AI versus Marshy - Hacking the press cycle

If you’re new to this newsletter, I’m Marshy, and I write about growth, impact, and strong opinions. This week, I’m covering a few topics, but I want to start with something that’s been on my mind lately: how to get your message out there. Let’s talk about hacking the press cycle. Ed’s an SEO guy showcasing how this can work . ​ Yes you can do this This isn’t new and ground breaking stuff. It’s a dirty open secret in news and online content world that knowing someone, or being able to leverage something gets you in the news moreso than being newsworthy. The days of worthiness and meritocracy are far beyond us and it does seem to be about advantage, leverage, or how big an audience you already have is what determines what gets seen and when. Want to hear more than you want to know about taking things to the next level? Then here’s more detail than you ever wanted . True news story In the pod Jacky talks about inventing hooks, attaching research, and planting/pitching journalists post-plant on exclusives to near-guarantee indexing on masthead news sites. Originally appeared in newsletter : AI versus Marshy 66 - getting featured in the press, website interviews, and lead machine go brrrr