AI versus Marshy - Multiplying Your Marketing Content

I’ve been working on a few projects lately, including a 12-month comms strategy with an automotive scale-up that’s navigating a lot of change, and helping a non-profit organisation (NFP) figure out what tech they need and don’t need over the next few years. But today, I want to talk about something else that’s been on my mind - how to multiply your marketing content without losing your unique voice. If you did this from zero it would sound weird. But there’s merit to trying this approach if you’ve already committed to building bigger things. I think there’s more in this and will keep playing and sharing. And because you’re subscribers, you’ll hear about it here first 😄 – Things I’ve been working on: a 12-month comms strategy with an automotive scale-up that’s navigating a lot of change helping a NFP determine what tech they need/don’t need over the the next few years cutting up and teasing out insights from some industry research about their response to climate change Earlier I mentioned looking at positioning and wanting to create a clearer “what am I famous for” so new people who meet me can go “ahh, got it”. One step towards this was producing a document sharing what a growth marketing strategist does for startups . ​ If you’re curious or know a funded startup that might be a fit - please feel free to read the document or share it with those you know - I appreciate any mentions and there’s always more than one way to help. Until next time and remember: we’ve got this! 💪 -Marshy ​ Originally appeared in newsletter : AI versus Marshy #9: not everything should be copied, a second brain + webinar slides