Understanding your customers
9 chapters on this topic
- 12 Take a guess Most of the world is connected to the Internet.
- 13 Hang out in the same spots Imagine my friend Derek.
- 14 The reality of demographics I used to work with big advertisers like BMW, L’Oreal, and even Lynx Body Spray.
- 15 Look them in the eye Here’s the inside scoop: the way you find customers is by asking them what they’re interested in.
- 16 Man bites dog I studied journalism.
- 17 The 5 why technique A kid learning to speak is a joy to witness.
- 18 Beware of surveys We are well into this book and I haven’t mentioned a survey, poll, form, or questionnaire yet.
- 19 Collect customer stories A common question from selling into a business is “have you got any case studies?”
- 20 Stretching your understanding Once your head is in the game (and not before cycling through some repetitions of FON Times) you will be building out your understanding of what works and what doesn’t.
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