AI versus Marshy - Marketing isn’t AI - it’s all about the emotions

Welcome to this standalone article from the AI versus Marshy newsletter. I’m Marshy, and I write about the change that’s on its way and provide takes on how to think about it. Today, we’re looking at how marketing isn’t just about AI, but about the emotions it evokes. Let’s dive in. 🥺 Creating communications You can do all of these things with generative AI (+ more) so why aren’t all of the jobs disappearing yet? ​ Fiona Corsie is a seasoned marketer currently leading things at Bunzl Australia. She wrote about this in Martech Outlook magazine “ Generative AI - Friend or Foe ”. The bit that clinches this argument for me is this quote: How someone feels about what they’re seeing matters. Great marketing hijacks our rational minds and makes us FEEL something. It requires a combination of art and science to be able to do this - and experience and/or passion for something. Tool Originally appeared in newsletter : AI versus Marshy #13: emotions > copying, checklists, + predictive baby AI!