AI versus Marshy - copy.ai powered by Anthropic - side-by-side testing + some nope

I’ve been following copy.ai’s trajectory with interest, and I’m excited to share my thoughts on their recent upgrade with Anthropic. As someone who’s been in the marketing space for a while, I’ve had the chance to try out various AI copywriting tools, including Jasper. In this article, I’ll be sharing my side-by-side testing of copy.ai and Jasper, and giving you a sneak peek into what I think of copy.ai’s new features. This is very different performance to the “other” big AI copywriting tool - Jasper, who replaced their CEO last year after poor performance. I hadn’t played with copy.ai for a while, and was due since this announcement. Loading it up the homepage is a lot cleaner and intuitive. I decided to give it my brand voice by posting 50-500 words. looking great these days and easier to navigate and use I chose a LinkedIn post about my ADHD mishap and another post about my big fast value calls . I think it did it pretty good job at nailing “ my style ”: “Authentic, relatable, conversational, and insightful. This brand’s voice is like a friend who’s been there, done that, and is ready to share the wisdom gained from their experiences. ​ The tone is casual yet informative, with a dash of humour and self-deprecation that makes it feel like you’re chatting with a buddy over coffee. ​ The audience is professionals who appreciate directness and honesty, and who are open to learning from someone else’s journey. ​ The style is personal storytelling with a purpose - each post shares a real-life experience, but always with a lesson or insight that the reader can apply to their own life.” I use ChatGPT as my default, so I wanted to see what it said with the same posts as training. The results are here . It’s accurate too, if a bit more bullet-pointy. I also HATE the example post it’s done in my style . But that could also be my pedantry as a writer coming out. Next challenge, write my newsletter for me! This is what a newsletter draft looks like: nothing groundbreaking Nothing sexy right? Let’s see how copy.ai does (I’m using free version): ​ And ChatGPT isn’t any different/better. ​ ​ To be fair my prompts aren’t much but I think they both suck even for a first draft. Professional curiosity got me to jump into Gemini to test things as well, and it’s pretty similar - but with more exclamation marks ( 12! ): ​ Which just reminds of the episode of Seinfeld with Elaine and exclamation points (sorry younger readers!) ​ I think the meta-point here is that comparisons of platforms for everyday users is a moot point now . By and large - the models and platforms do the same thing for the broad majority of tasks. Unless you’re cutting edge with your AI use and applications - you DON’T need to be comparing one model over another and trying to get the BEST one. A red flag when someone is trying to talk to me about “their AI expertise” is an assertive recommendation of one chat tool over another - please - you don’t know what you’re talking about. An example of an edge case I’ve heard recently? I met Firuz through an intro. His team has built an integration with Vertex into his Google Drive. Originally appeared in newsletter : AI versus Marshy 56 - why side-by-side comparisons suck, shoutout to Ai5, and examples of chat in apps