AI versus Marshy #4: Cloning, Express text to image, + another great book use case

Ahoy 🏴‍☠️ and welcome to another edition of AI versus Marshy!

Today we look at:

• 🔮 Are electronic versions of ourselves… useful?
• 🔩 Tool of the week: Adobe Express the Canva competitor
• 👾 A Grand Slam Offer Process - turning books into more with ChatGPT Pt.2

I also share another project update on how things are going building my own business.

Let’s flippin’ go! 🚀

-Marshy

You get a clone, I get a clone, and everyone gets a clone

I’ll share something weird.

Ever since discovering Evernote (notes app) and reading about the pensieve tool in the Harry Potter books, I’ve fantasised about a technology equivalent.

In the books, the tool allowed you to draw memories from your mind, and place them into a bowl for viewing and remembering later.

Since then, a trend has emerged called personal knowledge management.

It’s the practice of managing your thoughts, saved articles, clippings, and other digital tidbits and using them in a way that helps you think better.

One of the most popular thought leaders in this niche is Tiago Forte. He’s quite active on Twitter and Youtube and sells an expensive course called Building a Second Brain.

I can’t recommend the course but I did read his audiobook, and I apply a big chunk of his lessons in my own system (Notes into Craft, and saving articles with Readwise). A crash-course on PARA can be found here - which formulates the bones of the system. It stands for Projects, Areas of Interest, Resources, Archive.

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The capabilities are immense and it can take systems like this and blow them up like rocket fuel.

A lot of the “knowledge management apps” already integrate things things AI assistants into their apps. The GIF below shows me taking the excerpt of a consulting specialisation guide I read, and summarising it into three steps that I can take today - intriguing right?

Yeah but what’s the TL;DR?

Another direction that’s far stranger is cloning.

This is the practice of taking a person’s words, videos, podcast interviews etc. and feeding it into a Language Learning Model (LLM) to create an electronc version that can answer your questions.

From a marketing perspective, the positioning for these emerging tools is wild:

​Delphi - let’s you talk to your favourite expert (living or dead)

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Yeah but what would Dead Jobs say about AI?

​Coachvox - pitches to expensive coaches and offers to clone them to help sell their services

​Momento AI - offers to clone whomever you want

The utility of these tools at this point of time is debatable.

But think about how wisdom actually works.

It’s educated decisions based on previous experiences.

If AI can “absorb” previous recollected experiences and is getting exponentially better at it over time - how much wisdom will it collectively then have? 🤯

Can you see why I started a newsletter for this stuff?

Tool of the week: Adobe Express and making memory bowls

Last week I played with Adobe’s Generative Fill tool and let’s just say professional graphic designers haven’t got much to worry about yet.

​Adobe Express is another beta that’s free for now and has quite a lot of useful features that you can also find in the paid version of Canva.

If you’ve been put off by some of the technical-looking applications of AI tools right now then this one is for you. It offers text-to-image and remove background out of the box and so you can have a play simply by registering a free Adobe account.

Here’s some of the silly ones I did with:

Create the pensieve from Harry Potter books (a memory bowl) but make it like a computer mouse is the wand and a laptop is the memory bowl

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​The graphic designers will be okay!

Turning great book excerpts into excellent usable stuff with ChatGPT Vol. 2

A few weeks ago I shared that I really enjoyed taking an excerpt from Ray Dalio’s Principles book and turning it into relevant insights I could apply to my life.

Since that happened I’d been stewing on:

Well what other read can I turn into useful things for myself?

A book I’ve read and re-read a lot is $100M Offers by Alex Hormozi.

He is a BIG up and comer in marketing and Internet guru land, and will overtake Gary Vee and Neil Patel over the next year with the release of this next book $100M Leads in a month’s time (you can register for the launch event with this link and if you do it helps both of us get a private viewing link).

His first book teaches a process called a grand slam offer.

It’s the process of making an offer so good, that someone would feel stupid saying no to it.

Here it is briefly:

Step #1: We figured out our prospective client’s dream outcome.Step #2: We listed out all the obstacles they’re likely to encounter on their way (our opportunities for value).Step #3: We listed all those obstacles as solutions.Step #4: We figured out all the different ways we could deliver those solutions.Step #5a: We trimmed those ways down to only the things that were the highest value and lowest cost to us. All we have to do now is…Step #5b: Put all the bundles together into the ultimate high value deliverable.

I tested a basic version of this recently offering to build marketing assets for people with AI tools:

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​Well Jayant Padhi beat me to it.​

Poking around YouTube, Jayant not only had tried this for his Video Sales Letter consulting business, but created a YouTube video breaking down the process and sharing how to do it with prompts in ChatGPT.

So helpful!

I’ve deliberately steered clear of a lot of the coach/consultant ChatGPT videos because a lot of it comes across as get-rich-quick-schemes.

Yet there are thoughtful applications of combining knowledge out there and I was pleased to see Jayant’s video being one of them.

I played last night with a fractional CMO offer and have a lot I can work with, so will keep tweaking and look to put out a “AI Marketing One Man Agency”-style offer through speedmarketingdemos soon.

I encourage you to check the video out and chuck a follow on Jayant if you found it useful 👍

And polite to boot!

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So I’m getting into a good cadence of video production.

I find a challenge, riff on it, and upload it with a focus on being punchy.

Do it once, 10X then 100X

The goal at this point is to simply keep going to improve my skill.

The kind of services I offer are at the other end of the spectrum - highly customised, and five figures to engage on, so I’m trying to find a way to bridge the gap with smaller “packaged” up offerings that clients without those budgets can purchase.

Here’s the update I shared with the Starter Story community.

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Big hairy audacious goal

Getting there slowly.

If you’ve got any questions about the newsletter just hit me up. I’m happy to chat more about this stuff, and we’re really still at the beginning.

We’ve got this 💪

-Marshy

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