LinkedIn

Shower thought 🚿"
""
"🎂 If you make a big announcement about taking away 30% of the cake..."
""
"What happens when further reductions are made to the cake months after the announcement?"
""
"Where does the cake go?"
""
"I feel for the slices of cake that didn't get an announcement."
""
"It's like the opposite of having your cake, and eating it too."
""
"🍰"
""
"If you're feeling like this is a missed cake, I'm here for you and happy to help you with all your post-cake needs."
""
"#techlayoffs

It's a new fin year 👏"
""
"Here's three things I'm helping my network with:"
""
"🥪 free lunch and learns showing teams how to grow marketing output with AI tools - for any professional services providers, accelerators, educators, or member associations "
""
"🧳 content! Webinars, speaking, and articles on no-code, AI tools, and building marketing teams - I'm working through my list of ideal partners but if you want to have a collabo then jump into my inbox 📫"
""
"🛠️ building a higher-ticket item funnels. I want to build a couple of these for established businesses with decent turnover but no marketing budget - I'll absorb all costs to produce the assets, collateral, processes, testing, and page building - until revenue is generated to a negotiated split. 📫 again."
""
"Have a great week 👋"
""
"I'm still BEAMING from visiting the mighty Bulldogs with my TWO 10 week-old sons ❤️⚪️💙"
""
"#aitools #fy24 #digitalmarketing "
"

Is anyone else noticing all the weird things happening with AI? 😬"
""
"Well if not I've got you covered 🫶🏻"
""
"This week's 🤖 AI versus Marshy 💪 features:"
""
"🦃 The Verge shares an awesome temperature check for the state of the web right now: generative AI is gobbling up all of our normal sources of information - but I argue all of our creativity shouldn't have been corralled through narrow gatekeeping anyway"
""
"🛠️ A new Tool of the Week: Literally Anything with an insight generator thanks to ol' mate Reevesy"
""
"💔 Is nowhere safe? "
"AI Dating co-pilots and why this becomes Black Mirror-esque"
""
"I share my latest video play as well."
""
"I wasn't sure if I could follow-up after landing seeing Sam Altman talk live - yet here we are."
""
"If you're noticing anything weird about AI as well let me know - I'm obviously nerding out on it hardcore and love what we're all embarking on with a healthy pinch of terror."
""
"And Happy Friday because it's the best day of the week and I'm not taking "no it isn't for an answer" 🔥"
""
"It's because it's a healthy BLEND of work stuff and fun stuff and you've got a whole weekend to tuck into."
""
"I will die on this hill ⛰️"
""
"Hit me up if you want this kind of news in your inbox every week 🙏🏻"
""
"#aitools #aiethics #newsletter

Last month I tested out a business idea."
""
"I noticed as some startups scale, they get caught by a marketing trap."
""
"It goes like this:"
""
"❓ We need marketing"
"🚫 We can't hire anyone good"
"🤷🏼‍♂️ We can't outsource to anyone good because we don't know what good is"
""
"When there's no senior expertise in-house, it becomes a vicious loop of throwing money around for talent, or briefing agencies poorly and setting them up for failure."
""
"And it comes back to the word "good"."
""
""Good" is a trap - because if you're scaling you have no idea how to define it, what it is, or whether what you need is actually that."
""
"In that case - what is needed is pragmatic direction, shipping fast, and measuring what gets traction to define what is "good"."
""
"Then use that to inform what talent is hired, what you outsource, and what tools and resources are needed to do it."
""
"Shipping fast is hard. "
""
"There's a minimum barrier for shipping that requires graphic design skills, coding skills, copywriting skills, data analysis skills, and video production skills."
""
"Not to mention - stupid levels of confidence in those skills to be able to tell the founding team to back off and trust and the process."
""
"This is why junior #startup marketing ads for #unicorns became a running joke."
""
"There's no one person that can do these things - it became a myth 🦄"
""
"I see that kind of changing."
""
"#aitools are making it easier to test a marketing engine before committing more resources."
""
"So my business idea was: https://lnkd.in/geDXf5gX"
""
"I got 3 pilot clients and shipped in 3 days for 3 clients:"
""
"- a white paper for B2B outreach"
"- 5x email pitches targeted to their respective prospects"
"- 6x social ads including 5x variants of copy"
"- a corporate pitch deck"
"- an outreach list"
"- artwork for a fridge magnet "
"- 6x social videos (3x square, 3x vertical)"
"- 30sec pitch video"
"- 30sec explainer video"
"- research assistant PD "
""
"The tools still require oversight - but the output available has increased significantly."
""
"I don't think this is the end point."
""
"I believe big-tech and digital advertising solutions are encountering big moments of reckoning where some may lose their oligopolies."
""
"That's not a bad thing."
""
"I do believe the onus is on marketers to continue learning, adapting, and communicating clear messages for those whom they serve - so where I'm focused right now is:"
""
"1. Telling people how to do this (speedmarketing example)"
""
"2. Teaching people how to do this (building + seeking partnerships now)"
""
"3. Doing this for other businesses (if they want to pay for it)"
""
"4. Jumping into a business and building a marketing team for them to do this repeatably and own the process (seeking clients now)"
""
"I've got no idea if any of the above will stick but it's an exciting time to be a marketer with:"
""
"- a track record of communicating new tech clearly"
"- no-code and building experience"
"- loves the game yo"
""
"If you can help: let me know, get in touch, engage with my posts, or send me a carrier pigeon 🕊️ k-kaw!"
"

🧳 shipping in Australia is a ridiculously hard problem to solve"
""
"🤷🏽‍♀️ Australia's reticence to support and fund teams with female co-founders is mind-boggling"
""
"🚜 Tractor Ventures draws in some very smart cookies"
""
"I went to Growth Game in Melbourne by Tractor Ventures last night and heard from Kate (Glow Capital Partners), Ath (July), and Eric (Swoop Aero)."
""
"I didn't know much about investment and great to hear 3 differing perspectives yet all grounded in being real. "
""
"I was there to learn and great to tag-team with my old partner-in-crime Elizabeth Anderson 👏"
""
"I loved Eric's story about a company all-hands changing the mind of the founders and turning down an acquisition. It takes serious leaders to be focused on one direction, heed their people and take their views into account, and then change course. Goosebumps."
""
"Kate's journey is incredible. I didn't know the full story and I think you can count the amount of people in Australia that have gone from 10+ years of bootstrapping, IPO on the ASX, handover, into private equity on one hand (and I suspect - one finger). Amazing."
""
"Ath had a tough act to follow and stole the room with spicy zingers 🔥 Underneath it though was some true humility and understanding of what makes his customers, his team, and his product tick. Imagine betting the house on a travel company and having COVID hit 8 months later 😬. Epic."
""
"Thanks for the great show and I learned heaps."
""
"#startups #melbourne #growth "
"

One of my favourite kinds of hires is a hungry digital marketing grad."
""
"There's so much competition at this level. "
""
"This means the ones that stand out are head and shoulders above."
""
"Here's some I've hired:"
""
"💼"
"Had run their own successful crowdfunding campaign. We were a crowdfunding platform."
""
"📈"
"They brought in an example of a report they did during their internship, and asked me if I would like to see it when I asked them about their confidence with data."
""
"🕸️"
"They built a website and started applying SEO to help their band, and explained it to highlight their interest in digital."
""
"All of these people are out their slaying years later."
""
"As more and more #aitools become available in the marketing landscape, the ability to figure it out and get more done is only going to increase."
""
"I'm excited to see what the next wave of hungry and curious figure-outers are going to do as the capabilities get better and better."
""
"#careers #marketing

I'm loving being out in Diamond Creek. "
""
"If anyone is near local (Eltham + surrounds) and feels like a coffee over the next couple of weeks nearby just holler for a Marshall and I'll bring the energy ⚡️"
""
"#coffee #networking

I know there's people on the hunt at the moment, and what could be better than articulating, communicating, and driving the value prop for hunting bugs at scale?"
""
"Plus you get to work with Steve and he tells awkward jokes (big fan!)."
""
"#hiring

I just had an engaging chat about electronic music, solopreneurship, and the book creation process with Fred in the US."
""
"It got me thinking about something else that begins with F... 🤔"
""
"A couple of weeks ago I thought aloud about positioning and how I go about it."
""
"Several things have transpired since:"
""
"🧱"
"An accredited LEGO Serious Play practitioner kindly offered to take me through the process and see where we can land on this - I've got a session tomorrow!"
""
"🛫"
"I ran with my speedmarketingdemos idea and am blazing through some work for some pilot clients"
""
"📖"
"I came across an incredibly practical book called "The Positioning Manual for Indie Consultants" by Philip Morgan and highly recommend it"
""
"⚪️"
"Joined the Starter Story community - there's some good vibes and the course on Lean SEO was worth the price of admission alone - thanks Pat Walls!"
""
"✅"
"Some lasting things on my to-do list that have been put off (fix spelling and grammer in StartMarketing book and set up blog section on my website) got done"
""
"It's all good stuff and I can feel momentum."
""
"The bit that is sticking out for me on this positioning stuff (and from my chat with Fred) that's not front and centre is a magical word:"
""
"🔥⚡️ FUN 🎧 🐉"
""
"I'm enjoying myself and hitting a groove, but I think I can dial this higher."
""
"I enjoy the messy starts."
"I enjoy challenging conversations."
"I enjoy being able to go fast and GSD."
""
"Fun is really important and I think as the next few weeks progress I'll see how much more of it I can weave into my work - both how I talk about it, how I do it, and how my clients benefit from it."
""
"This stream of consciousness was brought to you by the letter F."
""
"Thanks 🙏🏻"
""
"🪄"
""
"#community #positioning #startups "
"

Here's something I tested while getting back into the swing of work things."
""
"1️⃣ Before our bubs came, I ran an experiment with an offer in a startup group."
""
"2️⃣ I offered "speed marketing" - some fast thinking on how to crack customer acquisition for a nominated business, knocking something out with AI tools, and seeing what the result was - "not bad!""
""
"3️⃣ Last week I tweaked the offer to a "marketing kit" - working with 3 pilot clients to give them a fast go-to-market strategy supported by marketing assets (pages, videos, graphics etc.) - again, aided by AI tools."
""
"4️⃣ I've met all 3 now and chonking out the deliverables for next week."
""
"The benefits to the startups? 🙋🏼‍♂️"
""
"🤷🏽‍♀️"
"They're not sure how to turn on or scale-up their marketing. You can outsource to an agency, recruit in-house, bring in a freelancer, and still be flailing 6 months later. A fast strategy with the right eyes and assets can add results that point to where to invest."
""
"🤝"
"They're getting CMO-level thinking without the hands-off. Fact: most senior practitioners can't and won't roll their sleeves up."
""
"📈"
"High value, low-cost. Committing to anything is hard as you're scaling and mistakes on talent are more costly than ever. They're getting bite-sized expertise and letting the impacts inform their future decision-making."
""
"--"
""
"I'll share next week where I get with it. The clients have agreed to testimonials and feedback and there's winds in these sails. "
""
"A decade ago I had a crack at something like this with "hackdigital.net" and I did OK - working with pozible and YourGrocer before moving into the next job."
""
"What's interesting to me now is the market for and capabilities for growth marketing is now better than ever with:"
""
"⬆️ more startups/scaleups, "
"🛠️ no-code tools up the wahzoo, and"
"👾 generative tools arriving faster than laser shots - pew, pew"
""
"I'm prepping a newsletter on this progress and it's not quite ready for showtime but DM if you want to be added when it is."
""
"🚀

One of my favourite life hacks is seeking book recommendations 💫"
""
"I don't take them and fly off into the sunset, I do this:"
""
"📝"
"Make a note of who recommended it and why, and add it to the reco list."
""
"🔬"
"I filter out the oft-recommended books. "
""
"Not because they're bad books, but because they're common. I've read a good chunk of them (oh wow, you've heard of The Power of Now?!) and the ones I haven't I hold out stubbornly until it wears me down and I cave into it. "
"I'll enjoy the read, but I'm deliberately creating space for the nuggets (see below)."
""
"🪨"
"A nugget is a left-field book recommendation from a smart person that completely bypasses my book devouring radar. It's absent from my bubble and I have never heard another soul breathe a word about it. "
""
"That kind stops me dead. I feel a pull. I get a flutter of butterflies and think - I must have what's in this tome..."
""
"--"
""
"This is rare but changes the game."
""
"I'll share one of those now."
""
"I was listening to Chamath Palihapitiya on a podcast called The Knowledge Project. "
""
"His intensity is interesting. At Facebook, they played one of his rev-up videos as part of my APAC induction. He'd already left the company by then - but it was that good."
""
"He's part of a Silicon Valley hype machine that bores me yet I still listened right to the end of the 120 minute show."
""
"A book got mentioned in the last few minutes that Chamath said changed his life - Adult Children of Alcoholics by Janet G Woititz. "
""
"I never heard of it, but followed that thread and have a lot to be grateful about since."
""
"But I forgot the best bit about those left-fielders. "
""
"When it's someone you know - you can follow up with the person after you've read it."
""
"It's ALWAYS a fun occasion because you now share a story that resonated."
""
"That shared experience is one of many ways you can build relationships in this world."
""
"The relationship-building part of my career is one of the things I love the most!"
""
"#goodreads #relationshiptips

Collaborating is better than going it alone."
""
"I'll break down why with 3 dance music practitioners, social media, and a tiny festival called Coachella."
""
"Try ChatGPT-ing THAT 🎤💨"
""
"Enter Four Tet. An older DJ with a huge musical range. Chillout, electronica, techno, and some of the most beautiful sounds I've ever heard. "
""
"Kieran has been around long enough to see when something is hot."
"So when Skrillex (EDM demigod) and Fred Again (most exciting DJ/producer in the world right now) teamed up with him and sold out a club gig with a day's notice, he knew he was onto something really HOT."
""
"The gang repeated this mechanic in city after city around the world - including Melbourne, Sydney, and New York's Madison Square Garden."
""
"The wave of tours culminated last month with a surprise appearance at Coachella on the 23rd April."
""
"All three DJs are professionals and would easily slide into the lineup at this festival."
""
"But only all three of them working together could hijack such an event and take a premium timeslot to play to 100,000 people unannounced."
""
"What an experience."
""
"The best part? "
""
"It was enabled with a low-stakes collaboration to begin with - it would have gone something like this:"
""
""Hey - we're having fun, let's pop something up on our socials and see if we can fill a venue for tomorrow?""
""Aight - cool""
""
"That's it."
""
"Low-stakes, high-reward."
""
"A collaboration doesn't have to be rocket science. 🚀🧪"
""
"Do something quick and easy together and see if it sticks."
""
"If it doesn't - you lose a little bit of time."
""
"And if it does - it could lead to having the time of your life."
""
"Hello FY24 - LFG 🔥"
""
"#partnership #collaboration

👶👶 = ♥️♥️"
""
"We welcomed Leo and Pip into the world last month and I couldn’t be more pleased."
""
"Seeing them raised above the gown, with light beaming over their gooey bodies, reminded me of The Lion King when Rafiki shows off Simba to the animal kingdom."
""
"I’m not in a hurry to leave this world yet - but I’m popping my head up above the parapet to say “hi” 👋"
""
"Let’s do a call if we haven’t connected in a while, you have a hunch or lead on something, or you’ve got some weird, hairy, or unusual challenge you want to partner on in FY24."
""
"🫶

My digital marketing career started when Steve Irwin died 🤯"
"..."
"I was temping at an agency helping the team organise and set up their digital function."
" "
"📝"
"The memory still stands out - because when the news about Steve broke, it travelled across the office like wildfire."
"The pace of information - even back then - was awe-inspiring."
" "
"Comparing that moment to the rate of change today is mind-boggling - I can't even - and I'm more prepared than most 💪"
" "
"A lot of my peers or people before me look at digital comms, tech, and marketing and get intimidated."
""
"I don't blame you - it's weird. Putting yourself out there feels alien. Selling ideas feels icky. Why can't this stuff be based on merit?"
""
"Like it or not - the world now values the COMMUNICATION of ideas just as highly as the ideas themselves."
""
"This goes for products, businesses, organisations, and your career as well."
""
"There's an intimidating call-to-action at the start of Robert Greene's The 48 Laws of Power:"
""
""If the world is like a giant scheming court and we are trapped inside it, there is no use in trying to opt out of the game." 🔥"
" "
"But even if you acknowledge there is a game - "
"🤔"
"How do you learn it?"
""
"🤷🏾"
"What if it doesn't come naturally?"
""
"🥴"
"Searching for something like "learn digital marketing" doesn't help."
" "
"--"
""
"I was frustrated by this gap, and in-between - broken arms, a redundancy, a pregnancy, and a broken foot - found the time to write about it."
" "
"My book Start Marketing is now available, and in it is 70+ chapters and 40,000 words seeking to answer these questions for you."
" "
"Not sure if posting on LinkedIn is for you? "
"➡️ Try it at least 10X and heed the 1-10-100 rule"
""
"Looking to collaborate with someone but not sure how to ask? "
"➡️ The Collaborating for Success section has your back"
""
"Looking at a report from your agency and wondering if its useful? "
"➡️ The priority ladder tells you what to focus on and what to disregard and why"
" "
"There's heaps more in there and I'm glad to have it dusted as due date was a week ago 😂 😅 "
"(we're booked in for Monday!)"
" "
"You can get 100% off the book for the month of April by using the code APRILSUPPORTER - "
"https://lnkd.in/gArPFU-i"
" "
"📸 taken yesterday after hitting publish and doing a dance"
""
"#win

I meet all sorts of interesting people by nature of the work I do."
""
"Kylie Wallace 🌱 🌸 runs Seedling Giving - an initiative that connects high net-worth donors to vetted and high-quality grassroots charities to see tangible impact."
""
"More about what they do in the video, and if you're interested in learning more or have a collaboration idea - get in touch with Kylie!"
""
"https://lnkd.in/gDPgMjjH "
""
"#philanthropy #givingback

Over and out for a while 👶🏻👶🏻"
""
"Some things I'm grateful for in the last week:"
""
"🎁 I wrapped all my freelancing projects."
""
"What a finish. I was stretched in the spirit of taking more paternity time off when my twin boys arrive, what I didn't bank on was breaking my foot and still needing to wrap things up. I'm glad it all worked out and was able to pass the baton and leave my clients in better shape than when I started with them."
""
"🥴 Getting the plaster off my broken foot."
"I was bracing for the worst. Fortunately it's healed better than expected and I can hobble around and have started physio. I wish there was something funny to say about breaking 3 limbs in one year - but there really isn't. It was terror-bubble."
""
"⛑️ Friends and family stepping in to help us."
"Care packages. Food deliveries. Visitors. Trips to appointments. People to vent to. I have to say there's some darn good peeps in my life and its times like this where it shines. You are appreciated!"
""
"Things change really soon and I’ll be enjoying a few months off. "
""
"I'm planning to schedule some posts to help me look for the next thing - more consulting? a tech for good leadership role? more speaking? "
""
"Who knows and am happy to put things out there and see what happens (and slides into my DMs)."
""
"📸 taken the day after the plaster came off - I cooked up some fish because I can't un-shake habits baked in from a Catholic school education"
""
"#freelancemarketing #paternityleave

The other day I had a rant about Universal Basic Income and the thought-worm wouldn't go away."
""
"I'm a fastidious hoarder of interesting articles and sure enough I'd squirrelled one away by a turbo academic who had committed five years to unpacking the subject from multiple perspectives, the article is from 2020 and called "The Capitalist Production of Consciousness"."
""
"Here's what I liked most:"
""
"↘️↘️ The description of a shift from capitalism (industrial production) to hyper-capitalism (production at pace accelerated by digital tools)"
""
"↘️↘️ Where as units of production used to be material - like wood or metals, some of the most valuable companies today have a more valuable unit of production - our minds"
""
"↘️↘️ Apple, Google, Meta, et al. trade off attention. Because of how they make money, they succeed when more time is spent engaging with them (advertising, frequent usage, desire to use more)"
""
"↘️↘️ This capturing of "share" - has seen a complete and utter commodification of time. We work to support ourselves and enable free time. But market conditions mean the volume of work we do remains relatively static. This is because any surplus labour time, gets reinvested back into production to create more value - the surplus time does not go to less work - it goes to preserving the system"
""
"↘️↘️ This means that as more time is made available by new technologies, they continue to be "reclaimed by the logic of capital""
""
"UBI is one way to stymie this inexorable cycle. By freeing up the need for people to stay in the system to simply survive - they can have a base-level of support that enables people to survive or focus on things they enjoy (say creating poetry, or looking after a sick loved one)."
""
"This also de-homogenises the collective buy-in from global markets that the current way is the only way."
""
"It's a meaty read and I'm going to keep barrelling through this topic as I think it's important. "
""
"There's some great critique as well - and it's important to aggressively seek dissent in order to get to contest the best ideas and get to a better solution for everyone. "
""
"There's also an amusing reference to a book called "Bulls*** Jobs" - a form of paid employment so pointless and meaningless to society that even the employee can't justify its existence 😂 "
""
"The Four-Day Work Week movement is one initiative that gives me hope, as are pockets of thinking like this."
""
"I do think the need for more systems-wide thinking is going to increase as technology accelerates - because there's no guarantee the world will be net-positive better off without challenging questions to issues we've collectively shied away from over the last century - ethics, taboos, arguing to navigate complexity instead of convincing of a particular side."
""
"I seem to be unable to post web URLs any more - so happy DM the article if you can't find it, and happy to noodle on this topic more if anyone is interested (or knows more people who are interested!)"
""
"#universalbasicincome #brainfood

Can someone explain to me why it wouldn’t be a good time to reintroduce debate about the need for Universal Basic Income?"
""
"🎉 four day work week increases productivity and output"
""
"🔌 remote working largely works"
""
"🧬 neckbeards are heralding the dawn of a new era with the advent of AI that can actually provide you with something to screencap and post on social media in response to your dumb question"
""
"Every time I hear an argument *against* UBI, my mind visualises a monkey clapping cymbals."
""
"You’re 👏 just 👏 saying 👏 that 👏 to protect 👏 a 👏 disproportionate 👏 amount 👏 of 👏 your 👏 wealth 👏 from 👏 others 👏 in 👏 need."
""
"Am I wrong?"
""
"What am I missing?"
""
"How does it get off the ground? "
""
"Because I’m picking up what you’re throwing down and would like to subscribe to your newsletter."
""
"It’s not going to come from technology companies. "
""
"Even if that’s what Mr Gates wants."
""
"🎤💨"
""
"#rant

Something I'm noticing across NFPs - funding causes/work/aid/research is getting harder."
" "
"The pain of jumping through a grant process or corporate sponsorship is often low-to-no reward."
" "
"This makes committing to a bigger organisation's processes a gamble."
" "
"A leader gambles with their time and their people's time against for a low percentage shot at getting more funding."
" "
"A leader will take meetings with larger organisations with the hope that it will convert to something but the power and leverage all sit within the corporate."
" "
"I've sat on both sides of the coin, and if you're a big player who is serious about creating impact - there's an opportunity to step-change what that is."
" "
"But let me share what it isn't: giving with strings attached."
" "
"In their 2020 letter from the trustees, Thankyou group wrote about donor dysfunction. "
""
"When you focus your money on one specific thing in a system you don't deliver impact - you deliver a surplus of effort that doesn't change the whole."
""
"Systems - especially ones that struggle to support humans in need - can't be fixed by zeroing in on one part."
" "
"Fortunately there are smart people working hard at addressing this and the solution is to give and let go:"
""
""It’s nice to feel in control. It’s nice to have the best seat at the gala. It’s nice to feel like you understand all the things you’ve funded. Specifically for social business and corporates, it’s nice for consumers to love all your decisions. It’s nice to have a catchy marketing claim that helps get more people onboard to help you sell more product. It’s nice to know that none of your money funded something that didn’t work, and the list goes on."
"But to be honest it also feels nice to walk away from some of that and realise that you are giving in a way that will see the end of some of humanity’s greatest challenges.""
" "
"Untethered giving - giving and trusting that systems are in place to put that money to the most good is a far more effective lever and creates more options to impact needs from a systemic-level down to the struggling person right now."
" "
"It's no surprise more forward-thinking organisations like Canva have partnered with GiveDirectly - unconditional cash transfers going to the world's poorest households - people living in poverty deserve the dignity to choose what's right for them to how best improve their lives - and cash enables that."
" "
"There's nothing wrong with marshalling resources from government and corporates. The vast bulk of the world's resources sit within these organisations and humanity needs some of that to be redistributed to those in need."
" "
"I'm only speaking from my own experience, but I'm pretty sure giving unconditionally feels better too."
" "
"#csr #NFP #giving

I finished Tim Urban's new book a few weeks ago - "What's Our Problem? A Self-Help Book for Societies""
" "
"It's a clarion call advocating for nuance in a world that's become increasingly black and white and polarising."
" "
"He shares new ways to articulate things we're all seeing, but haven't been able to articulate."
" "
"It was a challenging read. "
""
"It was incredibly US-centric and needed to be, but that hyperfocus on the issues within that world don't translate entirely for the rest of us. "
""
"There's also a huge chunk of the book dedicated to social justice "fundamentalism" and the increased focus on diversity, equity, and inclusion at all levels."
""
"It's a bold move, and in getting into the weeds Tim unearths something that's not okay - regardless of your political stance, it shouldn't "have the power to destroy a person’s livelihood or reputation at will.""
""
"Example after example is listed across NFP, big tech, government, academia, and corporate where someone makes a challenging point with nuance - and it gets gobbled up, reduced, disseminated across online media, and the person is castigated and loses their job."
""
"My own biases got caught in this."
""
"It was closer to my own time working there, and I could vividly remember the Google engineer who released an internal memo querying some of the hiring practices. "
""
"What I remember is a complete pillaging of the individual across news outlets, Twitter, and Google Plus (yes it was a thing lol)."
""
"Yet the original memo is nowhere near that. "
""
"It points out the merit of debate - and that a difference of opinion is not the same as infringing on psychological safety."
" "
"To unpack these ideas he introduces concepts like the ladder with high-rung thinking vs low-rung thinking, the digital cudgel, and the marketplace of ideas and idea lab."
" "
"They're delivered in a style that's easy to absorb, and makes the weeds a bit easier to navigate."
""
"The book becomes a manual for unpacking group-think, tribalism, and challenging our own bubbles."
" "
"The section on US academia was particularly frightening where contesting political ideas has been more and more challenging."
" "
"The book did help me see opposing political views to my own with more compassion, and also why they're needed."
" "
"If we can't argue and debate on merit to get to a better place then we are all doomed. Period."
" "
"A week or so after reading it I received an email from University of Melbourne, where I learned Media & Communications and loved being challenged."
" "
"In relation to upcoming constitutional change - they specifically called out "creating a safe space for expressing differing opinions" and it restored some faith after quite a gloomy read."
" "
"I've deliberately avoided reading anything about the book since release, so keen to see what other people thought as well."
" "
"What a tome!"
""
"#goodreads #waitbutwhy"
"

Excited to see the start of AFL - Australian Football League this year and I think it’s really generous of Chemist Warehouse to offer $1 off scripts for the 4m+ pensioners we have in this country."
""
"Knocking a dollar off might not seem like much, but strategically spending $100m in donations is a small gesture to grow share of a segment that could conservatively spend half of $1 billion over the counter each year."
""
"Good of them to let me know with expensive TV ads their monopoly enables as well."
""
"Bring on 2023! Go Doggies!"
""
"♥️🤍💙"
""
"#afl

Blind spots."
""
"What's something you were sure of 12 months ago that you've since changed your mind on?"
""
"It’s is a killer question in a senior interview."
""
"At higher levels, you're assessing the person in front of you for fit just as much as they are you."
""
"We all have them."
""
"In the spirit of some recent conversations I thought I'd share an old one, one I'd do differently, and a recent finding."
""
""
"👴🏽"
"Old one"
""
"The start of my career was in media agencies. "
""
"I specialised in digital and setting up ads, crunching reports, and graduated to managing clients and staff."
""
"I thought this was all I could do. The skills in a media agency were exclusive to that realm and couldn't possibly transfer."
""
"Talking with a friend the other day I noticed they still held a version of this view."
""
"It's blinkered."
""
"I now know the speed and tenacity you develop for pushing things through for a commercial outcome transfer VERY well not just into adjacent services, but completely different industries."
""
"Those skills slay in slow-moving corporates."
""
"SLAY I tell you 🐉"
""
""
""
"⛑️"
"A recent one"
""
"I joined Whispir during COVID and set up a new function to harness the pockets of good witnessed and focus it into a sustainable social impact program."
""
"My blindspot was not being sustainable from Day One. "
""
"The program was a cost centre detached from the rest of the business. "
""
"I caught this a year in, and threw myself into a pure sales focus to save it."
""
"But it was too little too late and there was no chance of surviving significant layoffs."
""
"Erin Reilly, chief social impact officer at Twilio.org points out a program like this needs to be built into the core (article in comments)."
""
"I still believe in CSR and the huge need for intrapreneurs so consider that my lesson learned."
""
""
"🔥📰"
"Hot off the press"
""
"A few weeks ago, I answered a few questions for Melissa Rosenthal as part of a research call."
""
"I groaned about my skill set. "
""
"The fact 99% of the work I get as a freelancer is referral through hot and warm contacts who already have a sense of who I am, what I can do, and how I can help."
""
"Whenever I'm in a position to where I need to convince someone of that cold, it doesn't land and requires too much work..."
""
"Mel smiled - "do you have to?""
""
"I wasn't expecting that - "well ahhh, you know I need to keep new coldies coming in...""
""
"Mel smiled again - "do you?""
""
"Which prompted a whole new way of looking at the systems I have that I was blind to."
""
"--"
""
"Uncovered anything about yourself lately? "
""
"And if you haven't - what are you missing? ;)"
""
"#coaching #csr

My first week "back to work" after my foot injury is nearly complete as I look to wrap up my freelance projects before end of the month."
""
"Here's a few things I'm grateful for:"
""
"✨ it's almost the end of the week!"
""
"It's been manageable but don't recommend breaking your foot - it stinks."
""
"🤗 the support of friends and family"
""
"Key people have stepped into help myself and my pregnant partner and we're so lucky that it's an option and there are good people around us."
""
"🤝 colleagues across the clients I work with"
""
"There's been understanding and a readiness to adapt to things and help get things through - I'm determined to leave clients in better shape than when I arrived, and am pleased to see things growing and being delivered."
""
"--"
""
"It's a long weekend down here in Victoria so I hope you enjoy some extra R&R if you've got that additional public holiday."
""
"Thanks!"
""
"#freelance #gratitude

It's very rare for me to post twice in a day (because you post enough on here already amirite Marshy?) - but its for a good cause - I have a pretty killer marketing role in tech for the right person."
""
"One of my clients needs a senior marketing lead to pick things up, create a GTM, and build a marketing department destined for global expansion."
""
"That kind of ask needs:"
""
"...someone comfortable in a startup environment. "
"This means undaunted by ambiguity and comfortable directing things with confidence and finding data to inform along the way."
""
"...can source, identify, and nurture junior talent."
"This means coaching, explaining the why, educating as you go, and growing a department into a curiosity and hypothesis testing hotbed."
""
"...pragmatism and discernment about pushing things through."
"This means sometimes you're going to have to ship things and let the data decide, and other times you're going to halt the press release because you know the timing is off."
""
"--"
""
"There is too much on my plate and I'm focusing on fatherhood for a while - but can vouch for the crew and give you an unfiltered POV if you DM for more details."
""
"They're well funded and in a territory that will continue to grow in relevance and importance. "
""
"Melbourne-based and hybrid - job ad going out soon."
""
"Thanks!"
""
"#hiring #digitalmarketing #melbourne

I broke my foot playing basketball on Thursday night."
""
"6 weeks of moonboot and no driving, which is challenging because our twin boys are due in 6.5 weeks."
""
"A few thoughts have popped in as I start the week:"
""
"- I’m again reminded of how our working world is built around being able. I had a pretty smooth run in and out of casualty, family nearby to help ferry, deliveries, ample income, and emotional supports - yet it’s still frustrating. Imagine living your life continuously adapting to a system that doesn’t accommodate you."
""
"- Stress and other feelings are natural and it’s important for me to be honest about them. Things suck right now and there’s no hiding that. What gives me solace is knowing feelings pass and I can always shift the focus to what I can control: resting, healing, making the necessary phone calls, and asking for help where I need it."
""
"- It was weird going to post a video this morning (I have so many prepped I’m keen to keep shipping 😂) when this has happened, so I didn’t. Not big in the scheme of things, but its a weird tension between wanting to execute against a plan versus simply being upfront."
""
"—"
""
"Back to some rest and reading more of Tim Urban’s new book now - it’s very thought-provoking.

Do you know who Tim Urban is?"
""
"Maybe not."
""
"He is the writer of WaitButWhy."
""
"I loved his writing. "
""
"He went DEEP on provocative topics like AI, selecting a partner, and the feeling of loss we get as an adult when we're interacting with our parents (hint: it's because most of our time together is already spent). "
""
"I supported him on Patreon - in a shut-up-I-have-to-support-this-kind-of-writing kind of way. "
""
"Then he ghosted and didn't release anything for TWO YEARS. "
""
"I cancelled my Patreon subscription, and still clung to the hope he would RELEASE MORE WORDS."
""
"Then out of nowhere he releases this series of posts questioning what the hell is going on with the world. "
""
"It looked at things like:"
""
"⚔️"
"Why collectively we've grown into being more adversarial than interested in common good"
""
"🤪"
"How comically partisan media is today, and how it fans the adversarial fire"
""
"🗿"
"Tribalism - and why groups of smart people get emotionally hijacked"
""
"--"
""
"It was an excellent read."
""
"Before Tim finished the series, he announced "this is way too deep m8s - I'm going book-mode"."
""
"Then he disappeared for another THREE years."
""
"Until an email arrived this morning - it read:"
""
"BOOK"
""
"I clicked on the subject header and swore under my breath - "don't effing do this to me Timmy, I've waited too effing long for an update m8""
""
"Only it was an update of the best possible kind."
""
"Tim threw down his book announcement and it's ready for pre-order with a full release on the 21st February."
""
"I read voraciously."
""
"There are very few online writers that I insta-purchase what they're throwing down."
""
"One of them was James Clear - he had been so conscientious delivering knowledge on his blog that I KNEW his book would be gold dust."
""
"Atomic Habits has gone on to sell 10m copies and counting."
""
"Another is Matt Inman of The Oatmeal fame. No other writer has been able to make juicy and delicious tears pour out of my face with laughter so hard that my survival mechanisms trigger."
""
"Did you know he's been in hiding the last few years as he works on his fully animated movie? Goodness me that will be good."
""
"But back to Tim."
""
"This is going to be big. "
""
"It's a pretty elite group I'm vouching for here (and I'm open to more diverse suggestions for the future) so trust me when I say this book will blow your mind."
""
"Link in comments."
""
"#writing #society #waitbutwhy

Do not underestimate the power of being easy to use."
""
"Here’s a quote from Meta's chief AI scientist, Yann LeCun:"
""
""In terms of underlying techniques, ChatGPT is not particularly innovative," from a small gathering of press and executives on Zoom last week."
""
"🤦🏽"
""
"This is missing the point."
""
"📱"
"The iPod used existing technology, and found a new and innovative way to position the MP3 player that blew it far into the mainstream"
""
"💕"
"Dating apps were around long before Tinder set fire to match-making, yet they introduced a way to make it far more appealing to a connected generation"
""
"🚪"
"AI’s capabilities have been immense for years and years, and ChatGPT created a way to make some of that capability accessible to the everyday user"
""
"--"
""
"From the same meeting:"
""
""It's nothing revolutionary, although that's the way it's perceived in the public," said LeCun. "
""It's just that, you know, it's well put together, it's nicely done.""
""
"HOW things are used is just as important as WHAT it does."
""
"Disruption happens when people have enough of an old way of doing things and create a better way."
""
"Seeing this play out is fun to witness - and I’m not surprised we're seeing Kodak-like hubris playing out either."
""
"--"
""
"I'm extremely interested in how this space can deliver social and societal benefits - rather than big tech's standard cycle of leveraging expertise for outsized profits and increasing the gap between rich and poor."
""
"#ai #chatgpt #nfp

Great to see an abundance of Aussies in my LinkedIn choosing to work on the 26th January. Me too!"
""
"There's a heck of a lot more work to do in order to help First Nations people and I'm sorry it comes up each year."
""
"I implore everyone to continue to show up every day, listen with an open heart, and be as helpful an ally as you can."
""
"Australia always was, and always will be Aboriginal land."
""
"⚫️🟡🔴"
""
"#australia

Fun fact:"
""
"In 2014 I attended a conference called the World Domination Summit. "
""
"It was hosted in Portland, Oregon - and full of people who identified with being unconventional."
""
"During that week there was a spin-off session for “knowledge management nerds”."
""
"I am one such nerd."
""
"Do you remember Evernote?"
""
"It was an early notetaking app I combined with David Allen’s Getting Things Done method."
""
"I loved Evernote because it felt like the Pensieve in Harry Potter."
"You could have a thought, and pop it into your system so it’s not forgotten or lost."
""
"Unfortunately Evernote became a bloated piece of software. "
"It was more of a chore to use than functional."
""
"Last year I read the book “Building a Second Brain” and was impressed with a more systematic way of looking at the “Pensieve method”."
""
"The author Tiago Forte condensed his expensive course down into this book, and it took me through an approach for capturing and synthesising notes that was clean, easy to maintain, and got better over time."
""
"The core concept is simply categorising everything into Projects, Areas of interest, Resources, and an Archive - PARA."
""
"I wasn’t hot on coughing up thousands of dollars for a course on this subject, but got more than my money’s worth from the Audiobook!"
""
"A good 6 months has passed and the system continues to click and make sense in a satisfying way. "
""
"My brain is continually identifying things that interest me and having a system for channelling it has been awesome."
""
"If that tickles your brain-cumber 🧠🥒 :"
""
"Have a read and then follow-up with me to let me know what you learned, fellow knowledge management nerd 🤓"
""
"I never did get far into World Domination... but I met a TONNE of interesting people."
""
"#basb #knowledgemanagement

Here's three things I learned over the break:"
" "
"🔗❌🔗"
""
"Disconnecting feels luxurious."
""
"Between Boxing Day and New Year my partner and I visited family just near Benambra. It's remote as it gets. We slept in a shack for a few nights and I swam, kayaked, ran, read, lazed, and tried to find platypus. It's in the high country and something about not being connected to the outside world felt even better than other times."
" "
"❤️‍🩹"
""
"The body needed a break."
""
"It was a limp at the end of the year and lingering first-time COVID symptoms around like an unwelcome guest at a kick-on. Accepting that was therapeutic and honouring the healing process was necessary. This meant I had to pull out of one of my favourite runs (Two Bays) and rest. I'm glad I did."
" "
"🤝"
""
"Trust the goals I've set and let the rest go."
""
"I love the #TechForGood space but am happy biding my time until an appropriate leadership role comes my way at the right time. I'm fortunate that I have secured freelance jobs that I can instantly start adding value to. I've been very upfront about protecting my time first half of this year with twins on the way, and that's helped longer-term conversations bubble up, and gently directed the rest to drift away."
" "
"--"
" "
"I've enjoyed writing on here and will continue this year."
""
"I will add some other things over the course as well - including my book Start Marketing and some interesting speaking opps."
""
"Have a great 2023 everyone - you've got this 💪"
""
"#marketing #writing #lessons

This time last year was my first December alone in 8 years."
""
"Separated, in a sparsely furnished apartment in Port Melbourne, and debating in my head whether a small Christmas tree for myself would bring me joy or trigger more loneliness."
""
"I never did get the tree. "
""
"I spent New Year's Eve in lockdown, and then later in January took a troubled call and learned later that my friend had taken his life."
""
"I had an accident riding my bike to work in March, and managed to break both of my arms. "
""
"It took a while for that to register though - I cancelled two meetings, walked my bike back home, called a cab to the hospital, and had to return the next day because they missed the other arm."
""
"Later in the year my divorce would go through, and just under a month ago - I was made redundant from my full-time job in the tech for good space. "
""
"I've been sick, worn down, and finally tested positive for COVID at the start of the week after managing to dodge (a positive test) until this point."
""
"And at the age of 39, I can hand on heart say this has been the best year of my life."
""
"I met someone in February. She's incredible. We moved in later in together later in the year, and I'm going to be father to TWO boys by April 2023."
""
"I came back from an 18-month plantar fasciitis injury and completed my first marathon after a DNF seven years earlier."
""
"I'm in the form of my life - my lowest weight since university days and keen."
""
"Today is 901 days of sobriety and for me - it's so ridiculously grounding that life feels like it just clicks how it is meant to."
""
"I switched therapists in 2021, and earlier this year near the end of the session she said:"
""
""So... is there anything else I can help you with Luke?""
""
"It took me a moment to twig then. "
""
"What does she mean?"
"What am I missing?"
"I feel really good but maybe...?"
""
""Luke - you're fine - there are any number of things that alone could have knocked you astray, saw you undone, or made you spiral. You're resilient. The way you've carried yourself through this period shows you really, really know how to take care of yourself and reach out for help when you need it.""
""
"And so we stopped the regular visits."
""
"I'm so glad 2022 happened. The path I have walked. It's incredible and I wouldn't have had any of it without the struggle."
""
"So I'm stepping back for a rest next week, and recharging the batteries before running with some exciting projects in 2023."
""
"Thank you to the friends, contacts, and old colleagues who have helped with kind words, phone calls, sage catch-ups, referrals, and simply being good humans."
""
"We've got this 🤾🏻‍♂️

But I don't like networking!"
""
"I hear it from people all the time."
""
"I guess my brain is built a different way, because I love connecting with new people and old contacts, and seeing if I can help them."
""
"That's it. "
""
"Years ago I made a conscious decision to "have a coffee" with someone at least 1x a week."
""
"It would either be someone new or an old work colleague."
""
"I'm now over 15+ years into my career and that habit has paid dividends in ways I couldn't possibly fathom without "networking"."
""
"Since leaving Whispir I've been able to:"
""
"🖇️"
"Connect a person whose work I admire into a board they're interested in"
""
"👏"
"Tapped by old clients for more coaching work"
""
"🤝"
"Pick up old consulting connections and pick things back up"
""
"🎙️"
"Meet a doer helping men in need and receive a podcast invitation"
""
"🎥"
"Pick things up with someone I was introduced to nearly 10 years ago, and start some work together that we can grow (pictured, don't worry - I wasn't the talent that day!)"
""
"--"
""
""
"I don't have the luxury of not liking networking."
""
"None of it would have happened without it."
""
"I've got incoming mouths to feed and will unashamedly work it."
""
"I'll go even further and say "I don't like it" is a fixed mindset, comes across as entitled, and is a privilege a lot of people hustling don't have."
""
"If you're not approaching anyone you meet with "how can I help" you are leaving interesting opportunities and good life things on the table."
""
"p.s. I posted a guide on this over 6 years ago when I left a short-stint at a creative agency. It still reads well today and the link is in the comments"
""
"#networking #career #freelancerlife

Once upon a time, I'd receive a work setback and hit the cans."
""
"And in one small way - that hasn't changed."
""
"After hearing about my redundancy, James Grugeon and the Sobah Beverages crew sent some consolation brews - thank you so much!"
""
"What did change is my relationship with alcohol. "
""
"I did a number of Dry Julys, and was #sobercurious for a while - but once COVID hit - it was time to stay dry."
""
"I haven't looked back and can honestly say life is dramatically better on every single front."
""
"There was a lot of deeper work behind the scenes, but having the alcohol-free drinks space explode since then has made managing social time a hell of a lot easier. "
""
"Soda water and soft drinks get tired pretty quickly - and I've enjoyed nerding out on alcohol-free craft beers in particular."
""
"We're heading into silly season now and I'm sure for most people the thought of skipping booze is tantamount to heresy."
""
"But does it have to be? "
"But what if?"
""
"I'm so glad I asked myself that question and was open to finding a better answer."
""
"And so grateful that answer came along."
""
"Happy Silly Season! 🍻"
""
"#thanks

me -
(as a 20-something after hearing parents talk about toddlers keeping you awake at night and how hard it is in the workplace):
blah, blah, blah - I'm off to see The Chemical Brothers on the weekend yewww!
me -
as an older parent with toddler twins getting exposure to the exact same content:

OH MY GOD.
I feel SEEEEEEN 🫶🏻
This post was brought to you by the Adenovirus, sleep regression, and the post-midnight wakeups on days beginning with M, T, and F.

When I meet someone and talk about meditation - I often hear:"
""
""I can't do it right" or,"
""
""I'm not doing it very well" or even,"
""
""I get frustrated""
""
"I'll fill you in on a little secret."
""
"➡️ If you're trying to meditate - you're doing it."
""
"➡️ It's not about good or bad - that's a judgment."
""
"➡️ Whatever you're experiencing is what's meant to happen - frustration happens when you're expecting something to happen."
""
"I'm not being neat or cute."
""
"Simplicity comes with practice. "
""
"Meditation is simply practice."
""
"If you've struggled with meditation in the past, but are still interested in learning it - make it ridiculously easy for yourself."
""
"Commit to noticing your breath for two minutes each day for just a week."
""
"Set a timer, notice a point where your breath flows, and stop when the timer goes off."
""
"Also notice when you forget, and be kind to yourself about recommencing."
""
"Lastly, try and notice what comes up (discomfort, frustration, lots of thoughts) instead of identifying with it."
""
"If you last a week, see if you can do 30 days in a row. "
""
"And if you pull off either - let me know with a DM - I'd love to hear if this helped, or if you're still stuck."
""
"Thank you 🙏🏻"
""
"#meditation #practice

As I was preparing for my role at Whispir, one of my contacts shared -"
""You need to talk to The League of Intrapreneurs"."
""
"Huh - what is this league? "
"Do they wear dapper jackets and meet in masonic lodging?"
"What do they know that I don't?"
""
"The short answers are:"
""
"1) I'll tell you below."
"2) No - much more diverse and inclusive, much less stuffy."
"3) So much - but near like-for-like patterns in discovering what works, what resistances are met, and techniques for problem-solving through."
""
"So what is an intrapreneur?"
""
"A process where individuals or groups seek to identify and leverage entrepreneurial opportunities to address society's challenges from within an established organisation."
""
"(Adapted from The Intrarpreneur's Guide to Pathfinding)"
""
"Over 18 months it's led me down a valuable breadcrumb trail - while learning every step of the way:"
""
"🇦🇺"
"I've met members based across Australia. With weird and wonderful networks that readily identify with being an "intrapreneur" that solves complex challenges from within with grit, hustle, and limited resources."
""
"📖"
"I devoured the book "The Intrapreneur's Guide to Pathfinding" - sharing strategies for championing, communicating, surviving, and connecting with other advocates."
""
"🏢"
"It landed me a meeting with an owner of one of the most valuable private companies in Australia. I didn't know that at the time - I was simply researching intrapreneurs as best as I could. They were very smart and I didn't have to explain anything I said more than once - then it was reflected back to me with even more layered insight and understanding."
""
"🌏"
"I attended the virtual global summit for The League Of Intrapreneurs, and gathered with a number of local people last month to swap notes."
""
"🔗"
"I've also met people driving change within their organisations who are unfamiliar with this group, but readily identify as changemakers."
""
"--"
""
"We're helping organise another meetup for intrarpreneurs on November 23rd at 5pm. "
""
"If you know someone who meets this description or identify with what I've described I can share further details with you."
""
"Unlike a lot of other meetups, we try and keep this particular one focused on intrapreneurs specifically to create trust, support, and increase the relatability with shared experience."
""
"--"
""
"And if you're otherwise fired up about seeing large organisations and corporates starting to honour their onus of responsibility then stay tuned - I'm very keen to start sharing more information about the state of corporate social responsibility here in a newsletter format."
""
"Thanks!"
""
"#csr #melbourne #intrapreneur "
""
"( 📸 snap taken from our last meetup)

I haven't got a post to chuck on this week, and I usually like to do at least one."
""
"Instead - I'm happy to offer some free pitch or career coaching for a few people that see this. No strings. I know a thing or two and happy to help both old friends and tenuous connections."
""
"Just DM me and I'll send you a Calendly link with some available times."
""
"Have a good finish to the week."
""
"EDIT: Had some takers - they were fast! Might do this again another time - thanks!"
""
"#coaching #help #career

How do you support someone from disadvantage at an organisation? What do they disclose? How can they do that safely? How do you navigate that?"
""
"This was one of the challenging questions from this morning's panel with The Inclusion Circle - "
""The only way is up - or is it? Why social mobility matters in today's workplace.""
""
"I sat alongside (or digitally and behind - more accurately!) "
"- Lisa Fowkes, Director, Social Ventures Australia"
"- Caroline McDaid, CEO, WorkVentures; and"
"- Susan Whillas, Employer Engagement, Social Ventures Australia"
""
"There was great discussion and I learned that - "
""
"📈"
"Momentum counts. Pushing for and reinventing employer systems to actively source and include diverse candidates compounds in benefit later. Mature organisations that have embraced this now have staff who have come into an organisation from disadvantage, prospered, and can then advise and help new employees from similar backgrounds"
""
"📇"
"The UK having a "social mobility index" - where the variety and diversity in an organisation (or complete lack thereof) can be named and shamed"
""
"🖥"
"The merits of reusable tech from bigger organisations. Older devices can be refurbished and reused and put in the hands of those who otherwise don't have access - which is great! But it's also important to show people how to use these things"
""
"I acknowledeged I'm one of the lucky ones. After losing my father young and navigating early life setbacks I've been able to grow my career, work across some amazing organisations, and give back."
""
"I shared Australian Red Cross's Inclusive Employment research."
"Employers who readily embrace ways to support people from disadvantage, and don't exclude candidates because of stigmatising and outdated police check processes - will see benefits from bringing in a more inclusive workforce that helps the employee, their organisation, and society at large."
""
"Link to the research and tools in the comments."
""
"Thanks for having me Alpana Modi!"
""
"#DEI #socialmobility #inclusion

"Managing your mental health is like a 10-digit code. A few digits work for everyone - like getting sleep and eating well. "
""
"Some digits work for some people and not others - meditation, feelings diaries, yoga, and meditation."
""
"And a few digits only work for you..."
"Oh yeah, and the code can change over time"."
""
"A couple of weekends ago (15th October) I was incredibly lucky to witness Honor Eastly's performance of NO FEELING IS FINAL at the Big Anxiety Festival."
""
"Spoken word, phone recordings, video snippets, and an impressive audio-visual set up in RMIT University's Capitol Theatre were delivered with raw honesty, all of the authenticity, and pure panache."
""
"I was floored as this beautiful young human unpacked her mental health journey and what has worked for her."
""
"In demonstrating such vulnerability she expertly deconstructed why the systems we have aren't working."
""
"At best - hospitalisation stops you from dying. "
""
"Okay - what happens after your visit? How do you rebuild? Why does the diagnostic model feel so contrived?"
""
"--"
""
"The show provides answers and what wored for Honor, while at pains to stress that everyone's journey is unique."
""
"The way such triggering subject matter was handled was so caring it hurt."
"If you have an opportunity to see it - do so 🙏🏼❤️"
""
"I make no secret of my own journey with mental health, so if I can point you in the right direction or explain what lived experience actually means just shout."
""
"#mentalhealth #livedexperience "
"

Focus music for working?"
""
"🎶"
""
"I like non-vocal, electronic instrumental in the mornings, and then turn things up a notch in the afternoon with techno + faster."
""
"I can't imagine many on here are interested in the latter (although I will recommend a lot via DMs if you are)."
""
"🎧"
""
"Here's my go-tos:"
""
"1. Spotify playlist - Deep Electronic Instrumental Study//Focus//ESM//EDM - https://lnkd.in/gkw6HenT"
""
"2. I pay for Brain.fm - the loops/long sounds work really well for my brain - https://www.brain.fm/"
""
"3. Mark Farina's - Mushroom Jazz style really works for me too. There's a number of compilations around on Spotify, or you can listen to his mixes on Soundcloud - https://lnkd.in/ghpHQU7s"
""
"--"
""
"Enjoy your Friday."
""
"I've had full week since returning from a holiday and am pumped for the run home to the end of the year."
""
"#focus #music

I learned something from a lawyer friend."
""
"(Yes - just one thing!)"
""
"When a massive company like BHP or Woolies puts their legal advising to tender - part of the procurement process is understanding what their tech stack looks like."
""
"Why?"
""
"Lawyers cost epic amounts of cash."
""
"With the volume of work being done - even old mate would go out of business if everything was billed by the hour."
""
"Legal tech fixes this."
""
"By asking what tech is employed as part of the quoting process, clients expect technological efficiency to be part of the service instead of everything being done manually."
""
"A mega-biz is not going to accept a bill hundreds and thousands of dollars by the hour for everything being done manually."
""
"Technology can be used to automate form submissions, accelerate bureaucratic processes, and ensures repetitive things aren't done the expensive way."
""
"I'm not in the legal profession."
""
"Unfortunately I hear about broken and manual processes every day."
""
"Such as:"
""
"📧"
"Emailing back-and-forth to onboard a volunteer"
""
"📆"
"People with lived experience returning to the workforce and missing interviews because they don't know how to set up a reminder"
""
"🤷🏻"
"Charities accepting a large donation and never updating the donor again"
""
"--"
""
"You don't need to be a lawyer to understand manual processes cost epic amounts of cash."
""
"My job is to help connect the tech to charities to save that cash."
""
"Because we know that money is better spent on people needing help the most."
""
"#nfp #technology #sms

There's a lot of job movement right now but here's a life pro-tip that you might not be capitalising on."
""
"Regardless of whether you're the one moving or its your beloved colleagues!"
""
"Preserve the relationship. 🤝"
""
"I've kept a lot of friendships over the years with people I've worked with. They are some of my favourite connections because you get this unique blend of someone knowing your work and personal in fairly equal measures."
""
"Here's how I build and maintain those sweet preserves 🍯"
""
"🛫"
">> Pre-departure - get in a final 1:1 coffee/lunch/drink. "
"It's a rare time and I always find the candid perspectives teach me something about myself. Hearing someone's reflections with this lens is wildly interesting and a privilege."
""
"🔗"
">> Capture them on socials. "
"LinkedIn is obvious of course - but if you do, personalise your connection request with something specific to help your memory and theirs. It doesn't have to be. I've got emails, phone numbers, Facebooks, and Instas. Do what works and feels right for you."
""
"⚡️"
">>Reach out once the dust has settled."
"Either you or your old colleague will be settling into a new role. Leave it be, then drop a note for a catch-up when suits. You'll find there's a bit of work gossip - but it gets old pretty quickly. The relatability dissipates and it's just not as interesting to either party any more. How to have an interesting conversation is up to you, I usually share what's lighting me up and delight in finding out what my friend is up to."
""
"🌅"
">>Accept that contact will be less."
"Life gets busy and so do you and your people. You might catch-up 1-2x a year at most and that's totally okay. Things might even drift away to the occasional note or fade away completely and that's okay too. Yet I still have enduring friendships from my first career job at Zenith Optimedia in Sydney, and many more wonderful connections who have lived and moved all over the world."
""
"--"
""
"Writing this out feels funny as this stuff comes as naturally to me as drinking water - but not everyone gets it I know."
""
"I once had an old work contact ask me:"
""
""What's the point, I don't -need- anything from them?""
""
"At the time I struggled to answer this as I don't even think that way."
""
"My answer today is this - "
""
"Building relationships is a practice. Take delight in it, polish your skills, and treat it with care. Every person you meet is an opportunity to keep practicing - nothing more."
""
"That discipline without expectations will help you in any area of your life regardless of whether you're a developer, accountant, customer success manager, or sales (the latter of which has heaps more you can do obviously!)"
""
"I've had all sorts of weird and serendipitous things happen as a result of these approaches and while people are moving I implore you to do the same."
""
"Preserve those relationships."
""
"#mindset #career #jobs

Is digital marketing part of your fundraising mix?"
""
"Here's some cold hard facts of doing online 🥶"
""
"📈"
"Over time - the cost of using a channel goes up."
""
"Those Facebook ads that cost $1,000 per week last year will now cost $1,100. Be very wary of the client or "specialist" who tells you the cost per click, cost per lead, or cost per whatever has gone down. Your marketing needs a mix, and you need to be able to demonstrate that dollars invested and can lead to more dollars raised."
""
"⚡️"
"The way to beat increasing costs, is to continually innovate."
""
"Have you ever noticed that when there's a "new thing" (insert anything like TikTok, LinkedIn Stories (lol?), BeReal here) there's a pocket of people that rush in and start using it with fervour? "
""
"It's because adding new things can bring in new users, reduce cost per acquisition, or deliver outsized free/cheap organic traffic."
"There are other ways to do "new things" and not all of them will work. But over the long run organisations that are regularly seeing what new things they can introduce to improve win more."
""
"🔒"
"Owning the journey leads to better outcomes."
""
"Once upon a time in my agency days, we could get paid for delivering traffic to a page no matter what happened next. "
""
"Those days are ancient history. Other industries have caught on to this. "
""
"A massive example of this was Thryv's acquisition of Sensis Online - it was getting harder to simply sell advertising to small businesses, and adding Thryv's CRM functionality enables more effectiveness - from seeing the ad to managing leads and interest once they're received."
""
"--"
""
"I'm actively looking for charity fundraisers who know their marketing costs are going up, but are trying to raise more with the same budgets or less."
""
"We're looking to help you by adding smarter two-way SMS messaging into the marketing mix and know it delivers better results."
""
"Hit me up or point me in the direction of someone that needs this and I'll be happy to help their Christmas campaigns 🙏🏼"
""
"p.s. This pic was snapped during my holiday in QLD last week - I wasn't thinking about work but I am now and want to help 🕶"
""
"#digtalmarketing #nfp #fun #fundraising

Good things come to those who wait."
""
"I posted about my first marathon attempt last week. I tried carrying an injury through and DNF."
""
"I've learned a lot about listening to myself since."
""
"About being so much kinder to myself and being my own biggest cheerleader. "
""
"So you can only imagine how much cheering was going on within the inside yesterday."
""
"The determination, the reassurance, that voice from within saying "I'm here for you no matter what"."
""
"And 7 years after my first attempt I crossed that line and felt all the good things."
""
"My out of office is on now and I'm off to sunny Queensland for a week."
""
"Thanks for the messages, texts, and virtual high fives 🙌🏻"
""
"#melbmara #mindset

Here's me in July 2015."
""
"About 29km into the Gold Coast Marathon and going no further."
""
"It's my 2nd attempt at a Marathon on Sunday in Melbourne."
""
"Things that have changed since that first attempt:"
""
"🪜"
"I'm older"
""
"🧔🏽‍♂️"
"I have a beard"
""
"2️⃣➕"
"Over two years of sobriety under my belt"
""
"🏊🏻‍♀️🚲🏃🏻‍♂️"
"I've done a short triathlon"
""
"⛑"
"I've battled plantar fasciitis for over 18 months with osteopaths, pyshiotherapists, dry needling, and podiatry"
""
"🏋🏻‍♂️"
"My overall fitness is the best it's ever been - as frustrating as its been during the injury, I was able to step up swimming, strength, and cycling"
""
"💙"
"The most important change I've felt is my mindset."
""
"As much as I want to complete this race, I know that regardless of outcome it's going to be okay."
""
"The inner critic that used to be so self-flagellating in those earlier years is largely dissipated."
""
"It's replaced by a nurturing voice that frequently says things to the Little Luke inside like:"
""
""You've got this""
""I'm so proud of you""
""You're doing great!""
""I'm here for you no matter what""
""How fun is this?""
""
"It's incredibly powerful and is only reinforced each day I choose to put my health and wellness first."
""
"I really want slay this dragon - and even if I do make it across the line - I know I've already won on the inside."
""
"💪🏼"
""
"#mindset"
"#coaching"
"#melbmara

A dear colleague recently shared this Instagram Reel on Whispir's Slack this morning."
""
"A short video what's haappening in Iran (their homeland)."
""
"The video illustrates:"
"👉🏼 How hijab police patrol the streets to ensure women always wear the hijab (its mandatory)"
""
"💔 On the 13th September, these police arrested 22 y.o. Mahsa Amini and beat her into a coma, she died 2 days later"
""
"🚫 Women are now protesting "Women, Life, Freedom" on the streets - at great risk to their wellbeing"
""
"The government has now shut down the Internet, but the story is seeping out through other channels (like it should)."
""
"I hate this is a thing that's happening in 2022 and want this world to do better."
""
"Link to the Reel in comments."
""
"#mahsa_amini

I remember my first voice message sent in response to my friend Lindsey Hogg."
""
"She introduced me to the format over WhatsApp, and being able to leave a mini-voice-essay was an easy way to convey tone, excitement, and stress turns of phrase that would otherwise be missed by text."
""
"It lasted about 60 seconds, and went something like this:"
""Uhhhmmmm, ahhhh - and then I did this, oh and then this happened ah""
""
"The inimitable Danny Huang articulates why there's entire generations of people that are much more comfortable with this format than I was when starting (I did improve didn't I Lindsey?)."
""
"He shares eloquently:"
""
"🎚"
"There's much less effort with voice-based communications. It can be engaging, accessible, and more inclusive in an isolating world."
""
"👨🏼‍⚕️"
"It's a format that resonates with our ageing society. COVID and lockdowns absolutely battered the aged care sector - hearing and facilitating more voice is one way to bridge those gaps."
""
"🎙"
"It can helps other challenged communites. High-falutin academic or medical English is hard for anyone to understand - let alone people from CALD (Culturally and Linguistically Diverse) backgrounds. Imagine the increased impacts simply explaining things in a relatable voice update can have? "
""
"The voice message sharing experience I have with my friends on WhatsApp are easy for me to do, and meet my busy friends where they're at. "
""
"Recreating that experience at a larger scale and for an organisation's purpose requires more specialised technology and expertise. "
""
"I encourage you to read how that's done in the rest of Danny's article in the comments - as his words are better than mine 😁"
""
"#voice #text #NFP

It's like a free for all."
""
"If you're at a charity in any role - there's loads of software that's available to you at a free or discounted rate."
""
"Atlassian, Microsoft, Amazon Web Services (AWS), Salesforce.org, and one of my favourites Airtable all have generous programs. "
""
"Whispir does too of course 😉"
""
"But before clicking "Signup" on that page, or pestering your Head of IT for new access, consider these things:"
""
"🚛"
"Large organisations have lots of reasons for using one suite of tools over another. Volume of accounts, how they integrate with other tools, security requirements, it's a very long list. It can be frustrating when you just "need it to work" on one thing."
""
"💵"
"Even free software comes at a cost. These hidden costs can include the learning time to use a tool, the cost of using it with other software, or the cost of committing to one tool at the expense of locking out better tools."
""
"🗣"
"Make use of the free advice that's available. The last thing any of us want is for an NFP to sign-up and commit to something that doesn't suit them. Or even worse - makes their jobs harder to do. "
""
"At Whispir we've got people who want to answer these sorts of questions, and time donated by the business to answer them."
""
"There's a rapidly increasing onus of responsbility for corporates as the needs of the planet increase with intensity and urgency. "
""
"Keep pushing, asking, and demanding help for what you're doing - roles like mine exist to meet that need 🙏🏼"
""
"#tech #nfp #socialimpact

I live out of my calendar, so was surprised to hear this last week - "
""
""Thanks for sending the text reminder about the event - it had slipped my mind, it jogged my memory and I was able to come tonight"."
""
"It was a good reminder that not everyone uses the same systems as I do."
""
"Some people use alerts."
"Some people a pen and paper."
""
"And some people enjoy having that extra SMS nudge - I'm surprised when I don't get one for medical appointments now!"
""
"Meet people where they are at and give them the choice on how to respond."
""
"#comms #tech #nfp

Volunteering Australia (VA) hosted a series of strategy workshops to steer its 10 year strategy for growing volunteering across the country."
""
"I participated in a session last Thursday in Melbourne, amongst a range of people from different parts of the sector, including representatives from Oxfam Australia, Parks Victoria, and St John Ambulance on my table."
""
"Like the working group I've been involved with via Australian Red Cross, the initiative is co-designed - just on a much larger scale."
""
"Some great nuggets of wisdom I picked up along the way included:"
""
"🙏🏼"
"A real desire to recruit young people - a lot of the groups who shared pointed to older generation Australians being the largest cohort"
""
"🔗"
"Tension around the word "volunteering" - a lot of multicultural and First Nations people "just do things" without ever considering this Westernised term"
""
"🏀🏑🏓"
"Sport (particularly at the junior levels) is its own sub-section - a massive amount of mums/dads are helping out on Saturday mornings without ever considering it to be volunteering"
""
"🙌🏻"
"To even be able to volunteer is a certain privilege - there are entire communities struggling to get by, let alone help others"
""
"🧘🏻‍♂️"
"Another theme was flexibility - most bought into the need for some regulation, yet overly tight controls impede opportunities or even have knock-on impacts that were never considered due to lack of consultation with the people they're regulating for"
""
"--"
""
"With Whispir's commitment to Pledge 1% - we now have three days per year of skilled time to donate to the charities we work with. "
""
"Corporate holds a majority of the world's resources - there's much, much more we need to do in order to contribute to the betterment of the world, and I'm glad I'm in a role where I can play a small role in contributing towards this."
""
"Thanks for having me 🙏🏼"
""
"#volunteering #socialimpact #csr