LinkedIn

Smashed by sick toddlers this week."
""
"But at least I have my fancy bug mask that blocks out all light and makes shut eye a cocoon of nocturnal solace."
""
"Bring on the end of the week. Carry on!

Binary fallacy at work and I take these tool debates with a grain of salt."
""
"One area I don’t see a lot of discussion around is what my friend calls “cost architecture”."
""
"As the capabilities get more advanced, there’s this misguided belief that buyers are happy just “paying for credits”."
""
"It costs far more to enrich a contact’s details with a mobile phone number than it does to find a company website."
""
"Yet a lot of companies are happy charging “1 credit” for both use cases and keeping you none the wiser."
""
"At UseVerb we’re obsessed with keeping things lean because of the scalability we’re after and the broader market will catch on eventually."
""
"Tools than lean into great design, usability, transparency AND customisation are going to be the eventual winners.

Ever been on a super yacht?"
" "
"This photo is from a few years ago."
" "
"It's one of the other moments where I've been near other planet levels of wealth."
" "
"We were on our baby moon."
" "
"My friend said:"
""wanna go on my brother's super yacht?""
" "
"The best bit was the follow-up question:"
""any dietary requirements to pass on to the private chef?""
" "
"G and I had just seen Season 2 of the White Lotus, so being on this boat was very amusing. "
""
"There was an outrageous queer crew, the parent's friends who were trying to keep up, and a few of us parents to be/new parents!"
" "
"It was a hilarious and lively time."
" "
"Earlier on in my career in my halcyon days (read: work and partying as coping strategies for unresolved issues) I used to think moments like this were the upper echelons of where I wanted to go."
" "
"The reality is that POV was warped - and it took a lot of work to get to the bottom of what I really want."
" "
"Now - I've got an incredible core unit around me and all the love inside and outside that I could possibly need."
" "
"With those needs met it's about focusing on the wants and we're working towards some things that could be truly awesome."
" "
"We're at the start of something that's getting very exciting with UseVerb."
" "
"But regardless of how it fares - success won't look like a super yacht."
" "
"fun way to spend an afternoon on someone else's tho 🛥️"
" "
" 📸 me with all of my friends in the corner

I haven’t built a unicorn yet…"
""
"So can count on one hand the amount of times I’ve been near eye watering amounts of wealth."
""
"One that stands out is being invited to a holiday function at the end of the year."
""
"I got briefed on what not to do…"
""
"- don’t make a fool of yourself (ok)"
"- don’t eat too much (hard but I’ll deal)"
"- don’t shake the bosses wife’s hand (messed that one up as I reflexed)"
""
"The function was fun and dazzling and awkward."
""
"But the detail I still think about is the Segways."
""
"There were a lot of children and a lot of Segways."
""
"Like - 8 of them."
""
"Zipping around the enormous backyard like this was what you did."
""
"I love building, am ambitious, and would love to make some impact on this planet."
""
"But I love how this weird memory about Segways pops into my head over the weekend."
""
"📸 from the last run with the boys this weekend. They’re too heavy now! But big ups to the woman who created them with me 😘 happy mother’s day G

“Is mania a good feeling?”"
""
"Spoiler alert: yes, but with an incredibly dark downside."
""
"The SANE team recently did a Q&A with me on mania as part of World Bipolar Day."
""
"SANE’s focus is on de-stigmatising and normalising conversations like this."
""
"They’ve also driven marked improvements in the system towards improving outcomes for those of us living with complex mental health."
""
"One example of this is the national guided recovery program available to anyone 18 and over."
""
"It helps people navigate all the challenges surrounding recovery - not just the medical ones."
""
"You can refer yourself or someone else via SANE’s website."
""
"https://lnkd.in/gUVHzvaw

Psst - the automation only works if you're actually on the meeting.

It's been around a while now..."
""
"Can anyone hiring tell me what they're noticing re: AI-assisted applications?"
""
"I want warts and all details."
""
"- have cover letters improved since 12 months ago?"
"- are CVs easier to read?"
"- is there a bigger gap between what you see on paper and the neanderthal speaking with a mouth full of marbles that you just interviewed?"
""
"Overall - has it helped?"
""
"More interested in the application part but if you have a juicy tale about someone who GPTed their way through interview cycles only to crash and burn spectacularly before the finish line I am here for that drama too 🏎️🔥🚫🧯"
""
"#hr #saas #hiring"
""
"📸 is from the weekend getaway - while your eyes are naturally drawn to the smiling faces, I'd like to lead them down to those fine moon pins 🌖🎳 - that's some quality Victorian legumes on display 🫛, yes... yes.. now try and look away

Happy Fly Day fuckers!"
""
"Off to Port Dougie for a mini-break. "
""
"See ya next week 😘

Some things I’ve learned this week:"
""
"1. There is good energy in continually iterating and can see big potential for UseVerb. Retailers churn through CVs at the front-end and most conversations I’m having agree there’s a problem."
""
"2. The AI tools are getting stupid good at more tasks and are only improving. You don’t need to subscribe to the hype (nor should you) just cast forward 2-3 years ahead. Start playing."
""
"3. Have joined a few more communities as my focus has moved to growing UseVerb and have been the beneficiary of some camaraderie already. Grateful for that as a lean operator."
""
"Rolling with some F2F today and hitting the pavement, it’s been a great week."
""
"📸 from the Yellow team Teamified Startup Basketball networking yesterday, we had a great team and a lot of fun - thank you for organising Brandon Burns and crew 🙏

I want you to help my friend Joseph La Delfa."
" "
"He's building tech that completely tickles my brain:"
" "
"Drones that progressively learn, respond to, and adapt to human movement."
" "
"Ways this can work:"
""
"😌 A meditative experience with tai chi as the drone adapts to you and you adapt to the drone"
""
"👨🏼‍🏫 A teacher-student relationship where you guide the drone to move in a style you develop"
""
"🔄 A feedback loop with nearly any other tech that's "inter-operable" - think sports tech, health tech - basically any other wearable device that responds to input"
""
"e.g. Andromeda, inTruth Technologies, Garmin"
" "
"It's the last part that's got me really excited."
" "
"It's not so much what exists now (as amazing as it is)."
" "
"It's the potential for this tech collaborating with other tech to remix into something completely wonderful and unexpected."
" "
"Ways you can help him:"
""
"> if you think of a tech that fits that brief drop it in the comments"
""
">> want to read more about the work - check it here - https://lnkd.in/gCKm9H_r - and more projects here - https://lnkd.in/gygf_5Pd"
""
">>> or if you're not quite sure how you can help but want to follow what his up to - DM me and I'll make sure you get added to his mailing list"
" "
"And one of the best things about this kind of machine learning?"
" "
"It's localised - meaning it isn't guzzling water/energy en masse to fuel its utility."
""
"#startup #robotics #machinelearning

Snap from over my office last night 📸"
""
"It must have been a great week with UseVerb "
""
"I hope it brings you some good luck too 😇"
""
"Happy Friday and go the mighty Western Bulldogs

I used to think I had to know everything."
" "
"The world was black and white."
" "
"If I did know it I would get the accolades."
" "
"If I didn't know it I would have to strive harder to make sure I did next time."
" "
"Yes or no. In or out. True or false."
" "
"The reality is as a leader you need to get comfortable operating in uncertainty."
" "
"And if there's one thing I'm certain of it's that there will be more uncertainty."
" "
"So I let go of that unrealistic expectation for myself."
" "
"And got comfortable "not knowing"."
" "
"There's a lot you can gain from this."
" "
"Being humble enough to ask more questions."
"Seek more clarity."
"And this gets the only accolade that counts..."
" "
"My own growth."
""
"📸 from a shoot today with the good team SANE

A quick recipe for how to give freely with no expectation of anything in return:"
" "
"1. Think about that awesome person you worked with/studied with/collect stamps with"
""
"2. Now think about that other person you worked with/chatted to/saw in compromising situation while holidaying in Saigon who you know shares a similar interest"
""
"3. Connect both of them and walk away"
""
"4. ..."
""
"5. God damn it walk away Luke"
" "
"/end recipe"
" "
"It's flaming easy."
" "
"Doesn't require you to be a power networking boss."
" "
"And can be done at EVERY level."
" "
"It's not hard."
" "
"It also helps others."
" "
"I've been the beneficiary of this many a-time and now this magic wisdom is in your hands and ready to weave with."
" "
"Go forth and stitch those new connections together, dear readers 🪄"
""
"📸 from last night on my way to shovel some horse shit with my friends

Footy is back."
""
"It’s Friday."
""
"Have a great weekend!

"So you've done the work...""
""
""
""
"I met Melanie Greblo through my work in the impact space."
""
""
""
"She does a number of amazing things, including founding Banksia Academy."
""
""
""
"A destination for helping women create their own employment pathways to help remove themselves and recover from domestic violence."
""
""
""
"She now leads Humans of Purpose."
""
""
""
""Oh yes, I have.""
""
""
""
"If you read into the question literally - you can ask things like:"
""
""
"- what work?"
"- in what context?"
"- is it this or that?"
"- what kind of work?"
""
""
"But if you've done the work - you know these aren't the most important questions."
""
""
"Call it what you will - therapy, shadow work, addressing your inner child, 12-step recovery - the work is that heavy, sloggy, penetrating look at one's self that dredges up all of those dark and painful skeletons and grows around them."
""
""
""
"I work with a lot of founders."
""
""
"For a founder to be successful - in my sense of the word - it's a non-negotiable."
""
""
"If I sense they're adverse to doing the work, or haven't looked at it, I'm not going to work with them for very long."
""
""
"I add the qualifier because there are a lot of "successful" a-holes out there. "
""
""
"They hold a lot of money and power, and it's exceedingly obvious they haven't done the work."
""
""
"So today I'm going to give you a bit of a flavour for what it is, how to explore it, and ways you can go about it."
""
""
"There's not a one-size fits all approach to this."
""
""
"But I promise you this:"
""
"Once you start the work it's impossible to stop and your life will change irrevocably for the better."
""
"Not easier - better."
""
""
"Alright - stay with me for a moment."
""
""
"Picture the scariest, darkest, and most intense moments in your life for just a second."
""
""
"Stop."
""
"Now feel it."
""
"Is it it in your tummy?"
""
"Is it a sense of irritation?"
""
"Is it emptiness, numbness, or something else?"
""
""
"You don't need to put words to it, think about it, or do anything about it right now."
""
""
"But you know it's *there*."
""
""
"If you're reading this you have *something*."
""
""
"The work is the process of uncovering what that is."
""
"The reason you uncover it is to grow."
""
"The reason you want to grow is that's your purpose."
""
"Here's some ways you can do the work:"
""
"- prayer"
"- therapy"
"- sobriety"
"- meditation"
"- breathwork"
"- volunteering"
"- read "The Work" by Byron Katie"
"- connecting with your inner child"
"- 12-step recovery for alcohol, codependence, narcotics, gambling, sex, dysfunction and trauma"
""
""
"Here's some ways you can not do the work:"
""
"- continue doing anything that disconnects, numbs, and stops you from ever investigating the thing I asked you to picture just before"
""
""
"The choice is yours."
""
""
"But when you connect with someone who has done the work - you'll know the difference and be better for it."
""
"✂️snibbed from my newsletter “Early Growth School”"
""
"📸 what are you running from Marshy? 😅

I didn't have time to shitpost today."
""
"Because I had 4 calls and a board meeting."
""
"So enjoy this beaming photo instead."
""
"Happy Friday!

Snap up Alison."
""
"Great talent and gets it done 🫶

To a founder the other day:"
""
""How did that introduction go?""
""
"Them:"
""
""Oh it fell away - I've been busy fundraising""
""
"Me:"
""
""You do realise that introduction was to an investor right?""
""
"Them:"
""
""ah... thanks for the nudge""
""
"📸 my concerned face

"It's the honeymoon period - so you may as well maximise it.""
" "
" "
"I was talking with my friend Ray McGill over some soup dumplings."
" "
"He's recently moved into the world of consulting and wanted to swap notes (and eat delicious dumplings)."
" "
"Ray's been excellent in his discipline."
" "
"Mapping data, turning into actionable insights, and doing it at the highest levels for brands, tech companies, and agencies across industries."
" "
"He is not a marketer (by his own admission) despite being a fearsome lead singer in a metal band!"
" "
"But the advice - enjoy the honeymoon period - applies to him more than most."
" "
"When you're really good and hit the market independently - the immediate business development is... "
""
"dare I say it..."
" "
"Easy!"
" "
"Acquaintances, contacts, old clients..."
" "
"They all know you're great."
" "
"So your job is just to reconnect with them, catch-up, and drop that you're open to projects."
" "
"It doesn't work forever, but it does give you a headstart and for some - that's all they need."
" "
"Others - well, not everyone is cut out for hunting and will go back to a job at some point."
" "
"📸 on Saturday morning we walked along the river in Warrandyte with baby carriers - the boys are nearing 2 so I don't know how long we'll be able to do this but we all love the outdoors"
"

Don’t do this:"
""
"Referrals are amazing."
""
"I give a lot of them."
""
"I met an operator after an event who was keen to receive some."
""
"I asked a few questions about what they were looking for."
""
"Then said:"
"“Do you know W, X, Y, and Z?”"
""
"They said:"
"“No - can you introduce me to all of them?”"
""
"I said:"
"“Do you mind giving me a 1-2 sentence blurb so I can frame the introduction the right way?”"
""
"They said:"
"“It’s on my website.”"
""
"Here’s what they could have done instead:"
""
"- I don’t know WXYZ, I’ll look them up and make sure they’re a fit"
"- I’ll give you a blurb to make introductions easier "
"- I’ll follow up and let you know how I get on"
""
"Bonus story time."
""
"A friend reached out during COVID and had a technical request for a livestream that needed a safe pair of hands."
""
"I sent the name of the person I think could do it and even received a card in the mail thanking me for the referral."
""
"Job done right?"
""
"No."
""
"The friend is an executive, and a month later shared some specifics about why the referral was unsuitable so I know for next time."
""
"They didn’t need to do that, but they also understand how referrals work and why that feedback was important so I can continue making better recommendations."
""
"Referrals are a great channel."
""
"Especially for smaller operators."
""
"But use them more thoughtfully than just asking to be introduced to every name you hear."
""
"📸 from visiting Sugarloaf for a run with Shaun Mallia, unfortunately one boy was upset about the lack of sugar and loaf

It was Friday."
""
"Luke opened his eyes. Shuffled off his mattress. "
""
"“Ouch”, as his foot lifted into the air after landing on a toy tractor."
""
"The spike of pain subsided back into a low ongoing buzz of malingering discontentment, and his fingers clasped around his iPhone 12S."
""
"“My life is ongoing series of banal moments”, he thought."
""
"“Made only bearable by this”."
""
"He looked down at its grandeur."
""
"A glistening gateway into a world that connected him to dazzling thought leadership and tantalising takes."
""
"The LinkedIn feed pulsed with witty repartee:"
""
"“Ahhh, people are pointing out that AI posts use em dashes — that’s really clever…”"
""
"“I actually didn’t know what Greg’s stance was on DEI as it pertains to hybrid office work… he looks really sharp on this podcast snippet.”"
""
"“Oh look, the same 5 people liked my last post again. That’s so thoughtful of them, where do they find the time?”"
""
"“—Luke?”"
""
"He squinted. Something was poking him out of his pleasant, brain rotting fugue."
""
"“Luke!”"
""
"His partner prised the phone out of his clenched fingers."
""
"“What are you doing?”"
""
"“Our boys need breakfast, there’s some clothes to be washed, and I need help moving the table as I’m selling the baby pen on Marketplace.”"
""
"“But I need to keep building my personal brand baby! It’s for my business.”"
""
"His loving partner looked at him. His slackened face. Beaming eyes. And was kind…"
""
"“I know honey, just help me with a few things here first and then you can go back to playing business.”"
""
"“Really?”"
""
"She nodded."
""
"Luke bounced up and skipped down the hallway ready to attend to life. Augured by the knowledge that he would soon be able to return to his algorithmic overlords and pay tribute again.

Here's how I use to LinkedIn to "gET leAds":"
" "
"1. Connect with people I meet"
"2. Connect with people I want to meet"
"3. Accept connections from people who interest me"
"4. Post regularly"
" "
"The most important step for me is the last one."
" "
"Then "thE leAd" comes from someone who has interacted with exactly ZERO of my posts."
" "
"They reach out 6, 12, or 36 months later and say something like:"
" "
""I love what you're putting out there" and then they share a problem they're trying to solve."
" "
"I let them know if I have capacity to solve it, or put them in touch with someone I know who can solve it."
" "
"I've played with other ways of course - but the above approach has been the most consistent."
" "
"I've found just being continuously curious about people goes a long way."
" "
"Enjoy your day 🏞️"
""
"📸 G's brother had left his basketball from Grade 6 in the back of a cupboard and she got it out on the weekend, so naturally I pumped it up and took it for a spin - thanks bro

Here's a spicy take for my friends of marketing ilk 🌶️"
" "
"If you're cut from traditional cloth - skill up fast."
" "
"You're going to be toast otherwise."
" "
"Where would I focus on?"
" "
"Automation."
" "
"This doesn't mean an email sequence."
" "
"And it doesn't even mean a pHD in MuleSoft either."
" "
"The barrier to entry for connecting tools, workflows, and creativity is fading."
" "
"The time to produce things is shrinking."
" "
"No - creative roles won't die."
" "
"But you DO need to be able to integrate it."
" "
"Back into production capabilities that far surpasses what a traditional process looks like."
" "
"Currently you can do some bonkers things patching together things with LLMs, CRMs, software tools, and Make/Zapier/n8n."
" "
"It's still a bit pathworky and requires a technical view of things."
" "
"This will keep shifting."
" "
"You can either fight with this or roll with this."
" "
"Do you want to know another industry that has gone through this?"
" "
"The legal profession."
" "
"A blue-chip client REQUIRES you to use legal tech because they sure as shit aren't paying you $zonga bucks an hour to do things manually."
" "
"Yet there's a swathe of senior marketers I know of that are still doing things manually because they don't know any other way."
" "
"Do you want to disagree?"
" "
"I dare you."
" "
"Look at this face."
" "
"I will fight you 🥊

Ahoy fam!"
"I'm speaking at the inaugural 48 Hour Startup Accelerator with BrandHook, led by the inspiring Pip Stocks."
""
"I'll be noodling on all things Go-to-Market and how to make things work for your startup without hyper-growth capital attached."
""
"There's two days of amazing speakers lined up including Hilary Harrington, Geo George, Amanda Ralph, Blair Smith, and Ian Wong."
""
"I'll pop the link in the comments and DM me if LinkedIn doesn't play ball 🥎"
""
"#startups #Melbourne

During Summer, we went and visited my cousin's farm."
""
"They own a couple of ponies, and G was excited to let the boys ride them."
"We arrived and her sister in law and kids were just leaving."
""
"She'd lost her husband and, my cousin explained, they spend a lot of time hanging out and looking out for them."
""
""Just like we did as you were growing up Lukey!""
""
"It came from a place of recognition and kindness - yet still pierced my heart."
" "
"My father took his life when I was young."
"We spent a lot of time at my cousin's."
"My aunt and uncle leaned in a lot more and we spent a lot of time growing up around their farm."
""
"And here was another cycle of loss and my cousin had already learned what she needed to do."
" "
"Suicide continues to account for a disproportionate loss of life in this country."
"Suicide continues to be taboo."
"Suicide continues to be underreported."
" "
"I don't buy into the complications of documenting and determining whether it is or isn't."
""
"When someone's life is in free-fall - it can be any combination of the drinking, drugging, or dangerous behaviour that disqualifies it from being "counted"."
" "
"The reality is - even with the fog around numbers - it's a leading cause of death for people 15-44."
" "
"I hate that it's so painstakingly plain and yet so mind numbingly difficult to do anything about."
"I hate that it's not just a senseless loss of life - but a shattering amount of destruction that wreaks itself across a family for generations."
"I hate that a family member - as loving as she is - already knows what to do and how to look after another family affected by this stuff."
" "
"The world is colourful, connected, and chaotic to follow - but wish it recognised we're only as good as the people we can reach down to and help up."
" "
"*prompted by a recent news piece, and I encourage you to reach out for support if you're affected

Happy Friday!"
""
"Who wore it better?"
""
"I think the nashi pear 🍐

A common question after I do a talk:"
""
"“Would you recommend tool X?”"
""
"Sometimes it’s a popular one."
"Sometimes it’s one I haven’t heard of."
"Sometimes it’s an exploitative POS."
""
"I answer on the spot."
""
"Give my impressions."
"What drives the thinking."
"The questions move on."
""
"But “the tool” is the wrong question to ask."
"I’ve agitated on this a lot."
"The best growth people are tool agnostic."
""
"This means they’re not a Salesforce guru."
"They’re not a Zapier wizard."
"And they’re certainly not reliant on Ahrefs."
""
"There’s nothing explicitly wrong with these tools."
""
"(Okay - maybe there is a lot wrong with Salesforce)."
""
"But true expertise doesn’t come from a particular tool."
""
"Here are 4 areas you can keep improving ad infinitum:"
""
"- Copywriting​"
"- Design​"
"- Automation​"
"- Data"
""
"This “growth stack” is bulletproof."
""
"You can keep learning this stuff and it will never get old."
""
"It has applied for 20+ years so far."
""
"If you’re a founder - you need to understand these."
""
"If you’re a growing marketer - you need to understand these."
""
"And if you want to grow your knowledge for doing anything persuasive on the Internet - you need to understand these."
""
"I’m learning about these things every day."
""
"Current tools I've been perusing in these areas:"
""
"Copywriting - Octave, Twain.ai"
"Design - Relume, CreateThat.ai"
"Automation - n8n, Crew.ai"
"Data - Firecrawl.dev, Freckle.io"
""
"But do you want to know what I think?"
""
"Focus on improving your growth stack and the rest follows."
""
"I am very happy to debate this."
""
"*kung fu come hither gesture*"
""
"📸 snap from last week’s city mission, Melbourne pops off during Aus Open

I work on our Australia day Public Holiday and have done so for a good number of years now."
""
"I can't in good conscience do otherwise."
""
"I also run my own business and public holidays aren't really a thing (I prefer to plan my down time around times I choose)."
""
"So I make it like one of those 2/3-ish days."
""
"But this is the first time I've done this about 20m away from a horse."
""
"Her name is Ember."
""
"I'm trying to come up with some sort of witty connector to our government, leadership, and something about horsing around - but all you get is this disappointing sentence."
""
"There's nothing good about this day and its disappointing that our leaders haven't done more by this point.

Here's how I think about numbers:"
" "
""Know your numbers" = cliche."
"There's always more to know."
"I want to upskill at financial statements."
" "
"But digital marketing?"
"I've got you sister."
" "
"1 out of 100."
"This is your benchmark conversion rate."
"1%."
" "
"If 100 people hit a page and 0 do something."
"You've got a messaging problem."
" "
"You got someone to see it."
"GREAT!"
"The a significant number have bounced away."
" "
"That's your fault."
" "
"Here's how to cook your thinking:"
" "
"YEAHH BUT MARSHY THE BENCHMARK FOR MY CATEGORY IS 3.762%"
"Cool story - see if you can beat 1% first"
" "
"YEAHH BUT MARSHY I'VE BUILT A NEW PRODUCT THAT IS "CHANGING THE GAME""
"No-one cares - if you can't convince 1 out of 100 people on a page to do something, it's a "you" issue, not a "them" issue."
" "
"YEAHH BUT MARSHY THE PEOPLE SEEING MY PAGE AREN'T MY CUSTOMERS"
"Then stop spraying random traffic to your page and be more targeted about who is seeing it. Conversion rates are useless if you're spraying startup all over Nintendo Duck Hunt (or whatever the kids do these days)."
" "
"These hard facts were brought to you by the letter L, and delivered by the letter M."
" "
"You can get more nuggets like this in my weekly newsletter."
" "
"You should subscribe to it soon because my first guide for 2025 is coming 👀"
" "
"📸 from one of the last nights of our holiday - with the sunsetting just like my memories of what it was like to be on holiday - back to work!

Here's a wonderfully human thing that happened on Rednote when the Tiktok shutdown happened in the US..."
""
"CATS."
""
"Or more accurately, Chinese users of Rednote encouraging new US users to follow their profiles with welcome videos including pictures and videos of cats."
""
"How good?"
""
"When I worked at YouTube we used to emphatically tell advertisers that the platform is more than cat videos."
""
"But good to see the full power of cat videos being deployed in 2025."
""
"h/t Cara Murphy - thanks for bringing it to my attention"
""
"p.s. My co-worker is called Bonti and I will share more photos of him in recognition of this trend.

Had a great amount of downtime over the New Year and got to finish it with 5 days away as a family."
""
"Our twin boys are sleeping a lot better these days and had no issues relaxing and taking genuine delight in witnessing their wonderful as we all engaged with beach, nature, and even an aircraft hanger."
""
"I’m feeling recharged."
""
"This year is bringing a lot of good energy already and I’m not going to die wondering if I gave opportunities my best shot."
""
"Enjoying the process. Being kind. Absorbing the lessons and savouring the rainbows 😊"
""
"📸 Metung late afternoon a couple of days ago

I tuned out of what Meta is up to day-to-day many years ago."
""
"And haven’t worked for them in over a decade."
""
"But the language in this recent censorship change is perplexing."
""
"Taken from the Transparency centre:"
""
"“That is why we don’t allow hateful conduct on Facebook, Instagram, or Threads."
""
"We define hateful conduct as direct attacks against people — rather than concepts or institutions — on the basis of what we call protected characteristics (PCs): race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity, and serious disease.”"
""
"Yeah great."
""
"Then later in Tier 2:"
""
"“We do allow allegations of mental illness or abnormality when based on gender or sexual orientation, given political and religious discourse about transgenderism and homosexuality and common non-serious usage of words like “weird.””"
""
"—"
""
"So bagging queers = hateful "
""
"Bagging queers by conflating it with mental illness = okay?"
""
"I’m bisexual, have lived experience with complex mental health, and now there’s a special clause in Meta’s censorship changes that allows for this to be misused so long as it’s non-serious?"
""
"I’m proudly weird, but the winner for the World Wide Weird prize today goes to my old employer."
""
"What the hell?!? 🤡"
""
"I don’t even."
""
"Why selectively pick out two of the most marginslised and at-risk cohorts on the planet, and then allow these terms to be used together in a derogatory way?"
""
"That’s the line?"
""
"H/t reddit/gaybros 💙🏳️‍🌈

It's a school night and back at the coalface tomorrow."
""
"2025 let's do this 🌠

Still relaxing but too good not to share."
""
"Leaders love mentoring, but they want to hear what landed and how things went down the road."
""
"Ask-holes just hit and run."
""
"Don’t be one 🫶

Solid line-up with some awesome humans who have been doing impact and strategy long before purpose was a marketing tool 🫶🏻

Great meeting Chief Minister Devendra Fadnavis today to discuss how AI can have real impact for people across Maharashtra. Our first collaboration, MahaCrimeOS AI, is helping to support victims of cybercrime and financial fraud.
https://lnkd.in/gSUz_W4M

Have been in gtm/growth mode with a client."
""
"It's hands-on and there's a lot of flex to just let things rip."
""
"Here's some tools I've been playing with to try and make hay 🚂"
""
"Lovable - I can spin up a front end app, point it to Supabase for a back-end, and sync it to Airtable bi-directionally with Whalesync. Can't touch this 🎤"
""
"Make - better than Zapier and visually easier for complex recipes - it's not perfect but loving the $600 in credits as part of a startup deal. LFG."
""
"Upflowy - are building a new tool code-named Psyke that spins up bajillions of landing pages programmatically with brand control and SEO-friendliness. Yes LFG that one."
""
"Freckle (freckle.io) - their pitch is so f**king simple: an easy to use version of Clay. And it is. You can enrich data by just talking to your spreadsheet and telling it what to do. Near brand new and heard about it on LinkedIn so paying it forward and doing the needful."
""
"Firmable - been around a bit longer and is pricey for what you get - but what you get is watertight data against nearly anything B2B you can think of. Want to crack the messaging/pitch with our client and then can run this with value."
""
"Heatseeker - another Aussie story and was keen to test. First test nearly done and we've got a clearer value prop than we had before. Will keep tweaking the formula and do again."
""
"Chat Metrics - if a customer lands on your page you just want to help them. Don't f**k around with gatekeeping and trying to get their name and details etc. Just help them. That's what this does and has shone a light on some of the things we thing visitors are thinking versus what they are thinking. That's gold dust as we go harder at GTM. Cheers Terry Wilson."
""
"--"
""
"The Dumbledorable thing is that over half of these companies are Aussie."
""
"Did I mention this is Week 3?"
""
"LFG 🫶🏻

Was fun to be at a dev event in Bengaluru and demo an app I built recently for deep research with multiple models and decision frameworks... think of it as "chain of debate"... Next stop, Copilot!!

Super excited about GPT-5.2 from our partners at OpenAI. Making it natively part of the Microsoft tools people use every day along with your work data helps all the new model capabilities shine.

The pace of progress continues to accelerate. GPT‑5.2 brings together GPT-5.2 Thinking—built for solving harder problems, long-context reasoning, coding, spreadsheets, and presentations; and GPT-5.2 Instant—an efficient model for everyday writing, translation, and skill-building. 

• GPT-5.2 with Work IQ is great for unlocking insights, market research, and strategic planning —reasoning across your meetings, emails, and docs. Starting today, you can select GPT-5.2 in the model picker in M365 Copilot.

• In GitHub Copilot, GPT-5.2 is a fantastic multi-purpose model, especially when it comes to long-context and reasoning when coding or investigating a complex code base. Also available today.

• We’re also bringing GPT-5.2 models to Microsoft Foundry and Copilot Studio, and starting rollout in our Copilot consumer experience.

Ultimately, for us this is all about model choice for all of our customers and with auto, you can rely on Copilot to pick the right model for the job at hand. I’m looking forward to what customers are able to achieve with this new capability.

Every time I visit India, I'm struck by how AI is already starting to have a profound impact on people's lives.
 
A great example is our partnership with the Ministry of Labour and Employment, GOI to help connect more than 300 million informal workers to better jobs and social security, showing what’s possible when technology empowers people at scale. https://lnkd.in/gEkXC7zK

It was fun to spend time with the team at Swiggy today, and see how they're using Microsoft Fabric to process billions of data points in near real time, paving the way for new innovations in how convenience is delivered to millions of their users. A really great use case! https://lnkd.in/gWFG4qrn

Thank you, PM Narendra Modi ji for an inspiring conversation on India’s AI opportunity. To support the country’s ambitions, Microsoft is committing US$17.5B—our largest investment ever in Asia—to help build the infrastructure, skills, and sovereign capabilities needed for India’s AI first future.

Today in Cell, we published new research showing how AI can help accelerate cancer discovery. With GigaTIME, we can now simulate spatial proteomics from routine pathology slides, enabling population-scale analysis of tumor microenvironments across dozens of cancer types and hundreds of subtypes.
 
Developed in partnership with Providence and the University of Washington, our hope is that this work helps scientists move faster from data to insight, revealing new links between genetic mutations, immune activity, and clinical outcomes, and ultimately improving health for people everywhere.
https://lnkd.in/dSpPdtzz

Let’s get metaphysical for a second."
""
"Sharing a story is an energy exchange."
""
"You’re transmitting ideas that have lessons, emotions, hooks…"
""
"Stories are powerful."
""
"They can mobilise people."
"Create culture."
"Start wars."
""
"In the online world, there’s a gaping dearth of meaningful stories."
""
"Generative AI takes a lot of energy."
"It’s soon going to take orders of magnitude more energy."
""
"But it doesn’t transmit energy like a story does."
""
"You can sense check this with your gut."
""
"Read something you suspect is generated."
""
"You don’t need to prove if it is or isn’t."
""
"You just *know*."
""
"That’s where the metaphysical comes in."
""
"So - "
""
"If you’re a storyteller - you’re up."
""
"The online world is going to be taking more energy, and transmitting much less."
""
"Yet people crave stories."
""
"Real stories."
""
"That do *something* to your gut."
""
"So start telling."
""
"📸 of Dad doing squats with one of his elite PTs

Happy Friday fuckers!"
"Do you know what's special about this photo?"
""
"It was snapped during my run this morning and I also snapped much more tourist-friendly shots of the Opera House and Harbour Bridge."
""
"But that's not what you get to see this morning my dear reader."
""
"You get a snap of a dusty old building that's actually empty right now."
""
"That dusty old building is where I started my CAREER."
" "
"I learned so many things while working there."
""
"So please humour me while I regale you with a tale from Nostalgic Marshy's Vocational Bookshelf."
" "
"I was a digital account coordinator with about 8 months of experience under my belt."
""
"I was working on huge accounts, and felt like I'd come to the industry late, so was busting my guts to soak up as much as I could and learn."
""
"I had very good health reasons why I arrived to the industry "late" - but I sure as shit wasn't at the stage where anybody was allowed to know what happened a few years earlier (pssst - it was a complete mental breakdown and hospitalisation)."
" "
"One day, the digital partner sauntered into our office and said:"
""
""Hey you 5 account coordinators - we're putting you in a new team that's focused exclusively on data, trafficking, and reporting"."
""
"This message was not well received."
" "
"4 of the account coordinators quit."
""
"Do you know who didn't quit?"
"It was I."
" "
"I stayed with that opportunity, trained and mentored the incoming talent, and learned a hell of a lot about data and reporting with techniques and approaches I still use today."
" "
"I'd love to say I'd stayed the course because it was the mature and responsible thing to do for my career."
""
"And while that may be partly true - the reality was I was less than a year into media and needed to ride things out and keep learning."
""
"I'm glad I did and am still friends with a lot of people from that time and am grateful for the experiences I got."
" "
"But that's not actually why the photo is special."
""
"It's special because it's also the birthplace of happy Friday fuckers!"
""
"So there you go."
" "
"Now you know why I was excited to snap this and make my weekly shit post."
" "
"#careeradvice #notchatGPTadvice #algorhythming"
"

With the Excel World Championship underway, I decided to take the M365 Copilot digital challenge. I’m no World Champ… but thanks to Agent Mode, I held my own!

Weekend job ✅"
""
"Someone call Celine Dion, because this is getting serious."
""
"Are you thinking ‘bout you, or us?"
""
"Don’t say what you’re about to say.

Do you want to know who is a good egg? 🥚"
" "
" "
"Julie Anne Longano - I met her via an intro from Stephen Neville and we ended up being neighbours down the road at one stage!"
" "
"Jules regularly shares tips on her LinkedIn for senior professionals navigating change, and gives back by sharing grad opps just to help people, and wears her heart on her sleeve."
" "
"I highly recommend a follow if you're looking for some wisdom in your feed that isn't joke-bait designed to game the engagement algorithm repeatedly."
" "
"She's an authentic recruiter in media/marketing/agencies that does what she says."
" "
"And has also placed me in the past so I know what I'm talking about."
" "
"💙

Some random points:"
""
"1. I posted about looking for meaty projects a week or so ago"
""
"2. Oh look - an interesting post from a company about recruitment and helping solve headaches"
""
"3. Today is Monday"
""
""
"Have a great week gang 👋"
""
""
"https://lnkd.in/gW6H9mDX

AI and quantum are transforming how we tackle the toughest scientific challenges—from sustainable materials and clean energy to biosecurity and drug discovery. The Genesis Mission and the work by U.S. Department of Energy (DOE) is a pivotal step toward accelerating these priorities. At Microsoft, we’re already seeing real-world impact: faster materials screening and advanced biosurveillance modeling through collaborations with federal researchers and universities. Now is the time to scale these breakthroughs across the entire R&D ecosystem. We’re ready to deepen our industry partnership across government and academia to move faster together.

Learn more about the Genesis Mission https://lnkd.in/gssUbV3t

#AI #Microsoft #AcceleratingScientificDiscovery #ScientificDiscovery #PublicPrivatePartnerships