AI versus Marshy #8: webinar cheat sheet, imagining apps, and riffs on wordplay

Hey there 👋

Welcome to another edition of AI versus Marshy.

And hello new readers - you get takes from a growth marketer combined with a filter for new and interesting things with a dash of societal implications 🙊

That’s a mouthful!

This week we look at:

🎁 Multiplying your marketing output - a snapshot from the webinar this week

✏️ Tool of the week: Imagine app building with Imagica

🙊 Google playing with the unexpected

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So let’s get this party started 🎉

Multiplying Marketing with Marshy

This week I did a webinar called “Multiply your marketing output with AI Tools” with our friends at bMightie. ​I covered ways you can amplify existing content by converting long-form pieces of content: presentations, webinars, blogs - into many short-form pieces of content: social posts, short videos, and spinning on the same theme.

I’ll share the recording next week, but in the meantime here’s the cheatsheet that will help give you a sense of what it was about.

If you squint there I am on the top right, recording coming next week!

Imagica you can build things with our Tool of the week ⚒️

Billed as a new way to think and create with computers sounds prett grandiose. But building no-code apps in minutes sounds more digestible.

Either way - these are two of the taglines for the app-builder Imagica.

When it was announced I was queueing patiently on the beta list to play with it and I have to say it looks nice on first pass.

It’s a bit like LiterallyAnything.io without the sketchy appearance.

It just went rogue on me.

What was startling was how little instruction it took to start building something (and do it in front of you).

I cheekily asked for an email newsletter creator for these topics, using these structures, and well - it just started building something that was not that (the GIF is only some of it because I hit record halfway through its Imagic).

Are app builders and developers under threat? No.

But being able to start piecing together database logic, run through various workflows, and see it all unfold in a visual way is going to help a lot of non-coder people. You know - like - the majority of us.

Googling the unexpected

Google deprecates a lot of products (RIP Google Reader 🪦)

But one of the things I love about them is the shipping of creative experiments and being quite upfront about their intention.

TextFX is an experiment they did with Lupe Fiasco (yes that one) to help “rappers, writers, and wordsmiths”.

Yes their words, and [2/3 ain’t bad](2/3 ain’t bad) (don’t click that unless you want to see an embarrassingly bad white guy trying to rap).

The tool has 10 different ways you can plug words in for different prompts to unlock creativity.

For example, entering a home office could be…

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Or if you were looking for a way to riff on semantically related items, you could ask it to chain orange:

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Which could bear some fruit from the tree as you look to plant more ideas in fertile soil and get the worms? 🐛🍎

Fun to play and riff with, but one of the challenges these tools have is remembering where/how to do these things? 🤷🏼‍♂️

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That’s it for this week - apologies I’ve been slipping into the habit of the Friday send - I prefer blasting this off on Thursday mornings.

To be continued next week!

We’ve got this 💪 -Marshy​​p.s.

I’m glad my rap career never took off

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