AI versus Marshy - Tool of the week: Checklist Generator

I’ve been writing about the impact of AI on marketing jobs, and one thing that’s become clear is that while AI can do many tasks, it’s not a replacement for human creativity and emotional connection. In fact, great marketing is all about making people feel something, and that’s something AI can’t replicate. Today, I want to share a tool that can help you with a specific task, and also highlight an inspiring story of someone who’s built a successful side hustle using AI. The clients were different, but each time they did a social media report - there was a number of things they need to check - EVERY TIME. So Maddi went on to build a list and share it with every other coordinator on the floor (10-12 of them) without any prompting from leadership at all. Truth - Link . ​ So this basic tool simply creates a checklist off some prompts and off you go. I see it being more useful for creating then editing/improving than simply using from scratch. But this sort of thing is super-helpful for anyone finding process documentation hard - and if you manage staff remotely - these sorts of processes are must-have. Bonus reading 🤓 - The Checklist Manifesto, Atul Gawande Work the System, Sam Carpenter Written by an actual surgeon - I love that Dr. is not on the cover. It’s a really compelling argument for documenting what you do. Great hustle on the baby front No I am not having any more kids (yet?) but an enterprising gentleman from Singapore built a solution around the question: Is there an AI that can tell me what my unborn children will look like? Well I never thought you’d ask! ​ OurBabyAi is your new friend. ​ Created by Yifan Goh, his story behind it is covered in High Signal . He set it up outside of his day job, and has enjoyed some early success riding the wave of interest in AI and building a solution around what people are already searching for (70% of his traffic comes from search). Originally appeared in newsletter : AI versus Marshy #13: emotions > copying, checklists, + predictive baby AI!