LinkedIn

Here's a spicy take for my friends of marketing ilk 🌶️"
" "
"If you're cut from traditional cloth - skill up fast."
" "
"You're going to be toast otherwise."
" "
"Where would I focus on?"
" "
"Automation."
" "
"This doesn't mean an email sequence."
" "
"And it doesn't even mean a pHD in MuleSoft either."
" "
"The barrier to entry for connecting tools, workflows, and creativity is fading."
" "
"The time to produce things is shrinking."
" "
"No - creative roles won't die."
" "
"But you DO need to be able to integrate it."
" "
"Back into production capabilities that far surpasses what a traditional process looks like."
" "
"Currently you can do some bonkers things patching together things with LLMs, CRMs, software tools, and Make/Zapier/n8n."
" "
"It's still a bit pathworky and requires a technical view of things."
" "
"This will keep shifting."
" "
"You can either fight with this or roll with this."
" "
"Do you want to know another industry that has gone through this?"
" "
"The legal profession."
" "
"A blue-chip client REQUIRES you to use legal tech because they sure as shit aren't paying you $zonga bucks an hour to do things manually."
" "
"Yet there's a swathe of senior marketers I know of that are still doing things manually because they don't know any other way."
" "
"Do you want to disagree?"
" "
"I dare you."
" "
"Look at this face."
" "
"I will fight you 🥊

Ahoy fam!"
"I'm speaking at the inaugural 48 Hour Startup Accelerator with BrandHook, led by the inspiring Pip Stocks."
""
"I'll be noodling on all things Go-to-Market and how to make things work for your startup without hyper-growth capital attached."
""
"There's two days of amazing speakers lined up including Hilary Harrington, Geo George, Amanda Ralph, Blair Smith, and Ian Wong."
""
"I'll pop the link in the comments and DM me if LinkedIn doesn't play ball 🥎"
""
"#startups #Melbourne

During Summer, we went and visited my cousin's farm."
""
"They own a couple of ponies, and G was excited to let the boys ride them."
"We arrived and her sister in law and kids were just leaving."
""
"She'd lost her husband and, my cousin explained, they spend a lot of time hanging out and looking out for them."
""
""Just like we did as you were growing up Lukey!""
""
"It came from a place of recognition and kindness - yet still pierced my heart."
" "
"My father took his life when I was young."
"We spent a lot of time at my cousin's."
"My aunt and uncle leaned in a lot more and we spent a lot of time growing up around their farm."
""
"And here was another cycle of loss and my cousin had already learned what she needed to do."
" "
"Suicide continues to account for a disproportionate loss of life in this country."
"Suicide continues to be taboo."
"Suicide continues to be underreported."
" "
"I don't buy into the complications of documenting and determining whether it is or isn't."
""
"When someone's life is in free-fall - it can be any combination of the drinking, drugging, or dangerous behaviour that disqualifies it from being "counted"."
" "
"The reality is - even with the fog around numbers - it's a leading cause of death for people 15-44."
" "
"I hate that it's so painstakingly plain and yet so mind numbingly difficult to do anything about."
"I hate that it's not just a senseless loss of life - but a shattering amount of destruction that wreaks itself across a family for generations."
"I hate that a family member - as loving as she is - already knows what to do and how to look after another family affected by this stuff."
" "
"The world is colourful, connected, and chaotic to follow - but wish it recognised we're only as good as the people we can reach down to and help up."
" "
"*prompted by a recent news piece, and I encourage you to reach out for support if you're affected

Happy Friday!"
""
"Who wore it better?"
""
"I think the nashi pear 🍐

A common question after I do a talk:"
""
"“Would you recommend tool X?”"
""
"Sometimes it’s a popular one."
"Sometimes it’s one I haven’t heard of."
"Sometimes it’s an exploitative POS."
""
"I answer on the spot."
""
"Give my impressions."
"What drives the thinking."
"The questions move on."
""
"But “the tool” is the wrong question to ask."
"I’ve agitated on this a lot."
"The best growth people are tool agnostic."
""
"This means they’re not a Salesforce guru."
"They’re not a Zapier wizard."
"And they’re certainly not reliant on Ahrefs."
""
"There’s nothing explicitly wrong with these tools."
""
"(Okay - maybe there is a lot wrong with Salesforce)."
""
"But true expertise doesn’t come from a particular tool."
""
"Here are 4 areas you can keep improving ad infinitum:"
""
"- Copywriting​"
"- Design​"
"- Automation​"
"- Data"
""
"This “growth stack” is bulletproof."
""
"You can keep learning this stuff and it will never get old."
""
"It has applied for 20+ years so far."
""
"If you’re a founder - you need to understand these."
""
"If you’re a growing marketer - you need to understand these."
""
"And if you want to grow your knowledge for doing anything persuasive on the Internet - you need to understand these."
""
"I’m learning about these things every day."
""
"Current tools I've been perusing in these areas:"
""
"Copywriting - Octave, Twain.ai"
"Design - Relume, CreateThat.ai"
"Automation - n8n, Crew.ai"
"Data - Firecrawl.dev, Freckle.io"
""
"But do you want to know what I think?"
""
"Focus on improving your growth stack and the rest follows."
""
"I am very happy to debate this."
""
"*kung fu come hither gesture*"
""
"📸 snap from last week’s city mission, Melbourne pops off during Aus Open

I work on our Australia day Public Holiday and have done so for a good number of years now."
""
"I can't in good conscience do otherwise."
""
"I also run my own business and public holidays aren't really a thing (I prefer to plan my down time around times I choose)."
""
"So I make it like one of those 2/3-ish days."
""
"But this is the first time I've done this about 20m away from a horse."
""
"Her name is Ember."
""
"I'm trying to come up with some sort of witty connector to our government, leadership, and something about horsing around - but all you get is this disappointing sentence."
""
"There's nothing good about this day and its disappointing that our leaders haven't done more by this point.

Here's how I think about numbers:"
" "
""Know your numbers" = cliche."
"There's always more to know."
"I want to upskill at financial statements."
" "
"But digital marketing?"
"I've got you sister."
" "
"1 out of 100."
"This is your benchmark conversion rate."
"1%."
" "
"If 100 people hit a page and 0 do something."
"You've got a messaging problem."
" "
"You got someone to see it."
"GREAT!"
"The a significant number have bounced away."
" "
"That's your fault."
" "
"Here's how to cook your thinking:"
" "
"YEAHH BUT MARSHY THE BENCHMARK FOR MY CATEGORY IS 3.762%"
"Cool story - see if you can beat 1% first"
" "
"YEAHH BUT MARSHY I'VE BUILT A NEW PRODUCT THAT IS "CHANGING THE GAME""
"No-one cares - if you can't convince 1 out of 100 people on a page to do something, it's a "you" issue, not a "them" issue."
" "
"YEAHH BUT MARSHY THE PEOPLE SEEING MY PAGE AREN'T MY CUSTOMERS"
"Then stop spraying random traffic to your page and be more targeted about who is seeing it. Conversion rates are useless if you're spraying startup all over Nintendo Duck Hunt (or whatever the kids do these days)."
" "
"These hard facts were brought to you by the letter L, and delivered by the letter M."
" "
"You can get more nuggets like this in my weekly newsletter."
" "
"You should subscribe to it soon because my first guide for 2025 is coming 👀"
" "
"📸 from one of the last nights of our holiday - with the sunsetting just like my memories of what it was like to be on holiday - back to work!

Here's a wonderfully human thing that happened on Rednote when the Tiktok shutdown happened in the US..."
""
"CATS."
""
"Or more accurately, Chinese users of Rednote encouraging new US users to follow their profiles with welcome videos including pictures and videos of cats."
""
"How good?"
""
"When I worked at YouTube we used to emphatically tell advertisers that the platform is more than cat videos."
""
"But good to see the full power of cat videos being deployed in 2025."
""
"h/t Cara Murphy - thanks for bringing it to my attention"
""
"p.s. My co-worker is called Bonti and I will share more photos of him in recognition of this trend.

Had a great amount of downtime over the New Year and got to finish it with 5 days away as a family."
""
"Our twin boys are sleeping a lot better these days and had no issues relaxing and taking genuine delight in witnessing their wonderful as we all engaged with beach, nature, and even an aircraft hanger."
""
"I’m feeling recharged."
""
"This year is bringing a lot of good energy already and I’m not going to die wondering if I gave opportunities my best shot."
""
"Enjoying the process. Being kind. Absorbing the lessons and savouring the rainbows 😊"
""
"📸 Metung late afternoon a couple of days ago

I tuned out of what Meta is up to day-to-day many years ago."
""
"And haven’t worked for them in over a decade."
""
"But the language in this recent censorship change is perplexing."
""
"Taken from the Transparency centre:"
""
"“That is why we don’t allow hateful conduct on Facebook, Instagram, or Threads."
""
"We define hateful conduct as direct attacks against people — rather than concepts or institutions — on the basis of what we call protected characteristics (PCs): race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity, and serious disease.”"
""
"Yeah great."
""
"Then later in Tier 2:"
""
"“We do allow allegations of mental illness or abnormality when based on gender or sexual orientation, given political and religious discourse about transgenderism and homosexuality and common non-serious usage of words like “weird.””"
""
"—"
""
"So bagging queers = hateful "
""
"Bagging queers by conflating it with mental illness = okay?"
""
"I’m bisexual, have lived experience with complex mental health, and now there’s a special clause in Meta’s censorship changes that allows for this to be misused so long as it’s non-serious?"
""
"I’m proudly weird, but the winner for the World Wide Weird prize today goes to my old employer."
""
"What the hell?!? 🤡"
""
"I don’t even."
""
"Why selectively pick out two of the most marginslised and at-risk cohorts on the planet, and then allow these terms to be used together in a derogatory way?"
""
"That’s the line?"
""
"H/t reddit/gaybros 💙🏳️‍🌈

It's a school night and back at the coalface tomorrow."
""
"2025 let's do this 🌠

Still relaxing but too good not to share."
""
"Leaders love mentoring, but they want to hear what landed and how things went down the road."
""
"Ask-holes just hit and run."
""
"Don’t be one 🫶

Solid line-up with some awesome humans who have been doing impact and strategy long before purpose was a marketing tool 🫶🏻

Great meeting Chief Minister Devendra Fadnavis today to discuss how AI can have real impact for people across Maharashtra. Our first collaboration, MahaCrimeOS AI, is helping to support victims of cybercrime and financial fraud.
https://lnkd.in/gSUz_W4M

Have been in gtm/growth mode with a client."
""
"It's hands-on and there's a lot of flex to just let things rip."
""
"Here's some tools I've been playing with to try and make hay 🚂"
""
"Lovable - I can spin up a front end app, point it to Supabase for a back-end, and sync it to Airtable bi-directionally with Whalesync. Can't touch this 🎤"
""
"Make - better than Zapier and visually easier for complex recipes - it's not perfect but loving the $600 in credits as part of a startup deal. LFG."
""
"Upflowy - are building a new tool code-named Psyke that spins up bajillions of landing pages programmatically with brand control and SEO-friendliness. Yes LFG that one."
""
"Freckle (freckle.io) - their pitch is so f**king simple: an easy to use version of Clay. And it is. You can enrich data by just talking to your spreadsheet and telling it what to do. Near brand new and heard about it on LinkedIn so paying it forward and doing the needful."
""
"Firmable - been around a bit longer and is pricey for what you get - but what you get is watertight data against nearly anything B2B you can think of. Want to crack the messaging/pitch with our client and then can run this with value."
""
"Heatseeker - another Aussie story and was keen to test. First test nearly done and we've got a clearer value prop than we had before. Will keep tweaking the formula and do again."
""
"Chat Metrics - if a customer lands on your page you just want to help them. Don't f**k around with gatekeeping and trying to get their name and details etc. Just help them. That's what this does and has shone a light on some of the things we thing visitors are thinking versus what they are thinking. That's gold dust as we go harder at GTM. Cheers Terry Wilson."
""
"--"
""
"The Dumbledorable thing is that over half of these companies are Aussie."
""
"Did I mention this is Week 3?"
""
"LFG 🫶🏻

Was fun to be at a dev event in Bengaluru and demo an app I built recently for deep research with multiple models and decision frameworks... think of it as "chain of debate"... Next stop, Copilot!!

Super excited about GPT-5.2 from our partners at OpenAI. Making it natively part of the Microsoft tools people use every day along with your work data helps all the new model capabilities shine.

The pace of progress continues to accelerate. GPT‑5.2 brings together GPT-5.2 Thinking—built for solving harder problems, long-context reasoning, coding, spreadsheets, and presentations; and GPT-5.2 Instant—an efficient model for everyday writing, translation, and skill-building. 

• GPT-5.2 with Work IQ is great for unlocking insights, market research, and strategic planning —reasoning across your meetings, emails, and docs. Starting today, you can select GPT-5.2 in the model picker in M365 Copilot.

• In GitHub Copilot, GPT-5.2 is a fantastic multi-purpose model, especially when it comes to long-context and reasoning when coding or investigating a complex code base. Also available today.

• We’re also bringing GPT-5.2 models to Microsoft Foundry and Copilot Studio, and starting rollout in our Copilot consumer experience.

Ultimately, for us this is all about model choice for all of our customers and with auto, you can rely on Copilot to pick the right model for the job at hand. I’m looking forward to what customers are able to achieve with this new capability.

Every time I visit India, I'm struck by how AI is already starting to have a profound impact on people's lives.
 
A great example is our partnership with the Ministry of Labour and Employment, GOI to help connect more than 300 million informal workers to better jobs and social security, showing what’s possible when technology empowers people at scale. https://lnkd.in/gEkXC7zK

It was fun to spend time with the team at Swiggy today, and see how they're using Microsoft Fabric to process billions of data points in near real time, paving the way for new innovations in how convenience is delivered to millions of their users. A really great use case! https://lnkd.in/gWFG4qrn

Thank you, PM Narendra Modi ji for an inspiring conversation on India’s AI opportunity. To support the country’s ambitions, Microsoft is committing US$17.5B—our largest investment ever in Asia—to help build the infrastructure, skills, and sovereign capabilities needed for India’s AI first future.

Today in Cell, we published new research showing how AI can help accelerate cancer discovery. With GigaTIME, we can now simulate spatial proteomics from routine pathology slides, enabling population-scale analysis of tumor microenvironments across dozens of cancer types and hundreds of subtypes.
 
Developed in partnership with Providence and the University of Washington, our hope is that this work helps scientists move faster from data to insight, revealing new links between genetic mutations, immune activity, and clinical outcomes, and ultimately improving health for people everywhere.
https://lnkd.in/dSpPdtzz

Let’s get metaphysical for a second."
""
"Sharing a story is an energy exchange."
""
"You’re transmitting ideas that have lessons, emotions, hooks…"
""
"Stories are powerful."
""
"They can mobilise people."
"Create culture."
"Start wars."
""
"In the online world, there’s a gaping dearth of meaningful stories."
""
"Generative AI takes a lot of energy."
"It’s soon going to take orders of magnitude more energy."
""
"But it doesn’t transmit energy like a story does."
""
"You can sense check this with your gut."
""
"Read something you suspect is generated."
""
"You don’t need to prove if it is or isn’t."
""
"You just *know*."
""
"That’s where the metaphysical comes in."
""
"So - "
""
"If you’re a storyteller - you’re up."
""
"The online world is going to be taking more energy, and transmitting much less."
""
"Yet people crave stories."
""
"Real stories."
""
"That do *something* to your gut."
""
"So start telling."
""
"📸 of Dad doing squats with one of his elite PTs

Happy Friday fuckers!"
"Do you know what's special about this photo?"
""
"It was snapped during my run this morning and I also snapped much more tourist-friendly shots of the Opera House and Harbour Bridge."
""
"But that's not what you get to see this morning my dear reader."
""
"You get a snap of a dusty old building that's actually empty right now."
""
"That dusty old building is where I started my CAREER."
" "
"I learned so many things while working there."
""
"So please humour me while I regale you with a tale from Nostalgic Marshy's Vocational Bookshelf."
" "
"I was a digital account coordinator with about 8 months of experience under my belt."
""
"I was working on huge accounts, and felt like I'd come to the industry late, so was busting my guts to soak up as much as I could and learn."
""
"I had very good health reasons why I arrived to the industry "late" - but I sure as shit wasn't at the stage where anybody was allowed to know what happened a few years earlier (pssst - it was a complete mental breakdown and hospitalisation)."
" "
"One day, the digital partner sauntered into our office and said:"
""
""Hey you 5 account coordinators - we're putting you in a new team that's focused exclusively on data, trafficking, and reporting"."
""
"This message was not well received."
" "
"4 of the account coordinators quit."
""
"Do you know who didn't quit?"
"It was I."
" "
"I stayed with that opportunity, trained and mentored the incoming talent, and learned a hell of a lot about data and reporting with techniques and approaches I still use today."
" "
"I'd love to say I'd stayed the course because it was the mature and responsible thing to do for my career."
""
"And while that may be partly true - the reality was I was less than a year into media and needed to ride things out and keep learning."
""
"I'm glad I did and am still friends with a lot of people from that time and am grateful for the experiences I got."
" "
"But that's not actually why the photo is special."
""
"It's special because it's also the birthplace of happy Friday fuckers!"
""
"So there you go."
" "
"Now you know why I was excited to snap this and make my weekly shit post."
" "
"#careeradvice #notchatGPTadvice #algorhythming"
"

With the Excel World Championship underway, I decided to take the M365 Copilot digital challenge. I’m no World Champ… but thanks to Agent Mode, I held my own!

Weekend job ✅"
""
"Someone call Celine Dion, because this is getting serious."
""
"Are you thinking ‘bout you, or us?"
""
"Don’t say what you’re about to say.

Do you want to know who is a good egg? 🥚"
" "
" "
"Julie Anne Longano - I met her via an intro from Stephen Neville and we ended up being neighbours down the road at one stage!"
" "
"Jules regularly shares tips on her LinkedIn for senior professionals navigating change, and gives back by sharing grad opps just to help people, and wears her heart on her sleeve."
" "
"I highly recommend a follow if you're looking for some wisdom in your feed that isn't joke-bait designed to game the engagement algorithm repeatedly."
" "
"She's an authentic recruiter in media/marketing/agencies that does what she says."
" "
"And has also placed me in the past so I know what I'm talking about."
" "
"💙

Some random points:"
""
"1. I posted about looking for meaty projects a week or so ago"
""
"2. Oh look - an interesting post from a company about recruitment and helping solve headaches"
""
"3. Today is Monday"
""
""
"Have a great week gang 👋"
""
""
"https://lnkd.in/gW6H9mDX

AI and quantum are transforming how we tackle the toughest scientific challenges—from sustainable materials and clean energy to biosecurity and drug discovery. The Genesis Mission and the work by U.S. Department of Energy (DOE) is a pivotal step toward accelerating these priorities. At Microsoft, we’re already seeing real-world impact: faster materials screening and advanced biosurveillance modeling through collaborations with federal researchers and universities. Now is the time to scale these breakthroughs across the entire R&D ecosystem. We’re ready to deepen our industry partnership across government and academia to move faster together.

Learn more about the Genesis Mission https://lnkd.in/gssUbV3t

#AI #Microsoft #AcceleratingScientificDiscovery #ScientificDiscovery #PublicPrivatePartnerships

Happy Friday fuckers!"
" "
" "
"Do you know what's better than taking yourself seriously?"
" "
"Taking yourself SERIOUSLY."
" "
"Above snap is from 2020 - I popped it up as my LinkedIn banner for a while."
" "
"Below snap is TODAY - where I'm still a business man."
" "
"Why is there a tennis racquet?"
"Do I know I'm not actually talking to anyone?"
"Did 2020 Marshy understand what was ahead of him?"
" "
"Game, set, match - have a great weekend and keep LinkedWINNING."
" "
"👋

10 PRINT "ANTHROPIC + MICROSOFT + NVIDIA = MORE COMPUTE, COGNITION, AND CHOICE."

I’ve been thinking a lot about what the net benefit of the AI platform wave is. The real question is how to empower every company out there to get more out of this platform shift and build their own AI native capabilities and enterprise value (vs inadvertently just transfer their unique value to the tech sector!!). Here's what I have been reflecting on.

Happy Friday fuckers 😁"
" "
"Do you know what's missing in my life?"
" "
"Meaty projects."
" "
"I've got space for 1-2 thorny problems that need to be solved over the next 3-6 months."
" "
"What's a thorny problem?"
""
"They sound like this:"
" "
""I can't get the marketing function going for my startup/scaleup or non-profit. I just need someone to come in with an outside lens, make some recommendations, and then execute it back to performing.""
""
""Our agency team is in a shambles. They need some love and are getting beaten up by clients. We need someone who can block and tackle, repair the relationships, and to protect our brilliant but underloved team from all the BS.""
""
""We can't figure this out. It's so hard to solve this problem and it needs an outsider who thinks differently, has a digital/multi-hyphenate skill-set, and just gets shit done.""
" "
"If you're reading these quotes and can hear someone's voice as you're reading it."
" "
"I want the NAME of that person."
" "
"I don't need warm intros, referrals, or kickbacks for sending work your way or mine..."
" "
"I can sniff out opportunities with someone's first name and a "hunch"."
" "
"I just want to do good work for a team that needs help and is okay with me making it temporary and leaving them in much better shape than when I started with them."
" "
"Sound good?"
" "
"I sure bloody hope so."
" "
"Because I LOVE working with all my smaller coaching and accelerator clients but this omnivore needs some MEAT."
" "
"Chomp, chomp, CHOMP 🍗"
" "
"*with full respect to my vegan homies. I love what you're about and this is just a chunky meataphor"
" "
"📸 from earlier this week from one of my personal trainers (and mouths to feed) who is whispering in my ear - "work harder Dad" while in the foreground is a square that captures bird crap from a nest (outside of picture)

Big shout-out to Louise Gilbert who released her book - Make Work Work For You."
""
"We connected last year and I've been impressed with how she's grown her business, engaged her clients, and done it in an authentic way."
""
"You should totally buy her book (or sample the free chapters if you're on the fence)."
""
"I wasn't put up to this - I just love seeing non-male business owners kick arse."
""
"Keep kicking! 🥷🏾"
""
"👏

Today we announced our new Fairwater datacenter in Atlanta, connected with our first Fairwater site in Wisconsin and our broader Azure footprint to create the world’s first AI superfactory.

Fairwater exemplifies our vision for a fungible fleet: infra that can serve any workload, anywhere, on fit-for-purpose accelerators and network paths, with maximum performance and efficiency.

AI workloads have evolved beyond large-scale pre-training. Today, they encompass fine-tuning, reinforcement learning (RL), synthetic data generation, evaluation pipelines, and more. Fairwater is built to support this full lifecycle:

Max density: Fairwater’s two-story design and liquid cooling system lets us place racks in three dimensions and pack them with GPUs as densely as possible, minimizing cable runs and improving latency and effective bandwidth.

Fleet: Each Fairwater DC can integrate hundreds of thousands of the latest NVIDIA GPUs into a single coherent cluster. This provides flexible infra that can support the full spectrum of workloads, and ensure no GPU is left unnecessarily idle.

And that’s on top of the more than 100,000 GB300s coming online this quarter alone for inference across the rest of our fleet. For us, it’s all about turning every gigawatt into the maximum number of useful tokens. Not every GW is created equal!

Planet-scale: Every Fairwater DC will connect through our continent-spanning AI WAN to prior generations of AI supercomputers, forming a truly fungible pool of compute. This enables developers to scale beyond the capacity of a single site and dynamically land workloads on the right infra for their needs.

Together, these innovations let us bring together different generations of silicon and AI systems across DCs and geos into a single elastic system that scales seamlessly across training and inference workloads

And this elastic AI capacity is all available alongside all the other cloud services (compute, storage, databases, app services) that AI agents and workloads need.

This is what we mean when we talk about building a fungible fleet – a single, unified platform that pushes the limits of performance per watt and per dollar.

Read more: https://lnkd.in/e82Dm2jQ

Things I'm grateful for this week:"
" "
" "
"1. We got a fence put around the backyard. The backyard backs onto horses grazing, so now the boys can roam without the fear of copping a swift kick from a nag 🐴"
""
"2. Basketball being back on this week. I hate bye weeks. It turns out my form does too. I missed 2 free throws with under a minute to go and we lost by 1 point 😥"
""
"3. My partner Georgie - things have been quieter on the project front over the last few months and she's been very supportive."
" "
"I'm looking forward to Eltham Festival tomorrow and taking our boys for a run."
" "
"Have a great weekend 🫶🏻"
""
"📸 if you squint you can see the start of the fence in the bottom left corner 🤣

Here’s a question that’s not getting the attention it deserves: what kind of AI does the world really want? I think it's probably the most important question of our time. For several years now, progress has been phenomenal. If AGI is often seen as the point at which an AI can match human performance at all tasks, then superintelligence is when it can go far beyond that performance.
 
Instead of endlessly debating capabilities or timing, it's time to think hard about the purpose of technology, what we want from it, what its limitations should be, and how we’re going to ensure this incredible tech always benefits humanity.
 
At Microsoft AI, we’re working towards Humanist Superintelligence (HSI): incredibly advanced AI capabilities that always work for, in service of, people and humanity more generally. We think of it as systems that are problem-oriented and tend towards the domain specific. Not an unbounded and unlimited entity with high degrees of autonomy – but AI that is carefully calibrated, contextualized, within limits.
 
To do this we have formed the MAI Superintelligence Team, led by me as part of Microsoft AI. We want it to be the world’s best place to research and build AI, bar none. We are doing this to solve real concrete problems and do it in such a way that it remains grounded and controllable. We are not building an ill-defined and ethereal superintelligence; we are building a practical technology explicitly designed only to serve humanity.
 
Our recent work demonstrates the value of this narrower form of domain specific superintelligence. The New England Journal of Medicine includes a Case Challenge in every issue – a list of symptoms and a patient to diagnose. It’s fiendishly difficult even for domain experts, let alone the average doctor. Our orchestrator, MAI-DxO, managed to reach 85% across the Case Challenges. Human doctors max out at about 20%, and need to order many more expensive tests. In our view both clinicians and patients alike would welcome the extra support. This work just hints at the potential to revolutionize healthcare. (More here: https://lnkd.in/eSZ8m6T8)
 
Superintelligence could be the best invention ever – but only if it puts the interests of humans above everything else. Only if it’s in service to humanity. Ultimately what HSI requires is an industry shift in approach. Are those building AI optimizing for AI or for humanity, and who gets to judge?
 
At Microsoft AI, we believe humans matter more than AI. We want to build AI that deeply reflects our wider mission to empower every person on the planet.  
 
Humanist, applied - this is the superintelligence I believe the world wants. It’s the superintelligence I want to build. And it’s what we’re going to build on MAI’s Superintelligence Team.
 
More on the MAI blog this morning: https://lnkd.in/edFGgg6K

Don't you just love it when things click 🎚️"
""
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"I introduced Ganesha Param to Dale a while ago."
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"He was looking for a business coach and I thought Dale would be a good fit because I've been working with him for a long time and think his story is awesome."
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"He's recently appeared on Gan's podcast - Peak Performance Hacks and I highly recommend giving it a listen 🎧"
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"The best part?"
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"Dale does his thing behind the scenes."
""
"He's built 5 (and now building Sequoia Project) and an investment group through uncanny and unwavering focus on systems, consistency, and pattern recognition."
""
"You can't find much about him online (by design) and so I'm pretty chuffed to see him pop his head up a bit as he looks to help more founders and business owners build a life on their terms."
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"Every week we chat and the blunt and direct simplicity is like a blast of clarity through the complications my brain throws up each time."
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"--"
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"Normally I plug what I do here but if you want to see if you're a fit for working with Dale I can put you in touch 🤙🏼

Agents will keep joining and adapting at work — some may become double agents. With proper controls, we can protect ourselves. Read Microsoft Security EVP Charlie Bell's blog on how leaders can secure the new world of AI agents. https://msft.it/6044tyB9n

If I was a founder selling to smaller B2Bs today, here's some things I would do to sell more:"
""
""
"1. Email follow-up to first customers upon sale and/or delivery"
"  - We appreciate your business a lot"
"  - We're a new business that wants to do more of this kind of work"
"  - Let us know if there's similar businesses you know that could benefit from this"
"   "
"   "
"2. Connect with existing customers on LinkedIn - personalised note thanking them again and staying in touch"
"  "
"  "
"3. Posting about a customer problem you solved on LinkedIn - once a week - thank people for engaging with the post, connect with any new connections and ask them what they're working on"
"  "
"  "
"4. Look at the companies you've helped:"
"  - what employee headcount are they"
"  - What industry? "
"  - What locality? "
"  - Who were your champions in that business and what was their job title? "
"  - Who were the decision makers in that business and what was their job title?"
"   "
"   "
""
"5. Sign-up for LinkedIn Sales Navigator (trial it first if you can to help cashflow). And look for: "
"  - Companies matching your previous customers"
"  - Job titles matching your previous customers (champions)"
"  - Job titles matching your previous decision makers"
"   "
"   "
"6. Send 10-20 connection requests p.d. "
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""
""
"7. Thank new connections for connecting, state you solved X for Y (similar company - don't name them unless they're happy being a case study). And ask if they want more info."
""
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"8. Send more info in the form of:"
"  - One-sheeter as an anonymised case study"
"  - Screen recording of your solution and how it helped solve problem"
"  - Checklist of what you worked through"
"  - Capability statement and how it solved for X"
"   - ^^^ all of these are lead magnets - the more useful you can make it the better - keep finding ways to create things that help without you "jumping on a call""
""
""
"9. Follow-up and ask if this is a problem for them - if not (dig for more info about how they think about it) and if so - ask if they'd like it solved"
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"It's time consuming, outside of your comfort zone, and works."
""
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"Even if you're not getting bites - you're going to get better at the cadence of stating the problem and what you solve and repeat."
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"This is SO valuable. "
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"Founders that thrive get this intuitively."
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"Founders that lose sight of this end up creating a bloated and over-hyped technology company that's doomed to fail."
""
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"Reps get wins."
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"📸 from me noodling on growth on a video with the Inhouse Ventures team"
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"--"
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"I'm Marshy and coach founders through lead gen and growth by helping them focus on actions that have impact."
""
"If you want me to walk you through how an approach can work for your startup drop a comment "like its hot" 🔥

I’ve been using Voice in M365 Copilot every day, and it’s one of those features that quickly becomes indispensable at work. Excited for customers to try it out now.

1.1M tokens/sec on just one rack of GB300 GPUs in our Azure fleet. An industry record made possible by our longstanding co-innovation with NVIDIA and expertise of running AI at production scale! https://lnkd.in/g_Sc5DPj

Every Friday as an account coordinator at Zenith Optimedia in Sydney I would walk into the office."
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"I’d hit the digital department, which in 2008 was about 15-25 people."
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"And I would shout “happy Friday fuckers!”"
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"It was my thing."
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"You can’t do that with AI or WFH as it doesn’t have quite the same effect."
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"It was gratifying being one of the most junior people on the floor and shouting such a rousing end of week call-to-arms."
""
"Then near the end of the day we’d nick the stationery cupboard keys and raid the cupboards for bags of potato chips."
""
"May your Friday be splendid 🍻(<- alc-free for me of course)"
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"📸 from the office this week

We're taking the next big step with Researcher.

With Computer Use, it can securely browse the open and gated web to find hard-to-locate information—even across hundreds of sites—and handle multi-step tasks to uncover insights, take action, and create richer reports.

Artificial intelligence is spreading faster than any technology in history. Yet today’s map shows a clear divide. Microsoft’s AI Economy Institute’s new AI Diffusion Report assesses where the world stands today, while laying out the steps to expand access, build skills, and make AI work for every language and community.

Read the report: https://lnkd.in/etJFwKHs

Just wrapped our earnings call and wanted to share a few highlights from the quarter.

Bottom line: We’ve got great momentum across our AI platform and our family of Copilots, fueling our increasing investments in both capital and talent.

We’re building a planet-scale cloud and AI factory.

We’ll increase our AI capacity by 80% this year, and nearly double our DC footprint over the next two.

That includes Fairwater in Wisconsin, the world’s most powerful AI datacenter, which will scale to two gigawatts alone.

We are building a fungible fleet that spans every stage of the AI lifecycle and is constantly optimized to deliver the best ROI and TCO for us and our customers.

One example: during the quarter, we increased the token throughput for GPT-4.1 and GPT-5 by more than 30% per GPU.

Our family of Copilots and agents also surpassed over 150 million monthly active users across high value domains:

• Information work: 90 percent of the F500 now use Microsoft 365 Copilot – and we’re shipping updates very fast
• Coding: GitHub Copilot now has 26 million-plus users
• Security: 36+ agents integrated across Entra, Defender, Purview, Intune
• Science & Health: We helped document 17 million-plus patient encounters, up 5X year over year
• Consumer: Tons of new capabilities announced over the past two weeks, from Groups and Mico in Copilot, to "Hey Copilot" in Windows

And this week, we signed a new agreement with OpenAI, a milestone for both companies.

It’s been an incredible investment, with nearly 10X return and no carry. All the value goes straight to shareholders.

Another thing I feel super proud about is that Microsoft is now behind two of the largest nonprofits in the world!

You can read more about our results here: https://lnkd.in/gxtVeMk2

Great to be back at GitHub Universe today!

Thanks for the conversation, Jared Palmer and Mario Rodriguez. Nothing beats the energy of being surrounded by people building the future of software.

Super fun conversation with Jordi Hays and John Coogan. Thanks for bringing TBPN to GitHub Universe. Work's not done!

I love how easy it’s becoming to learn on the go with podcasts in Copilot.

I turned GitHub’s latest Octoverse report into a 5-minute pod — short, smart, and snappy. Packed with info on the seismic shifts happening in how people build software. Check it out!

Super energized about this! With App Builder and Workflow, you can now build apps and automate workflows in minutes, right in M365 Copilot chat. Here's an example.

Welcome to your Agent HQ 📍Orchestrate any agent, any time, anywhere.

Coding agents from Claude, OpenAI, Cognition, Google, xAI and more will become available in GitHub as part of your paid Copilot subscription. https://lnkd.in/g3q7sM7M