Design & branding
11 chapters on this topic
- 59 Make it look not sh*t Designers are a breed.
- 60 Table stakes There’s some hard and fast rules of thumb to get a base level of design skill.
- 61 Create a mini-brand book A mini-brand book is a collection of all your key elements in one easy to access document for creating things.
- 62 A quick word on logos In the world of startups, there’s a concept called MVP.
- 63 Visual hierarchy Every offer you make has a certain order.
- 64 Remember CRAP Through out this book, you’re being equipped with shortcuts for understanding concepts you could spend an entire career on.
- 65 Grab a snappy friend I’ve got a confession to make.
- 66 Keep a swipe file I’ve worked in a number of advertising agencies.
- 67 No-code tools Not that long ago, it was hard to put up a website as a mere mortal.
- 68 Don’t let tech get in the way from selling your product I taught a cohort in Gippsland where the average age was older than me (I was late 30s at the time).
- 69 Stretching your design There’s a magical feeling that arises when you put something online and payment notifications appear in your inbox.
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