LinkedIn

Here’s a big fat uncomfortable truth bomb 💣 "
""
"If you’ve deemed something is worth doing, how you FEEL doing it the 1st time is an awful predictor for determining whether to keep going."
""
"1st time public speaking? "
"A garbling and traumatising puddle of nerves."
""
"1st cold outreach?"
"A tangled mess of words slightly more legible than vomiting alphabet soup 🤮 🥣 "
""
"1st time at the gym…"
"Hopefully you get the picture."
""
"Yet most people hold back. "
"Avoiding doing that thing they have determined is important."
""
"I very frequently get asked by beginners what is the best way to market THIS for THAT?"
""
"It is not a good question to ask. "
""
"It puts you into analysis paralysis. You’re not at the level to know or apply the best even if it was spoon-fed to you (I've tried)."
""
"This is a good thing. "
""
"You’ll learn more trying to target enterprise-level IT decision makers with an organic Pinterest strategy because you’ll be taking action."
""
"The first time you do something is much worse than your 10th time, that looks completely alien to your 100th time."
""
"Action with curiosity eats research and analysis for breakfast 🍳"
""
"If YOU know it’s important to start doing, push through it feeling uncomfortable, and race towards that 100th time."
""
"You’ve got this 👊"
""
"#digitalmarketing #happyfridayeveryone

Is there anyone in my network connected to remote Aboriginal health services?"
""
"Whispir is putting a quick working group together to identify ways to help drive vaccination amongst communities."
""
"As I understand it, deployment of technology isn't easy - less access to data, weak to no signal, and communal use of phones are some of the things I've heard so far."
""
"Can anyone help / point / make an intro?"
""
"More context on the challenge here:"
""
"https://lnkd.in/d5uSk2ug"
""
"#techforgood #comms #aboriginalculture

Statements I didn't think I'd drop in 2021 during work calls:"
""
"I may have even been seen at Boom in Brisbane in the early noughties, but telling you that information might incriminate me."
""
"🚨🕺🚨"
""
"Don't be that Zoomer that postulates on the weather 💤

What does the most comprehensive API report ever compiled within the world have to do with making an impact on the world?"
""
"Let me break it down for you 🚨"
""
"API stands for Application Programming Interface. "
""
"That doesn't tell you much - think of it as a way for software to talk to each other."
""
""Software doesn't talk" I hear you say."
""
"Well actually it does. "
""
"Facebook's API pipes into Spotify and you see what your friends are listening to."
""
"LinkedIn API lets companies pipe your profile details right into their CRM (for a hefty price)."
""
"Any software that wants to thrive has an API - it lets other software plug into whatever your organisation is using."
""
"Yeah Luke - yawn - so what does this have to do with making an impact?"
""
"Exhibit "Whoa" is this chart from Postman's state of API report. "
""
"Nonprofits are behind only real estate as the industry using APIs the least."
""
"The real estate industry is notorious for not integrating - it is a traditional industry where any data is sewn up and locked into a closed environment."
""
"Nonprofits aren't that much higher for use or adoption."
""
"This presents a HUGE opportunity for any for-purpose wanting to step change its impact."
""
"Connecting your software together allows you to innovate, outpace, and introduce outsized levers for change well beyond the means of a traditional organisation."
""
"A simple example is killing manual communication processes with automation that does follow-up."
""
"It's not sexy fundraising (leaders always tell me they are always looking at the money) 💰"
""
"BUT SAVING hundreds of people hours per year can enable your teams to move towards higher-impact work at the frontline, spend more time with those who need it, or free up time to recruit others ⚡️"
""
"This is why we're doing what we're doing at Whispir."
""
"It's hard to wrap your head around - but once you "get it" there's opportunities to drive more impactful change everywhere."
""
"h/t Anastas Manojlovski thanks for sharing it with me 🙏🏻"
""
"Link to full report:"
"https://lnkd.in/gkaP4Rne"
""
"#forpurpose #techforgood #apis

You've seen them around..."
""
"Those entry-level graduate super-duper-marketing-ninja job ads that no human could be physically, psychically, or intellectually equipped for."
""
"Don't know what I'm talking about?"
""
"The ones that say things like:"
""
"- able to film, produce, edit, star in, and upload cinema film quality social media videos at the drop of a hat"
""
"- exhaustive understanding of analytical models, predictive analytics, and can scry performance media reports like an ancient oracle's omniscience with tea leaves"
""
"- can single-handedly take an angry client and dash their qualms with the flick of a rapier, do a pirouette, and have them increasing their good-will (and copious investments) with our agency"
""
"+ HUNGRY TO LEARN MORE + GAIN EXPERIENCE working with the >>best<<"
""
"🤮"
""
"Do you mind sharing any good ones you've seen with me?"
""
"There are a LOT of job advertisements out there at the moment and I'm sure you've eyed a gold nugget or two and had a chuckle."
""
"Why would you want a link to such a document Marshy?"
""
"Well that's a good question Luke."
""
"I'm starting a new project and think such a document is going to be really good fodder for what I'm building."
""
"I won't name and shame I promise."
""
"🎬"
""
"Thanks in advance ✨"
""
"#digitalmarketing #rockstar #ninja

Fairly awesome gig working with Jess Gomes."
""
"Scaling business, demystifying taboos, and sex-tech."
""
"Get involved 💥"
""
"#jobs #ecommerce #digitalmarketing

Did you know that over 90% of donors are proud of how charities and NFPs have responded to support COVID during last year?"
""
"That's an excellent satisfaction rate."
""
"Can any other group claim to be over 90% pleased with how anyone responded to the calamitous cluster truck 💩🚛🌪 that was last year?"
""
"Whispir learned this information when Richenda and Garth of ntegrity were able to share all of their expertise on fundraising, charities, and technology over a lunchtime learning session."
""
"We run these sessions quarterly to learn from the NFP sector and understand the role technology can play. "
""
"It differs greatly from cause-to-cause but am pleased to be growing our own understanding and identifying ways to help those who do deliver aid."
""
"#fundraising #technology #nfp

Learn to love messy 🧱 🤯💥"
""
"Have you ever seen those employees that come into a growing organisation, and struggle without guidance on this, or a process for that?"
""
"I have - because I used to be one of them."
""
"The real pros I've worked with or known - embrace the mess."
""
"They slop around in the mud, get splashed, and fashion it into workable clay."
""
"🦘 "
"An old colleague wrote a playbook for Facebook Europe and was rewarded with a move to Australia."
""
"🪧"
"A friend started his department's on branding with stickers and swag at Telstra - such expenses would have never been approved - but they just went and did it while stomping through existing processes and GSD."
""
"🦐"
"At The Pistol a former colleague saw that dozens and dozens of hours could be saved per month by standardising some reporting processes - so she went and did that."
""
"In a post-Industrial world that's only going faster - do you think things are going to get any furhter regimented and process-driven?"
""
"Embrace the mess and get uncomfortable figuring it out."
""
"Learn to love it, wrestle with it, and figure it out."
""
"The stars in this world already are."
""
"#career #mentoring

I love connecting with old colleagues doing impressive things."
""
"Yuanxin Sun (孙苑馨), founder of StoryChopsticks is one of those people."
""
"She recently shared her pitch for growing her business with me in a virtual storytelling environment."
""
"Kids love games, interaction, and are familiar with these environments for learning experientially."
""
"As I walked through Storyland, Yuanxin shared how kids can learn Mandarin along the way with the power of naming, creativity, and enabling them to design and share their own stories (that can be published in the real world)."
""
"Her small and talented team has traction in multiple markets (including Indonesia and AU), a growth plan for the next 5 years, and some well-thought out approaches for realising that growth."
""
"She's seeking investors to participate in the Seed Round and I was keen to circulate it with my network off the back of her enthusiasm and determination."
""
"Hit me up if you'd like to read more or you want an introduction."
""
"#startupaus #seedround #education

I'm one of the 569!"
""
"I love that Sobah Non-Alcoholic Beverages are one of the originals in this space in Australia and what they’re offering to the market is purpose-led and truly unique."
""
"I went all-in on sobriety more than 18 months ago, and while everyone's relationship with alcohol is their business - I'm grateful for having an ever-growing abundance of non-alcohol options to enjoy when I want an "adult beverage"."
""
"Great mission, and one I'm incredibly happy to be supporting in a small way."
""
"#australia #business #alcoholfree

Great to see this back!"
""
"Recommend it for anyone who enjoys mentoring + connecting with curious and upcoming talent."
""
"Most of the people I spoke with are from the US - and the lines of questioning around marketing / digital / tech always surprised me."
""
"I highly recommend it for giving back."
""
"#digitalmarketing #talent #mentoringprogramme

A lot of job movement out there. "
""
"I'm getting asked every week if I know someone who fits X, Y, or Z."
""
"I've moved a lot with more hits than misses ✅ > 💨"
""
"Here is 3 lessons for the job moving posse:"
""
"1/ Don't burn your bridges 🔥͆🌉"
""
"My career started near Christmas. The kind Andre Hammond-Parker sent a gift while I was representing Hewlett Packard Enterprise. I called to thank him and he shared "don't burn your bridges". "
""
"It was great advice then, and even more pertinent now."
""
"I wish I followed it to the letter but learned certain things the more "experiential" way. "
""
"I do pride myself on keeping in touch - with one catch."
""
"2/ Stay in touch with people you've enjoyed working with 🤝"
""
"I'm still friends with the people that took a chance on me when I relocated to Sydney."
""
"That was 15 years ago."
""
"Get into the habit of pinging and catching up with these people from time-to-time. "
""
"Approach this with curiosity and wanting to help. People drop off of course, but more often than not it's fun and worthwhile."
""
"It's great when you can travel."
""
"I LOVED dropping into SF / Bangkok / London to connect with old colleagues. Or these people would intro to good humans too."
""
"3/ Bias for learning and challenging yourself earlier on 📚"
""
"As you get older there's increasing pressure to provide and settle."
""
"So when that pressure is lower - lean into learning."
""
"Otherwise I wouldn't have learned..."
"- following up after pitching in an elevator - Morgan Ranieri was one of my first startup clients 😄 after bumping into him near Thankyou "
"- EFTPOS doesn't work when you relocate to Singapore and jump in a taxi"
"- no questions does not equal disinterest when presenting anywhere in South-East Asia"
"- press releases are not hard to land"
"- don't take the managers that teach and explain for granted - they're rarer than you think the higher you climb"
"- sales - it helps literally everything you do"
""
"--"
""
"Happy to help if you've ever got a question - message me."
""
"Helping curious people is one of my favourite things."
""
"👊"
""
"#career #digitalmarketing #mentor

Suicide is the leading killer of men in #Australia aged 15-44."
""
"It's been that way for a very long time. I know this because my father was one of them."
""
"It's taken an invisible virus and our lives shutting down for people to start taking #mentalhealth seriously."
""
"Yet it was already killing men long before any of this."
""
"This was already a problem of fatal proportions."
""
"Look at the systems and environments that enable this to continue to be the case before jumping in to blame a pandemic.

My go-to tech + development expert has some capacity."
""
"I've known and trusted him for over 15 years."
""
"A few of the projects he's delivered:"
""
"💥 "
"Setting up a custom fundraising and payment gateway with native, iOS, Android, security, load-scaling, and multiple currencies from scratch when an alternate vendor fell through at the 11th hour (still going strong 10 years later)"
""
"🚀 "
"Helping a vendor as their technology and delivery provider - step-changed their business, opened up a new revenue revenue stream, and helped grow their relationship with a global tech company"
""
"⚜️ "
"Setting up a bespoke secure ecommerce platform for a resource trading company"
""
"They specialise in building anything that requires high levels of customisation, deployment, and security, and because they're a small team - great for managing things through that benefit from end-to-end technology custodianship."
""
"If you want more details DM me. "
""
"I'm a bit light on detail because I'm greedy and want to use him myself one day 😈"
""
"#technology #developer #business

Some things I've picked up from working in lockdowns."
""
"1. Regular breaks. "
""
"ZZzzzzZZZzzzz. YEAH LUKE. "
""
"Next thing you'll tell me to go for a WALK as well? "
""
"I do 😌"
""
"I don't want to bore you with mental health tips you already know. "
""
"I would ADD step away from your screen, put some headphones in, and record a "voice letter" on WhatsApp to a buddy. My friend Lindsey Hogg is world-class at this and every time I get one its like an audible array of sparkling warm and fuzzies."
""
"2. Label and communicate your feelings very clearly at home."
""
"I learned this one the hard way last year. "
""
"Rather than dodge, attempt to please, or be passive aggressive, just say you're tired and need space. "
"Or that you're worked up and need to unpack something without interruption. "
"Or that you're excited to punch out chores and need your headphones in. "
""
"Say what you know you need loud and clear. Your loved ones aren't going to mind."
""
"(My people tell me this doesn't fly with little people. I'm just the cool uncle okay?)"
""
"3. Outreach and "jump" between channels on your non-responsive mates."
""
"Pretend you're doing sales calls with your besties. "
""
"Your job is to keep punching through channels until they reply, or tell you to stop calling this number and that you're on their spam list."
""
"What this means is don't assume someone doesn't want to talk because they haven't replied to your Messenger chat. "
""
"Isolation is not fun. "
""
"Ping an email 📧 "
"Record a voice letter 🔊"
"Jump on the phone and sing happy birthday for 5 months ago when it hits voicemail 🎂"
""
"I guarantee this will elicit a chuckle - and if not I would consider acquiring new friends."
""
"--"
""
"WE'VE GOT THIS AUSTRALIA."
""
"🇦🇺"
""
"#mentalhealth #workfromhome

When I explain that one of the things Whispir does is automated SMS, a response that sometimes comes back is "oh like those blasts"."
""
"That's like saying we're using a megaphone 📣 over an intelligent and focused earpiece 💡 🎧"
""
"Whispir enables two-way communication over SMS, email, WhatsApp, social media, and forms across a drag and drop workflow."
""
"Allowing on-the-ground reporting and feedback to delivery teams, like the maintenance request process described in the linked blog."
""
"I love learning and sharing about all the kinds of use cases this technology can fulfil for communities and those delivering social impact so hit me up if you're curious 🤔"
""
"#technology #community #government

Can't agree and support this post enough. The mentors of Startup Gippsland have been exemplary in generously sharing their time, wisdom, and expertise to support the ambitious in the region."
""
"I've enjoyed connecting with all of them, and am truly grateful for their contributions toward the success of the program. Thank you! <3"
""
"#community #technology

A buddy is looking for design and engineering talent to help them grow their platform's impact in charity sector even further."
""
"If you're a techie looking to do more good in the world, or have skills in digital design (product or web) - I'm happy to shoot you more info and intro you."
""
"I love what they do and am keen to help out :)"
""
"#nfp #technology #job

This morning we released the company-wide strategy and video for doing more good in the world with Whispir."
""
"We've seen the step-changing impacts that can be delivered to communities and organisations by combining technologies that exist today."
""
"We know this because some of the world's biggest organisations use Whispir to continually innovate with their operations and leadership to get the right messages to the right people at the right time."
""
"We want every community, charity, and cause to benefit from these kinds of technologies and will do this with sustained effort, focus, and commitment to transferring that advantage to the disadvantaged."
""
"Over the next 12 months we are focused on partnerships, education, and building our culture of contribution."
""
"I couldn't be more excited about it."
""
"But the timing felt funny so I went and checked when did I start uploading videos online?"
""
"10 years ago and 1 week ago, I released my 3rd ever video on Youtube. It was about my passion for dance music and counting down the beats. (I am not linking it!)"
""
"The videos online came up during the job interview process at Google."
""
"It was for a creative role across APAC and an amazing opportunity."
" "
"My reply: "well clearly I'm a fan of the product"."
""
"You never know where things will lead but you don't get there without putting yourself out there."
""
"The man behind the lens is looking a bit different these days ;)"
""
"Keep going 👊

I can't remember if I've plugged Lunchclub before. "
""
"It's a nifty networking system."
""
"It pairs you up with someone interesting for a video call each week, you can add some filters, and then you show up and meet them."
""
"I've done around ~70, and I think the ratio of interesting people to spuds 🥔 is about 25:1 - that's infinitely better than any networking function I've been to."
""
"Here's why I like it:"
""
"🚪 It encourages you to be open to serendipity - I used to obsess over optimising everything, and now I appreciate the beauty of rabbit holes. I once met a multi-exit CTO in Melbourne on there. An old version of me would overthink this and robotically think: MUST. ADD. VALUE. Instead we nerded out on scifi for 40 mins and it was awesome."
""
"🤔 It builds your "be interesting and helpful" muscle - this is a good muscle to have. You're getting feedback on what is interesting as you go - as you practice that just gets better organically. Without you even thinking 🤯 And who doesn't want to be helpful?"
""
"😼 A smidge out of your comfort zone - you're showing up and doing something not everyone can do. To some people - the thought of meeting someone you don't know is paralysing. Push through that shit you got this 👊"
""
"I've popped a referral code in the comments if you're interested, I don't know if it helps you jump a queue or anything, I just think it's great 😄 "
""
"#networking #tech

I was chatting to an awesome comms talent relocating back from a global comms role in NY back to Melbourne."
""
"We talked about govt. comms positions and have heard it's a great environment in terms of balance, stakes, and impact."
""
"Do they realise their job postings (particularly recruiter ones) make talent like this self-select out?"
""
""Must have govt. experience" appears more often than not in these ads."
""
"I assume because that makes it easier to fill."
""
"It also:"
"- encourages group think"
"- discourages diversity"
"- stops world-class talent even considering working there"
""
"I'm not beholden to the inner machinations of what its like on the inside, but if someone can manage crisis comms at an international-level, I'm pretty sure they'd be able to get a handle on working for the Victorian government."
""
"#talent #jobs #government

I'm looking for people that have segued from private sector into social impact and open to sharing what they learned, adapted and applied."
""
"Local coffees or Zoomies!"
""
"Drop me a line if you know anyone I could speak to."
""
"An outstanding example of someone who pioneered this is Jessica Macpherson OAM - I loved seeing a move from corporate create something like St Kilda Mums, and I had the privilege of volunteering there with my old Vizeum Australia crew."
""
"Thanks! 🙏"
""
"#socialimpact #leadership #nonprofit

I've been a bit quiet of late as I'm enjoying a holiday in Far North Queensland - I highly recommend coming up here 😎"
""
"Ironically - I'm also up here again soon for the Tropical Innovation Festival."
""
"I'm excited to be teaching a #nocode workshop series in the lead-up - followed by a NO CODE Bootcamp during the 12th and 13th June in Cairns."
""
"We'll be guiding and helping participants with quickfire 🔥 ways to deploy, test, and get feedback."
""
"Online sessions are running from the 27th May to help people prep and learn some easy ways to get their hands dirty before the main event."
""
"Ticket link in the comments 🎫"
""
"#innovation #event"
""
"

I'm big on mental health. "
""
"Positive changes occur when you pay attention to what resonates with you. One recent thing for me is self-identifying through ho'oponopono."
""
"It's an adapted Hawaiian prayer for soothing what's going on inside you and is as follows:"
""
"1. I'm sorry."
"2. Please forgive me."
"3. Thank you."
"4. I love you."
""
"Pioneered by Dr Hew Len, it's an exercise you can repeat to yourself for any feelings/thoughts that come up."
""
"You simply want to welcome and accept them."
""
"There's a book called Zero Limits by Joe Vitale on Dr Len's practice, and there's a link to Dr Len patiently explaining it to some avid students."
""
"It's actually a series of 9 videos (I watched all of them) and it's amusing watching Dr Len stay on the same point the whole time."
""
"I feel like we can be very good at complicating things, when really what we want and need is to strip away and simplify."
""
"Happy Monday 🌞"
""
"https://lnkd.in/g-qDVab"
""
"#mentalhealth

Searching for digital marketing talent is hot right now 🔥"
"I’ve done the dance so many times AND been in the hiring chair. "
""
"Here’s what to look for:"
""
"👩‍🏫 Curious and ongoing learning"
"Top-performing junior talent demonstrate what they’re learning before entering the industry, mid-level knows introduces new tools and software into their jobs to help the team/business/client perform better, and senior-level talent can tell you where the digital effort should be focused as an outsider looking in."
""
"✅ Open to feedback, and actions it "
"Able to talk comfortably about what they learned, what it meant for them, and how they integrated it. A team member came into the interview process over-confident about a promotion and thought it was in the bag. We told them in the 1st round. Witnessing the change and how they responded 2nd round onwards is a career highlight. They’re still thriving."
""
"🎨 Active interests outside of marketing"
"The most interesting things about our industry are outside. I look for interests in music, art, volunteering or service, sport, published anything… it is not hard to find."
""
"p.s. If you’re freelancing and have an account management/strategy background – hit me up, I might have some overflow for you"
""
"#digitalmarketing #hiring #talent

I'm a morning person 🌅"
""
"I enjoy getting up early, taking my time, doing exercise, and cooking breakfast."
""
"It's just how I'm wired."
""
"But even wiring couldn't negate my first "proper cold" Autumnal ocean swim in Brighton Baths today."
""
"There is cold... "
""
"And then there is instantaneous head damage as icy slivers of water smash into my thinly protected cerebral cortex."
""
"It would be nigh impossible to be stressed at work today..."
""
"Because I'm as chill as a polar bear pawing through the deep freeze parked inside an igloo."
""
"This morning though... "
""
"I was as out of my element as the new Account Director asking the retoucher to swap the paragraph styling with another div to change the font sizing on the client's landing page."
""
"How's your day going now though Marshy?"
""
"Swimmingly 🌊🏊🌊‍"
""
"Snap taken just before I hit the H2O."
""
"#morningroutine

A very exciting opportunity for anyone globally who identifies with the below and wants to step-change their creativity, strategic thinking, and leadership qualities.

Don't undersell yourself."
""
"Romy hit 500 YouTube subscribers in under 10 months."
"She posts videos about building things with #nocode."
""
"She had no prior experience in creating videos and shared the win on a post in IndieHackers (https://lnkd.in/gcm64JC)."
""
"The bit that gets me is her opening words "this may sound like a small number to hit"..."
""
"NO!"
""
"It's actually a huge number. "
"A beyond wildest expectations as a creator on YouTube number."
""
"There's less than 500 channels in the US that have replicated that feat within 10 months, and I bet a big percentage that most of them had help from existing platforms."
""
"You can check the data yourself with one of my favourite "secret" tools - YouTube Channel Crawler - https://lnkd.in/gRmbWmC (you're welcome 😉 )"
""
"I let her know in the comments of her post. "
""
"There's a lot to be said for simply showing up and doing the reps."
""
"💪

That weekend was a hell of a lot of fun."
""
"It's a privilege to be able to return to where I grew up and contribute back to the community."
""
"The smiling faces, the penny drops, the response to truth bombs 💣 - all sensational stuff."
""
"Thank you to Stephen Angus, James Muir, Tasha Wright, Sarah Hurwood, and Elena Kelareva for working together to bring it to life. Thank you to the broader GippsTech team for providing extra support in and around the days too."
""
"A special shoutout to the mentors - your experience in the startup and technology space resonated with participants and we appreciate you giving up your time."
""
"We're now prepping for the intensive - over the next 18 weeks we'll be working hands-on with up to 20 Gippslanders over 6 weekends to help step-change their businesses."
""
"Yew!"
""
"p.s. We managed to break Carrd.co on the Sunday. Too many people shipping web pages from the same Internet 🚀 💥 😂"
""
"#startup #nocode #gippsland

I used to beat myself up for not going with that IT scholarship at university."
""
"I did a Bachelor of Arts (Media & Communications) instead."
""
"Those days are long gone."
""
"One of the reasons why is #nocode."
""
"It's going berserk."
""
"Google has AppSheets."
"Microsoft have PowerApps."
"Amazon Web Services (AWS) has Honeycode."
"SAP acquired AppGyver."
"Zapier made their first ever acquisition via Makerpad, a community I'm a part of that teaches you the tools and lets you learn more in a self-directed way."
""
"The reason I enjoy it so much is the only thing stopping you from building an app / technical solution / web app and deploying it is the time it takes to learn what you need, visualise how it can be built, and plug the parts together with a problem-solving attitude."
""
"It's also orders of magnitude faster for prototyping and MVPs."
""
"Most tools are drag and drop, and once you learn one tool, it makes it easier to learn the next."
""
"It's like Lego but for technology."
""
"It's worth a look if you're not across this space already.

Keep an ask list 🔑 "
""
"You talk to people outside your day-to-day all the time. "
""
"It can be a one-off, engaging, or the most boring conversation you've ever had. "
""
"An ask list has 1-3 questions you're searching for an answer on. "
""
"They need to be:"
"- easy to answer, but "
"- hard to look up"
""
"Examples: "
""
"🎣 "
"For speaking to subject matter experts - is there anyone else I should be talking to? Are there more people like you? "
""
"⚓️ "
"For recruiting - do you know anyone who specialise in X? where do I find Y? "
""
"🪝 "
"For a specific recommendation - know anyone that does here? "
""
"There is heaps more. "
""
"You might get a no. "
"Sometimes you get gold. "
"And if the universe is kind - your conversation turns into a whacky rabbit hole you bound about in. "
""
"It beats the s*** out of Googling - where the most optimised result will come up - not the best for you. "
""
"Ask lists hack this."
""
"It's farming well-cultivated word-of-mouth 🚜 "
""
"Stick that in your chatter-box and tongue-twist it 👅 🌪"
""
"#hustle #marketing #sales

I'm a big fan of LinkedIn for staying in touch professionally."
""
"I share 1x thing a week."
""
"I try and make it useful."
"I click post. "
"I watch for a bit of an engagement, and then move on."
""
"It's easy to overthink, and people do."
""
"I'm impressed by the amount times people comment on it."
""
"Here's some word-for-words from people I talk to 1-2x a year (text, messages, email)."
""
"✨ "I’m loving the content your posting on Socials both professionally and hearing all your running updates.""
""
"⭐️ "i hope you're doing great by the way... love keeping up with your linkedin updates""
""
"💫 "I hope all is well, been awhile. I’ve been keeping up to date with your LinkedIn posts, looks like things are on the right track!""
""
"I love hearing this but never seen them post or engage on the platform!"
""
"So if you're wondering if you should post for reasons X, Y, and Z..."
""
"The answer is yes, yes, and yes - practice sharing what you think is interesting and being helpful."
""
"You never know who is keeping tabs."
""
"👊

Startup Gippsland alumni delivering a workshop around building podcasts for Gippslandians interested in the space."
""
"Shaun Mallia - when are you starting one and hosting me on it? :)

Everything that is wrong with the news in Australia in one image."
""
"I started studying media in 2002 at University of Melbourne and was optimistic. I was lucky enough to net an internship at the Herald Sun in my 3rd year and ultimately decided journalism wasn't for me."
""
"I'm sick to the pit of my stomach today."
""
"On Monday, a young woman was brave enough to go public with a horrific incident. Why rape is in quotation marks is beyond me."
""
"Today, a tech company has made the decision to stop directing traffic to news publishers."
""
"The lopsided outrage is bewildering."
""
"You are The Fourth Estate. "
""
"Do your fucking job."
""
"#media #australia

I'm speaking today at 5pm as part of an RMIT Activator and City of Melbourne initiative - Keeping the Lights On: The Shift to Digital for Small Business."
""
"The reality is it's tricky."
""
"My goal is to help make things easier for you by highlighting some of the low-resource, high-impact things you can focus on when stepping up your efforts."
""
"Booking link in comments."
""
"#digtialmarketing #smallbusiness #melbourne"
""
"

Talking with my friends at RMIT Activator on Thursday."
""
"I'll be sharing low-cost, high-leverage ways for small businesses to do what they do best - service their customers."
""
"Link below ⬇️"
""
"#digitalmarketing

In case you've missed business news in the last week or so in Australia 🦘"
""
"🦠 Australia is smashing COVID. Playing the long game in staying away from the rest of the world seems like Grandmaster-Level business strategy. The hostile takeover ~250 years ago by the UK M&A team, much less so. Accelerate make-goods and take proper responsibility for that one Boss."
""
"🎾 Tennis. Yes - it's big business. So much so that we're ready to not only welcome near 1,000 internationals, but also give them a platform to complain about being stuck in accommodation. There's not a lot to like about that. Game, Set, Crap."
""
"📰 Publishers vs. GOOGFACE. One side found a way to monetise attention. The other side found a way to not only monetise it, but capture it, digitise it, keep you on the hook, and monetise that attention too. Who is savvier? Time will tell. Or experience. Have you ever actually finished a game of Monopoly?

Outside of my main work pursuits, I’ve been agitating on the problem of #digitalmarketing education."
""
"Where do you start?"
""
"You can go through higher education, a private provider, or learn from any of the big companies (Salesforce, Facebook, HubSpot etc.)"
""
"In fact, Googling “learn digital marketing” showcases Google’s free learning solution (it’s position 3 on Bing)."
""
"My beef with company education is that they skew towards their own platforms. I understand why!"
""
"So I’ve spoken to a handful of people about “building blocks”."
""
"What are the core pillars underneath it all that makes someone a digital marketer?"
""
"Currently, the “stack” looks like:"
"- Writing"
"- Design"
"- Data"
""
"Learn these three fundamentals and you can accelerate into anything."
""
"I’m looking to do quick 15-minute research interviews with people from different backgrounds to understand what their motivations for learning digital marketing are."
""
"If you or someone you know is available, please book a session in the link in comments."
""
"Thanks in advance.

What's different when you're doing digital marketing for a startup?"
""
"There's some obvious things like budget, time, and knowledge."
""
"But I reckon learning as much as you can on:"
"- copywriting"
"- design"
"- email"
"- data literacy"
""
"Will see you go a long way. "
""
"All of these topics are infinite depth and are great building blocks for continuous learning."
""
"I go into detail and examples why in the session I did for Startup Victoria last month."
""
"I'll pop the resources page in the comments. "
""
"#digitalmarketing #startup"
""
"https://lnkd.in/guBEZiK

The team at Startup Gippsland are introducing a new program in 2021 to bridge the gap between business idea and technology."
""
"Tech is an enabler, and needn't prevent the determination, tenacity, and commercial ambitions of people who want to grow a business at scale."
""
"More information about the program for people within Gippsland."
""
"Tagging a few key leaders I know in the area:"
""
"Natalie O'Connell"
"Shaun Mallia"
"Tristan Hewat"
""
"Please let ambitious people in the region know."
""
"#startup

Here's a drafting hack that helps with online readability."
""
"Readability is important."
""
"It helps you engage."
""
"And be clear."
""
"And efficient."
""
"It helps newsletters, blog posts, tweets... "
""
"Or anything else your reader consumes on a mobile phone."
""
"Here's how:"
"1) Fire up Microsoft Word"
"2) Click View-> Web Layout"
"3) Crank the zoom"
"4) Narrow your window as far as you can go"
""
"It looks like the image I've attached."
""
"Now you have a sense of what it looks like on an iPhone."
""
"Which is how most people read online content."
""
"Unless you own a Samsung - if that's true I can't help you sorry."
""
"#digitalmarketing

Next week I'm sharing the 25 best tech and marketing resources I've found in 2020 via my newsletter."
""
"I curate a lot of information to stay in touch, and regularly add snippets and bookmarks via Pocket and Airtable."
""
"There's obvious trends this year like remote working and increased consumption, but I usually like to collect comprehensive how-tos or hacks I haven't heard of."
""
"If you'd like to receive it too then pop me a note 📝"
""
"#digitalmarketing #techie #newsletter

I ran a lunch and learn for Startup Victoria last week on digital marketing for startups."
""
"It's easy to get stuck and go down digital rabbit holes. "
""
"They never have real impact. "
""
"The skills below are relevant for ANYONE looking to level up their digital marketing."
""
"Here's a tip for staying on top of each of these:"
""
"✍️ Copywriting: keep a swipe file. A collection of articles, screenshots, links, and tools you like and draw from for inspiration (I use Notes, Pocket, + Airtable)"
""
"🎨 Design. It takes a long time to look good - so don't try to. Focus on not looking s***. Contrast, consistency, repetition, alignment, and proximity are your friends."
""
"📧 Email. Get a throwaway account (soz marshwah Hotmail). Sign-up to anything you suspect is useful - scan it weekly and pay close attention to the emails that make you stop - why?"
""
"👩‍💻 Data-literacy. Learn Excel. There are better tools and dashboards available. Learning to tell a story with data tables and manual pulls is a foundation you build from."
""
"#digitalmarketing #skillsdevelopment

I've spent over a decade working in and out of startups, so the good people at Startup Vic asked me to do a session on Digital Marketing as part of their Startup Success Series."
""
"The session is this Friday at 1pm Melbourne time."
""
"I'll be covering the topics:"
"🎯 Defining your marketing objectives and building a strategy around them"
"🧠 Cultivating the right marketing mindset for your business"
"🚉 When to use which platforms and why (hint: I'm not telling you ads)"
"🙅‍♂️ Common traps and pitfalls to avoid"
""
"...and some extra hacks and things learned along the way"
""
"There's room for Q&A and if you can't make it but want the content, I can follow-up and pass it along to you afterwards - just slide into my inbox."
""
"Link: https://lnkd.in/gQ-N9xE"
""
"#digitalmarketing #startupvic #startup"
""
"

Heard about Copy.ai yet?"
""
"It's a rapidly growing platform for generating copy via Open AI's GPT-3."
""
"In the few months I've been exposed to it, I've:"
""
"- Seen the amount of available formats increase from half a dozen to over a dozen"
""
"- Shared it with a Pinterest agency in the US who sees it as perfect for her offering. Rapidly cycling through 8-10 images with copy per day for clients seems to drive inordinate benefits to organic results"
""
"- Shared it with some high-volume advertising practitioners I know"
""
"It's still a while before things get to be perfect prose. But that doesn't matter. "
""
"As a digital marketer the challenge is meeting the volume / demand over crafting the perfect print insert."
""
"60-70% right, and at 20-40X the speed is a no-brainer. "
""
"Cherry pick the best, dump the rest, edit with zest, and ship."
""
"Let the data decide what works best, evaluate, strategise, and repeat."
""
"I'm brimming with ideas and looking for partners and clients to execute with."
""
"Hit me up if you want to swap ideas or there's a referral code in the comments if you want to play with a 7-day free trial."
""
"#digitalmarketing

Any men in my network open to sharing their stories about mental health?

Upskill your team with 1 of 3 complimentary digital marketing topics."
""
"I'm offering lunch + learns in the lead-up to December."
""
"Topics are short, sweet, and ready to go."
""
"Covering:"
"- Make content work 3x as hard: the art of online repurposing"
""
"- Adding video marketing to a "boring" business"
""
"- How to save 10 hours p.w. with marketing automation"
""
"30 minute sessions delivered between 12-1pm AEDT."
""
"Shoot a DM, tag away, or request via the link below."
""
"https://lnkd.in/g76sNxW

What is encased in glass, flickers when low on energy, and bright when it's on?"
""
"A light globe 💡"
""
"But it can also be the faces of a team who learn and understand."
""
"That penny drop moment when they see that techy marketing concept clearly for the first time."
""
"Learning online is still glass, still flickers with energy, but when it's on - it is ON."
""
"I'm keen to teach more."
""
"This year I've helped RMIT University, Frazer-Nash Consultancy, Academy Xi, and Startup Gippsland and would love to help more."
""
"Examples of content:"
"- Finding decision makers on LinkedIn"
"- Crash course for understanding Google Analytics"
"- Being scrappy with customer journeys online"
""
"If you suspect or know of a team that needs help just shout."
""
"Happy to have a quick call to see or send examples of training and process."
""
"Thanking ye ☀️"
""
"#digitalmarketing #teaching

I did something highly unusual this morning 🌄"
""
"I got out of bed before 7am, showered, and sat down to watch a webinar from the US."
""
"> What the hell Marshy? "
"> Haven't you done them? "
"> Aren't you tired of webinars?"
""
"I sure as hell as am, but this guy has been regularly dispensing wisdom head and shoulders above any other person in my inbox."
""
"I wanted to learn more."
""
"And I did."
""
"I didn't buy what he was selling (oh how many times I've been burned by these kinds of people) but he is top of mind if I ever want that kind of help."
""
"Look at the screenshot of the follow-up."
""
"It was a 60-minute presentation."
""
"You get the replay, the CTA, and if you're feeling lazy and just want the summary - he has also pre-recorded a 20-min version that hits the key notes!"
""
"I've been in, and worked with, and have been a lazy marketer in my career many times."
""
"And even in a SEA OF NOISE there are still ways to go over and above in your marketing."
""
"Push."
""
"#digitalmarketing

I really like this from Thankyou."
""
"Conventional wisdom would state - go after things bit-by-bit and build up to global impact."
""
"Instead they've gone straight to the top."
"Unilever and Procter & Gamble."
""
"Constraints are often seen as limiting. They're actually the opposite. "
""
"Going for Goliaths and focusing removes clutter and other tactics - and keeps things razor-sharp."
""
"Had a peek and none of my contacts are still at those organisations - but it looks like they've got their first meeting "with the big guys" in a week."
""
"Good luck!"
""
"I'm in, are you?"
""
"#thankyoutotheworld