Copywriting
11 chapters on this topic
- 48 Word power Finding the right words to say is hard.
- 49 How to send pitches I met a founder with an AI product, who wanted to get in touch with a key influencer in his industry who would publicise his work beyond his wildest expectations.
- 50 Benefits-led language My lecturer for Professional Writing was a gun.
- 51 The phone check We do most of our writing from our computers.
- 52 Kill jargon At the start of most workshops I run there’s a lot of jargon and garbage to get out of the way. I do this by asking:
- 53 The rule of 3 Everything becomes easier when you explain it with three steps.
- 54 Try describing it to your aunty I’m a huge electronic music snob and unapologetic about it.
- 55 TEEL and CLEAR I’m going to give you two formulas for self-contained paragraphs.
- 56 Attention, Interest, Decision, Action "AIDA. Attention. Interest. Decision. Action. Attention. Do I have your attention? Interest. Are you interested? I know you are 'cause it's f*ck or walk. You close or you hit the bricks. Decision.
- 57 As terrible as you’ll ever be No matter how well you write you’re going to cringe, think it’s crap, and hate what you’re putting out there.
- 58 Stretching your craft It will help you find your voice.
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