Analytics & measurement
11 chapters on this topic
- 71 Curiosity first I’ve interviewed a lot of marketing talent.
- 72 The priority ladder The goal of your marketing is simple. It’s to make sales.
- 73 Trends over precision If you’re looking at a number, and it’s at a single point in time, it doesn’t indicate how well you’re doing in any meaningful way.
- 74 Money talks There’s a lot of noise out there.
- 75 Track what you do Most what I do today is strategy.
- 76 Measurement tools Earlier drafts of this book used the term Measure instead of Notice for the part 3 of this framework.
- 77 Traffic - a major milestone • There’s choosing a profitable topic that provides you with purpose.
- 78 Pattern recognition Experience tells me that when someone in service tells me “we can definitely do that for you” - it usually means the opposite.
- 79 Pick one thing at a time “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
- 80 Not everything is predictable It’s human nature to want to create order from chaos. Accountants like to see money go in, and more money come out. Bosses like their team to show up, and do productive work.
- 81 Stretching what you notice Noticing is a deep rabbit hole and becomes analytical quickly. The way you can improve it is becoming curious about the marketing we’re exposed to every single day.
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