LinkedIn

A nice way to cap off your week."
"Signing off some credits with a compelling adjective."
""
"Well played Handsome Robert."
"Been a good week for me, hope you enjoy some downtime."
""
"Source:"
"https://lnkd.in/gSkaKpS"
""
"😙"
""
"p.s. found him! (Robert Rosengarten)

📚In the last 6 months (in my circles) I’m noticing segments of people who I took for having no interest in academia suddenly use terms like “look it up” “read” and “do research”."
""
"I was curious whether this is something specific to my own bubble, or are people generally showing more interest to “do research”."
""
"This is a single data point that needs a lot more thought put in, but looking at Google search queries over time paints a picture."
""
"Why is this a thing?"
"Are people more interested in science all of a sudden? (Last 12 months)"
"What else could this tell us about people who “do research”?"
""
"I’ve seen all sorts of weird human behaviour manifest itself since lockdown, and not all of it good."
""
"I don’t know what the answer is, but the role tech plays in leading people to information with dark patterns that don’t serve better interests needs to be explored."
""
"I’ve seen good people go down some dark rabbit holes and not even realise."
""
"Pro-tip: if you’re Googling “do research” you’re probably not actually doing it."
""
"#technology

I honestly don't understand how the programmatic advertising industry sleeps at night."
""
"During my career I've seen:"
"- Agencies pour client budget into it so they can skim the cream"
"- Mandate that buyers commit a certain percentage into programmatic trading"
"- Swear black and blue that performance will improve "just when we make adjustment X to the bidding""
""
"I have never seen a campaign work."
"I have never seen an attribution story connected to an outcome that delivered a result for the client."
"I have never seen a case study (that's devoid of buzz and untruths) that has delivered a client result."
""
"I spoke to someone this week who suspected a reckoning is going to hit the media holding groups. It's overdue. It's only a matter of time. Millions of client dollars have been diverted into this technology without much scrutiny at all."
""
"It's an open secret and makes digital marketing look like it doesn't work. "
""
"Source:"
"https://lnkd.in/g9AUJyD

🖊 Taking social initiative "
""
"Spoke to a friend yesterday who is in a big enterprise and his role is at risk. His manager set him up to talk to someone in the Technical Sales team. He called as he was writing an email to his boss and wondering what to say."
""
"I said:"
""
"1. Write a 3-4 sentence note thanking his boss for the intro. You appreciate it. Signal you're interested in that department and if further support can be provided you'd appreciate it."
""
"2. Write a note to the person you met in Technical Sales. Thank them, tell them 2-3 things you learned, and signal if any murmurs of openings happen you're all ears."
""
"3. Find Technical Sales person's boss in the staff directory. Cold email and state you met their team member, are really enthused, and would love to hear of any opportunities moving forward."
""
"4. Update LI profile (it isn't). Doesn't need to be war and peace. Send a personalised connection request to 1, 2, and 3. Thank them afterwards via DM for connecting and promise to keep them updated."
""
"5. 🗓 Pop a reminder 4 weeks from now. If updates from 1, 2, or 3. Drop a note to 2 or 3 updating them on what you’ve learned about technical sales. "
""
"These could be: reading a book, researching related roles, connecting with others, or doing a short course. "
""
"More in comments.

🎛 Have been jamming in digital marketing a lot of late and want to help people be butter 🧈"
""
"5 FREE consults this Thursday afternoon on digital marketing - https://lnkd.in/gRMmCsp"
""
"First-in, best dressed."
""
"👊"
""
"#marketing #digital #growth

🔍 Here are 3 facts 🧐"
""
"A. My friend Alberto Talegon Castro is a freelance creative director and looking for work. His portfolio is ace https://atalegon.com/ and he has a keen ear - because he is married to my wonderful colleague and had this to say "I recognize your voice from [my wife's] calls at home"."
""
"B. My voice is definitely within sonic safety margins."
""
"C. It doesn't increase by orders of magnitude when I'm on a ZOOM call. Not at all. Keen ears I tell you."
""
"Hire Alberto Talegon Castro."
""
"#marketing #freelance #creativedirection

It's Monday morning!"
"...and I'm still thinking about this video I saw on Friday night."
""
"Joseph La Delfa's PhD project was captured by RMIT University. It's a 20-min documentary and does an amazing job of articulating the thinking that goes into pioneer tech."
""
"I've got a burgeoning interest in mental health and technology and think a project like this is a great step towards realising its potential. Combining flow, play, meditative states and movement with something that's usually seen as invasive is a lateral logic jump - but the benefits are quite tangible to see."
""
"Well done!

I've got a question for my network around "unlearning" 🧠"
""
"I've always glossed over it as a concept. "
""
"I connected with a contact in a similar space to me but much further along earlier this week. It was a good chat, but he suggested needing to "unlearn" some of the things I know to see what my clients see."
""
"📚 It makes sense and naturally I did a very "Marshy" thing to do, which was go down a library hole and look for books on the topic - you can see them below."
""
"I feel like this is missing the point though. "
""
"When I talk about digital and marketing I've got a huge wealth of experience to draw from - and at times this actually hinders rather than helps (DK effect)."
""
"💫 Are there any other methods or questions you employ to help strip things back? How do you "unlearn" effectively?"
""
"#marketing #business #growth"
"

Dear Microsoft Word,"
""
"We have a long and endearing relationship. I've played with other tools for writing (Scrivener and Google Docs spring to mind) but you are my number one, and as such I accord you some foibles that I wouldn't otherwise allow..."
""
"BUT NEVER EVER IN THE HISTORY OF TIME DO I WANT THIS DICTIONARY TO READ ANYTHING BUT English (Australia)."
""
"You hear me? Never."
""
"Not in a million years. Not when I'm writing to Americans. Not when I my business explodes to 8 standard deviations outside a freelancer norm and enters the Facebook-spheric stratospheres of what it means to redefine paradigms of what success looks like. Not when I'm given a brief from an emerging tech company in Boston, Massachusetts by the CEO who is a known anal-retentive who abhors the metric system and only communicates in Zees and won't pay invoices that are in any form of English other than US. Nope. Nope. NOPE."
""
"I believe in 'essses'. Pints that should only contain beer. Talking in colour. "
""
"I am relatively tech-savvy. I have even gone to the trouble of Googling this problem and spending inordinate amounts of time editing all sorts of things with command prompts and attributes."
""
"Please, please, for the love of all that is guacamole, stop defaulting to English (US)."
""
"#writing #marketing #growth

✨ Imagine just looking at something and "getting" it ✨"
""
"I just spoke to a mate who is an experienced conceptual brand designer who has done packaging for some of the biggest consumer goods brands in the world."
""
"In this climate nobody is safe and he's recently been laid off due to a client loss."
""
"Ryan Hulbert has expertise in brand identity, logos, graphic design, from emergent brands through to the ones seen by millions in supermarkets like Coles and Woolworths."
""
"He's very comfortable on the tools, and I mentioned to him that being able to convey a lot of information quickly, succinctly, and in a way that people pick up intuitively then that's needed more than ever right now as businesses are struggling to stand out online through offers / pricing alone."
""
"If you're looking for an extra set of hands in this sort of space please hit him up or let me know."
""
"#marketing

Good morning team! ☀️"
"Happy Monday."
""
"I wanted to share a "hack" for keeping your tyres pumped up."
""
"At the end of last year my confidence and morale were ebbing and I knew I needed to shake things up in a big way in 2020."
""
"I remembered I needed to be my biggest fan, and that means doing whatever it takes to cheer and rally yourself on."
""
"When I initially came across the idea of a "hype file" I scoffed. Yet after 2019 I returned to the idea and keep one in my Dropbox. Whenever I see some praise from someone in regards to the work I do I screencap it and dump it in that folder."
""
"When I'm challenged (I'm usually my own biggest critic) I return to the hype file and see how others have praised me for something. Sometimes a reminder doesn't hurt at all. And sometimes hearing it from somebody else helps you recalibrate and keep asskicking."
""
"I'm sitting at 17 for the year. Almost one a week 🎉"
""
"Please smash this week 💥"
""
"#marketing #growth #writing

I'm looking for 1-2 businesses that are looking at ways to maximise the amount of value they get from their content. "
""
"➡ What does that mean? "
"It means instead of putting a blog post and Instagram up and hoping for the best, I'm going to methodically show you how you can increase its reusability for an outcome. "
""
"➡ What does value and outcome mean?"
"It means not putting shit up and hoping for the best, it means attaching a measurable result to it. This is usually a lead or enquiry."
""
"I will record the session and use my own tools without accessing any of your sensitive data. Let me use the session as a public video and I'll do it for free. Or pay me and I promise not to release it into the wilderness. "
""
"Direct Message me."
""
"➡ What does this look like?"
"Last week in ~2 hrs I created a repurposing content lesson."
"It used a client's latest blog article, and repurposed it into:"
"📱 An Instragram Carousel"
"👷‍♀️ A LinkedIn Carousel"
"📹 An animated GIF"
"📷 An image for Facebook"
""
"Which I handed over to them along with:"
"👨‍🏫 A 60min lesson on how to do this (with subtitles and transcript)"
"👩‍🏫 A bonus 15min lesson on how to create subtitles and transcripts"
"📩 A short PDF on what tools to use"
"💾 Templates for how to do this with PPT and Keynote"
""
"#marketing #growth #writing"
"

Did a lunch and learn for startups earlier this week on a simple topic:"
""
"Why marketing has changed forever"
""
"Rather than doom and gloom, there's an abundance of things that can be done that help your customers. That's an unfair advantage against slow-movers who have relied on blasting segments with ad spend for too long."
""
"The principles haven't changed at all, but the things you can do now are actually easier than ever. "
""
"To be clear, I'm not saying marketing is easier - but the barriers to helping are much lower. If you have an existing client relationship, here's a really simple formula."
""
"I'm going to share the full content later, but if you want the deck just slide into my messages."
""
"#marketing #writing #growth

How was your afternoon?"
"Mine was immersed in Google Analytics."
""
"I recorded a 60min demo for the client, and this is the part where I was really impressed."
""
"Have a great Easter break everybody, it's been a week 🥚💥"
""
"💜 #writing #writing #growth

What do these businesses have common?"
""
"🔭 a data-science infrastructure service"
"💜 emotional wellbeing training for high-school girls"
"📡 hyperspectral satellite imaging analysis and intelligence"
"🖼 graffiti murals for offices and corporates"
""
"They've all been affected by coronavirus and are looking to adapt. They're also all part of the RMIT Activator community."
""
"AND I've also spoken to all of them in the last 3-4 days trading advice on how to find new revenue streams, how to find customers online, and how to create new value from existing customers they already have."
""
"I'm happy to help more."
""
"If you're a business owner looking to adapt, I've got some space in the mornings before work or at the end of the day to see what can be done."
""
"I'll jump on a call and give you actionable stuff based on where you are at. No strings. Just stuff you can do."
""
"Either drop me a personalised invite, a Message, post a carrier pigeon, or find another way to reach out like finding my email on my LinkedIn profile."
""
"You've got this."
""
"#marketing #growth #business"
""
""
"

🥦 I've just been working with a team to help them map their marketing goals."
""
"It's amazing how easy it is to overcomplicate!"
"Take the definition of "marketing" for example."
""
"One is taken from the "American Marketing Association" and one is how I made it clearer and simpler to understand."
""
"🚫 If you explained to a Head of Operations the first definition, you'd fucking lose them."
"🔨 Now try and do it with a tradesperson, not having much luck are you?"
"👨‍🎓 How about if you were explaining it to a Year 10 high-school student?"
""
"For experts in communication... most do a really, really shit job."
""
"Don't @ me."
""
""
"#marketing #growth #writing

I saw a joke the other day stating that COVID-19 has played the most impactful role in their company's digital transformation journey."
""
"As true as that is, there are experts in the field who have been looking at this with a professional lens too."
""
"RMIT Activator is fortunate enough to have access to some of these and is running their 2nd event addressing this big change."
""
"Lee Hickin (National Technology Officer, Microsoft) and Leah Heiss (Co-Director of the RMIT Wearables and Sensing Network, RMIT) will be looking at the impacts and adjustments we need to make around trust and collaboration with these new ways of working."
""
"Facilitated by Activator's Margaret Ledwith - it should be an engaging discussion. "
""
"The first in the series had over 150 people join in and learn more about how we're all navigating this! "
""
"#digitaltransformation #business #innovation "
""
"https://lnkd.in/g4eB2RQ

We Are Next is a career resource for marketing and advertising grads. One initiative they've started is "Coffee At a Distance" - a virtual coffee for those looking to enter the market or give their careers a head-start."
""
"If you know somebody looking for that sort of help, have a peruse in the nifty Airtable, you never know who you might find in there offering to help 🙆‍♂️ ☕️ "
""
"CC:"
"David W L Reid, Nina Christian - you might find it useful for your networks too"
""
"https://lnkd.in/eSTrSft"
""
"#marketing "
"

💜 Love writing? 💙"
""
""
"I sure do. "
"I love clear, concise communication too. 💥"
""
"In the last 24 hours, two of my all-time favourite online writers have released content."
""
"♠ Wait But Why (Tim Urban) tells a story. It's different from his usual schtick, and so bloody good at conveying a message. More of this please."
""
"https://lnkd.in/gVJffza"
""
"✍️ The Oatmeal (Matt Inman) reviews what he learned about creativity in the last decade. It made my heart sing."
""
"https://lnkd.in/gAyGJGR"
""
"Writers write. "
""
"They have a unique perspective on the world that cuts through listicles / LI broetry / remote-working guides in a way that adds value to the world."
""
"I don't want your how-to. "
"I want your how-to-heart."
""
"#writing

Hey guys - Jacqui is an extra set of hands for anybody looking for media / adtech / digital expertise."
""
"Details below.

🍻 Hey fam, am looking to have some work knock-offs today at around 5pm (AEST)."
""
"Would love to share some stories and blow off some steam. Normally that's restricted to people nearby but NOT TODAY 💥"
""
"Slide into my DMs if you're keen. "
""
"Will keep it to a 4-5ish people video call so we don't have to muck around with mute / unmute and talking over each other."
""
"Cheers 👊

A great initiative from a local."
""
"Every sporting community has their BBQs, fundraising chocolates and the like, but nice to see a new entrant to spritz up stale approaches."
""
"Well done Zac!

💥 Changing your mind regularly 🧠"
""
"When you hear Dilbert - you might think of offices, web comics, or at a stretch - how awesome the movie Office Space is."
"(That photocopier + baseball bat scene 👏)."
""
"You might even be too young to know who Dilbert is and that's okay - worth a look-see"
""
"The creator of Dilbert is named Scott Adams, a provocative writer who bucks trends / convention and is unashamedly counter-intuitive with his assertions and what he puts out there."
""
"He was one of the first commentators to predict Trump's election."
""
"I don't agree with everything he says (I think he'd find that tragic) but he lands a lot around changing your mind on the regular."
""
"As a student of Media, Communications, and Marketing - I'm blown away by what's transpiring before our eyes with #coronavirus."
""
"Farnam Street does a great job of summing up some of Scott's thinking from his book. "
""
"Conscious critical thinking and re-appraisal of what information we allow in is really key during times like this. Like it or not, we humans aren't rational creatures 🦎😜

If you know of a small charity / NFP that could benefit from a day’s donated time from some of the best marketing minds in the business - then submit them via the form below, or link to someone who can."
""
" #marketing #charity

📈 Growth Marketing Bootcamp Next Weekend "
""
"I'm doing a bootcamp next Saturday with Academy Xi."
""
"More details in the link - might see you there 🧐"
""
"https://lnkd.in/gZ66tNH

Need smart copy that converts?"
"...No?"
""
""
"Keep scrolling then."
""
""
"If you dropped your crumpet and shouted “YES” then get in quick to nab Michael Metcalf ACIM in April."
""
"P.s. you spilt some coffee too ☕️

What questions do you have for me? 🙋‍♀️"
""
"Things I’ve been asked lately include:"
"- 📊 how do you get consulting leads?"
"- 📧 what should I put in an agency job cover letter? "
"- 🔧 what tool should we manage our social media with?"
"- 📝 what’s a quick / easy / free CRM I can use?"
"- 🚗 how can I automate this workflow?"
"- ✍️ how you write a daily journal?"
""
"I’m a very curious person, and have a lot of perspective on a bit of everything. I fucking love learning about people, process, and disparate topics - because there’s some sort of magic serendipity that happens when you connect disconnected ideas and apply them in new areas 🧙‍♀️"
""
"There’s a few balls in the air at the moment, and over the next month I’m going to be reaching out to my network more than usual. 🤹‍♂️"
""
"It’s nothing to be alarmed by, and will cover things like freelance consulting, teaching marketing both locally in Melbourne and online via courses, promoting my new website and positioning, and unleashing my ambitions to impact the world over the next decade - you know, tiny stuff like that 😉"
""
"In the meantime feel free to ask me a question — happy for you to slide into my DMs, poke me in the comments, drop me a text — if we’re connected you have a license to ask me anything."
""
"Happy Thursday."
""
"#marketing #writing #growth

Interesting read on Mi-3 - interviewing Lyndall Campher. "
""
"https://lnkd.in/gMdenRP"
""
""The study found that TV “provides the highest unique reach, around 24 per cent,” says Campher. “Second, Facebook and Instagram, but mainly Instagram, had a reach of about 17 per cent.” YouTube, however, flopped, and delivered “only 3.7 per cent unique reach”, says Campher. “So we have now recalibrated our media mix. TV is still pivotal to all our campaigns, but with more of a focus on Facebook and slightly less focus on YouTube,” she says.""
""
"I haven't been doing ads / media much lately - but that's some very interesting data re: YouTube."
""
"Golly.

I've just started subscribing to David Perell (https://www.perell.com/). "
""
"The guy puts out amazing and thought-provoking writing across a wide range, with a keen interest in the craft, learning and education."
""
"One of his emails asked for my favourite article of all time."
""
"That's not an easy question to answer. Normally I like people to Wait But Why, James Clear, or Zen Habits depending on my read on them. "
""
"But based off his interests I went with:"
""
"📕 - Mark Pollard's How to Explain an Idea: a mega post - https://lnkd.in/g2gxqXT - it's really elegant and bloody good and something everybody could benefit from (regardless of industry)."
""
"...and chucked in:"
""
"➷ - Quite an old post from Presentation Zen - https://lnkd.in/gAV_cUT - the mechanic around "therefore & but" can step-change any writing around a story."
""
"--"
""
"Surprise me with your favourite article of all time if you like? "
""
"#writing"
""
"

Do you struggle with STARTING a personal or work project? "
""
""
"I have my good and bad days, but have come up with a little #lifehack that seems to push through the inertia. "
""
"I just open this little template (see screenshot) and off I go."
""
"🍏I name the project"
"🍎I put the date in (I like to use Day, Date, Month, and Year in longform)"
"🍐I list attendees / stakeholders (handy for meeting notes too)"
"🍊I state the goal of the project in a sentence or two (I feel like this is how the magic happens)"
""
"...and then start jotting notes. This can be as simple as an outline or as far along as the content for a 40-slide deck."
""
"It doesn't matter how wooly or undefined the project is, you can ALWAYS get through this, and usually that momentum is enough to keep pushing on."
""
"Another shoutout is naming the doc "year / mm / dd - project name" that way when you sort your doc by filename, you've got them in historical order."
""
"You're welcome. 🧨

Take university smarts, entrepreneurial thinking, an appetite to impact the region at scale, and belief in the team to make it happen..."
""
"RMIT Activator is on a tear right now and has all the makings of a team that wants to get some serious things done. They're looking for a smart, strategic marcomms professional that can lead, guide, and execute across a diverse ecosystem of industry, students, researchers, and startups / scaleups."
""
"I can personally vouch for the team (have been helping out this year and loving it) and think this is a stellar opportunity for the right head."
""
"More details below or PM me if you've got questions.

Anyone Gippsland-based looking to help an awesome initiative around the region? "
""
"I’ve been helping and can vouch for the mission, the ambition, and impact. "
""
"Details below or DM me if you’ve got questions. 🖋

Have been working with the team and I'm really enjoying myself! "
""
"As per the below - if you've got an association with RMIT (alumni / staff / student) within your startup team - then please apply via the details below."
""
"🚀"
"#startup #melbourne #rmituniversity

I wrapped up at Tiger Pistol at the end of last year (good luck team ❤️) and lined up some short-term contracts that I’ve started in 2020. 🌅"
""
"I’ve been quite honest about where I’m at. I’ve had a number of permanent positions in a short amount of time, and want to focus on creating value in the short-term for a number of organisations rather than doing the same dance and repeating myself. 🤼"
""
"A big thank you to the businesses I’ve been working with, I’m really enjoying the fresh approach and I dare say there’s a spring in my step 👞"
""
"Through the process I had a new acquaintance reach out, and thought I’d share my response, it also prompted me to update, so that’s good too! 🎯"
""
"It gives you a sense of my goals, and how I’m thinking about this year. If you can help with any of them - please shout! 🎉"
""
"I’m also thinking of doing a bigger review of 2019 and how I want to publish content for the year with a lot more focus, if I decide that’s in this channel I’ll be sure to let you know 😚"
""
" #lifegoals

My friend Jacquie Baker has been dispensing some biz and marketing wisdom lately that set me thinking…"
""
"Thinking so hard that my tummy was rumbling. So I headed to Swan St, Richmond for lunch."
""
"
Meet T & L - Bakery & Cafe. They do Vietnamese street food, but as anybody waiting in line will tell you, their specialty is pork rolls."
""
"These guys consistently have a queue each lunchtime Monday-to-Friday."
""
"They service a lot of office workers on a very competitive street with lots of takeaway options."
""
"As a digital marketer, I like to think how could I help these guys? I could:"
""
"- Look to run specials outside of peak hours to encourage footfall at non-peak times"
""
"- Implement some sort of loyalty system to encourage repeat purchase and convert VIPs more consistently"
""
"- Share testimonials on Instagram with engaging and snappy videos…"
""
"But really, they’d be incremental “improvements” to an already humming small business.

 They found what they do and do it extremely well."
""
"The queue speaks for itself and outperforms the burgers, poke bowls, salads, and other shops 3:1 at least."
""
"There are so many tactics you can employ in this world and it’s only getting more complex, but picking 1-3 things and tripling down on it is still an awesome thing to do."
""
"#marketing #digitalmarketing"
"

I don’t want to brag… but at the company offsite random teams were arranged by colour and I exclaimed to my colleague - “orange you glad you’re on that team?” - and got asked to leave by the activity facilitator."
""
"Happy Silly Season."
""
"#humbled #humbleness #humble

Get on board!"
""
"🚂

My friend recently asked me for some books on writing. I naturally recommended some, but it also prompted an article on confronting the blank page. "
""
"With the right preparation, there’s no need to be scared / intimidated by blank screens."
""
"
More in the post:"
"https://lnkd.in/gNg-GGD"
""
"#writing

The last couple of months have seen a few personal things come together, and has given me a clearer picture of who I am, where I’m going, and what I need to do to get there."
""
"One of those things is definitely more writing, and I hashed out the outline for this one while on a plane this week.

"
""
"Some thoughts on saying you’re going to do something, procrastinating, and getting things done:"
"https://lnkd.in/gHXPmYj

It was an honour getting to share my personal story for Jobs Australia Ltd on #WorldMentalHealthDay."
""
"
It’s always daunting putting it out in the open, but glad to have played a small part in a great initiative. The more we talk about mental health, the more open and naturalised the communications become, and the more the stigma is reduced."
""
"Now for my holiday :)"
"

Not far away from turning on the OOO for a bit of a recharge. "
""
"Headed to Byron Bay for 7 days with family to celebrate my Mum's 60th. It's tricky getting the whole family together but glad we were able to pull it off!"
""
"See you on the other side :)"
""
"#outofoffice

Looking forward to speaking for Jobs Australia Ltd next Thursday morning on the 10th October."
""
"Very pleased to be sharing my story and helping contribute to a great initiative for World Mental Health Day."
""
":)"
""
"Tix still available via the link below."
""
"#mentalheath #mentalhealthatwork

We're big on location-based marketing at Tiger Pistol Australia."
""
"Here's a simple trend that highlights that people are increasingly looking local too. "
""
"Presenting: Search terms including "near me" over the last 5 years in Australia."
""
"https://lnkd.in/e_s283q "
""
"#digitalmarketing

1 Year at Tiger Pistol!"
""
"It’s been awesome so far. 
Learnings from my first year:"
"- We’re specialists. That’s a good thing. Our proposition and positioning around “local for brands” is tricky to summarise for clients but when the stars do align, the results we deliver are incredibly gratifying."
""
"- Growth is an ongoing project. My career is well and truly in its 2nd decade now, and there’s still so much to learn and be curious about. There’s always more to do, and what I can control is how I respond to the challenges. Results follow. "
""
"- It’s incredible being a part of something small. With around ~50 people in AUS, it’s very different to most of the other places I’ve worked. This doesn’t diminish our output. I’ve seen us go toe-to-toe at the local, national, and international-level, and it’s amazing seeing our output relative to our size (see what I did there?)"
""
"There’s heaps more to come. Thanks Troy and Jaime for having me onboard and also for pushing me to be better. "
""
"Let’s do this.

I watched The Great Hack last night. "
""
"
I was a bit hesitant about viewing it due to the hype, but that was put aside as soon as it started. Here's my thoughts (ex-FB and ex-Googler):"
"- The impact was bigger than I gave credit. The political science is there. You’ve got 40-45% on each side that will vote one way, and then 10-20% that can be influenced. Independent of the “how” - this equation can and was repeatedly exploited."
"- There are ways this can be exploited through big tech. If you had a large enough sample size of “swinging” voters, you can lookalike/model this information across critical geographies and effectively influence people. But…"
"- It requires big budgets, a high volume of differing creative, and agile deployment. While the constant mentions of “the data” were in the documentary, less heed was paid to the volume of ad spend, how much creative was produced, and how it was deployed."
""
"Facebook has taken steps to mitigate this influence. Including declaring political ads and being able to view what advertisers are doing via the Info & Ads tool. I feel like the same thing could be done with Google/YouTube just as ruthlessly."
""
"A version of this method is still deployable and seems to be in play right now in the lead-up to the US election. "
"(more in comments)

My friend Nicola has now opened up mentoring opportunities with her good self. Definitely hit her up if you're looking to move past some inner obstacles and take things to the next step."
""
"More details below.

At Tiger Pistol Melbourne we've got a bit of an emerging tradition of doing an acrostic poem for the birthday person. Mine's tomorrow and I feel like they nailed it."
""
"Thanks Ailie Patten 🎉

Feel like giving yourself a peptalk each time you open a Chrome tab?"
""
"I sure know I do."
""
"Download Momentum to serve such a purpose, download it here: https://momentumdash.com/"
""
"You're welcome."
""
"#lifehack

Q: What do consciousness hacking, Japanese tea, big hairy problems, and strategy have in common?"
""
"A: They all feature in my latest blog post."
""
"Enjoy!"
""
"https://lnkd.in/gKu5pK7"
""
"#ideas

Enrolments are currently open for the Strategy Masterclass (https://lnkd.in/eCNF935) by the always thought-provoking Jim Antonopoulos."
""
"I'm two modules in and am really enjoying:"
"- The immersive format (a combination of lessons, guidebook, video, book recommendations, and additional reading)"
"- The way it's making me reconsider my own development, as strategy permeates everything"
"- The honest and approachable style with which its written."
""
"It's self-paced and there's also a Slack channel for participating in too. Highly recommend!"
""
"#strategy