LinkedIn

Great to see this back!"
""
"Recommend it for anyone who enjoys mentoring + connecting with curious and upcoming talent."
""
"Most of the people I spoke with are from the US - and the lines of questioning around marketing / digital / tech always surprised me."
""
"I highly recommend it for giving back."
""
"#digitalmarketing #talent #mentoringprogramme

A lot of job movement out there. "
""
"I'm getting asked every week if I know someone who fits X, Y, or Z."
""
"I've moved a lot with more hits than misses ✅ > 💨"
""
"Here is 3 lessons for the job moving posse:"
""
"1/ Don't burn your bridges 🔥͆🌉"
""
"My career started near Christmas. The kind Andre Hammond-Parker sent a gift while I was representing Hewlett Packard Enterprise. I called to thank him and he shared "don't burn your bridges". "
""
"It was great advice then, and even more pertinent now."
""
"I wish I followed it to the letter but learned certain things the more "experiential" way. "
""
"I do pride myself on keeping in touch - with one catch."
""
"2/ Stay in touch with people you've enjoyed working with 🤝"
""
"I'm still friends with the people that took a chance on me when I relocated to Sydney."
""
"That was 15 years ago."
""
"Get into the habit of pinging and catching up with these people from time-to-time. "
""
"Approach this with curiosity and wanting to help. People drop off of course, but more often than not it's fun and worthwhile."
""
"It's great when you can travel."
""
"I LOVED dropping into SF / Bangkok / London to connect with old colleagues. Or these people would intro to good humans too."
""
"3/ Bias for learning and challenging yourself earlier on 📚"
""
"As you get older there's increasing pressure to provide and settle."
""
"So when that pressure is lower - lean into learning."
""
"Otherwise I wouldn't have learned..."
"- following up after pitching in an elevator - Morgan Ranieri was one of my first startup clients 😄 after bumping into him near Thankyou "
"- EFTPOS doesn't work when you relocate to Singapore and jump in a taxi"
"- no questions does not equal disinterest when presenting anywhere in South-East Asia"
"- press releases are not hard to land"
"- don't take the managers that teach and explain for granted - they're rarer than you think the higher you climb"
"- sales - it helps literally everything you do"
""
"--"
""
"Happy to help if you've ever got a question - message me."
""
"Helping curious people is one of my favourite things."
""
"👊"
""
"#career #digitalmarketing #mentor

Suicide is the leading killer of men in #Australia aged 15-44."
""
"It's been that way for a very long time. I know this because my father was one of them."
""
"It's taken an invisible virus and our lives shutting down for people to start taking #mentalhealth seriously."
""
"Yet it was already killing men long before any of this."
""
"This was already a problem of fatal proportions."
""
"Look at the systems and environments that enable this to continue to be the case before jumping in to blame a pandemic.

My go-to tech + development expert has some capacity."
""
"I've known and trusted him for over 15 years."
""
"A few of the projects he's delivered:"
""
"💥 "
"Setting up a custom fundraising and payment gateway with native, iOS, Android, security, load-scaling, and multiple currencies from scratch when an alternate vendor fell through at the 11th hour (still going strong 10 years later)"
""
"🚀 "
"Helping a vendor as their technology and delivery provider - step-changed their business, opened up a new revenue revenue stream, and helped grow their relationship with a global tech company"
""
"⚜️ "
"Setting up a bespoke secure ecommerce platform for a resource trading company"
""
"They specialise in building anything that requires high levels of customisation, deployment, and security, and because they're a small team - great for managing things through that benefit from end-to-end technology custodianship."
""
"If you want more details DM me. "
""
"I'm a bit light on detail because I'm greedy and want to use him myself one day 😈"
""
"#technology #developer #business

Some things I've picked up from working in lockdowns."
""
"1. Regular breaks. "
""
"ZZzzzzZZZzzzz. YEAH LUKE. "
""
"Next thing you'll tell me to go for a WALK as well? "
""
"I do 😌"
""
"I don't want to bore you with mental health tips you already know. "
""
"I would ADD step away from your screen, put some headphones in, and record a "voice letter" on WhatsApp to a buddy. My friend Lindsey Hogg is world-class at this and every time I get one its like an audible array of sparkling warm and fuzzies."
""
"2. Label and communicate your feelings very clearly at home."
""
"I learned this one the hard way last year. "
""
"Rather than dodge, attempt to please, or be passive aggressive, just say you're tired and need space. "
"Or that you're worked up and need to unpack something without interruption. "
"Or that you're excited to punch out chores and need your headphones in. "
""
"Say what you know you need loud and clear. Your loved ones aren't going to mind."
""
"(My people tell me this doesn't fly with little people. I'm just the cool uncle okay?)"
""
"3. Outreach and "jump" between channels on your non-responsive mates."
""
"Pretend you're doing sales calls with your besties. "
""
"Your job is to keep punching through channels until they reply, or tell you to stop calling this number and that you're on their spam list."
""
"What this means is don't assume someone doesn't want to talk because they haven't replied to your Messenger chat. "
""
"Isolation is not fun. "
""
"Ping an email 📧 "
"Record a voice letter 🔊"
"Jump on the phone and sing happy birthday for 5 months ago when it hits voicemail 🎂"
""
"I guarantee this will elicit a chuckle - and if not I would consider acquiring new friends."
""
"--"
""
"WE'VE GOT THIS AUSTRALIA."
""
"🇦🇺"
""
"#mentalhealth #workfromhome

When I explain that one of the things Whispir does is automated SMS, a response that sometimes comes back is "oh like those blasts"."
""
"That's like saying we're using a megaphone 📣 over an intelligent and focused earpiece 💡 🎧"
""
"Whispir enables two-way communication over SMS, email, WhatsApp, social media, and forms across a drag and drop workflow."
""
"Allowing on-the-ground reporting and feedback to delivery teams, like the maintenance request process described in the linked blog."
""
"I love learning and sharing about all the kinds of use cases this technology can fulfil for communities and those delivering social impact so hit me up if you're curious 🤔"
""
"#technology #community #government

Can't agree and support this post enough. The mentors of Startup Gippsland have been exemplary in generously sharing their time, wisdom, and expertise to support the ambitious in the region."
""
"I've enjoyed connecting with all of them, and am truly grateful for their contributions toward the success of the program. Thank you! <3"
""
"#community #technology

A buddy is looking for design and engineering talent to help them grow their platform's impact in charity sector even further."
""
"If you're a techie looking to do more good in the world, or have skills in digital design (product or web) - I'm happy to shoot you more info and intro you."
""
"I love what they do and am keen to help out :)"
""
"#nfp #technology #job

This morning we released the company-wide strategy and video for doing more good in the world with Whispir."
""
"We've seen the step-changing impacts that can be delivered to communities and organisations by combining technologies that exist today."
""
"We know this because some of the world's biggest organisations use Whispir to continually innovate with their operations and leadership to get the right messages to the right people at the right time."
""
"We want every community, charity, and cause to benefit from these kinds of technologies and will do this with sustained effort, focus, and commitment to transferring that advantage to the disadvantaged."
""
"Over the next 12 months we are focused on partnerships, education, and building our culture of contribution."
""
"I couldn't be more excited about it."
""
"But the timing felt funny so I went and checked when did I start uploading videos online?"
""
"10 years ago and 1 week ago, I released my 3rd ever video on Youtube. It was about my passion for dance music and counting down the beats. (I am not linking it!)"
""
"The videos online came up during the job interview process at Google."
""
"It was for a creative role across APAC and an amazing opportunity."
" "
"My reply: "well clearly I'm a fan of the product"."
""
"You never know where things will lead but you don't get there without putting yourself out there."
""
"The man behind the lens is looking a bit different these days ;)"
""
"Keep going 👊

I can't remember if I've plugged Lunchclub before. "
""
"It's a nifty networking system."
""
"It pairs you up with someone interesting for a video call each week, you can add some filters, and then you show up and meet them."
""
"I've done around ~70, and I think the ratio of interesting people to spuds 🥔 is about 25:1 - that's infinitely better than any networking function I've been to."
""
"Here's why I like it:"
""
"🚪 It encourages you to be open to serendipity - I used to obsess over optimising everything, and now I appreciate the beauty of rabbit holes. I once met a multi-exit CTO in Melbourne on there. An old version of me would overthink this and robotically think: MUST. ADD. VALUE. Instead we nerded out on scifi for 40 mins and it was awesome."
""
"🤔 It builds your "be interesting and helpful" muscle - this is a good muscle to have. You're getting feedback on what is interesting as you go - as you practice that just gets better organically. Without you even thinking 🤯 And who doesn't want to be helpful?"
""
"😼 A smidge out of your comfort zone - you're showing up and doing something not everyone can do. To some people - the thought of meeting someone you don't know is paralysing. Push through that shit you got this 👊"
""
"I've popped a referral code in the comments if you're interested, I don't know if it helps you jump a queue or anything, I just think it's great 😄 "
""
"#networking #tech

I was chatting to an awesome comms talent relocating back from a global comms role in NY back to Melbourne."
""
"We talked about govt. comms positions and have heard it's a great environment in terms of balance, stakes, and impact."
""
"Do they realise their job postings (particularly recruiter ones) make talent like this self-select out?"
""
""Must have govt. experience" appears more often than not in these ads."
""
"I assume because that makes it easier to fill."
""
"It also:"
"- encourages group think"
"- discourages diversity"
"- stops world-class talent even considering working there"
""
"I'm not beholden to the inner machinations of what its like on the inside, but if someone can manage crisis comms at an international-level, I'm pretty sure they'd be able to get a handle on working for the Victorian government."
""
"#talent #jobs #government

I'm looking for people that have segued from private sector into social impact and open to sharing what they learned, adapted and applied."
""
"Local coffees or Zoomies!"
""
"Drop me a line if you know anyone I could speak to."
""
"An outstanding example of someone who pioneered this is Jessica Macpherson OAM - I loved seeing a move from corporate create something like St Kilda Mums, and I had the privilege of volunteering there with my old Vizeum Australia crew."
""
"Thanks! 🙏"
""
"#socialimpact #leadership #nonprofit

I've been a bit quiet of late as I'm enjoying a holiday in Far North Queensland - I highly recommend coming up here 😎"
""
"Ironically - I'm also up here again soon for the Tropical Innovation Festival."
""
"I'm excited to be teaching a #nocode workshop series in the lead-up - followed by a NO CODE Bootcamp during the 12th and 13th June in Cairns."
""
"We'll be guiding and helping participants with quickfire 🔥 ways to deploy, test, and get feedback."
""
"Online sessions are running from the 27th May to help people prep and learn some easy ways to get their hands dirty before the main event."
""
"Ticket link in the comments 🎫"
""
"#innovation #event"
""
"

I'm big on mental health. "
""
"Positive changes occur when you pay attention to what resonates with you. One recent thing for me is self-identifying through ho'oponopono."
""
"It's an adapted Hawaiian prayer for soothing what's going on inside you and is as follows:"
""
"1. I'm sorry."
"2. Please forgive me."
"3. Thank you."
"4. I love you."
""
"Pioneered by Dr Hew Len, it's an exercise you can repeat to yourself for any feelings/thoughts that come up."
""
"You simply want to welcome and accept them."
""
"There's a book called Zero Limits by Joe Vitale on Dr Len's practice, and there's a link to Dr Len patiently explaining it to some avid students."
""
"It's actually a series of 9 videos (I watched all of them) and it's amusing watching Dr Len stay on the same point the whole time."
""
"I feel like we can be very good at complicating things, when really what we want and need is to strip away and simplify."
""
"Happy Monday 🌞"
""
"https://lnkd.in/g-qDVab"
""
"#mentalhealth

Searching for digital marketing talent is hot right now 🔥"
"I’ve done the dance so many times AND been in the hiring chair. "
""
"Here’s what to look for:"
""
"👩‍🏫 Curious and ongoing learning"
"Top-performing junior talent demonstrate what they’re learning before entering the industry, mid-level knows introduces new tools and software into their jobs to help the team/business/client perform better, and senior-level talent can tell you where the digital effort should be focused as an outsider looking in."
""
"✅ Open to feedback, and actions it "
"Able to talk comfortably about what they learned, what it meant for them, and how they integrated it. A team member came into the interview process over-confident about a promotion and thought it was in the bag. We told them in the 1st round. Witnessing the change and how they responded 2nd round onwards is a career highlight. They’re still thriving."
""
"🎨 Active interests outside of marketing"
"The most interesting things about our industry are outside. I look for interests in music, art, volunteering or service, sport, published anything… it is not hard to find."
""
"p.s. If you’re freelancing and have an account management/strategy background – hit me up, I might have some overflow for you"
""
"#digitalmarketing #hiring #talent

I'm a morning person 🌅"
""
"I enjoy getting up early, taking my time, doing exercise, and cooking breakfast."
""
"It's just how I'm wired."
""
"But even wiring couldn't negate my first "proper cold" Autumnal ocean swim in Brighton Baths today."
""
"There is cold... "
""
"And then there is instantaneous head damage as icy slivers of water smash into my thinly protected cerebral cortex."
""
"It would be nigh impossible to be stressed at work today..."
""
"Because I'm as chill as a polar bear pawing through the deep freeze parked inside an igloo."
""
"This morning though... "
""
"I was as out of my element as the new Account Director asking the retoucher to swap the paragraph styling with another div to change the font sizing on the client's landing page."
""
"How's your day going now though Marshy?"
""
"Swimmingly 🌊🏊🌊‍"
""
"Snap taken just before I hit the H2O."
""
"#morningroutine

A very exciting opportunity for anyone globally who identifies with the below and wants to step-change their creativity, strategic thinking, and leadership qualities.

Don't undersell yourself."
""
"Romy hit 500 YouTube subscribers in under 10 months."
"She posts videos about building things with #nocode."
""
"She had no prior experience in creating videos and shared the win on a post in IndieHackers (https://lnkd.in/gcm64JC)."
""
"The bit that gets me is her opening words "this may sound like a small number to hit"..."
""
"NO!"
""
"It's actually a huge number. "
"A beyond wildest expectations as a creator on YouTube number."
""
"There's less than 500 channels in the US that have replicated that feat within 10 months, and I bet a big percentage that most of them had help from existing platforms."
""
"You can check the data yourself with one of my favourite "secret" tools - YouTube Channel Crawler - https://lnkd.in/gRmbWmC (you're welcome 😉 )"
""
"I let her know in the comments of her post. "
""
"There's a lot to be said for simply showing up and doing the reps."
""
"💪

That weekend was a hell of a lot of fun."
""
"It's a privilege to be able to return to where I grew up and contribute back to the community."
""
"The smiling faces, the penny drops, the response to truth bombs 💣 - all sensational stuff."
""
"Thank you to Stephen Angus, James Muir, Tasha Wright, Sarah Hurwood, and Elena Kelareva for working together to bring it to life. Thank you to the broader GippsTech team for providing extra support in and around the days too."
""
"A special shoutout to the mentors - your experience in the startup and technology space resonated with participants and we appreciate you giving up your time."
""
"We're now prepping for the intensive - over the next 18 weeks we'll be working hands-on with up to 20 Gippslanders over 6 weekends to help step-change their businesses."
""
"Yew!"
""
"p.s. We managed to break Carrd.co on the Sunday. Too many people shipping web pages from the same Internet 🚀 💥 😂"
""
"#startup #nocode #gippsland

I used to beat myself up for not going with that IT scholarship at university."
""
"I did a Bachelor of Arts (Media & Communications) instead."
""
"Those days are long gone."
""
"One of the reasons why is #nocode."
""
"It's going berserk."
""
"Google has AppSheets."
"Microsoft have PowerApps."
"Amazon Web Services (AWS) has Honeycode."
"SAP acquired AppGyver."
"Zapier made their first ever acquisition via Makerpad, a community I'm a part of that teaches you the tools and lets you learn more in a self-directed way."
""
"The reason I enjoy it so much is the only thing stopping you from building an app / technical solution / web app and deploying it is the time it takes to learn what you need, visualise how it can be built, and plug the parts together with a problem-solving attitude."
""
"It's also orders of magnitude faster for prototyping and MVPs."
""
"Most tools are drag and drop, and once you learn one tool, it makes it easier to learn the next."
""
"It's like Lego but for technology."
""
"It's worth a look if you're not across this space already.

Keep an ask list 🔑 "
""
"You talk to people outside your day-to-day all the time. "
""
"It can be a one-off, engaging, or the most boring conversation you've ever had. "
""
"An ask list has 1-3 questions you're searching for an answer on. "
""
"They need to be:"
"- easy to answer, but "
"- hard to look up"
""
"Examples: "
""
"🎣 "
"For speaking to subject matter experts - is there anyone else I should be talking to? Are there more people like you? "
""
"⚓️ "
"For recruiting - do you know anyone who specialise in X? where do I find Y? "
""
"🪝 "
"For a specific recommendation - know anyone that does here? "
""
"There is heaps more. "
""
"You might get a no. "
"Sometimes you get gold. "
"And if the universe is kind - your conversation turns into a whacky rabbit hole you bound about in. "
""
"It beats the s*** out of Googling - where the most optimised result will come up - not the best for you. "
""
"Ask lists hack this."
""
"It's farming well-cultivated word-of-mouth 🚜 "
""
"Stick that in your chatter-box and tongue-twist it 👅 🌪"
""
"#hustle #marketing #sales

I'm a big fan of LinkedIn for staying in touch professionally."
""
"I share 1x thing a week."
""
"I try and make it useful."
"I click post. "
"I watch for a bit of an engagement, and then move on."
""
"It's easy to overthink, and people do."
""
"I'm impressed by the amount times people comment on it."
""
"Here's some word-for-words from people I talk to 1-2x a year (text, messages, email)."
""
"✨ "I’m loving the content your posting on Socials both professionally and hearing all your running updates.""
""
"⭐️ "i hope you're doing great by the way... love keeping up with your linkedin updates""
""
"💫 "I hope all is well, been awhile. I’ve been keeping up to date with your LinkedIn posts, looks like things are on the right track!""
""
"I love hearing this but never seen them post or engage on the platform!"
""
"So if you're wondering if you should post for reasons X, Y, and Z..."
""
"The answer is yes, yes, and yes - practice sharing what you think is interesting and being helpful."
""
"You never know who is keeping tabs."
""
"👊

Startup Gippsland alumni delivering a workshop around building podcasts for Gippslandians interested in the space."
""
"Shaun Mallia - when are you starting one and hosting me on it? :)

Everything that is wrong with the news in Australia in one image."
""
"I started studying media in 2002 at University of Melbourne and was optimistic. I was lucky enough to net an internship at the Herald Sun in my 3rd year and ultimately decided journalism wasn't for me."
""
"I'm sick to the pit of my stomach today."
""
"On Monday, a young woman was brave enough to go public with a horrific incident. Why rape is in quotation marks is beyond me."
""
"Today, a tech company has made the decision to stop directing traffic to news publishers."
""
"The lopsided outrage is bewildering."
""
"You are The Fourth Estate. "
""
"Do your fucking job."
""
"#media #australia

I'm speaking today at 5pm as part of an RMIT Activator and City of Melbourne initiative - Keeping the Lights On: The Shift to Digital for Small Business."
""
"The reality is it's tricky."
""
"My goal is to help make things easier for you by highlighting some of the low-resource, high-impact things you can focus on when stepping up your efforts."
""
"Booking link in comments."
""
"#digtialmarketing #smallbusiness #melbourne"
""
"

Talking with my friends at RMIT Activator on Thursday."
""
"I'll be sharing low-cost, high-leverage ways for small businesses to do what they do best - service their customers."
""
"Link below ⬇️"
""
"#digitalmarketing

In case you've missed business news in the last week or so in Australia 🦘"
""
"🦠 Australia is smashing COVID. Playing the long game in staying away from the rest of the world seems like Grandmaster-Level business strategy. The hostile takeover ~250 years ago by the UK M&A team, much less so. Accelerate make-goods and take proper responsibility for that one Boss."
""
"🎾 Tennis. Yes - it's big business. So much so that we're ready to not only welcome near 1,000 internationals, but also give them a platform to complain about being stuck in accommodation. There's not a lot to like about that. Game, Set, Crap."
""
"📰 Publishers vs. GOOGFACE. One side found a way to monetise attention. The other side found a way to not only monetise it, but capture it, digitise it, keep you on the hook, and monetise that attention too. Who is savvier? Time will tell. Or experience. Have you ever actually finished a game of Monopoly?

Outside of my main work pursuits, I’ve been agitating on the problem of #digitalmarketing education."
""
"Where do you start?"
""
"You can go through higher education, a private provider, or learn from any of the big companies (Salesforce, Facebook, HubSpot etc.)"
""
"In fact, Googling “learn digital marketing” showcases Google’s free learning solution (it’s position 3 on Bing)."
""
"My beef with company education is that they skew towards their own platforms. I understand why!"
""
"So I’ve spoken to a handful of people about “building blocks”."
""
"What are the core pillars underneath it all that makes someone a digital marketer?"
""
"Currently, the “stack” looks like:"
"- Writing"
"- Design"
"- Data"
""
"Learn these three fundamentals and you can accelerate into anything."
""
"I’m looking to do quick 15-minute research interviews with people from different backgrounds to understand what their motivations for learning digital marketing are."
""
"If you or someone you know is available, please book a session in the link in comments."
""
"Thanks in advance.

What's different when you're doing digital marketing for a startup?"
""
"There's some obvious things like budget, time, and knowledge."
""
"But I reckon learning as much as you can on:"
"- copywriting"
"- design"
"- email"
"- data literacy"
""
"Will see you go a long way. "
""
"All of these topics are infinite depth and are great building blocks for continuous learning."
""
"I go into detail and examples why in the session I did for Startup Victoria last month."
""
"I'll pop the resources page in the comments. "
""
"#digitalmarketing #startup"
""
"https://lnkd.in/guBEZiK

The team at Startup Gippsland are introducing a new program in 2021 to bridge the gap between business idea and technology."
""
"Tech is an enabler, and needn't prevent the determination, tenacity, and commercial ambitions of people who want to grow a business at scale."
""
"More information about the program for people within Gippsland."
""
"Tagging a few key leaders I know in the area:"
""
"Natalie O'Connell"
"Shaun Mallia"
"Tristan Hewat"
""
"Please let ambitious people in the region know."
""
"#startup

Here's a drafting hack that helps with online readability."
""
"Readability is important."
""
"It helps you engage."
""
"And be clear."
""
"And efficient."
""
"It helps newsletters, blog posts, tweets... "
""
"Or anything else your reader consumes on a mobile phone."
""
"Here's how:"
"1) Fire up Microsoft Word"
"2) Click View-> Web Layout"
"3) Crank the zoom"
"4) Narrow your window as far as you can go"
""
"It looks like the image I've attached."
""
"Now you have a sense of what it looks like on an iPhone."
""
"Which is how most people read online content."
""
"Unless you own a Samsung - if that's true I can't help you sorry."
""
"#digitalmarketing

Next week I'm sharing the 25 best tech and marketing resources I've found in 2020 via my newsletter."
""
"I curate a lot of information to stay in touch, and regularly add snippets and bookmarks via Pocket and Airtable."
""
"There's obvious trends this year like remote working and increased consumption, but I usually like to collect comprehensive how-tos or hacks I haven't heard of."
""
"If you'd like to receive it too then pop me a note 📝"
""
"#digitalmarketing #techie #newsletter

I ran a lunch and learn for Startup Victoria last week on digital marketing for startups."
""
"It's easy to get stuck and go down digital rabbit holes. "
""
"They never have real impact. "
""
"The skills below are relevant for ANYONE looking to level up their digital marketing."
""
"Here's a tip for staying on top of each of these:"
""
"✍️ Copywriting: keep a swipe file. A collection of articles, screenshots, links, and tools you like and draw from for inspiration (I use Notes, Pocket, + Airtable)"
""
"🎨 Design. It takes a long time to look good - so don't try to. Focus on not looking s***. Contrast, consistency, repetition, alignment, and proximity are your friends."
""
"📧 Email. Get a throwaway account (soz marshwah Hotmail). Sign-up to anything you suspect is useful - scan it weekly and pay close attention to the emails that make you stop - why?"
""
"👩‍💻 Data-literacy. Learn Excel. There are better tools and dashboards available. Learning to tell a story with data tables and manual pulls is a foundation you build from."
""
"#digitalmarketing #skillsdevelopment

I've spent over a decade working in and out of startups, so the good people at Startup Vic asked me to do a session on Digital Marketing as part of their Startup Success Series."
""
"The session is this Friday at 1pm Melbourne time."
""
"I'll be covering the topics:"
"🎯 Defining your marketing objectives and building a strategy around them"
"🧠 Cultivating the right marketing mindset for your business"
"🚉 When to use which platforms and why (hint: I'm not telling you ads)"
"🙅‍♂️ Common traps and pitfalls to avoid"
""
"...and some extra hacks and things learned along the way"
""
"There's room for Q&A and if you can't make it but want the content, I can follow-up and pass it along to you afterwards - just slide into my inbox."
""
"Link: https://lnkd.in/gQ-N9xE"
""
"#digitalmarketing #startupvic #startup"
""
"

Heard about Copy.ai yet?"
""
"It's a rapidly growing platform for generating copy via Open AI's GPT-3."
""
"In the few months I've been exposed to it, I've:"
""
"- Seen the amount of available formats increase from half a dozen to over a dozen"
""
"- Shared it with a Pinterest agency in the US who sees it as perfect for her offering. Rapidly cycling through 8-10 images with copy per day for clients seems to drive inordinate benefits to organic results"
""
"- Shared it with some high-volume advertising practitioners I know"
""
"It's still a while before things get to be perfect prose. But that doesn't matter. "
""
"As a digital marketer the challenge is meeting the volume / demand over crafting the perfect print insert."
""
"60-70% right, and at 20-40X the speed is a no-brainer. "
""
"Cherry pick the best, dump the rest, edit with zest, and ship."
""
"Let the data decide what works best, evaluate, strategise, and repeat."
""
"I'm brimming with ideas and looking for partners and clients to execute with."
""
"Hit me up if you want to swap ideas or there's a referral code in the comments if you want to play with a 7-day free trial."
""
"#digitalmarketing

Any men in my network open to sharing their stories about mental health?

Upskill your team with 1 of 3 complimentary digital marketing topics."
""
"I'm offering lunch + learns in the lead-up to December."
""
"Topics are short, sweet, and ready to go."
""
"Covering:"
"- Make content work 3x as hard: the art of online repurposing"
""
"- Adding video marketing to a "boring" business"
""
"- How to save 10 hours p.w. with marketing automation"
""
"30 minute sessions delivered between 12-1pm AEDT."
""
"Shoot a DM, tag away, or request via the link below."
""
"https://lnkd.in/g76sNxW

What is encased in glass, flickers when low on energy, and bright when it's on?"
""
"A light globe 💡"
""
"But it can also be the faces of a team who learn and understand."
""
"That penny drop moment when they see that techy marketing concept clearly for the first time."
""
"Learning online is still glass, still flickers with energy, but when it's on - it is ON."
""
"I'm keen to teach more."
""
"This year I've helped RMIT University, Frazer-Nash Consultancy, Academy Xi, and Startup Gippsland and would love to help more."
""
"Examples of content:"
"- Finding decision makers on LinkedIn"
"- Crash course for understanding Google Analytics"
"- Being scrappy with customer journeys online"
""
"If you suspect or know of a team that needs help just shout."
""
"Happy to have a quick call to see or send examples of training and process."
""
"Thanking ye ☀️"
""
"#digitalmarketing #teaching

I did something highly unusual this morning 🌄"
""
"I got out of bed before 7am, showered, and sat down to watch a webinar from the US."
""
"> What the hell Marshy? "
"> Haven't you done them? "
"> Aren't you tired of webinars?"
""
"I sure as hell as am, but this guy has been regularly dispensing wisdom head and shoulders above any other person in my inbox."
""
"I wanted to learn more."
""
"And I did."
""
"I didn't buy what he was selling (oh how many times I've been burned by these kinds of people) but he is top of mind if I ever want that kind of help."
""
"Look at the screenshot of the follow-up."
""
"It was a 60-minute presentation."
""
"You get the replay, the CTA, and if you're feeling lazy and just want the summary - he has also pre-recorded a 20-min version that hits the key notes!"
""
"I've been in, and worked with, and have been a lazy marketer in my career many times."
""
"And even in a SEA OF NOISE there are still ways to go over and above in your marketing."
""
"Push."
""
"#digitalmarketing

I really like this from Thankyou."
""
"Conventional wisdom would state - go after things bit-by-bit and build up to global impact."
""
"Instead they've gone straight to the top."
"Unilever and Procter & Gamble."
""
"Constraints are often seen as limiting. They're actually the opposite. "
""
"Going for Goliaths and focusing removes clutter and other tactics - and keeps things razor-sharp."
""
"Had a peek and none of my contacts are still at those organisations - but it looks like they've got their first meeting "with the big guys" in a week."
""
"Good luck!"
""
"I'm in, are you?"
""
"#thankyoutotheworld

I helped someone with a B2B digital marketing brief they were responding to for a job."
""
"I thought I'd share the logic followed + advice given. "
""
"If interested I’ll knock out some slides later in the week to illustrate it."
""
"Brief"
"Client sells HR software and would like to expand from NZ into AU. It's a small team who wants to outsource. They don’t care about awareness – they only want to pay for qualified leads (readt for sales follow-up)."
""
"Things to look for:"
""
"📖 Limited knowledge – Educate. Keep it simple. Focus on 1-2 key metrics the client cares about, and over-communicate the execution"
""
"💡 Awareness – it's very common. Entering a market requires it to be successful. Present as necessary steps to lower Customer Acquisition Cost – X needs to happen to achieve Y"
""
"💰 Paying for leads – be super-specific about what a lead is. Describe what signals are helpful and how they're reported. "
""
"A comon trap clients fall for is briefing a PPL agency that’s number one on Google Ads. A good marketer understands the work going into an account to win. Unfortunately clients usually waste money on the former first"
""
"📈 Follow-up process – be clear on how the baton moves to the sales contact (in the calendar? A CRM? What else?)"
""
"Anything you'd add for a 5min response?"
""
"#b2b #digitalmarketing

Google Trends lets you test your hunches."
""
"Remember seeing all of those pictures of sourdough on social media?"
""
"People were searching for it a hell of a lot more too."
""
"Turns out there were a lot more people searching for "banana bread" too (I learned this from one of the Startup Gippsland cohorts I'm facilitating this year!)"
""
"There's heaps happening in education too."
""
"People want to learn online but I feel like there's only pockets of this happening really well. "
""
"In Australia, searches for "online education" are at their 5-year peak."
""
"There's a growing portion of people who want to learn online."
""
"Show them."
""
"p.s. you can try out your own hunches by visiting Google Trends and plugging in your own search terms - let me know if you find a good one!"
""
"#marketing #teaching

Do yourself a favour and watch it:"
"https://lnkd.in/dX6GFmw"
""
"I love that it's getting more air on a broader platform."
""
"I've been fortunate enough to work in some great roles too that I'm very grateful for (and still have friends who work at some)."
""
"I do contest though that scale with algorithms for advertising's sake is bad. "
""
"2.5B+ people having their data commoditised and sold (in ways that even the show only skimmed the surface about) is bad."
""
"I think open dialogues and regulation are two great approaches, and there will be more emerge as awareness of the problems increases."
""
"I also think the days of advertising being the fuel that helps fund big companies and especially big-tech are numbered. "
""
"It's hard to say what the time horizon is, but there's enough recognition that it's not inherently good for there to be something in it."
""
"Subscription-only models are great, and enable niche and smaller creators to thrive. I'm a huge fan of that model, and same goes with crowdfunding."
""
"I honestly think 2B of ONE THING for any group is fraught, and despite the best intentions of some of the people working in that ONE THING, it shouldn't be that way."
""
"#digitalmarketing

Happy Monday gang!"
""
"We Are Next has a little more room for mentors. I did version 1 and spoke to a lot of juniors (mainly from the US) wanting to learn more about getting into advertising and marketing."
""
"It's a really good experience. I find the questions you get from people knocking on the door follow patterns, but also surprise you along the way."
""
"If you're interested in participating and have industry experience, there's a sign-up link here - https://lnkd.in/g-gC_8C - they actively encourage a diversity of voices so don't be shy."
""
"One shoutout - it's very worth having a scheduling tool. A lot of requests come in and if you don't have an availability link then calendar tag becomes a nightmare - especially with multiple timezones."
""
"Fun fact - one of the people I met I was able to connect into a role I though was awesome for them :)"
""
"#marketing

I don’t think I’ve shared a Reddit link on here... ever?"
""
"But this is an epic adaptation to working and learning from home."
""
"I’ve been Googling sheds and how to turn our outdoor dining area into a portable office (we rent)."
""
"Meanwhile this Dad of the Year converts his garage into a classroom."
""
"Not sure if the link will display (it is Reddit!) so worth a visit if you’re looking to break up your day."
""
"https://lnkd.in/gp-qc5u

Newcomers or friends outside of tech / digital often ask me what the "next new thing" is. "
""
"I push back on this question - as usually it's someone looking for shortcuts."
""
"Learn the ropes first!"
""
"I do think #nocode is going places."
""
"I started with Makerpad and have been upskilling each day."
""
"I'm a marketer. I can glue components with #nocode or #lowcode principles and the tech keeps improving."
""
"This year I've been able to:"
""
"🛠 build a CRM from scratch (the way I want it to work)"
"⛓ connect ads to lead capture to marketing automation"
"🖨 generate contact reports from a database into PDFs for clients"
""
"I screengrabbed a quote from last week. "
"It's a developer in an Airtable forum and he worded it well:"
""
""new ideas and alchemies involving data, content, and process can be explored without significant cost""
""
"You can always commit to a more comprehensive build later, but it's that exploring that's so rich."
""
"#digitalmarketing #b2b

Launching a campaign today to start scaling LukeMarshall.net - you might see me out in the wilderness ;)"
""
"It's pretty simple."
""
"I've designed a system for going and getting clients."
""
"I punched a private page out in 90 minutes for a suitable business who was kind enough to visit my website and request a proposal."
""
"I'm taking 2 new clients a month, and showing them how to do it too."
""
"If you want a preview of the campaign drop me a message or comment."
""
"Hope you're having a good week 👊"
""
"#b2b #digitalmarketing

What's your biggest business asset?"
""
"Your website?"
"Your office?"
"Your people?"
""
"All valid answers, although I'm praying that you said your people."
""
"One that's incredibly underrated however is your email list."
""
"I was explaining to a mentee earlier this week that despite all the advancements in technology over the last 20 years... email is still one of - if not THE - most powerful digital channels there is."
""
"Anything you can do to nurture, cultivate relationships, and simply share your view of the world with an audience that has GIVEN YOU PERMISSION to contact them is an unfair advantage (most businesses are spraying at people who haven't given their permission)."
""
"A friend runs a consultancy out of Melbourne and doesn't give a flying about # of subscribers or open rates - all they care about is responses - as they are actively building relationships with people who care and align with their worldview."
""
"I just gave my own list a good trim and tightened some filters, such an asset needs to be cared for gently 🌻"
""
"I'm sneaking a couple of gifts in the comments today."
""
"#digitalmarketing #b2b

Temp Visa Holders in the AU are getting a bum rap."
""
"They contribute as well and our country is worse-off for not supporting those that are here in these times.

Morning gang - happy Monday! 🌞"
""
"I've had some new connections come through of late and have also had some good chats with acqauintances of old."
""
"Please - if I can introduce you to someone in my network or point you in the right direction with any help just ping me."
""
"Here's a recent gentleman I helped with his mental health startup (image). "
""
"I noticed they were publishing blog posts to Medium without hosting them on-site - this misses huge opportunities for netting organic traffic so I reached out and had some back-and-forth on email to help him fix this."
""
"Things are going to get a lot worst out there."
""
"Very likely scenarios for some of the people I'm connected to on here:"
"- Some will lose their job"
"- Some will lose customers and have to shut down their business"
"- Some will have have to let loyal staff go"
""
"This all sucks massively."
""
"Anything we can do collectively to prop each other up we should be doing - so please - if you suspect I can help you just shout."
""
"There's plenty of pie out there and we just need to get better at making new pies and sharing them 🥧"
""
"#help