LinkedIn

Need smart copy that converts?"
"...No?"
""
""
"Keep scrolling then."
""
""
"If you dropped your crumpet and shouted “YES” then get in quick to nab Michael Metcalf ACIM in April."
""
"P.s. you spilt some coffee too ☕️

What questions do you have for me? 🙋‍♀️"
""
"Things I’ve been asked lately include:"
"- 📊 how do you get consulting leads?"
"- 📧 what should I put in an agency job cover letter? "
"- 🔧 what tool should we manage our social media with?"
"- 📝 what’s a quick / easy / free CRM I can use?"
"- 🚗 how can I automate this workflow?"
"- ✍️ how you write a daily journal?"
""
"I’m a very curious person, and have a lot of perspective on a bit of everything. I fucking love learning about people, process, and disparate topics - because there’s some sort of magic serendipity that happens when you connect disconnected ideas and apply them in new areas 🧙‍♀️"
""
"There’s a few balls in the air at the moment, and over the next month I’m going to be reaching out to my network more than usual. 🤹‍♂️"
""
"It’s nothing to be alarmed by, and will cover things like freelance consulting, teaching marketing both locally in Melbourne and online via courses, promoting my new website and positioning, and unleashing my ambitions to impact the world over the next decade - you know, tiny stuff like that 😉"
""
"In the meantime feel free to ask me a question — happy for you to slide into my DMs, poke me in the comments, drop me a text — if we’re connected you have a license to ask me anything."
""
"Happy Thursday."
""
"#marketing #writing #growth

Interesting read on Mi-3 - interviewing Lyndall Campher. "
""
"https://lnkd.in/gMdenRP"
""
""The study found that TV “provides the highest unique reach, around 24 per cent,” says Campher. “Second, Facebook and Instagram, but mainly Instagram, had a reach of about 17 per cent.” YouTube, however, flopped, and delivered “only 3.7 per cent unique reach”, says Campher. “So we have now recalibrated our media mix. TV is still pivotal to all our campaigns, but with more of a focus on Facebook and slightly less focus on YouTube,” she says.""
""
"I haven't been doing ads / media much lately - but that's some very interesting data re: YouTube."
""
"Golly.

I've just started subscribing to David Perell (https://www.perell.com/). "
""
"The guy puts out amazing and thought-provoking writing across a wide range, with a keen interest in the craft, learning and education."
""
"One of his emails asked for my favourite article of all time."
""
"That's not an easy question to answer. Normally I like people to Wait But Why, James Clear, or Zen Habits depending on my read on them. "
""
"But based off his interests I went with:"
""
"📕 - Mark Pollard's How to Explain an Idea: a mega post - https://lnkd.in/g2gxqXT - it's really elegant and bloody good and something everybody could benefit from (regardless of industry)."
""
"...and chucked in:"
""
"➷ - Quite an old post from Presentation Zen - https://lnkd.in/gAV_cUT - the mechanic around "therefore & but" can step-change any writing around a story."
""
"--"
""
"Surprise me with your favourite article of all time if you like? "
""
"#writing"
""
"

Do you struggle with STARTING a personal or work project? "
""
""
"I have my good and bad days, but have come up with a little #lifehack that seems to push through the inertia. "
""
"I just open this little template (see screenshot) and off I go."
""
"🍏I name the project"
"🍎I put the date in (I like to use Day, Date, Month, and Year in longform)"
"🍐I list attendees / stakeholders (handy for meeting notes too)"
"🍊I state the goal of the project in a sentence or two (I feel like this is how the magic happens)"
""
"...and then start jotting notes. This can be as simple as an outline or as far along as the content for a 40-slide deck."
""
"It doesn't matter how wooly or undefined the project is, you can ALWAYS get through this, and usually that momentum is enough to keep pushing on."
""
"Another shoutout is naming the doc "year / mm / dd - project name" that way when you sort your doc by filename, you've got them in historical order."
""
"You're welcome. 🧨

Take university smarts, entrepreneurial thinking, an appetite to impact the region at scale, and belief in the team to make it happen..."
""
"RMIT Activator is on a tear right now and has all the makings of a team that wants to get some serious things done. They're looking for a smart, strategic marcomms professional that can lead, guide, and execute across a diverse ecosystem of industry, students, researchers, and startups / scaleups."
""
"I can personally vouch for the team (have been helping out this year and loving it) and think this is a stellar opportunity for the right head."
""
"More details below or PM me if you've got questions.

Anyone Gippsland-based looking to help an awesome initiative around the region? "
""
"I’ve been helping and can vouch for the mission, the ambition, and impact. "
""
"Details below or DM me if you’ve got questions. 🖋

Have been working with the team and I'm really enjoying myself! "
""
"As per the below - if you've got an association with RMIT (alumni / staff / student) within your startup team - then please apply via the details below."
""
"🚀"
"#startup #melbourne #rmituniversity

I wrapped up at Tiger Pistol at the end of last year (good luck team ❤️) and lined up some short-term contracts that I’ve started in 2020. 🌅"
""
"I’ve been quite honest about where I’m at. I’ve had a number of permanent positions in a short amount of time, and want to focus on creating value in the short-term for a number of organisations rather than doing the same dance and repeating myself. 🤼"
""
"A big thank you to the businesses I’ve been working with, I’m really enjoying the fresh approach and I dare say there’s a spring in my step 👞"
""
"Through the process I had a new acquaintance reach out, and thought I’d share my response, it also prompted me to update, so that’s good too! 🎯"
""
"It gives you a sense of my goals, and how I’m thinking about this year. If you can help with any of them - please shout! 🎉"
""
"I’m also thinking of doing a bigger review of 2019 and how I want to publish content for the year with a lot more focus, if I decide that’s in this channel I’ll be sure to let you know 😚"
""
" #lifegoals

My friend Jacquie Baker has been dispensing some biz and marketing wisdom lately that set me thinking…"
""
"Thinking so hard that my tummy was rumbling. So I headed to Swan St, Richmond for lunch."
""
"
Meet T & L - Bakery & Cafe. They do Vietnamese street food, but as anybody waiting in line will tell you, their specialty is pork rolls."
""
"These guys consistently have a queue each lunchtime Monday-to-Friday."
""
"They service a lot of office workers on a very competitive street with lots of takeaway options."
""
"As a digital marketer, I like to think how could I help these guys? I could:"
""
"- Look to run specials outside of peak hours to encourage footfall at non-peak times"
""
"- Implement some sort of loyalty system to encourage repeat purchase and convert VIPs more consistently"
""
"- Share testimonials on Instagram with engaging and snappy videos…"
""
"But really, they’d be incremental “improvements” to an already humming small business.

 They found what they do and do it extremely well."
""
"The queue speaks for itself and outperforms the burgers, poke bowls, salads, and other shops 3:1 at least."
""
"There are so many tactics you can employ in this world and it’s only getting more complex, but picking 1-3 things and tripling down on it is still an awesome thing to do."
""
"#marketing #digitalmarketing"
"

I don’t want to brag… but at the company offsite random teams were arranged by colour and I exclaimed to my colleague - “orange you glad you’re on that team?” - and got asked to leave by the activity facilitator."
""
"Happy Silly Season."
""
"#humbled #humbleness #humble

Get on board!"
""
"🚂

My friend recently asked me for some books on writing. I naturally recommended some, but it also prompted an article on confronting the blank page. "
""
"With the right preparation, there’s no need to be scared / intimidated by blank screens."
""
"
More in the post:"
"https://lnkd.in/gNg-GGD"
""
"#writing

The last couple of months have seen a few personal things come together, and has given me a clearer picture of who I am, where I’m going, and what I need to do to get there."
""
"One of those things is definitely more writing, and I hashed out the outline for this one while on a plane this week.

"
""
"Some thoughts on saying you’re going to do something, procrastinating, and getting things done:"
"https://lnkd.in/gHXPmYj

It was an honour getting to share my personal story for Jobs Australia Ltd on #WorldMentalHealthDay."
""
"
It’s always daunting putting it out in the open, but glad to have played a small part in a great initiative. The more we talk about mental health, the more open and naturalised the communications become, and the more the stigma is reduced."
""
"Now for my holiday :)"
"

Not far away from turning on the OOO for a bit of a recharge. "
""
"Headed to Byron Bay for 7 days with family to celebrate my Mum's 60th. It's tricky getting the whole family together but glad we were able to pull it off!"
""
"See you on the other side :)"
""
"#outofoffice

Looking forward to speaking for Jobs Australia Ltd next Thursday morning on the 10th October."
""
"Very pleased to be sharing my story and helping contribute to a great initiative for World Mental Health Day."
""
":)"
""
"Tix still available via the link below."
""
"#mentalheath #mentalhealthatwork

We're big on location-based marketing at Tiger Pistol Australia."
""
"Here's a simple trend that highlights that people are increasingly looking local too. "
""
"Presenting: Search terms including "near me" over the last 5 years in Australia."
""
"https://lnkd.in/e_s283q "
""
"#digitalmarketing

1 Year at Tiger Pistol!"
""
"It’s been awesome so far. 
Learnings from my first year:"
"- We’re specialists. That’s a good thing. Our proposition and positioning around “local for brands” is tricky to summarise for clients but when the stars do align, the results we deliver are incredibly gratifying."
""
"- Growth is an ongoing project. My career is well and truly in its 2nd decade now, and there’s still so much to learn and be curious about. There’s always more to do, and what I can control is how I respond to the challenges. Results follow. "
""
"- It’s incredible being a part of something small. With around ~50 people in AUS, it’s very different to most of the other places I’ve worked. This doesn’t diminish our output. I’ve seen us go toe-to-toe at the local, national, and international-level, and it’s amazing seeing our output relative to our size (see what I did there?)"
""
"There’s heaps more to come. Thanks Troy and Jaime for having me onboard and also for pushing me to be better. "
""
"Let’s do this.

I watched The Great Hack last night. "
""
"
I was a bit hesitant about viewing it due to the hype, but that was put aside as soon as it started. Here's my thoughts (ex-FB and ex-Googler):"
"- The impact was bigger than I gave credit. The political science is there. You’ve got 40-45% on each side that will vote one way, and then 10-20% that can be influenced. Independent of the “how” - this equation can and was repeatedly exploited."
"- There are ways this can be exploited through big tech. If you had a large enough sample size of “swinging” voters, you can lookalike/model this information across critical geographies and effectively influence people. But…"
"- It requires big budgets, a high volume of differing creative, and agile deployment. While the constant mentions of “the data” were in the documentary, less heed was paid to the volume of ad spend, how much creative was produced, and how it was deployed."
""
"Facebook has taken steps to mitigate this influence. Including declaring political ads and being able to view what advertisers are doing via the Info & Ads tool. I feel like the same thing could be done with Google/YouTube just as ruthlessly."
""
"A version of this method is still deployable and seems to be in play right now in the lead-up to the US election. "
"(more in comments)

My friend Nicola has now opened up mentoring opportunities with her good self. Definitely hit her up if you're looking to move past some inner obstacles and take things to the next step."
""
"More details below.

At Tiger Pistol Melbourne we've got a bit of an emerging tradition of doing an acrostic poem for the birthday person. Mine's tomorrow and I feel like they nailed it."
""
"Thanks Ailie Patten 🎉

Feel like giving yourself a peptalk each time you open a Chrome tab?"
""
"I sure know I do."
""
"Download Momentum to serve such a purpose, download it here: https://momentumdash.com/"
""
"You're welcome."
""
"#lifehack

Q: What do consciousness hacking, Japanese tea, big hairy problems, and strategy have in common?"
""
"A: They all feature in my latest blog post."
""
"Enjoy!"
""
"https://lnkd.in/gKu5pK7"
""
"#ideas

Enrolments are currently open for the Strategy Masterclass (https://lnkd.in/eCNF935) by the always thought-provoking Jim Antonopoulos."
""
"I'm two modules in and am really enjoying:"
"- The immersive format (a combination of lessons, guidebook, video, book recommendations, and additional reading)"
"- The way it's making me reconsider my own development, as strategy permeates everything"
"- The honest and approachable style with which its written."
""
"It's self-paced and there's also a Slack channel for participating in too. Highly recommend!"
""
"#strategy

I'm doing a webinar tomorrow the 11th June (8am AEST) with our friends at Growth Colony."
""
"We'll be jamming on getting the basics right. Too often marketers can get caught up on the latest piece of technology, or the next "growth hack", when they're not covering off and nailing the fundamentals."
""
"Not only do the fundamentals provide the biggest benefits, but they're usually easier to execute too!"
""
"Register here: https://lnkd.in/gA79KVV"
""
"#digitalmarketing

Looking forward to this in a few weeks."
""
"It's been fun seeing the podcast grow - well done Rohit Bhargava."
""
"RSVP with playbookLUKE if you'd like to attend too."
""
"See you there :)"
""
"https://lnkd.in/g8QaiYa

Hit up my main man Crimmo if you're looking to join the Tiger Pistol creative crew :)

I'm pretty excited for this week, as I'll have my Public Presenter Hat on. "
""
"You can see me wearing this hat at Academy Xi this Thursday - and I'll be talking about Local Area Marketing with Facebook and Instagram. "
""
"Hopefully see you there! "
""
"#digitalmarketing #facebook #instagram

A nice reminder from Avinash Kaushik on the importance of context with metrics. "
""
"1m visits in isolation doesn't mean much, but if it's clustered with other data, it can give a whole new dimension of meaning."
"1m visits if the forecast was 750k? Great."
"1m visits if this is an increase MoM? Good."
"1m visits where 300k are from Display, 200k are from Email, 100k are Direct, and 400k are from Google? Now we have a bit more of a picture."
""
"I love his newsletter, I highly recommend subscribing if you touch any facet of digital marketing. #metrics #digitalmarketing"
"

We're sharing stories about women we admire at Tiger Pistol today for International Women's Day. I thought I'd share mine here."
""
"My role model is my mother Bernadette Kennedy."
"She has selflessly put her children first time and time again."
"She seriously is a force to be reckoned with."
""
"My father passed away when I was 4, and she went on to remarry, separate, and raise 3 kids on her own while studying and working full-time."
"She’s bounced back from these things and has continued to shine."
""
"When I was unwell post-university, she re-mortgaged her house to help cover costs."
"When my sisters have had their children, she’s been there to support as a grandmother."
"When our extended family have had people pass away, she’s always been there like a rock."
""
"She regularly checks in, and delivered an amazing speech at my wedding, and when I try and praise her she just shrugs it off and says it’s something “she just does”."
""
"I’m constantly in awe of her and am proud to be her son."
""
"#iwd2019

Melbourne network, I'll be speaking at Academy Xi Melbourne next month around Local Area Marketing with Facebook and Instagram."
""
"Will be focusing on using data to help tell an attribution story, how these can be performance channels, and what we've learned at Tiger Pistol along the way."
""
"Come along if you can :) #digital #marketing

For almost three years, I've kept a journal in a folder I call "Braindumps". "
""
"Braindumps are easy. It's a pressure-free journaling method that keeps you in touch and grounded with yourself. "
""
"I've written about it in detail today here:"
"https://lnkd.in/gmYBnZy"
""
"The short version is:"
"1. Open Word or Google Docs."
"2. Start typing whatever pops into your head."
"3. Keep going until you’ve got nothing more to say."
"4. Ask questions of yourself to prompt more."
"5. Note the date, click Save As, and save it as “YearMonthDay – A Title You’ll Remember” in a folder in Dropbox or Google Drive called “Braindumps”"
""
"It's that simple and a great habit. I've averaged one every 4-5 days since starting, and can't recommend it highly enough."
""
"#writing #reflection "
"

Hey Melbourne network,"
""
"We're looking for a digital Account Manager with 2+ years experience in a similar role. Inbox me with any leads/smart people you know :)"
""
"Main things we're looking for:"
""
"- Leading client relationships and managing them on a day-to-day basis"
"- Developing and presenting cutting edge, world-class digital marketing strategies for new and existing clients"
"- Build comprehensive advertising campaigns across a suite of Social channels to provide ROI for your clients"
"- Develop creative and unique paid content strategies"
"- Analyse data and pull key insights to optimise campaign performance"
"- Overseeing the development and growth of your direct report(s)"
"- Supporting the team with your social and digital expertise"
"- Write comprehensive briefs for the creative and search teams"
"- Implement new innovations across Search and Social channels for your client portfolio"
"- Build longstanding relationships with your clients"
"- Identify new business opportunities within existing clients"
"- Participating in weekly internal meetings and communicate market feedback to Tiger Pistol's senior executives"
"- Actively contributing to Tiger Pistol's team culture"
""
"#hiring #Melbourne #digitalmarketers

I’m #hiring for a Account Director at Tiger Pistol Melbourne, hit me up if you’d like a chat."
""
"Hello good humans. Looking for a digital performance marketing specialist capable of leading teams and relationships with our clients. Strong knowledge of digital strategy, Facebook, and other PPC approaches too. I can’t vouch for Tiger Pistol enough.

At the end of last year I shared my 2018 goals and how I went about achieving them. For the start of 2019, I wanted to do something a bit different and share how I look after my mental health these days."
""
"Over time, there's a number of tools I've procured and developed to look after #1. These tools range from cups of herbal tea, to sense-checking, to meditation. "
""
"The abridged list is below, and the full post is in the link. I enjoyed sharing this and wish you a very positive 2019."
""
"👊"
""
"My list of tools:"
"1. A Debrief (or venting)"
"2. Journaling"
"3. Therapy"
"4. Meditation"
"5. Exercise – Running, Swimming, Walking"
"6. Calling a “Phone Buddy”"
"7. A Coffee Catch-up"
"8. Sense or Reality Checking"
"9. A Good Night’s Sleep"
"10. Listening to Electronic music"
"11. Medication"
"12. Preparing a Salad"
"13. Making a Cup of Herbal Tea"
"14. Solitude at a Cafe"
""
"The post: https://lnkd.in/gF6FYHp"
""
"Thanks for reading.

Sharing my 2018 goals and what was accomplished. "
""
"It was a challenging finish to the year but looking back on everything I accomplished I'm pretty happy with the way things panned out."
""
"I'm also sharing my 10 year and Life Goals for the first time publicly, in the hope to kick my arse and whip it into gear for 2019 and beyond."
""
"Thanks to everyone that's shared the journey, I hope you have a wonderful finish to 2018 and smash through 2019."
""
"https://lnkd.in/gXmbvhP

Hey guys, we're keen to get some great talent on board for next year - it's a very exciting time at Tiger Pistol and am pumped about what we've got planned for 2019. Check out the roles below, or hit me up with any questions you have. Thanks!

An article I put together for Nick Jeffrey and the team at ActivePipe."
""
"It's nice to be working with clients that 'get' it, have a great rapport, and who keep the lines of communication open."
""
"In the post I share what has worked for us: https://lnkd.in/grUzbzw

Been a while. Things are going hammer and tongs for our clients at Tiger Pistol."
""
"I had this exchange today with one of my mates, which was a nice little microcosm of how I like to go about business."
""
"Heaps happening, if you're interested in activating local for your brand, hit me up for a coffee or slide into my LinkedIn Messages.

A pretty neat summary of why the long game works from Shane Parrish - the longer we play it the better it gets, but because the returns aren't immediately obvious - we don't."
""
"Not a long read, but it doesn't need to be."
""
"https://fs.blog/2018/10/long-game/

A good time to be at Tiger Pistol."
""
"Hit me up if you’re in Melbourne, know digital performance and account management, and looking for the next challenge.

Hey network - Tiger Pistol is looking for a Senior Account Manager."
""
"Have been on the ground for a month or so now, and can vouch for its awesomeness. "
""
"Please give me a shout if you've got any questions, know of anyone, or apply directly via the link below."
""
"Thanks!

I recently read a guide about #mentoring."
""
"It showed how much I had yet to learn, and also what lessons I'd already internalised."
""
"I liked that it said you don't need to explicitly state what these relationships are, and also prompted me to write about how I go about cultivating these relationships."
""
"I call this "farming for advice", and in my post I detail:"
"✓ How this approach works"
"✓ What sort of lessons you can learn"
"✓ How to respect these relationships"
""
"...and why I'm a bit of a fraud when it comes to being from the country."
""
"Read more in the link, and be sure to subscribe to my newsletter if you'd like to keep updated with these posts."
""
"https://lnkd.in/gVg8SyE"
"

My fourth post in four weeks."
""
"I've been on a #health spurt of late, and this post talks about the changes I've made and lessons learned by applying:"
"- calorie counting"
"- exercise"
"- sobriety "
"- intermittent fasting"
""
"And more. "
"Be sure to subscribe at the bottom of the post if you'd like to see more of these.

Hey network, "
""
"One of our lovely clients is looking for a global marketing director, based in Melbourne."
""
"Holler at me if you’ve got questions or apply directly via the link."
""
"Thanks!"
" #marketing

It required a bit of hustle after starting a new gig this week, but managed to get another post done (am aiming for every Sunday)."
""
"I wrote about the process of #writing, why I do it, what tools I use, and how I'm striving to be better."
""
"Enjoy 👌"
""
"https://lnkd.in/gxAZJgK

Awesome first week meeting the team, meeting our clients, and learning the ropes at Tiger Pistol."
""
"Am revved, enthused, and all the good things."
""
"This is going to be fun! 👊

I've been making a conscious effort to increase my writing output of late, and part of its been made easier by adopting positive habits, routines, and hacks that make life just that little smidge better."
""
"I'm a bit of a nerd for this stuff, and thought I'd share some what some of these are, and how they've worked for me."
""
"It's seen me manage:"
"- to get back into running"
"- start intermittent fasting"
"- stick to logging calories"
"- and generally give me some better focus and wellbeing"
""
"All contained within the link below, and if you're enjoying reading these please subscribe in the box at the bottom of the post."
""
"https://lnkd.in/gS96K45 "
""
"#habits

So long Vizeum Australia - it's been a sweet ride over the last 18 months."
""
"Going back into a media agency while our lead client was up for pitch was definitely a challenge (including moving house over the same period) but I was very happy to help contribute to retaining BMW Australia and work within an agency that's embraced a lot a change."
""
"Changes are constant in agency-land, but the quality of people I continue to meet in my line of work is consistently high. Thanks very much to all of the staff and clients I connected with while there, and a very special thank you to the people I had the privilege of mentoring - Mathew Lawson, Susan Hui, Georgie Capel, Rebecca Leibel, Rahul Kundu - you're all rising stars in this industry and I look forward to watching your careers prosper."
""
"It's nice to finish midweek too. New gig starts on Monday."
""
"Thanks!