AI versus Marshy - What's ChatGPT4o and why would I use it?

If you’re new to this newsletter, I’m Marshy, and I’m here to help you navigate the world of AI and its applications. This article is about using ChatGPT4o, a paid version of the popular AI chatbot, to improve your online presence and productivity. I’ve been experimenting with it to see how it can help me and my business, and I’m excited to share my findings with you. The best way to close that gap is to play with it, and I try to for 15-20mins each day - and much longer when doing things like this newsletter. First use case: Rework my LinkedIn profile to attract growth coaching clients I’m moving my consulting more into coaching and working in a coaching/advisory capacity rather than delivery. I’m finding this work more energising/less frustrating and its been steadily growing this area over time. My current LinkedIn profile is a generalist’s pastiche, and rationally as a marketer I know it needs reworking to suit the above goal. Can ChatGPT4o help me? Let’s see. Grab a full-page screen capture of the page as someone else sees it. rather than grab from my own profile - I click Settings > Visibility > See Public Profile, then use GoFullPage chrome extension (there are others) to capture the whole long page. Upload it into ChatGPT4o with a prompt about what I’m seeking. Give it feedback to get a better outcome. ChatGPT4o Gave feedback on each section, suggested what to change, and created action steps Covered profile and background photo, headline, about section, experience section, recommendations, skills and endorsements, activity section, education and certifications, final touches, and next steps When I said the feedback was 5 out of 10, to be clearer and to reshape it towards purpose-led leaders it adapted the feedback, got more specific, told me how to do each suggestion in 1-3 steps, and gave me an implementation timeline estimating how much time it would take to get through these suggestions Quite a neat finish ChatGPT 4 Gave feedback on each section, suggested changes, and provided a rationale - a bit lighter on detail When I gave the same feedback to 4 - it adapted its feedback but kept the action steps lighter on detail and shorter ​ Good, but not as great GPT4o was significantly faster, and provided more actionable tips with its specificity. The wild thing here as a regular user is the changing of my own expectations. A month ago the output from ChatGPT4 was amazing. Now that I’ve used 4o - it felt sluggish. ​ The Uber Effect in action Second use case: Turn my deck into a 5 slide Carousel for LinkedIn post (with suggested wording) The slide above is from a presentation I did last week called Navigating Trends for Success . The presentation went really well - Nillumbik Shire engaged Luke Marshall to deliver one of our business education seminars, Navigating Trends for Success, as part of Nillumbik Small Business Week. ​ Luke more than delivered on our and our businesses expectations for the session, the presentation was tailored to business needs, was informative and provided practical tips for businesses to relate back to their business. ​ Luke’s topic knowledge and presentation style made the session even more rewarding! -Tania T, Nilllumbik Shire ChatGPT4o can “read” presentations, this means it can offer suggestions for improvement, add details, and be another set of eyes on your deck. Originally appeared in newsletter : AI versus Marshy #49: the difference between free and paid ChatGPT