2. Offer

For assembling:

$100m Offers: How to make offers so good people feel stupid saying no, Alex Hormozi

Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, Jay Abraham

For crafting:

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies, Chet Holmes

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, Dan Kennedy

Persuasion, Robert Cialdini

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks), Neville Medhora

For designing:

Non-Designer’s Design Book, Robin Williams