AI versus Marshy - Correlation and causation and ChatGPT and news telling it wrong

I’m Marshy, and I’ve been exploring the world of AI in my newsletter series ‘AI versus Marshy’. In this article, I want to talk about a recent article from the Washington Post that pointed to a 10% drop in website visitors on ChatGPT in June. This got me thinking about the relationship between ChatGPT’s usage and interest in AI. ChatGPT is one of many tools flooding the market now. It’s also one of several products by OpenAI and is powered by GPT-4 (along with a huge amount of applications) A drop in web traffic to one site is a poor proxy at best, below is a Google Trends search for “AI tools for marketing” over the last 18 months. The chart is moving up and to the right no? Both Microsoft Bing and Google Bard have provided other gateways into similar tech - meaning interest is still there, it’s just being deployed elsewhere Don’t believe everything you read. I do agree that it’s hard to filter fact from fiction and this problem (particularly with the way news and stories travel online) is only going to become bigger. Tool of the week: Archer AI - taking care of the problem at the source My friend Dave King co-founded a product called Archer AI . It’s an app that helps you synthesise, summarise, and draw conclusions from data. One of the reasons this is useful is because generative AI can make stuff up. Originally appeared in newsletter : AI versus Marshy #5: stop press - AI is popular, accurate sourcing with Archer, + remote worker impact