LinkedIn

Hey peeps, a great gig currently going at Vizeum Melbourne. "
"Would suit an all-rounder with solid media agency experience, who is really good at coordinating multiple stakeholders.

Hey peeps, we're off to do our 2nd Annual Life Off-site this weekend. "
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"I've got some thoughts on structuring things this time around, but would love to learn/hear about any exercises/approaches/similar articles you've got on doing something like this."
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"We had a lot of fun last time, and if you don't know what I'm talking about have a read of this write-up I did last year after the first one. "
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"Hit me up with your tips."
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"https://lnkd.in/gywj9-m"
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"#workshop"
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"

Just registered for this in Melbourne next week. Get along!"
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"https://lnkd.in/g9dqGMM

Have followed Charles for some time. While his posts are usually about affiliate marketing, the lessons he teaches are usually more universally applicable."
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"Some real gold in here around adjusting your mindset when something is holding you back. I really like the “just in time” approach to learning he mentions.

Thought provoking read from Lee Foster on being wary of the next shiny thing. Well done, Lee. Nice read."
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"https://lnkd.in/g96N_rn

Looking for a temp. paid social media exec/manager to help Vizeum Melbourne over a 4-6 week period. Must be skilled with FB ads manager and have strong attention to detail. Email me at hello@lukemarshall.net - must be able to work in our office. Thanks.

Anybody that knows me knows I'm pretty into personal development. "
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"I love writing, reading, and absorbing this stuff but have drifted into the habit of over complicating things from time-to-time."
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"So it was with trepidation that I started a new 'thing' a few weeks ago."
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"But I've been doing a weekly review on Sunday three weeks in a row now, and I come to Monday a lot more focused."
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"Questions I ask myself are:"
"- What were some highlights last week? "
"- What do I want to do next week to improve my life? "
"- What am I afraid of right now? "
"- What do I wish I would have done differently? "
"- Update on current projects I'm working on"
"- An affirmation that fires me up"
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"There's enough substance in these questions that it doesn't sound the same each week, yet short enough to make it manageable each week."
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"I pinched this approach from an article I saw on GrowthLab a while back (link in the comments)."
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"One last tip: I set a reminder that comes through as a notification AND an email - makes it a lot harder to swipe away/ignore ;) #writing

So Tim Urban (Wait But Why) released a new article over the weekend."
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"This on its own isn't much of a revelation, but the fact its the first one he's released in a YEAR was exciting for me, as was the fact that this one was focused on CAREER."
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"The article can be found here: https://lnkd.in/gkj4GSw"
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"As I had a day off yesterday, I went through the first half of the exercise - identifying what is in the Yearning Octopus. This was coming up with values important to me around moral, social, lifestyle, practical, and personal filters, and then interrogating where they come from."
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"The exercise was time consuming, methodical, and fun (in a nerdy, self-exploratory kind of way)."
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"You then graded these values along a hierarchy - which included identifying my non-negotiables in terms of career Wants. These were:"
"1. Be Healthy"
"2. Do Something in the Digital Space"
"3. Look After Family"
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"I also mapped out the rest of the values as you can see from the photo below."
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"I'm pretty content at the moment, but encourage you to read the article if you feel like doing some self-discovery. #selfimprovement

I should be getting commission from an Australian bread company."
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"The reason being every time somebody asks me how I am lately, I'm answering with "Tip-Top™""
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"Good times."
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"#aussie #dadjoke

Just caught up with Will Harms at Half Dome Digital. "
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"It's really fun to see a mate running hard with an opportunity and making the most of it."
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"He's doing interesting things in the digital strategy and media space - hit him up if you’ve got a business challenge that you think needs some digital assistance."
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"Tell him Marshy sent you 😉

When I started in digital marketing. I made a lot of mistakes."
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"I spoke too much."
"I spoke too little."
"I'd interview poorly."
"I wouldn't know what to say."
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"It took a long time to get going before I ended up working in agencies, for Google, for Facebook, and I even had a go at consulting with my own business."
"It was quite the journey to get there, and I've often wondered if I had the knowledge I had now, would I be able to get into the market more quickly?"
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"I'll never know, but my latest post spells out how to get an entry-level job in digital marketing in 2018."
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"Read more here: https://lnkd.in/f-A5sDY

Got 5 minutes? I'm doing some research for LukeMarshall.net and looking at the world of digital marketing education as it applies for freelancers/business owners/side-hustlers."
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"Have learned some interesting things so far, like in the world of broochmaking -- there can be up to 6 month pre-orders for brooches that are $500+!!"
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"Any hoo, please feel free to complete the below survey, and I'll shout you a coffee next time I see you ;)"
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"https://lnkd.in/fv--j9w

“My point is that, despite what a bunch of fuckwits from digital agencies might tell you about me, I don’t “hate digital”. I hate it when digital is already being planned and we don’t even have a strategy in place.”"
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"Love him or hate him, Ritson’s dissection of the Ebiquity/Radiocentre report is compelling reading."
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"As someone with digital in their title - I squirmed - it’s good to be challenged."
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"Points I liked:"
"- Calling out the difference in perception between what’s perceived to work, versus what actually does"
"- This comment around digital defaulting on media plans - “Second, there is a significant bias within media agencies towards digital media and against so-called traditional alternatives. If you look at the amount of money that can be made in fees and rebates from digital media it is often a factor of three or four times more profitable to recommend digital video over TV or radio.”"
"- Also it’s right to pick out that none of these channels operate in silos and should instead be considered in conjunction with each other for maximum impact"
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"It’s also good to see a piece of solid research free of too much bias send some ripples around the industry."
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"Link to article here:"
"https://lnkd.in/gH_UD3U

me -
(as a 20-something after hearing parents talk about toddlers keeping you awake at night and how hard it is in the workplace):
blah, blah, blah - I'm off to see The Chemical Brothers on the weekend yewww!
me -
as an older parent with toddler twins getting exposure to the exact same content:

OH MY GOD.
I feel SEEEEEEN 🫶🏻
This post was brought to you by the Adenovirus, sleep regression, and the post-midnight wakeups on days beginning with M, T, and F.

A friend of mine is looking for a Marketing Manager at The School of Life, Melbourne. A great gig for someone with social media marketing smarts and the wherewithal to help grow an organisation with audacious and altruistic aspirations."
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"As someone that's participated in some of their sessions - I can vouch for what they're teaching and my friend is a top notch human to boot."
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"Apply directly via the link here:"
"https://lnkd.in/fbZJcQ3

Out of Office ON!"
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"It's been a frantic finish, but am now off for 2.5 weeks to let off steam at a festival, then attend my best mate’s wedding in Thailand."
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"Have fun without me 🙂

I got asked about self-help books and what I get out of them the other day, here was my answer:"
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"The best books I'd recommend in self-help are:"
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"- 7 Habits of Highly Effective People"
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"- The Obstacle is the Way and, Ego is the Enemy (both by the same author)"
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"- Focus: A Simplicity Manifesto in an age of distraction (available for free download)"
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"and"
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"- Search Inside Yourself (written by a Googler who discovered meditation)"
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"I think 7 Habits is a good start for the genre."
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"What do I get?"
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"I'm constantly trying to be a better person and pride myself on learning ways I can improve. "
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"Some of the things I've learned since starting reading:"
"- you are not your thoughts or the noise in your head"
"- focus on what you can control - not things you can't control"
"- meditation is a really powerful tool and can help when applied consistently"
"- there's no substitute for the benefits of exercise and eating right"
"- how to form habits a bit more effectively"
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"It's different for each person what they get out of a book, and self-help can be a slippery slope of noise if you don't have a filter for what works for you."
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"Find what sticks and resonates with you and go with it."
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"I've got a profile on GoodReads of everything I read: https://lnkd.in/gKtNnvc"
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"I'd get a Kindle too.

Another good read from Avinash. I recommend subscribing to his newsletter - one of the only newsletters I remain subscribed to.

Dentsu Aegis Network Melbourne are looking for a couple of people at the Digital Manager level to work on a range of clients within Amplifi."
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"Want to know more? "
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"Feel like a coffee?"
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"You prefer tea?"
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"All good. "
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"Message me or find my contact details in my profile and drop me an email."
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"Boom. 💥

It's been fun watching activity on LinkedIn thrive over the last year."
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"I've been slowly dipping my toe in further, and have enjoyed putting the odd bit of content out and trying to help."
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"Which leads into the article I wrote around cultivating a helping mindset - I've popped together a guide on:"
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"- why it's important"
"- how you can help people who approach you "
"- how to approach others when you are seeking help"
"... and even throw in some techno references :-)"
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"Article is first link in the comments. "
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"Let me know if you like it.

A friend (A recent UX General Assembly graduate) is on the hunt for work."
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"In our industry - and I'm sure it happens in other industries - there's a bit of a coffee game we play where we put feelers out, and see what's out there while putting yourself out there."
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"This can be a daunting thing when you're new to the industry or from a different industry, so I wrote a guide 18 months ago that can help navigate this game."
""
"It's got tips around:"
"- why smart people know smart people and how to get access to them"
"- what to do before you catch-up with a contact"
"- why you should be following up afterwards and how to add value to the catch-up"
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"I linked my friend to the article (it's in the comments too), and thought it might be helpful to my network."
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"P.S. If anyone is looking for a keen UX grad from General Assembly in Melbourne let me know - available now.

It's good to appreciate the weekend .

"How do you keep moving forward when you're battling a mental illness?""
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"My friend is going through a hard time at the moment, and he asked me this question."
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"My battle with mental health, while ongoing, is largely won. I didn’t go on and achieve things with one arm tied behind my back. I wasn’t carrying a massive burden. I slayed the demon, stepped over its carcass, and went on to start achieving."
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"Now I’m simplifying a complex issue. Slay a demon and walk away?"
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"Really?"
"Is that all I’ve got?"
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"What I don’t tell you is how I did it. "
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"When I was hit by mental illness, I had to learn to talk again. "
"How to connect with people."
"How to socialise. "
"How to hold a conversation for longer than a few minutes. "
"How to buy a public transport ticket to travel to my friend’s house. "
"How to communicate."
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"I also didn’t tell you that I need to learn how to work. "
"How to explain an 18-month gap in a resume. "
"How to apply for a job. "
"How to continue applying for jobs."
"How to get a job. "
"How to hold down that job. "
"How to handle getting fired from a job. "
"How to go and get another job."
""
"(See the rest of the answer in my article in the comments).

And that caps off the last full working week. What a doozie. Looking forward to penning some thoughts around this year, have made a start, and have heaps I've learned. Posting this to make me accountable.

Vizeum Melbourne has moved back to York Street. "
"Do you know what this means for me?"
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"Bicycle commutes to work in fine Summer weather 🚲🌞

Yesterday I was pretty excited to see a chatbot ad for beer. I suspected who the brand was by the URL, but thought I'd play along any way to see how they did."
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"All well and good, got a sense of what they pushing, and decided it was cute."
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"UNTIL TODAY, where I had a Messenger notification for the same chatbot. I said yes to comms yesterday, it doesn't mean you can start chatting to me again the following day, especially with how I left the conversation... "
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"Screengrab below, the experience was pretty comical. I think we've got some ways to go on language and chatbots for now.

A while ago, my wife and I listed our goals for 1 year, 10 years, and our lifetime."
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"And today, I just finished my 20th session of therapy with a psychologist. While I’m a smart and capable guy, there’s been patterns of behaviour I’ve been blind to, and a lot of history that has been worthy of a revisit to process properly."
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"I committed to some regular sessions, and have looked on with bemusement as my self-awareness has increased, my balance has improved, and things that used to bother me have faded."
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"We worked through some serious shit, and I’m very pleased to have come out the other side and feeling better for it. If you’ve ever thought you might benefit or had some things that you can’t talk to anyone else about - I highly recommend it.

Happy Monday - about a month or so left in the working year."
"Better make it count 🙂

Hit Nicola Swankie up if you’re looking for a switched on marketer and operator.

I just sent a LinkedIn request to an acquaintance and then had this monstrosity pop up on desktop. "
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"As much as I enjoy LinkedIn, connection request spam is a royal nuisance. Functions like this only add to the problem."
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"I disagree with the whole LION principle, and try and connect with people I know or know of me. "
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"And while I'm ranting, there's currently an influx of posts around "gaming the algorithm" and "gaining followers" for their own sake."
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"Does this sound familiar? "
"What happened to these organic reach approaches on Facebook/Instagram/Insert platform here?"
"How'd that work out for social media expert gurus last time?"
""
"/end rant

What a month of consistency looks like."
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"Those bars read: "
"5, 5, 6, 6"
"6, 6, 7, 7"
"7, 7, 8, 8"
"8, 8, 9, 10k"
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"4 mornings a week, except this week where I missed a morning and made it up in the afternoon (that was harder than it sounds)."
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"I’ve been doing a lot of work this year on mending the things that have bothered me the most. One of these is around being consistent, as I haven’t given it enough credit in the past."
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"I am fired up just reflecting on this month. What does a year of this effort look like? What does 10 years look like?"
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"Let’s see.

Very proud to be a part of the team that worked on this, a lot of hard work went in, and there was a bit of a nervous wait for the outcome."
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"Excited to continue the relationship with this awesome brand:"
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"https://lnkd.in/grYdepH

Check it out. A fun and worthy initiative.

Huuuge week."
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"Looking forward to the AFL finals and some relaxo this weekend."
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"Have a great weekend everybody 🙂

Ever had something that niggles at you?"
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"I was doing some electronic filing this morning and dusted off an old prototype I put together for a "social life CRM"."
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"I've used a lot of commercial CRMs but I haven't found anything simple that reminds you to keep in touch with friends/acquaintances. "
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"The "contact management" apps on iPhone/Android are rubbish, and commercial CRMs are too convoluted for keeping in touch with people."
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"I don't know if it's a problem a lot of people face, but after talking about it with a few people I went as far as briefing a UX friend to mock what a solution could look like in InVision app."
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"I was still dissatisfied with the result (I guess what's in my head doesn't translate well into design at first pass). But it kept niggling."
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"Last year while on holiday I still had the niggle and early one morning just had a stab at bashing out the system myself in Excel. "
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"I did a manual export of my contacts, sorted them, provided some time stamps, used a couple of macros, and then fed into a pivot. "
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"It did what I wanted. It was clunky. But it worked."
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"I caught up with a friend last night that sparked a few thoughts about projects, hence the sorting this morning and stumbling on my prototype."
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"I guess I need to heed the niggles more.

Back to the grindstone after some time off getting my appendix out. Am looking forward to catching up, then a weekend."
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"Lots of exciting things happening at our agency. Giddy up!

Vizeum Melbourne is hiring! "
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"Now with added job ad. Check out the link or contact me for more information .

Holla network,"
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"Vizeum Melbourne are looking for a Business Manager with 5+ years experience for some exciting client work."
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"Give me a shout if you know of anybody looking to join an agency that combines the best of both worlds (large group, small agency)."
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"Thanks!

I've noticed a huge surge in posts on LinkedIn like this."
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"One sentence paragraphs with a cliched parable about life."
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"That takes what was probably a complex situation and sweeps over it with an oversimplification masquerading as unique insight."
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"This follows with some sort of generic call-to-action regarding pursuing your dreams, following your passion, or remembering to feed your cat."
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"Yawn.

Now that I'm settled into my gig, I wanted to do a download of my experiences with the startup scene in Melbourne."
""
"I've put together a guide that covers off things like:"
"- the best resources to get a handle on things"
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"- some networking etiquette"
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"- how to find a startup job as an intern/sales/marketing person"
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"- some of the locals I follow on Twitter"
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"And much more..."
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"I had a lot of fun writing it and it was also nice to reflect on where I've come from."
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"Enjoy!"
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"https://lnkd.in/gdFFESu

Great to see my friend Chirryl-Lee Ryan move into a new and exciting role. "
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"Onya Cheech ⚡️

We're on the hunt for digital media talent at Vizeum Melbourne. Hit me up if you know an execs or managers keen for a new challenge.

Over the course of the weekend, I got away with my wife and did something we've been meaning to do for a little while. A life offsite."
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"We plotted our life goals (mine are below), 10 year goals, and 1 year goals both individually and as a team. We also included some quotes about what we'd like said at our funerals."
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"It was an awesome experience and one that I'm excited to write-up properly soon. Am sharing the life goals on LinkedIn to keep me honest as some of them are career-focused."
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"Onwards and upwards!

We pitched yesterday on a very important piece of business for our agency Vizeum Australia. Without a doubt one of the hardest and most rewarding things I've ever had the privilege to work on. Regardless of the outcome, the lessons gained and sense of team shared over this period is something I'll never forget."
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"Am now enjoying settling back into day-to-day, and relishing the afterglow."
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"Giddy up!

Hey network, I'm hiring a Digital Manager! See job ad below, or reach out to me directly if interested or know of somebody."
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"https://lnkd.in/gRvrxEw"
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"Thanks!

Morning LinkedIn. I'm hiring. Looking for a Digital Media Manager to service a premium automotive brand in Melbourne. Ideal candidate will have media agency experience, be comfortable with reporting, planning and implementation, and have some strong technical chops."
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"They'll be working in our team and will have ample opportunities to learn, grow, and tolerate my daggy jokes. "
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"Message me for more details.

Some great insights as always from Avinash - what digital metrics to be focused on, in 15 different categories.

Got some chats and interviews lined up this week, but currently still looking. Please get in touch if you know of anything.

☝ Have a good week everyone and hit me up at lukemarsh@gmail.com, or 0474 318 365 if you know of any digital marketing/agency gigs. "
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"Available as soon as needed. Ta!

Hey LinkedIn, I'm actively seeking client engagement roles in the digital marketing space in Melbourne. Have updated my profile, and am keen to talk about any opportunities you might have."
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"Inbox me for a more detailed resume."
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"Thanks!