Conclusion

We got to the end!

Well done on persevering with your curiosity for this long. Completion rates of books overall is on the decline globally - so I appreciate you staying with me to the end.

Yet it’s really the start isn’t it? You picked up this book for a reason, and now you’ve had a glimpse of what’s involved in learning marketing and how to get started yourself. If you’re still a bit stuck remember the 5 Core Concepts at the start - the 1-10-100 rule, always be pitching, do it the hard way, and take action every time.

With Find-Offer-Notice, you’ve now got a method for picking up what you need to and building your effectiveness over time.

Marketing doesn’t solve everything.

For example, I glossed over the need to create a product people actually want - no amount of effort will improve things if it’s useless. Also - sometimes marketing isn’t focused on sales - it’s trying to deliver important medical information to a community or help a big-oil company appear to be destroying our environment less.

It does help lots of things though. As the world does more things online, the need to be able to craft a graphic, spin up a video, or craft some compelling words clearly is only going to increase. It’s impossible for me to teach you everything you need to know in this space and impractical.

What I’ve sought to do instead is equip you with a way to figure that out for yourself based on my years of experience working with startups, agencies, corporates, and doing my own thing.

My second-last ask: let me know if this helped!

I’m moving into the next chapter of my life and want to create and teach more, I’ve got grand ambitions (and a few too many domain names), and that will only happen if I’m useful and of service to people like you who picked up this book.

Please visit lukemarshall.net/feedback and let me know - I’d really appreciate it.

My last ask - go and do something with this information you’re sitting on!

I’ve taught and trained a lot of people and sometimes they thank me for helping and ask what they can do for me. The best thing they can do is apply what I’ve taught them. I don’t need anything else. The most satisfying moments in my career have been hiring talent and watching them move on and go on to thrive.

You can do the same. Lack of marketing knowledge isn’t what’s holding your business back, it’s lack of belief.

Embrace the frustration and accept that it’s part of the process. Everything you need to know is learnable and you know have a clear pathway for learning it.

Good luck and I look forward to seeing it out in the wilderness (if I’m a suitable customer of course!)