LinkedIn

Today, GPT-5 launches across our platforms, including Microsoft 365 Copilot, Copilot, GitHub Copilot, and Azure AI Foundry. It's the most capable model yet from our partners at OpenAI, bringing powerful new advances in reasoning, coding, and chat, all trained on Azure.

It’s hard to believe it’s only been two and a half years since Sam Altman joined us in Redmond to show the world GPT-4 for the first time in Bing, and it’s incredible to see how far we’ve come since that moment.

The pace of progress is only accelerating, and I can’t wait to see what developers, enterprises, and consumers will do with this latest breakthrough.
https://lnkd.in/gQHJBHex

Excited to bring OpenAI’s gpt-oss models to Azure AI Foundry and to Windows via Foundry Local.

It’s hybrid AI in action: mix and match models, optimize for performance and cost, and meet your data where it lives.

https://lnkd.in/gS6-aqr7

Anything is possible from recovery, and I’d argue even more is possible because the world needs more of us to bounce back and help those around us 💙

If you work in product, and are excited to add AI features into your product, I'm going to give you some FREE unsolicited wisdom."
""
"Slow down."
""
"I see a LOT of releases both in new products and products I'm already using but "with an AI on it"."
""
"There are some tools I stopped using altogether because of this (hello Craft writing tool) but Descript is one of the better ones."
""
"This week I tried out the Eye Contact feature (see GIF) and here's some things I noticed:"
""
"- The button is sitting there and I can turn it on/off - that's it. No explanation. No what you can do with it. No prompting. Just turn it on or off Marshy - gosh what more is there to know?"
""
"- I was reading from a script - but make many, many mistakes is using the tool. I was reading to the side I had glasses reflecting, I had poor light direction, I wasn't reading to the centre..."
""
"- I only know all of these things were wrong because after playing I went searching and found the product page (their demo looks MUCH better than mine) and then the help page (where it says "It only works on video with eye contact: This may be obvious, but if you’re turned entirely another way or looking at a script to the side of you, it probably won’t do anything at all.")"
""
"No - there's nothing obvious about the experience at all!"
""
"I use your product every week, it's a button that appeared and I clicked on/off and turned into a goofy alien 👽"
""
"It's not hard to provide a prompt/onboarding/explainer about how to use a product and - hear me out here - it actually increases the chances of someone using the product regularly after trying it for the first time."
""
"This is 101 stuff - and is a rushing/eagerness/leadership problem - not an AI problem."
""
"The latest newsletter edition just hit people's inboxes. "
""
"It's a humdinger 💥

"I'm thinking I should...""
""
"STOP."
""
"I spoke to a few founders today who all wanted help with growth."
""
"The thinking part is a trap."
""
"There's a place for theory."
""
"I can give you frameworks, strategies, channel recommendations, and point you towards "How Brands Grow"."
""
"But there's a lot more value in doing."
""
"Putting things out there. "
""
"Repeating it to see if you can get the same outcome."
""
"Having fun and noticing what works."
""
"If you're super-successful - this will be the last era where you can simply record a video next to a garbage bin and upload it alongside your brand because you're simply "seeing if this works" and you will never get away with that because the Head of Brand can't believe you tried shooting something on the main social account next to a garbage bin--- oh gahhhhd wtf"
""
"I digress."
""
"I know a founder is on their way when they come to me with:"
""
""I tried X, Y and Z - but am noticing A - what am I not seeing?""
""
"One had 4,000 waiting list sign-ups (no sales) and asked me how to get the first sale - "
""
""Email them a link?""
""
"That's obvious to me, and it becomes less obvious to a founder when they get caught up in their own thinking."
""
"Do."
""
"Then think."
""
"But do a lot of doing first as it helps inform how you think."
""
"#startup #growth"
""
"📸 is a still from a video I recorded for a new campaign I'll be running soon. My hand is talking about a flat growth "curve". I look so happy despite it being like 3 degrees down here

We just wrapped our earnings call. It was a very strong close to our fiscal year. A few highlights:
 
Azure surpassed $75 billion in revenue for the first time this year, up 34 percent year over year.

It has been quite the journey from 0 to 75!

We have come a long way from Project Red Dog... we now add as much capacity in a month as we did in our first five years!
 
Super grateful for the trust so many customers have placed in us through the years.
 
One other big number we shared: more than 100 million monthly active users across our family of Copilots.
 
We rolled out our biggest update to M365 Copilot this quarter, and we saw the largest quarter of seat adds, with a record number of customers coming back to buy more seats.
 
Plus, we have Copilots and agents for every role and function, which are all growing fast, from GitHub Copilot for devs (20M users), to Dragon in healthcare (13M physician-patient encounters this quarter).
 
And with Copilot Mode in Edge, it is exciting to see innovation come back to the browser!
 
Azure Foundry is our app server for AI, and we’re seeing great momentum.
 
Foundry offers access to more models than any other hyperscaler, as well as best-in-class tooling, management, observability, and built-in controls for trustworthy AI.
 
And when we look at just the number of tokens served by Foundry APIs, we processed over 500 trillion this year, up over 7X.
 
This is good indicator of true platform diffusion beyond a few head apps and services.
 
You can read more about our results here: https://lnkd.in/gvQd_xNf

Today we’re introducing Copilot Mode in Edge, our first step in reinventing the browser for the AI age.

My favorite feature is multi-tab RAG. You can use Copilot to analyze your open tabs, like I do here with papers our team has published in Nature Magazine journals over the last year.

And there is a lot more to come, including built-in actions so you can delegate tasks as you browse.

Try it out for yourself here: aka.ms/copilot-mode

Let’s talk self-care routine."
""
"During lockdown my ex and I were regulars at our local Yo-Chi."
""
"How regular?"
""
"Well we got pretty good at guessing close to the weight."
""
"We knew whenever there was a new kind of yoghurt."
""
"And stopped going after the friendly and gregarious shop assistant started recognising and addressing us on a first name basis."
""
"I shared my lived experience story at an event today and it’s important I take care of myself and nurture and give myself what I need."
""
"I live very far away from any Yo-Chi stores these days, but you can imagine my delight knowing where this one was post-talk."
""
"I’ll also journal, take space, meditate, and listen and care for any bubbles on the inside."
""
"It takes time to figure out works and that’s okay."
""
"I also know it can change over time and that’s totally okay too."
""
"But you better believe I enjoyed the crap out of this bad boy 🍨

LinkedIn isn't immune to scammers."
""
"Last week I had a senior connected professional (ooh 10 mutuals) reach out with an opportunity for my skill set."
""
"My normal process for a cold contact is to punt them to my booking link because:"
""
"- it's an easy way for me to either point in the right direction, "
""
"- screen them out if it's nonsense, "
""
"- or actually receive a legitimate opportunity"
""
"This person asked for my phone number instead."
""
"That's not completely unusual. "
""
"Busy senior leaders sometimes just jump on the phone because "f**k that booking noise I just get sh***t done"."
""
"Well that's what I ~imagine~ they do anyway."
""
"Yet I have done this dance before and scheduled some time just before the agreed calling time to do my homework."
""
"Here's what I noticed:"
""
"- Now this person had 20+ mutual connections - a jump in 10 since a few days ago"
""
"- The new connections were some of my freelancer/business owner connections (you know who you are and I love you - representing 🫡)"
""
"- The company was attached to multi-level marketing (MLM) 🤮"
""
"- The person was a "regular" LinkedIn poster, but the posts were near daily with zero engagement - this is spam - not actual LI posts which can be perceived as spam as well, but usually have other people spamming comments on them too"
""
"I severed my LinkedIn connection with this person - there's nothing to be gained here."
""
"15 minutes before the call they messaged saying they need to reschedule and will be in touch."
""
"I won't be waiting with bated breath."
""
"Last year there was a scam shoe company that needed to run 5 figures worth of Facebook ads, and while I block the hell out of them..."
""
"I still get the odd pitch in my Inbox for 15-25 guaranteed appointments every month."
""
"I do have cold inbound leads from time-to-time on LinkedIn - but last week wasn't one of them and thought it needed a PSA "
""
"I got you fam 👊"
""
"📸 from the weekend where I did a solo drive from Diamond Creek to Geelong to see the Western Bulldogs play. It was wet and cold. We had only won 14 matches there in 62 appearances. But do you know what?"
""
"We won the 15th match! I just KNEW it was going to happen and the payoff was immense. "
""
"I can't EXPRESS how excited I am about our season ❤️⚪️💙

Thanks for paying attention to the sudden change in music direction Spotify, but I am NOT upgrading to Family for 2x 15mth olds.

Today we’re releasing GitHub Spark — a new tool in Copilot that turns your ideas into full-stack apps, entirely in natural language.

I've enjoyed creating with Spark myself, but even more, I’ve enjoyed seeing what you're building: https://lnkd.in/gQ_swwt3

AI that doesn’t understand Europe’s languages, histories, and values can’t fully serve its people, its businesses, or its future. That’s why, today in Paris, we’re deepening our commitment to Europe’s digital future with two new initiatives focused on making what’s uniquely European—its languages and culture—more open and accessible. https://lnkd.in/egjbBbyi

A great example of “walking the walk”."
""
"Conversations in the Lived Experience Advisory Committee are spirited and challenging."
""
"I know this because I’m an active participant!"
""
"I’m proud of the way SANE engages their community."
""
"Work in this sector is challenging - but I believe it’s much less impactful when you’re not heeding the voices of those in need."
""
"It’s good to see the research catching up to this 🙃

I got to my desk today and realised I left my mouse at home."
""
"This is comment worthy because its about the 7th time this has happened in 5 months."
""
"This is also comment worthy because forgetfulness is common with #ADHD and stuff like this used to INFURIATE me."
""
"Before knowing why, this stuff used to absolutely THROW me off course for the entire day."
""
"The reason being my ADHD brain goes fast, it benefits from habit, association, and running at pace in a groove."
""
"When something gets knocked out of that groove it can be disorienting and disproportionately irritating for something that seems so small and incidental."
""
"Not to mention the shoulds:"
""
""I shouldn't have forgot a simple mouse"."
""
""This shouldn't have happened"."
""
""I should remember"."
""
"It sounds exhausting, but that's reality for an adult operating with rampant ADHD traits unchecked."
""
"Instead I've learned to work with reality - not what should happen."
""
"--"
""
"𝙘𝙪𝙚 𝙨𝙚𝙡𝙛-𝙩𝙖𝙡𝙠 - 𝙛𝙤𝙧 𝙞𝙡𝙡𝙪𝙨𝙩𝙧𝙖𝙩𝙞𝙫𝙚 𝙥𝙪𝙧𝙥𝙤𝙨𝙚𝙨 𝙤𝙣𝙡𝙮"
""
"- Okay Marshy it seems you've forgotten your mouse again"
"- Yeah wtf"
""
"- You could drive home and get your mouse (next to the whiteboard checklist you forgot to check) but this has happened enough times now that we can probably do better"
"- Yeah wtf"
""
"- How about we drive up the road to JB Hi-Fi, grab a second mouse to keep at your coworking desk, and this way you don't have do this dance again"
"- But why do I have to spend money to stop this happening when I already have a mouse I like and blah blah"
""
"- You're fighting with reality again mate"
"- Yeah wtf"
""
"--"
""
"So I went and got a mouse and came back."
""
"I did some box breathing during the trip and had some pleasant chit-chat with the shopkeeper about parenting (yes I'm that D̶a̶d̶ dag)."
""
"I know how to reset and know this kind of stuff won't throw off my entire day any more."
""
"It also coincided with a meeting cancellation so I didn't even lose time."
""
"I've still got a soft-spot for the ADHD space and am looking for 5 professionals who want can spend 30mins talking about their experience with looking for #coaching - if you fit that brief DM me 🙏"
""
"📸 of me returning from my victory lap with my silly Transtions lenses 🤣

Big milestone for the future of quantum computing.

We are delivering the world's first operational deployment of a Level 2 quantum computer, powered by our stack and in partnership with Atom Computing. Congrats to EIFO, Novo Nordisk Foundation, and QuNorth.

A recent bit of feedback:"
""
""That's great. I really appreciate it. I love your clarity and energy. And I've got a a plan." - new business owner"
""
"Sounds like a pretty good deal for Victorians :)

It’s been a really rough 3 months."
""
"Since our boys turned 1, there’s been sleeplessness, new daycare routines, wave after wave of sick, meltdowns and an ambulance trip."
""
"Yesterday was my 41st birthday, and my love and I got to do a day trip to Hepburn/Daylesford, and enjoy alone time, a breakfast buffet, and day spa."
""
"These moments are few at the moment and I’m really grateful for them."
""
"🙏

Great to see how San Francisco is equipping its employees with Microsoft 365 Copilot Chat. Thank you, Daniel Lurie 丹尼爾·羅偉 for leading the way!

Understanding protein motion is essential to understanding biology and advancing drug discovery.

Today we’re introducing BioEmu, an AI system that emulates the structural ensembles proteins adopt, delivering insights in hours that would otherwise require years of simulation.

6 months ago I set up a booking page called a Big Fast Value call."
" "
"It's a direct link into my calendar to book a free, short coaching session to help anyone in my network troubleshoot a marketing, tech, career, or growth problem."
" "
"I made it painfully obvious it's not a sales call - there's no pitch and I'm there to help."
" "
"Here's what didn't happen:"
""
"📆🔥"
"My calendar instantly flooded with time-wasters"
""
"🏊‍♂️🏞️"
"I swam in swathes of referrals as the good vibes kept rolling"
" "
"Instead I got to help 30+ people about something that was bothering them and they got to walk away better off than they were before."
" "
"Here's one from last week:"
" "
""I really, really appreciate it. This has been great. Yeah - this space is so hard to navigate, so I appreciate your directness. It's been amazing.""
" "
"It worked out to be about 10 donated hours out of 6 months - I'm pretty sure I can afford to keep doing this with feedback like that."
""
"#coaching

I caught up with Stu Nimmo yesterday on a call and he's looking for senior product/UX work."
""
"I'll share some general tips about searching below."
""
"I'm putting this out there because there's a trend I'm seeing for talented mid-senior and senior professionals."
""
"Here's the trend:"
""
"- Start career"
"- Do well in a role and get approached to work somewhere else"
"- This cycle continues for 10-15 years where the professional hasn't had to apply for jobs, market or sell themselves, because they've always had another opportunity to walk into"
""
"This is because the talent is great - and that's been the reality for someone who is great at what they do (like Stu)."
""
"Unfortunately there's been a significant downturn in tech, product, marketing, and agency roles. "
""
"This has disproportionately impacted senior roles as organisations seek to do more with less and "trim the fat"."
""
"I don't agree with it, but it's the market reality."
""
"So people like Stu have had to learn how to sell and market themslves by this reality."
""
"So here's some tips - some of which Stu was already doing too!"
""
"- Look outside the standard job boards (SEEK and LinkedIn). There's some golden roles that can be found on EthicalJobs.com.au, Startmate's talent engine, Blackbird's Lilypad, and Airtree's job board. Even if you're not seeing jobs that are an ideal fit - you're getting a sense of how ads are being written and what the asks are"
"  "
"- Hit your network - everyone has one. You can start by reaching out to people you've worked with before to catch-up, and then branch out more broadly to more distant connections to learn more about what they're up to so you can keep an eye out for things that might help them in the future. I connected with Stu through an older post he did and this is exactly what he was doing!"
""
"- Look for temporary roles in adjacent or shoulder industries. Never worked in Government? Have a crack! Interested in non-profit? Check it out with lower-stake commitments. Temp roles have a lower barrier to entry. They are typically looking for specialist to do something specific. Or sometimes want to throw a body at a challenge within a narrow timeframe to see if it can be solved. Not only does it get you out there again - it might surprise you and it builds your network too."
""
"It's hard out there and I feel for people who haven't had to "sell" themselves before. "
""
"It's a brutal lesson to be forced into learning as you get older and I hope a tip or two helps someone out there."
""
"Needless to say if you're hiring now and looking for a senior product/UX specialist you definitely need to hit up Stu Nimmo."
""
"🙏

I celebrated 4 years of sobriety last Friday."
""
"I remember it being during lockdown and just before Dry July."
""
"I flirted with the idea a number of times prior, and this time I knew I was playing for keeps."
""
"My career started in ad land. "
""
"Where we worked hard and partied hard and the alcohol was a key ingredient."
""
"It helped that one of our agency's clients was a national beer brand - so we had plenty to drink whenever the moment called for it - which was a lot."
""
"It also helped being a media buyer and getting wined and dined around Sydney's finest restaurants and never seeing the eye-watering bills."
""
"The term "addict" never resonated with me - but once I started the work I knew substances were one of the ways I was numbing and avoiding myself."
""
"I stopped on the 28th June 2020 and haven't looked back."
""
"It's not without challenges. "
""
"I've had to own my s*** and make amends for my mistakes. "
"I've had to repeatedly decline when my boss suggested "just a small drink". "
"I've had to navigate significant life upheaval as my marriage ended."
""
"But the rewards have been immense."
""
"I'm healthier. "
"More calm. "
"More aware of who I am and who I want to be. "
"A father. "
"Grateful for what I have instead of frustrated about what I haven't got. "
"Contributing to causes that are very important to me. "
"A marathon finisher! 🥇🏃🏽‍♂️💨"
""
"This change worked for me and I'm not telling anyone what to do because it's none of my business."
""
"I'll only suggest that if the idea of doing a Dry July and going a month without alcohol seems like mission impossible - know that I was there too."
""
"Today - I know going back to that lifestyle is impossible for me. There's a deep unassailable commitment to look after myself no matter what. "
""
"It's possible and worth a shot if you're interested."
""
"Cheers!🍻 <-- with a Sobah Beverages of course, you should definitely buy some*"
""
""
"*This is not financial advice - this man is an investor and it's a flagrant conflict of interest"
""
"📸 the 2019 snap was a better one than 2020 ones, as we didn't do much at that time - I do miss the taco cat t-shirt though

We’re teaming up with the Premier League to bring one billion-plus fans closer than ever to the game they love.

Excited to share two advances that bring us closer to real-world impact in healthcare AI:

SDBench introduces a new benchmark that transforms 304 NEJM cases into interactive diagnostic simulations. AI must ask questions, order tests, and weigh costs, mirroring the complexity of real clinical decision-making.

MAI-DxO is a model-agnostic orchestrator that simulates a panel of virtual physicians. It achieves 85.5% diagnostic accuracy—four times that of experienced doctors—while cutting diagnostic costs.

Together, these advances offer a blueprint for how AI can help deliver precision and efficiency in healthcare, and we're looking forward to working with healthcare partners and the entire ecosystem on these advances making a difference.

https://lnkd.in/gd5nd4qF

Looking forward to how this will benefit developers everywhere!

From retail and government services to healthcare, AI innovation is accelerating across every industry. Incredible to see the breadth of progress across the Netherlands during my recent visit.

Read more about these examples here: https://lnkd.in/gb4iwA3v

We got a sunny snap in front of Parliament House with fellow SANE board member Kirstie Allen before heading to the airport."
""
"Missing from this snap is our fantastic CEO Rachel Green and Chief Digital Officer Anna Gelling."
""
"There was lots to talk about in Canberra with MPs and staff."
""
"- the guided service program has run with over 8,000 referrals since it started in 2021"
""
"- its a psychosocial support service providing all the kinds of help you need outside of clinical while getting life back on track. How do you get back into the workforce? How do you disclose your ill health? Has anyone else been through this?"
""
"- ITS WORKING. The program is independently measured and is delivering statistically significant increases on recovery scores (RAS), quality of life (Re-QOL), and reductions in psychological distress (K10)."
""
"The worst part? "
""
"We need to increase access and funding to this program so it can continue delivering impact for people in dire need of help within a system that’s straining."
""
"Hence the trip ✈️"
""
"It is also a very different picture to 20 years ago."
""
"In June 2005, I was recovering from an acute episode in a forensic hospital with a new bipolar diagnosis."
""
"I was lucky to have an incredible support network that helped me navigate the system and work towards getting better."
""
"But recovery shouldn’t require luck - it’s hard and people deserve all the help they can get - especially the kind of help that’s digital, innovative, and independently proven to work."
""
"So we will keep pushing for the kind of support SANE’s program deserves 💙

Here's a hack that helps keep me stay focused on tasks."
""
"This is doubly important as someone running their own thing."
""
"Here it is:"
"I use a text editor to draft and outline nearly everything."
" "
"If I don't - I'm at the peril of the Internet distraction machine."
""
"Composing an email when there's other emails and tabs to read? 🚫"
"Using Google Slides when there's comments and other faces in it? 🚫"
"Also just using Google Slides... 🤮"
" "
"I digress."
" "
"Having a clean and utilitarian text editor that I can open up and just get started is game changing."
" "
"I can draft emails."
"Outline steps."
"Draft very important LinkedIn posts."
" "
"The default text editor for Mac is heinous."
" "
"So I coughed up my hard earned cash for Typora. The markdown functionality means I can pretend to be more techie and codey than I actually am."
" "
"It also helps me draft my newsletter (of course) because the Markdown copy+pastes into ConvertKit favourably."
" "
"I thought it might be helpful for other easily-distracted types -- believe me when I say I have researched the crap out of this."
" "
"📸 of me in action with Typora, for some reason LinkedIn hates it when I just straight screencap - so enjoy my pearly whites 😁"
""
"#lifehacks

Dimitri (Jim) Antonopoulos and I have been friends for many years and started working together in 2023."
""
"TANK produces high-calibre, high-impact work and it’s been a pleasure collaborating on thoughtful projects with clients that understand and appreciate deep and thoughtful work."
""
"The services landscape is changing. "
""
"Multi-year retainers are things of the past. "
"There’s been increasing commodification of services - clients want more agility with which suppliers they do and don’t bring in, and for how long."
""
"This fragmentation makes it hard to stay across "what is great work?" and even harder to ensure great work is executed within your organisation."
""
"How do you produce great work when your team is expanding and contracting? "
"Where do you grow and develop your own skills?"
"Who understands your decision-making and can help you guide and refine this trait over time?"
""
"We believe there is a need for this."
""
"So Dimitri, myself, Damian Karaula and Nikos Psaltopoulos are offering on-demand leadership for such organisations."
""
"Get access to senior expertise outside of your day-to-day that can advise and assist with growth, partnerships, people, operations, and design."
""
"Engage for as long as you need support, and not a moment longer when you don’t."
""
"More here:"
""
"https://lnkd.in/gyFKV3iF"
""
"#fractional #leadership #freelance

Adding the finishing touches for the presentation for The Startup Network tomorrow lunchtime."
""
"If you've ever wondered how to get paid ads going on a business this workshop is for you."
""
"Last minute tickets available here - https://lnkd.in/gVNCYTPZ"
""
"Looking forward to sharing the goods 💪

It’s easy to forget to take leave when you work for yourself."
""
"I remembered to and took a few days off from Friday morning."
""
"One of the best parts?"
""
"Making this hearty chicken and vegetable soup with our crockpot."
""
"June is slower for me, and I’ll take a longer break at the end of the month."
""
"It’s been quite the year 🥲

I replace a lot of decisions with rules to make my life easier."
" "
"Daniel Kahneman told Shane Parrish that replacing decisions with rules is surprisingly effective at helping us achieve goals."
" "
"I picked this up from Shane's book: Clear Thinking. "
""
"I took away a lot from this book - if the amount of highlights I took on my Kindle is anything to go by."
" "
"Here's some of my "rules":"
" "
"⅔"
"The Two-Thirds Rule: "
"If you're sober at an event that features alcohol and having a good time, just leave two-thirds through the event. There's absolutely nothing to be gained from staying. The gap between boozed and non-boozed is now too big. You don't have to announce it, apologise, or make excuses. Just ghost and you can thank me later. I have seen this movie before and stayed past the end-credits."
" "
"⏭️ ⏭️ 🚫"
"Don't skip two days in a row: "
"You can have an off day and not train - it happens to the best of us. But don't skip two days in a row. Go for a walk, shoot hoops, or do something else that's easy if you have to - but don't skip two days of exercise in a row - that wrecks the training system."
" "
"🛌 > 📧"
"If there's strong feelings, sleep on it, before sending it: "
"Nothing is gained from sending a strongly worded email, letter, SMS, message, or comment in the heat of the moment. Sleep on it. As I was going through my divorce, there were things I wanted to say and make amends for. I wrote a letter and then put it in a drawer. The next day there was still some "hhnnnggg" so I slept on it again, and again. On the fourth day I posted the letter and it felt good. I lost nothing by waiting, but avoided saying something I might regret by doing so."
" "
"Sure - a Nobel laureate thinks this is good practice."
""
"I also learned it's crazy-good for ADHD - I'm prone to poor decisions all-of-the-time."
""
"I do think I mitigated some of this before being diagnosed because I had hundreds of these rules in my head."
""
"My partner is quite bemused by these but the systems work."
" "
"I'm tempted to go full-turbo on this in areas of my life that I think need improvement."
""
"> Where are decisions getting made?"
"> What rules can I introduce to mitigate poor ones?"
"> What outcomes will this unlock?"
" "
"📸 of me holding the book cover up via my phone on Kindle app"
" "
"#goodreads

I’ve admired the work SANE has been doing for years."
""
"I’m also fortunate to have benefited from understanding and the right supports while navigating my own complex mental health issues."
""
"SANE understands this, and is growing it’s impact to help more people who need understanding and help."
""
"I’m pleased to join the team and serve."
""
"https://lnkd.in/gaZDEMxs

We’re on again!"
""
"This year in the pleasant surroundings of Mirboo North."
""
"If you’re an aspiring founder within the area - we’re going to go out of our way yo equip you with as much knowledge, action-taking, and energy to launch it off the ground."
""
"I love helping my home region and have many friendships from the people we’ve worked with over the last 4-5 years."
""
"Any questions lmk 🚀

Hey Matt - thanks for seeking feedback from the community."
""
"My name is Luke. Anyone that's known me for longer than a year tends towards my nickname - "Marshy"."
""
"I often just say I have "lived experience" with mental health and get a nod. I once had someone poke back - "doesn't everybody?" - which was true, but didn't feel like unpacking the depths of my lived experience for that person there and then."
""
"There's a concept in queer and kink (and I'm sure many other worlds that I'm not as familiar with) about "outing"."
""
"You don't."
""
"It's my choice to reveal my sexuality, just like its my choice to share what I'm into and not into with people I feel safe with."
""
"The same goes for my mental health."
""
"When I meet an employer, potential client, mentee, or person at a BBQ I don't say - "hey I'm Luke I was diagnosed with bipolar disorder 20 years ago"."
""
"Because there's much more to me than a diagnosis that helped at the time but doesn't help my recovery today."
""
"Outing is something I manage more openly than most."
""
"The blessing/curse of writing a book about my lived experience is that its very discoverable and I'm comfortable with that openness."
""
"But even with a warts and all book out there about bipolar disorder and bisexuality I would still prefer to be asked how I like to be addressed."
""
"I'm a real person, a father, a spouse, and an enthusiastic centre/forward in our over35s basketball team."
""
"There's much more to me than a diagnosis at one point in time that no longer serves, but often stigmatises."
""
"Thanks for asking as its discussions like these that normalise things for more people."
""
"And working through mental health challenges of any size - is super normal."
"

Did you know HubSpot's share price is nearly 20X the original price in 2014?"
""
"I think one reason for this is the increasing popularity of lead magnets."
""
"A lead magnet solves a narrow part of a larger problem."
""
"Your business makes the majority of its revenue from solving larger problems."
""
"The challenge is potential clients don't understand the larger problem."
""
"They just want the solution to the narrow part."
" "
"Examples:"
"📉 I want to lose weight quickly - not transform my health, diet, and lifestyle"
"💰 I want leads now - not change the way my business markets and sells itself"
"🏠 I want to know how much I can sell my house for - not I want to put my property up for auction"
" "
"The equivalent for coaching and consulting used to be a "discovery session" where someone could jump on a call with no obligation, strings, or expectation of purchase."
" "
"The challenge today is that people don't want to jump on a call with you."
" "
"They're tired. 😴"
"Smashed with deceptive ads. 📢"
"An LinkedIn InMail box flooded with pitches for 15 guaranteed appointments each month. 🤦🏼‍♂️"
" "
"When you're offering a call alone - you're simply associating yourself with all the the rest of the crap out there."
" "
"So how do you solve for this?"
" "
"Give people a chance to get to know you with your own lead magnet. A piece of digital collateral that helps your customer's narrow problems and gives them a chance to get to know you."
" "
"It could be:"
"✅ A cheat sheet for meal prep Mon-Friday"
"✅ A blow-by-blow guide for generating leads within a customer's existing network"
"✅ A property value calculator with watch-outs, call-outs, and your industry expertise built into its messaging"
" "
"Let them try before they buy you."
" "
"Software world lives and dies by this approach."
""
"It's now the same for agencies, consultants, small business owners, and coaches."
""
"Plus it makes it a hell of a lot easier for people to refer you."
""
"They can also get on your mailing list, connect on LinkedIn, or learn more about you before asking for more help."
" "
"What do you think? Have you noticed the same thing as a provider or someone buying services? How are you sussing them out?"
" "
"📸 of a middle aged man doing a lay-up on a basketball court"
""
"#marketing #sales #tips

Spot the odd one out: writing, video, marketing, and music."
" "
"I was curious about which one is attracting the most interest when paired with searches with "AI"."
""
"I thought "music" was going to be the least interesting because we've got such a strong emotional connection to music and I don't think that will interest in that is going to change anytime soon."
" "
"The charts in the GIF show Google Trends search interest in each of the terms worldwide over the last 5 years."
" "
"While "AI marketing" enjoyed a lot of hype earliest, it's now far less searched for than video, writing, or music."
""
"Paired on the same chart - video is far ahead of the others."
" "
"I saw a recent Gartner survey mentioning marketing budgets are at a 5-year low and that leaders are expected to do more with less."
" "
"Broad search trends like this aren't super telling, but I do believe people are craving more authenticity in their messaging."
""
"Polished production and "channeling the right message" are getting replaced with talking heads, reviews, adn communities craving something more real."
" "
"Have you played with any AI tools in one of these categories?

Last night I saw another post lamenting (another?) wave of tech layoffs and reminiscing about what once was."
""
"This is a crappy experience for the individual and I am not arguing otherwise."
""
"But this is one of the best things that can happen to the planet 🌏"
""
"Rightly or wrongly, big tech has had disproportionate access to some of the world’s top talent."
""
"Talent that then gets tasked with incrementally increasing what a big advertiser spends, or fine tuning the design of a menu option to increase overall stickiness by 0.03% compared to the control group."
""
"These are not hair on fire problems."
""
"But this talent has been paid disproportionate amounts of money to stay put and protect their companies advantage by squeezing platforms for all they are worth."
""
"Internal jokes used to range from being unable to shake off the shiny golden handcuffs to I can’t believe we’re being served stir-fry chicken again today our personal chef is terrible."
""
"I say this with utter certainty because I’ve walked away from this charade twice and have worked out of dozens of these offices around the world."
""
"If you’ve been laid off (or it’s coming shortly), here’s the good news. You’re up. "
""
"The world needs you and we don’t have the luxury of time to get this shit sorted."
""
"Take stock of your skill set, get humble, and do what you need to do. "
""
"Here’s some prompts but I know you’ll do it your way - that’s why they hired you:"
""
"- Terra.do is a global training and job sharing platform for people wanting to work in climate change. Go soak it in."
""
"- The nonprofit sector can be painful but there’s also a lot of people who care about the world that can benefit from what you have to offer. Park your salary expectations at the door. One way around this is contracting to get the higher temporary rate but also ensure you can deliver impact for them. There are recruiters available for senior hires in this niche and they’re not hard to find."
""
"- Hit your network. No not the usual people that are going to place you in the same-same-but-different roles, the ones outside the techno-bubble. There’s a whole cross-section of sectors that need help. Interesting ones that intersect with purpose include ESG, social enterprise, government programs, and corporate accelerator and social impact initiatives. Ask questions and shutup and listen first."
""
"I’m still on the journey and have no more offer to you. I will say something has shifted and I’m closer to my spiritual centre than I ever was."
""
"And I know I didn’t know I had a spiritual centre while at a global sales conference nailing beers in a baseball stadium while Will.I.Am and Bruno Mars played a private concert."
""
"Go and find your centre 🙏

Behind on my newsletter - I'm human! - back to normal scheduling soon."
""
"But I wanted to share an experience I had with my coach yesterday."
""
"I catch-up with Dale same time every week for half an hour. "
""
"He is patient, helpful, and knows when to let me waffle and get it off my chest and when to interrupt and keep things on track."
""
"Yesterday we had a few minutes left and I was winding him up (I want to respect his time too - as I know he is flat out!)"
""
"He said - "wait a sec" - and referenced something I'd said in passing about income/house-buying in the early minutes of our conversation and then he proceeded to add 5 different builds on what I said that were stupid-levels of helpful."
""
"In the last 3 minutes of a conversation."
""
"Where he had already helped me plenty."
""
"That is very hard to find and I'm glad I did."
""
"Have a great weekend 👋

Fun-fact: I now know who wins in a noise competition between a home office and 1-year old twin boys."
""
"So I started co-working @ Melbourne Innovation Centre a few weeks ago to work in and have noticed an IMMEDIATE difference."
""
"🎧 < The noise cancelling headphones could only do so much!"
""
"The last few weeks have been teething hell 🔥 so its also good to have a sanctuary for doing work."
""
"I miss the play breaks at lunch, but I do receive the biggest beaming smiles when I arrive home from my 10-minute commute so it's not all bad."
""
"I'm also now a mentor for the Digital Solutions program also - so if you are a small business owner looking for some extra support - it's now possible to register and book 3x subsidised coaching sessions with your good self (that being me)."
""
"Check the comments 😉"
""
"📸 from just now in my new digs

Have you ever looked at an emotion wheel?"
""
"The first time I did it took me by surprise."
""
"It wasn't something I'd say out loud, but my feelings as an adult used to move between "good" and "bad"."
""
"An emotions wheel points to all the variants within emotions and enables far more depth and understanding."
""
"Was I really taken by surprise or was it shock?"
""
"I feel it was shock because it wasn't until hitting my early-to-mid 30s that I realised I'd been navigating life with one arm tied behind my back."
""
"My feelings are clues. "
""
"They're not me."
""
"They're not good or bad - they're bits of information that pop-up and surface to help inform my world view."
""
"Sometimes they pop up because of something happening to me right now."
""
"Sometimes they pop up because of things that happened to me while I was a child."
""
"The best thing I can do is heed those feelings and look after myself in a way that helps me love myself and be of service to others."
""
"What this isn't:"
""
"🚫 Attaching judgment to what's coming up e.g. good/bad"
"🙅🏻 Trying to "fix" it"
"😡 Something I need to react instantly to"
""
"Improving my emotional vocabulary has taken time. "
""
"Therapy, shadow work, support groups, and time have helped me navigate the wheel with more sense of purpose and intent - and its made navigating life and the workplace a hell of a lot easier."
""
"Its connected me to a "body intelligence" that's helped me make more informed decisions and trust what's surfacing up more often."
""
"For example, I was considering a coaching offer over the last couple of weeks that would have required a substantial level of investment."
""
"On paper it ticked all the boxes I was looking for, came with a guarantee, and was someone I've followed for a long time."
""
"But my gut was signalling "no", and didn't go away after a few days of sleeping on it."
""
"I did some more asking around and investigation and was comfortable saying no to the offer with faith that I'm making the right call."
""
"Today, I can feel uncomfortable and still be very happy with how my life is unfolding."
""
"--"
"I'm Marshy 👋"
""
"I'll be looking for more coaching clients second half of the year so let me know if you'd like to go to on my mailing list to be notified.

I made a snap judgment a couple of weeks ago that wasn't fair."
""
"I recognised it because I used to make these sorts of fast calls all the time. "
""
"My friends and I saw Hannah Gadsby as part of Melbourne Comedy Festival."
""
"(Sidebar: she was so piercingly funny and the Q&A finisher was razor-sharp)."
""
"We'd had a late dinner and my friend and I got a late train to the outer 'burbs. We were swapping TV show recommendations."
""
"At a later stop a woman came onto the train who was obviously distressed and having a hard time. "
""
"She was with 4 kids under 6 in their pyjamas and backpacks and I felt nasty judgment on the inside:"
""
""What is she doing?""
""It's past their bed time""
""It's so cold tonight - those poor kids""
""
"A few stops later the woman and kids got off."
""
"I felt uncomfortable about what popped up, and made a mental note to reflect on why."
""
"A few days ago the why popped into my head."
""
"The kinder way to look at this situation - and much more likely to be true - is that this was a mother in distress."
""
"Nobody chooses to take that many young kids onto a train at 10pm unless there's something really challenging going on."
""
"I'll never know what the challenge was. "
""
"It could have been violence at home, a family emergency with no vehicle, or something else."
""
"What I do know is that it's always better to let go of those snap judgments in the world around me."
""
"They're heavy, toxic, and don't come from a place of kindness."
""
"Automatic scripts like this used to pilot my life. "
""
"Over time I've learned to let go of them quickly and that became easier over time."
""
"So in reflecting on it today I hope it helps someone else stop and pause to look at the reality of a situation."
""
"📸 from a work trip to Sydney a month or so ago"
""
"-- "
""
"I'm Marshy 👋"
""
"A freelance coach, marketer, and consultant."
""
"I work with founders, business leaders, and nonprofits.

"Why is nobody else frustrated with this?""
" "
"Is probably a thought you've had while navigating a neurotypical world."
" "
"Well over lunch this Thursday you're invited to hear from panel of neurodivergent people who will put words to these frustrations and share what works for them, what doesn't, and touch on strategies that get you feeling and operating at your best."
" "
"Hosted by bMightie, I'll be on the panel and joined by:"
"- Rabia Khan (moderating)"
"- Charles Clapshaw"
"- Mohamad Chaaban "
""
"If you'd like the link to the event slide into my DMs and I'll ping it back."
" "
"Thanks!

I like to punch out a LinkedIn post Monday morning first thing to get that sweet, sweet early start to the week engagement 💥🥊"
""
"But instead you get this post-lunch post instead."
""
"Is anyone in my network working on an exciting project?"
""
"Because I have questions."
""
"What is making it exciting?"
"Do you get to do a lot of this style of work?"
"How did it hit your desk?"
""
"Rules:"
"- It must be exciting"
"- You must not include a link"
"- I feel like I need a 3rd one to make this more professional"
""
"I am not sharing any current exciting projects - they're doing a lot of other things like helping causes, supporting clients, and earning a crust - but I can't use the word exciting and rules are rules. "
""
"(It will change)."
""
"Over to you, dear future commenters 🙏"
""
"📸 from parkrun on the weekend with my two coaches and I just love emanating health and prosperity early on a Saturday morning

Sad news in the last 24 hours and a gentle reminder it’s okay to ask for help with your mental health.

A common argument I hear against posting on LinkedIn:"
""
""I shouldn't have to promote my work""
""
"Have you ever spoken to an NFP who is wondering if their impact program will still be live next Financial Year?"
""
"I've met academics with PATENTS and PhDs who aren't sure they'll be able to keep doing what they're doing after the funding stops."
""
"The days of meritocracy are long, long gone."
""
"The reality is you have to sell your work in a lot of situations."
""
"You have to sell it into departments, into stakeholders, into your boss."
""
"The best operators do this unconsciously and adapt as conditions change."
""
"Like it or not - LinkedIn is a part of that mix too."
""
"You can share what you're interested in."
"You can share work you like."
"You can use it just to pump other people's tyres up."
""
"But the important thing is to use it."
""
""I shouldn't have to" is a losing thought wrapped up in a limiting self-belief tortilla 🌮"
""
"Instead of fighting with reality (soz) just go with it."
""
"You never know what opportunities might open up because of this."
""
"--"
""
"I'm Marshy👋"
""
"I wrote a book about learning marketing last year called Start Marketing. "
""
"I want to do a revision soon but looking for some more feedback - if you'd like a free copy and/or to help DM me.

I had a good chat with Mickey Rummery before and thought it was a good template for a partner chat."
""
"Here's how it goes:"
""
"➡️ 1. Catch-up on what's been going on in life"
""
"➡️➡️ 2. Talk about where the current focus areas are - what are you focusing on, why that's important to you, and current projects and what's on the horizon"
""
"➡️➡️ 3. Share anything helpful related to what was shared above (intros, links, events, people they should talk to)"
""
"➡️➡️➡️➡️ 4. Who the ideal fit for them is - top 3 things to look out for"
""
"This happened on autopilot and conversations like this happen all the time. "
""
"I'm prone to forgetting things, so I make notes as I go and save them in a Markdown file that gets saved in a folder each week."
""
"That way when I talk to someone and think:"
""
""Who is that former recruiter that's doing interesting consultative human-centred design projects now?""
""
"*search "Weekly notes folder""
"*search "human-centred design""
"*find Mickey"
""
"Hey - you should talk to him 😉"
""
"Simples 💫"
""
"--"
""
"I'm Marshy 👋"
""
"I'm planning a Wednesday lunchtime webinar blitz with a series of topics including career development, personal development, personal branding, maintaining your mental health toolbox, and what I learned from speaking to 20+ adult knowledge workers with ADHD."
""
"DM me to get an invite before the event pages go up.

Some of the things being done by leaning into booming channels and experimenting at scale are mind-blowing 🤯"
""
"And usually pulled off by fresh ideas and young energy too."
""
"Park the objections and soak up some new marketing perspectives on owning your founder voice."
""
"Get there next Friday and learn."
""
"Thanks The Startup Network for continuing to put on such focused events 🙏

Here's how I screen for time wasters ⏰"
" "
"I need a process because I like to be generous with my time."
" "
"I know what it's like to not have the answers, be knocking on the door, or want something bad that you'll give it your all if you're given that one opportunity."
" "
"So I say "yes" to queries, brain picks, and research calls or ask the person to contact me later."
" "
"Here's the proces:"
""
"1) Take the meeting at a time that suits me (booking link)"
""
"2) Be as helpful as possible within the timeframe (good human)"
""
"3) Ask the person to connect, update me in X amount of months, or some other small ask (easy ask)"
""
"A booking link, being a good human, and an easy ask."
" "
"The latter is to stay informed."
" "
"I've taken time out of my day to help you, and that time is an investment."
""
"The least you can do is keep me updated, what worked for you, or whether you've learned something else and gone in a different direction."
" "
"Top performers do this habitually."
" "
"Here's some I've received in the last 6 months:"
" "
""Thank you again for our amazing lunch club call. It had a profound impact on me professionally and then personally""
" "
""I just wanted to express how impressed and grateful I am... it has changed my enthusiasm towards approaching potential new clients, and for this I say thank you""
" "
"It goes the other way too, I put a task in my calendar for 6-18 weeks from the conversation in the morning to let the person know their advice was welcomed."
" "
"People love it:"
" "
"e.g. "I can't tell you how happy it made me to read your email!""
" "
"I hear crap like "I don't like networking" or "the market is really hard right now" but the reality is its really simple to be a good human, and little actions like these go a long, long way towards cultivating that goodwill you're so desperate for."
""
"📸 snap from a F2F workshop yesterday - it was great to use actual post-its instead or Mural post-its for a change 😃"
" "
"--"
" "
"I'm Marshy 👋"
" "
"I love writing and do a lot of it on LinkedIn and my newsletter. "
""
"If you'd like something longer you can check out my two books on my website (one on marketing, one on mental health).

I've got a friend and old colleague who is looking for part-time technical roles in deep-tech/health-tech/social impact."
""
"He's smart, capable, and I highly recommend him."
""
"Hit him up Ray Yamamoto Hilton if you've got any leads 💫