Assembling your offer
9 chapters on this topic
- 39 Creating your offer You’ve found an audience with potential customers. You have partnered with someone to access that audience and teach them something with value.
- 40 Sell with clarity The worst answer you can get while marketing and selling is no answer.
- 41 And so what? And so what then? I used to work at a big tech company across Asia-Pacific pitching creative ideas to the world’s biggest brands.
- 42 Teasing out features and benefits Most people sell with features, yet people buy for benefits.
- 43 Pressure testing By now you should have clarified what you’re offering, listed out all of the features, put yourself in the shoes of your customer and thought about the benefits for them.
- 44 Help your partners The first few times you partner with a channel and get in front of a new audience, you need to over-focus on being easy to work with. Doing so makes it easy to work with the same partner (and further partners) again.
- 45 Spell out what your customers get When I started consulting full-time, I came with over a decade of experience, and was confident in my own abilities to diagnose, strategise, and problem solve digital marketing and team challenges many organisations face…
- 46 Reversing risk and social proof Do you remember those house parties as an adolescent?
- 47 Stretching your assembly Over time you’ll want to make better offers and more often.
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