1. Find

For understanding your customer:

Talking to Humans, Giff Constable

The Ask Method, Ryan Levesque

For finding where your customers are:

Traction, Gabriel Weinberg and Justin Mares

For collaborating:

The Go-Giver: A Little Story About a Powerful Business Idea, Bob Burg and John David Mann

Helping: How to Offer, Give, and Receive Help, Edgar H. Schein

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi