No-code tools

I think the future of this movement is that this is a skill that almost everyone can benefit from and it will be taught in schools, at work, everywhere.

An employee who can build their own systems to save repetitive work is a valuable one.

• Ben Tossell, Ben’s Bites & Makerpad

Not that long ago, it was hard to put up a website as a mere mortal.

If you didn’t know how to host, do front-end development, code, or have access to a lot of money to pay someone your options were limited.

You could build from some crappy templates, set up something on a website builder that looked like it was from Geocities, or tear your hair out trying to get WordPress to look like you want it to.

Those days are history.

No-code tools progressed from a few options for putting something together, to tens of thousands of options for building anything on the web you can imagine.

Instead of taking weeks and months to build something, you can do it in hours and days.

The barrier to entry as lowered, and with the recent rise of generative AI things are only going to become more intuitive and easier to set up.

The principles of 1-10-100 apply here too you’re going to become much better at designing your presence on the web by orders of magnitude.

It’s important however to get started. Put something up and see what sticks.

At the start, just focus on:

1. An offer page (often referred to as a landing page)
2. A personal page (a social media link or personal webpage)
3. Channel activity with partners

No-code tools will help you develop the first and second (if you decide you want a personal page).

The rabbit hole on these tools runs deep. Ranging from a basic page with a headline, bullets, and contact form all they way to apps you can deploy into App Store and Play Store that connect to a database and take payments all without development.

The Recommended Reading and Tools section of this book shares a few tools you can get started with and aimed at all levels of experience.