Find your customers
8 chapters on this topic
- 21 Always serve Be where your buyers are.
- 22 Channels and flow A channel is where customers flow.
- 23 Who sent you?! Imagine you’re in a niche specialist shop.
- 24 Be a creep I love it when I hear a recommendation like this:
- 25 A crash-course on desktop research I was at the end of my stint at Google Singapore and one of the newer colleagues asked me how my Google-Fu was.
- 26 The best channels Let’s talk more about adjacent and shoulder businesses.
- 27 Channel partners Channels come in all sizes.
- 28 Stretching your finding Your list of channels will accrue over time.
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