AI versus Marshy - Startups selling AI versus behemoths

I’ve been thinking a lot about the differences between startups and big tech companies when it comes to selling AI solutions. In this article, I want to explore how these two approaches can lead to vastly different outcomes. Let’s dive into the world of AI sales and see what we can learn from the successes and failures of both startups and behemoths. If you’ve been active in a public group, community, or post for nearly any length of time - you’re going to understand what I describe below: ​ It’s a pile on ​ Someone puts up a post asking for someone who is a (insert web developer/lawyer/SEO expert/CRM manager/service doo-diddy) ​ The post is SWARMED by people from all over the world with recommendations, referrals, and providers getting tagged in and commenting Sometimes I’m amazed by how stupid some of these response are. For example - the post might say DM me your details and I’ll be in touch. Then the provider says stuff like “this is what we do - message me”. Ahh, no - the buyer said DM them. If you can’t follow a basic request like this, I struggle to fathom how you’ll be able to meet the needs of my important brief. ​ Nick Bell is on Shark Tank and I am connected to him because I’m a LinkedIn whore. One of these kinds of posts dropped and as you would expect - a deluge of crappy pitches ensued. Originally appeared in newsletter : AI versus Marshy 63 - the we’ll help you today versus probably in October edition