AI versus Marshy - Build a productised agency blueprint

If you’re new to this space, let’s start with the basics. I’ve been talking about the challenges of selling AI and the importance of being a challenger company in a hyper-competitive marketplace. In my previous newsletter, I shared some insights on how to approach this space and what to avoid. Today, I want to dive deeper into building a productised agency blueprint. Run remarketing to pixel events and lookalikes of these customers, and social ads to matched/custom audiences of these customers. Repeat and repeat for each valuable niche. ​ Putting it here because it might be something I can reflect back on. Might delete later ;) – ​ There’s a number of opportunities I’m working through at the moment, and am trying to give them my full attention before striving to create more. That’s it this week - battling RSV in the house on top of diverticulitis, so not having a fun time. Stay healthy and talk soon! -Marshy p.s. I’ve started throwing these onto LinkedIn’s newsletter function the following week to increase my distribution, if there’s someone you think would enjoy these thoughts please forward this email onto them (thanks to those who have already been doing that!) Some rare respite from the unrelenting waves of sicknesses over the weekend Originally appeared in newsletter : AI versus Marshy 63 - the we’ll help you today versus probably in October edition