AI versus Marshy - Finding Your Competition with Ad Libraries

If you’ve been following this newsletter, you might have noticed a recent dip in the buzz around AI. I’ve been exploring this trend and wanted to share some insights with you. Let’s dive into what’s behind this dip and what it might mean for the future of AI. One of the big changes since was an iOS 14 update made it far harder to track with ads . Another change that you’re probably even less aware of is advertiser visibility. With Google , Facebook , and LinkedIn - you can see what any company is advertising with right now. You can also see TikTok ads - but only in EU. A great snooping tool. I thought this was a well-known thing, but was talking to an expert the other day and he didn’t know about it. Great for seeing what competitors are doing, old clients are doing, or simply gauging how busy a company’s marketing team is! Also I checked and Meta’s share price is in better shape than 2019 - yes even factoring in the whole Metaverse thing. ​ Yes, a new thing about that curve again If you’ve followed AI closely this year - you might have noticed a dip in the buzz over the last couple of months. No - just me? Well look at this chart from Google Trends (another great tool). That’s not a DIP! There’s about a 10-15% dip in interest, that blows up even more when you look at it over a longer time horizon . Originally appeared in newsletter : AI versus Marshy #14: digital twins, finding your competition, and more curves