AI versus Marshy - Consultants Are an Early Winner in the AI Race

I’ve been sharing my journey with you in this newsletter, and I wanted to take a moment to talk about something that’s caught my attention lately. As I’ve been working on my own projects and sharing my experiences with you, I’ve been thinking a lot about the impact of AI on businesses and consultants. In this article, I want to explore a specific aspect of this trend and share my thoughts with you. So it’s not very surprising that The NY Times (linked above) have shared how these organisations are profiting handsomely from the latest trend (enter generative AI). The article is filled with a number of case studies, including this one: ​ To be fair this sort of job is laborious. I’ve worked on this client - Reckitt sits amongst the world’s top 50 FMCGs (think brands you buy at a supermarket). These brands rely on a hero brand marketing asset (usually a longform video) and then it gets repurposed/recut/localised for all the countries its present in (sometimes over 100). So I can see how AI can help the often manual processes this entails. I’m really curious though about what you guys think? Should consultants be a “winner” here? What gets me excited about AI is levelling the playing field and giving more people access to technology’s capability with approaches they can understand. Not more of “big company reduced bottom line”. ​ Sprint 4 update - TheLeadMagnet.biz I met Patrick Leddy at a dim sum restaurant while travelling in San Francisco. Patrick was about to pitch his company Pulsate to some people at Apple the following day for a game-changing deal. I didn’t know that at the time, but we connected when I recommended the Xiao Long Bao as an order (soup dumplings). We kept in touch and he’s gone on to start multiple businesses. I lead with this because there’s something he shared with me over the years that resonates right now . “You’ve got to fall in love with the process of solving problems - because there’s always problems building a business”. To date here’s how I’m doing: • 470 visitors • No sign-ups It’s a start. I updated my landing pages on Monday - and went with an Australian startup founder focus instead of the broader targeting previously. I’ve spent about $220 on ads to date. Each sprint, I’ve been wrong about the video I think will do best. Thanks for having me. FB optimises towards the video that works best, in the first sprint it was the video I shared last week, this week it’s the direct ask video opening with “look - here’s the deal” that’s working best! …the deal. I’ve had an issue with my sign-up page that seems like a back-end problem ( Carrd ). I’m working through it with them and have turned off ads for now. The good news is I’m getting more information along the way and need to continue to trust this systematic process - hence the reference to Patrick’s words, ” fall in love with the process ”. ​ — ​ That’s it this week and great to share with you the news as always. It’s been really rough at home, one of our boys was in hospital and the other has an ear infection so it’s been battle stations while Georgie and I grind it out and get through it. It’s times like these I’m grateful for the work I’m able to do, and not beholden to an employer with office attendance obligations. There’s other challenges I have for sure - but they are challenges I choose, and that means I get to be closer and more tuned into my family when it’s needed. ​ Have a great week! 👋 -Marshy Originally appeared in newsletter : AI versus Marshy #54 - Zap Central, why do consultants win, and troubles with Carrd