the human element.

A popular online writing teacher stopped his course 4 months ago.

His name is David Perell.

He is young, taught a course called “Write of Passage” for 6 years, and the AI boom has “set off an existential crisis” in him.

​

There’s a certain irony in an influencer who has benefited from AI (Twitter algorithms) becoming challenged by AI (LLMs).

If you’re a non-fiction writer - it’s going to become near impossible to perform better than AI.

This means we’re going to have to work with it.

So what Marshy?

How can this help me or my business?

Well the bit that can’t be replaced by a machine is you.

So lean into what makes you or your business weird and:

Just.

Own.

It.

I reckon I’d be light years ahead of where I am now if I just embraced this earlier.

Your stories and experiences are the things that make non-fiction interesting.

What are the things that make you tick and want to do the things you do?

Artificial intelligence will never replace that and you should be sharing more of it.

-Marshy

p.s. I’m knee deep in navigating a big thing at the moment - so forgive the delay this week - but if you’re wondering what “your thing” is reply to my email with a few sentences about why you are stuck and I will shout it at you

The face of someone who just navigated through a complex Google Tag Manager set up and had 4 custom events fire into GA4 🔥​​​