Delivering value - no matter what

Society is full of people who need things. They need houses built, they need food to eat, they need entertainment, they need fulfilling sexual relationships…

The moment you came into the world, you became part of a system designed purely to see to people’s needs.

Either you will go about the task of seeing to those needs by learning a unique set of skills, or the world will reject you, no matter how inoffensive and courteous you are.

• Jason Pargin, 6 Harsh truths that will make you a better person

I was pitched a $10k+ coaching package.

He knew his stuff, delivering success for the other consultants and small businesses he’d worked with, and explained how automated LinkedIn appointment setting software gets meetings and customers with impressive numbers.

I wasn’t having a bar of it.

I wasn’t interested in automation, pride myself on the network I’ve cultivated, and am nothing but authentic on there.

Running an automated chat bot through LinkedIn would be like tearing up my curated flower garden with a whipper-snipper.

There was 25 minutes left on the call the seller stopped, paused, heard what I had to say, and changed tack completely.

He opened up about his failures running agencies, shared what worked for him in hiring staff, and made it his mission to dispense as much wisdom and value as he possibly could over the remainder of the call.

That was 4 years ago, and I haven’t spoken to him again.

But I still remember, and would happily throw business his way if people were looking for that sort of thing.

In the next section we’re going to talk about creating offers, how to craft them, and how to do some of the design and technical set up.

Before going into that you need to respect any audience you’re in front of.

For whatever time, space, allocation, position, or message you’re delivering to an audience add as much value as you can.

Value is anything that adds to a person’s experience.

• It needs to be delivered without expectation.
• It needs to come from a place of giving and truly caring about improving that person’s life.
• It needs to be free of motive, strings, or conditions.

But Marshy, I’m trying to sell things here right?

Your offer will take care of that.

You don’t get to decide, or can even know, who will accept your offer or not.

So the best thing you can do before presenting an offer is to help, and help, and help from the perspective of humbly serving.

It’s a high-level concept.

If you absorb it - it will have long-term impact.