with pragmatism.If my newsletter inbox is anything to go by it was a very busy week!Eek!I’ll share a tip for managing such things at the end of the newsletter.I’ve been covering a lot of news and trends of late so this week it’s tools - let me know if it vibes with you :)This week:Professional headshots but with AIFood trac
AI versus Marshy #33: security, thinking, and fakes
Hello and welcome to another edition of AI versus Marshy!The newsletter that keeps tabs on AI trends and translates it for you.My career has been built on understanding tech for clients and making it usable for clients so here we are!This week covers:A crash-course on AI security - via HarrietHacksUsing AI to challenge your thinkingFinance worker releases $25m to a deepfakeLots to noodle on so let’s make last pasta and spaghetti to it 🍝-MarshyA crash-course on AI security via HarrietHacksHeard v
AI versus Marshy #32: Siri-ous business, pickaxes, and emotional-feedback learning
Hi readers, and welcome to another edition of AI versus Marshy - the newsletter that helps you keep up with developments in artificial intelligence without feeling left behind.This week we look at:So what are Apple doing with AI?A cool niche - turning popular Tweets into videosLearning with tailored emotional feedbackBefore we get into it - here’s Mr Fluffles, a character I drew last year:I love him.And here’s Mr Fluffles by AI if he was writing this newsletter:Mr Fluffles by Pixar.Alright - en
AI versus Marshy #31: slack, poison, and marketing use cases
Hello dear reader, and welcome to another edition of AI versus Marshy - #31 in fact.This newsletter filters through AI news and hype to share what’s interesting each week from my perspective - a neurodivergent techie growth marketer with insatiable curiosity.I read last week that most people abandon their new year’s resolutions by now - so if you’re sticking with yours let me know what it is and what has led to that sticking so far?This week we look at:A Slack app for ChatGPTPoison - but for cop
AI versus Marshy #30: next for kin, innovation thinking, and a wearable rabbit
Greetings and welcome to the 30th AI versus Marshy. The newsletter that rides the AI hype wave and breaks it back down into your inbox.A quick request - email me one thing you’ve used AI for in the last week (that you’re comfortable sharing). I’ll start by sharing one at the bottom of this email.This week:Participating in the Kin beta test - managing a personal AIGame over innovation teams - one of the best GPTs I’ve seenAI Wearables down the rabbit holeLet’s hop to it like a pogo stick.-MarshyP
AI versus Marshy #29: voice-activated ChatGPT, brain machines, and is it right to copy?
Hey again!Welcome back to the newsletter that indulges your intrigue about AI and its practical applications.At least that’s how ChatGPT introduced me.Read on to discover what I’m talking about:Voice conversations with ChatGPTThe case for cyborgsTraining models, copying, and copyrightLet’s turn it on like Donkey Kong.-MarshyTalking to AI with ChatGPT iOSAvailable on App Store for premium customers.Only a couple of years ago - I broke both of my arms.A good portion of my job involves typing and I
AI versus Marshy #28: cloning myself, ChatGPT with voice, + plug
Hello and welcome to another edition of AI versus Marshy!It’s still kind of holidays in Australia so I’m going to give you something a bit different.AI cloned voice of Marshy versus MarshyBack-and-forth talking with ChatGPT phone editionA cheeky plug1. Me versus clone of meTry yourself using play.ht.The original premise behind the name of this newsletter was to pit myself against AI in a variety of challenges.Because it’s a quieter time of year - I was able to realise this ambition playing with
AI versus Marshy #27: For Dead, For Leftovers, For Vision
Hello and welcome to another edition of AI versus Marshy!The newsletter that keeps tabs on developments on artificial intelligence news and gives you 3 things worth knowing each week.But first - how did your year finish?Mine is finishing full - it’s been an incredible year personally and I’ve enjoyed things professionally too. Feel free to reply and let me know - I love chats with my readers.This week:👻 Back from the grave - cloning dead loved ones🛠️ An AI tool that gets better with butter😎 Comp
AI versus Marshy #26: AI narration, remember what you read, and build your own AI product
Hello dear reader, let us embark towards the 26th edition of AI versus Marshy.The name may be tongue-in-cheek (how could I possibly win?) but the content designed to be absorbed, noticed, and getting you thinking about what’s happening in this weird and wonderful technology world.This week:Narrating what you do day-to-day - David Attenborough edition 🗣️Tool of the week - Reader/Readwise 📖A complete stack for building your own AI product without code 👩💻Let’s get it on 🫶🏻-Marshy–1. Narrate your o
AI versus Marshy #25: from scratch, calendar hack, and more accessible coding
G’day! Welcome to another edition of AI versus Marshy - we’re at edition #25!Thanks to the original readers who have been here since edition 1, and for our new readers - I’m a growth marketer with a conscience trying to make sense of the trends in this space - and there’s been quite a lot happening in 5-6 months 🙃This week:🧱 Building new materials with AI📅 Tool (tip) of the week - calendar hack💥 Is AI coding the new no-code?Let’s get into it,-MarshyNew elements via AIGoogle’s DeepMind is a proje
AI versus Marshy #24: AI weapons, displaced refugee tool, and hardware trend
Hi there!Welcome to another edition of AI versus Marshy.24 in fact!This newsletter charts the impact of AI and what’s going on with the world, and focuses on 2 things, and 1 tool.This helps filter out noise for my readers - and is usually a mix of tech trends, ethics, marketing, and what I think you’ll find interesting.I do rabbit-hole.This is what AI thinks I do each weekI should also mention - if you’re looking for this newsletter in video format - you can find me posting
AI versus Marshy #23: recycling CEOs, pipedreams, and remember Neuralink?
Hello ,Welcome to another edition of AI versus Marshy!This is the newsletter that will try to filter and make sense of the ever-deepening world of AI, and the use of the word “try” was deliberate, because this week had more plot twists than every M Night Shyamalan movie played at once.create a 256-bit image of a movie cinema with a rotating green hedge maze sitting behind the screenThis week:♻️ Some takes on the exit-failed return-and-return of OpenAI’s CEO🪈 Tool of the week - Pipedream🧙🏽♂️Thro
AI versus Marshy #22: building your own gpt, start marketing version, + how to partner with AI
Hello there and welcome to AI versus Marshy.This newsletter seeks to provide clarity on the world of AI by commenting on trends, sharing useful tips and tools, and keeping an eye on this 800-pound gorilla.Prompt: Can you create a 256-bit colour graphic of AI anthropomorphised into an 800-pound gorilla that is terrorising comically small buildings. These buildings represent different elements of society such as education, health, law, and other industries. The gorilla should
AI versus Marshy #21: monopoly, super Excel, and dev day wrap-up
Hello! Welcome to another edition of AI versus Marshy.The newsletter where a growth marketer with a conscience tries to demystify the biggest tech adoption wave we’ve ever surfed 🌊(Side note: I like how I keep reworking what I say with the intro - I enjoyed writing that one).Recreate the fist pump kid as a cyborg kid from the futureHere’s what we’re covering this week:🎚️ The regulation saga and avoiding AI monopoly🧰 Tool tip - Pairing Excel with ChatGPT for badass spreadsheets📈 One of the bigges
AI versus Marshy #20: big tech trust + regulation, decoding a marketing sprint, and brain scanning
Good day! Hello!Welcome to another edition of AI versus Marshy.The newsletter that’s charting the impact of AI from the perspective of a neurodivergent tech-y growth marketer who cares about the impact on the world.This week:😬 Another reason for saying AI’s a threat - commercial advantage🔨 Tool of the week: A hands-on demo of how ChatGPT can translate a marketing sprint🧠 AI can scan your brain and guess what you’re seeing nowLet’s get going because today is a humdinger!Trust us - and regulate ev
AI versus Marshy #19: easy images, personal ai, and shoosh please
NewsletterHello and welcome to another edition of AI versus Marshy.There’s more than usual new readers this week, including some new owners of my Start Marketing book.This newsletter charts and give perspective to the incoming change driven by AI - from someone that’s worked in tech, marketing, and sales for nearly 20 years - that’s me!Onto this week:🛠️ ChatGPT got a big upgrade - text-to-image for Pro users♾️ Tool of the week: Pi, conversational AI that now references recent events🎤 Meta’s Hea
AI versus Marshy #18: answers right now, blazing new content, and fan-fiction fightback
Hello there and welcome to another edition of AI versus Marshy!Two things straight up:My subject line read “Ai” last week - I can never undo this and the shame will forever haunt me 😢I’m loving writing about this so if if you could reply quickly with one of: Keep doing what you’re doingI want more marketing stuffI want more ethics and tech newsI want to hear more about why Arnotts Chicken Crimpy Shapes are the best flavourI’d be forever grateful 🙏Now, onto regular programmi
Ai versus Marshy #17: no-coding, image recognition, and an awful ism
Hey there and welcome to the 17th edition of AI versus Marshy!It’s a combination of growth marketer nous, takes on the world of AI, and targeted curiosity about what’s unfolding.Also a big welcome to our new subscribers 👋This week we look at:👔 The rise of the novice coder - a quick look at DIY coding🪚 Tool of the week: Chat with images via Chat GPT😯 Look out for effective accelerationismNovice coders can do more than everOne of the things tech companies LOVE is engineering
AI versus Marshy #16: coaching yourself, your relationships, and where are the jobs?
Hey there,Welcome to another edition of AI versus Marshy - #16 in fact!This newsletter aims to demystify what’s going on in the AI world. It balances hype with ethics, and mixes curiosity with opportunities.Lots happening this week, which is funny given I said there was a lull last week.The best kind of coach - yourself 💪Tool of the week: Meena relationship coaching ❣️AI continues to create jobs - just in big tech 🤷🏼♂️Lastly - a quick ask - I’m looking for ways to talk to
AI versus Marshy #15: a big few, stock music, and soul-searching
there,Welcome to the 15th edition of AI versus Marshy!The newsletter that seeks to demystify what's going on with artificial intelligence, share what's interesting, and filter through hype and doom-mongering to help YOU decide what's coming.This week we look at:🔫 Controlled by a few: AI warning shots🎶 Tool of the week: Stock Music👻 Giving AI a soul - a different way of looking at thisI'll also share info about a little WhatsApp group for writing and editing feedback we've
AI versus Marshy #14: digital twins, finding your competition, and more curves
Greetings there,Welcome to AI versus Marshy - 14th edition.I've been sick the last 5-6 days 🤢 so let’s bounce back with an update on AI, marketing, tools, and all things what the heck is going on.This week:🎐 AI-driven climate prevention🧰 Tool of the week: Big Tech Ad Libraries📈 A look at the Google Trends AI chart and the Hype Adoption CurveLet’s get it.-MarshyIt makes ClimasensThere’s a startup out of Melbourne called Climasens. They’ve been awarded $5m by Google.org to pa
AI versus Marshy #13: emotions > copying, checklists, + predictive baby AI!
Welcome to the lucky 13th edition of AI versus Marshy!I write about the change that’s on its way and provide takes on how to think about it.Today we look at:🚫 Generative AI isn’t stealing your marketing job📝 Tool of the week: AI Checklist Generator👨🏽💻 Singaporean coder makes Baby AI on the sideLet’s get cracking.-Marshy 💪Marketing isn’t AI - it’s all about the emotions 🤭There are a lot of tasks a marketer does that appear under threat from AI.🫢 Copywriting😕 Design🥺 Creating communicationsYou ca
AI versus Marshy #12: AI therapy, voice memos, + really hard problems
Hello and welcome to the 12th edition of AI versus Marshy.This humble little newsletter charts the glacial impacts of AI technology as seen through the eyes of a growth marketer.A big welcome to our new subscribers - and a cheeky request…If you feel like improving our mail deliverability, reply to this email with your favourite kind of tea.In this week’s edition:🧠 There’s going to be an AI for everything - yep, including therapy⚒️ Tool of the week: Spacebar - a different kind of voice memo-ing🤔
AI versus Marshy #11: hype curves, individual brainstorming, + bad hustle
Hey there and welcome to another edition of AI versus Marshy!This humble newsletter brings you takes on AI from a growth marketer charting the most tectonic shift in change and impact we’ll see in our lifetimes.But enough hyperbole - we’re not there yet.This week we cover:🤮 Ugly numbers on AI - but is this BAU?🪛 Tool of the week: Brainstorming on steroids with Figma Jambot😓 Digital sweatshops - some ugly truths about powering techAlso - we passed 10 issues last week 🥳I love
AI versus Marshy #10: the creativity and profit gap, a tweaky freebie, + current challenges
Hi there,Welcome back to the 10th edition of AI versus Marshy.If you’re new to this newsletter welcome! I look at tech, marketing, AI tools, and their potential impacts.Here’s what I’ve got for you this week:🚫 Do AI, creativity, and capitalism mix well? Not yet🔧 Tool of the week: free tweaking with Ahrefs AI Writing🤔 A thoughtful list of current problems in AI (Language Learning Models)I’ll also share what I did 2am on Sunday morning if you make it to the end 🫢We’ve got thi
AI versus Marshy #9: not everything should be copied, a second brain + webinar slides
Morning,Welcome to another edition of AI versus Marshy.I met a subscriber F2F yesterday - thanks for coming to the workshop Anthony!Today we cover:☄️ The AI backlash has started - you can’t generative everything🧠 Tool of the week: Mindpal for second braining🛝 Slides and recording: Multiplying your marketing output with AILet’s get this show on the road and thanks for reading 👋-MarshyJust because you can, doesn’t mean you shouldMy sister creates a lot of art. Flowers,
AI versus Marshy #8: webinar cheat sheet, imagining apps, and riffs on wordplay
Hey there 👋Welcome to another edition of AI versus Marshy.And hello new readers - you get takes from a growth marketer combined with a filter for new and interesting things with a dash of societal implications 🙊That’s a mouthful!This week we look at:🎁 Multiplying your marketing output - a snapshot from the webinar this week✏️ Tool of the week: Imagine app building with Imagica🙊 Google playing with the unexpectedSo let's get this party started 🎉Multiplying Marketing with Ma
AI versus Marshy #7: women doing AI for good, all of the texts, + upcoming webinar
Hey there,Let’s go again for another round of AI versus Marshy.And a very warm welcome to our new readers 👋This week we look at:🚪 Is the door closing on open content?⚒️ Tool of the week: Texts.com - all your messages in one inbox🙏🏻 Some awesome women working with AI for GoodI’m also presenting a webinar next Thursday called “How to Multiply Your Marketing Output with AI Tools” - find the details at the bottom.Got a tip or want to recommend something? Pop it in the reco box
AI versus Marshy #6: Story time, getting worse?, and idea validation guide
Hello there and ahoy me mateys! 🏴☠️Let’s engage in another edition of AI versus Marshy.Yes? Today we cover…🆙 ChatGPT is getting worse, no better…🔧Tool of the week: 10-Day Idea Validation Guide📖The wordy and wonderful world of story mechanicsLet's get this crafting started!It’s not you, it’s ChatGPTWhen your inbox fills with AI news it’s sometimes easy to get confused.Don't make me choose!A wave of media reports have emerged citing a study from three distinguished academics
AI versus Marshy #5: stop press - AI is popular, accurate sourcing with Archer, + remote worker impact
Hey there - welcome to another edition of AI versus Marshy.In today’s spicy soliloquy:>> 🤦🏽 Media connects drop in ChatGPT usage with drop in interest in AI>> 🏹 Tool of the week: Archer AI - referencing on steroids>> 👩🏽💻 The impact of generative AI on remote creative workersAnd I haven’t got anything project-y to share this week but I did enjoy sharing about my current morning routine on LinkedIn (featuring my boys 👶🏻👶🏻).We’ve got this 💪-MarshyCorrelation and causation and
AI versus Marshy #4: Cloning, Express text to image, + another great book use case
Ahoy 🏴☠️ and welcome to another edition of AI versus Marshy!Today we look at:🔮 Are electronic versions of ourselves… useful?🔩 Tool of the week: Adobe Express the Canva competitor👾 A Grand Slam Offer Process - turning books into more with ChatGPT Pt.2I also share another project update on how things are going building my own business.Let’s flippin’ go! 🚀-MarshyYou get a clone, I get a clone, and everyone gets a cloneI’ll share something weird.Ever since discovering Evernote (notes app) and readi
AI versus Marshy #3: Is keeping up with it a problem?, Photoshop still requires skill, + hackers
Hey there,Welcome to another week of AI versus Marshy!This week we cover:📈 Is there a first-mover advantage to AI? Probably not.🪛 Tool of the week: Adobe Photoshop’s Generative Fill🌎 OpenAI + Bing is pentesting the entire webI will also throw in a not-so-humble brag about shipping videos if you make it to the end.Let's tuck in!I can’t keep up with AI - will this be my undoing?Nick will be okay via LinkedInThere’s a podcast/Youtube out there called Marketing Against the Gr
AI versus Marshy #2: Generative AI copying everything, literally anything + dating?
Hi and welcome to the next edition of “AI vs Marshy”.This week I’ll share about:🦃 The Verge opined about generative AI gobbling up the old web - is this a bad thing in the long run?🛠️ Tool of the week: Literally Anything💔 But Dating? When dystopian sci-fi arrives in the presentYou can also get a social advice video shoutout if you make it to the bottom.Scroll on!–Was the Old Web Due for an Overhaul? Big Tech’s Woes with Generative AIThere’s an excellent snapshot of what’s happening to big tech c
AI versus Marshy #1 - Sam Altman interview, virtual CMO + more
Welcome to the 1st edition of “AI vs Marshy”.My goal is to share about AI and review new tools to help you grow - and your startup.This edition features:🚀 Notes from Sam Altman’s (OpenAI) fireside chat in Melbourne last Friday🔨 AI Tool of the week: Virtual CMO♻️ Using ChatGPT for remixing a concept from one of my favourite books - Principles, by Ray DalioI’ll also share what I'm working on with my business.Got a tip? Let me know here.–There’s never been a better time to begin a startup: Notes