AI versus Marshy - Sora-ing Through the Air

If you’re new to this newsletter, I’m Marshy, and I’ve been writing about AI for nearly 20 years. I filter the latest AI news to keep you informed without overwhelm. In my last article, I introduced you to the Glif Chrome Extension, which can replace images with AI-generated ones. Today, I want to share with you another exciting development in AI. These creators have spent an inestimable amount of time honing their craft and know how to take what you say and translate it into something vividly accurate. But it actually doesn’t matter if they get it right or not. Because it’s graded and weighted against MILLIONS of creators at the same level as them, and then the predicted average of what is the most accurate rendition is what they deliver. But now instead of it being “one thing” it’s MILLIONS of things that go into making a 1 minute video predictvely based on your prompt. If you have a Twitter account (I understand you if you don’t) it’s worth visiting Sam Altman’s Twitter to see how they launched Sora. You’ll need to be logged in, but you’ll see the prompts from people on Twitter and Sam delivering the videos. ​ The amusing thing that every time it seems like the market is catching up to OpenAI - they pull a rabbit out of their hat like this. ​ It’s terrifying and awe inspiring to see they want $7 trillion to realise a vision far beyond this. ​ An expert’s take on copywriting Via Expert Machine . My friend Mike and I met at a conference many moons ago and have kept in touch. Mike’s a talented copywriter in tech. He’s got an enviable portfolio of clients, and runs a business called Expert Machine. When LLMs arrived, copywriters were one of the first professions people thought were dust. Tools like Copy.ai and Jasper were arriving on the market and surely the machines could replace what wordsmiths do? Right? hah, hah, hahhh! Nah. What I know, and clever cookies like Mike know even better is that these machines can’t replace experience. They can help your job, but they can’t replace your job. So the smart thing to do is to use it to help prepare the work - rather than replace it. Mike’s article goes into a lot of detail debunking some of the other myths about AI and content - such as whether Google “clamps down on AI content”. Originally appeared in newsletter : AI versus Marshy #35: glif replacing, soaring, and a content expert