LinkedIn

I helped someone with a B2B digital marketing brief they were responding to for a job."
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"I thought I'd share the logic followed + advice given. "
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"If interested I’ll knock out some slides later in the week to illustrate it."
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"Brief"
"Client sells HR software and would like to expand from NZ into AU. It's a small team who wants to outsource. They don’t care about awareness – they only want to pay for qualified leads (readt for sales follow-up)."
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"Things to look for:"
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"📖 Limited knowledge – Educate. Keep it simple. Focus on 1-2 key metrics the client cares about, and over-communicate the execution"
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"💡 Awareness – it's very common. Entering a market requires it to be successful. Present as necessary steps to lower Customer Acquisition Cost – X needs to happen to achieve Y"
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"💰 Paying for leads – be super-specific about what a lead is. Describe what signals are helpful and how they're reported. "
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"A comon trap clients fall for is briefing a PPL agency that’s number one on Google Ads. A good marketer understands the work going into an account to win. Unfortunately clients usually waste money on the former first"
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"📈 Follow-up process – be clear on how the baton moves to the sales contact (in the calendar? A CRM? What else?)"
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"Anything you'd add for a 5min response?"
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"#b2b #digitalmarketing

Google Trends lets you test your hunches."
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"Remember seeing all of those pictures of sourdough on social media?"
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"People were searching for it a hell of a lot more too."
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"Turns out there were a lot more people searching for "banana bread" too (I learned this from one of the Startup Gippsland cohorts I'm facilitating this year!)"
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"There's heaps happening in education too."
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"People want to learn online but I feel like there's only pockets of this happening really well. "
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"In Australia, searches for "online education" are at their 5-year peak."
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"There's a growing portion of people who want to learn online."
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"Show them."
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"p.s. you can try out your own hunches by visiting Google Trends and plugging in your own search terms - let me know if you find a good one!"
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"#marketing #teaching

Do yourself a favour and watch it:"
"https://lnkd.in/dX6GFmw"
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"I love that it's getting more air on a broader platform."
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"I've been fortunate enough to work in some great roles too that I'm very grateful for (and still have friends who work at some)."
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"I do contest though that scale with algorithms for advertising's sake is bad. "
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"2.5B+ people having their data commoditised and sold (in ways that even the show only skimmed the surface about) is bad."
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"I think open dialogues and regulation are two great approaches, and there will be more emerge as awareness of the problems increases."
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"I also think the days of advertising being the fuel that helps fund big companies and especially big-tech are numbered. "
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"It's hard to say what the time horizon is, but there's enough recognition that it's not inherently good for there to be something in it."
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"Subscription-only models are great, and enable niche and smaller creators to thrive. I'm a huge fan of that model, and same goes with crowdfunding."
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"I honestly think 2B of ONE THING for any group is fraught, and despite the best intentions of some of the people working in that ONE THING, it shouldn't be that way."
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"#digitalmarketing

Happy Monday gang!"
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"We Are Next has a little more room for mentors. I did version 1 and spoke to a lot of juniors (mainly from the US) wanting to learn more about getting into advertising and marketing."
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"It's a really good experience. I find the questions you get from people knocking on the door follow patterns, but also surprise you along the way."
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"If you're interested in participating and have industry experience, there's a sign-up link here - https://lnkd.in/g-gC_8C - they actively encourage a diversity of voices so don't be shy."
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"One shoutout - it's very worth having a scheduling tool. A lot of requests come in and if you don't have an availability link then calendar tag becomes a nightmare - especially with multiple timezones."
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"Fun fact - one of the people I met I was able to connect into a role I though was awesome for them :)"
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"#marketing

I don’t think I’ve shared a Reddit link on here... ever?"
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"But this is an epic adaptation to working and learning from home."
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"I’ve been Googling sheds and how to turn our outdoor dining area into a portable office (we rent)."
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"Meanwhile this Dad of the Year converts his garage into a classroom."
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"Not sure if the link will display (it is Reddit!) so worth a visit if you’re looking to break up your day."
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"https://lnkd.in/gp-qc5u

Newcomers or friends outside of tech / digital often ask me what the "next new thing" is. "
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"I push back on this question - as usually it's someone looking for shortcuts."
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"Learn the ropes first!"
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"I do think #nocode is going places."
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"I started with Makerpad and have been upskilling each day."
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"I'm a marketer. I can glue components with #nocode or #lowcode principles and the tech keeps improving."
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"This year I've been able to:"
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"🛠 build a CRM from scratch (the way I want it to work)"
"⛓ connect ads to lead capture to marketing automation"
"🖨 generate contact reports from a database into PDFs for clients"
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"I screengrabbed a quote from last week. "
"It's a developer in an Airtable forum and he worded it well:"
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""new ideas and alchemies involving data, content, and process can be explored without significant cost""
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"You can always commit to a more comprehensive build later, but it's that exploring that's so rich."
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"#digitalmarketing #b2b

Launching a campaign today to start scaling LukeMarshall.net - you might see me out in the wilderness ;)"
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"It's pretty simple."
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"I've designed a system for going and getting clients."
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"I punched a private page out in 90 minutes for a suitable business who was kind enough to visit my website and request a proposal."
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"I'm taking 2 new clients a month, and showing them how to do it too."
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"If you want a preview of the campaign drop me a message or comment."
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"Hope you're having a good week 👊"
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"#b2b #digitalmarketing

What's your biggest business asset?"
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"Your website?"
"Your office?"
"Your people?"
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"All valid answers, although I'm praying that you said your people."
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"One that's incredibly underrated however is your email list."
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"I was explaining to a mentee earlier this week that despite all the advancements in technology over the last 20 years... email is still one of - if not THE - most powerful digital channels there is."
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"Anything you can do to nurture, cultivate relationships, and simply share your view of the world with an audience that has GIVEN YOU PERMISSION to contact them is an unfair advantage (most businesses are spraying at people who haven't given their permission)."
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"A friend runs a consultancy out of Melbourne and doesn't give a flying about # of subscribers or open rates - all they care about is responses - as they are actively building relationships with people who care and align with their worldview."
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"I just gave my own list a good trim and tightened some filters, such an asset needs to be cared for gently 🌻"
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"I'm sneaking a couple of gifts in the comments today."
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"#digitalmarketing #b2b

Temp Visa Holders in the AU are getting a bum rap."
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"They contribute as well and our country is worse-off for not supporting those that are here in these times.

Morning gang - happy Monday! 🌞"
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"I've had some new connections come through of late and have also had some good chats with acqauintances of old."
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"Please - if I can introduce you to someone in my network or point you in the right direction with any help just ping me."
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"Here's a recent gentleman I helped with his mental health startup (image). "
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"I noticed they were publishing blog posts to Medium without hosting them on-site - this misses huge opportunities for netting organic traffic so I reached out and had some back-and-forth on email to help him fix this."
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"Things are going to get a lot worst out there."
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"Very likely scenarios for some of the people I'm connected to on here:"
"- Some will lose their job"
"- Some will lose customers and have to shut down their business"
"- Some will have have to let loyal staff go"
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"This all sucks massively."
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"Anything we can do collectively to prop each other up we should be doing - so please - if you suspect I can help you just shout."
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"There's plenty of pie out there and we just need to get better at making new pies and sharing them 🥧"
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"#help

Just took most of the morning off."
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"Easy to forget why I started working for myself, I'm grateful for getting a reminder.

I recently wrote a piece for CraftZero. "
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"There are a lot of tasty beverages out there and there’s no need to stop going dry after July!"
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"https://lnkd.in/d8qQgdd

I just shared these resources in my FB Group but thought they'd be useful here too for any businesses trying to figure out digital for the first time in Australia."
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"https://lnkd.in/gYE56cF"
"^^ the Victorian Government (other states have the same) has released a raft of courses about marketing your business online - including some free university courses and Google's Fundamentals of Digital Marketing - the latter is great - even if it is a little biased towards the Google view of the world ;)"
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"https://lnkd.in/gGcpqxh"
"^^ Facebook Blueprint - learning how to use it is a great skill for any business - regardless of political takes "
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"https://lnkd.in/gsRMjpK"
"^^ FB Group set up by the Australia team for SMBs - heaps of helpful people in there for you if you fit this criteria!"
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"Lastly - if you don't have Google Analytics for Business installed please do. I was just helping a business now who doesn't have it installed."
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"I am regularly shocked by businesses who spend hours of time and hundreds and thousands of dollars on digital and don't know how to scan this tool. "
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"Its free and tells you what's working. "
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"Drop me a note if you don't know where to start and I'll point you in the right direction. "
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"#digitalmarketing #b2b

I'm still thinking about this and I watched it a week ago."
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"Noah Kagan linked it in his newsletter last week."
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"Chamath leads a VC business called Social Capital LP. And is on the board of the Golden State Warriors."
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"He was in the FB exec team for a long time, and incredibly well regarded. He'd left by the time I joined, and to paint a picture, they were still playing one of his rev-up videos from a town hall he spoke at to inducted employees."
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"The video is a few years old, but there's some great callouts:"
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"1. Breaks down the innovator's dilemma for venture capital - the systems are designed to serve and grow things that have worked in the past (e.g. another food delivery app that makes money) #over pursuit of world-changing plays (solving diabetes). It's much harder to do the latter and much more important."
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"2. Get as much cash as you can. It's an instrument for change. It's up to you and your world view on how you enact that change - but the more cash you have the more impact you can deliver."
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"3. Agile approaches and making things with speed is an incredible way to build a consumer Internet company - but it's not the only way, or even the best way to build a company. I think its easy to get caught by this."
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"Heaps more in the video: https://lnkd.in/gkmE4dY

This one's personal."
"A mid-year review of my business in 2020."
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"At the end of 2019 I was an exec at Tiger Pistol and had lost a lot of the enthusiasm that I started there with."
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"During the final conversation, Troy Townsend knew better than me what I wanted to do. He thought I wanted to start my own business."
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"He was right and I hustled, thought about my career to that point, got help from Marcus Savidis and went into 2020 with a clearer picture of the moves I wanted to make."
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"Thank you to my initial clients - GRC Solutions, GippsTech, and especially RMIT Activator team. You gave me the opportunity to identify new ways to create value."
""
"The video is long (~25 min) and covers:"
"- the end of my role last year and what it led to"
"- what I really give a f*** about and am committing 10 years of focus to (mental health)"
"- the systematic approach I'm taking to address mental health"
"- what led to my recovery from bipolar disorder and stepping away from medication last year"
"- some good doses of Marshy-level humour"
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"People can debate what is and isn't right to share and where their personal lives end and their working lives start."
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"The reality is 8 Australians to choose to end their lives each year and over 10 years I want to help get that number down as much I can.

Here’s a photo 📷 of a short-term goal I’d popped in my MiGoals Goal Digger at the start of 2020."
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"Despite excellent prompts from the book itself, the words I spewed on it were a hot mess. "
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"I’d started my business in earnest, and thought I needed a “content strategy” to focus what I do."
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"It’s missing the point."
"I don’t need a “content strategy”."
"I need to help my ideal audience."
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"In marketing there are avatars and ideal customer profiles. I’ve got one of those too."
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"But my ideal audience is different. It’s an audience that recognises the platform I’m on (LinkedIn) and where the message is going (LinkedIn connections)."
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"I'm here to serve my ideal audience."
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"This means answering what my connections are likely to be asking and thinking about, and being as useful as I can. "
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"I don’t connect indiscriminately, so there’s a good chance my connections are people I used to work with, have crossed paths, are in my industry, or are former + current clients."
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"It can be a “content strategy” if it helps me sleep at night. "
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"Essentially I’m just answering natural questions that come up, sharing what I know, and keeping my network abreast of what I’m up to."
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"I skew more towards helping than talking about me."
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"I don’t need a goal in a fancy piece of stationery for that."
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"#marketing #goals

Some things I’ve learned from reading about productivity over the years 📚"
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"1. There’s diminishing returns after a while. You can get some incremental improvements to things along the way, but if you’re not addressing mindset / why you think you’re unproductive then you’re attacking a fire with a water pistol 🔥 🔫"
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"2. Everybody should read Getting Things Done by David Allen (it used to be recommended reading for anyone doing Project Management at Google) ✅"
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"3. The Pomodoro Technique is an enforced break every 25-45 minutes. It’s counterintuitive because you don’t want to ruin it when you’re on a roll, yet pushing on actually hurts in the longer run 🍅"
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"4. Speed up your mouse pointer. I’m a gamer so I’m pretty used to moving a cursor with speed, but it’s also helpful in a work environment once you’re used to it ☜"
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"5. Screen capture software (Snagit, Jing, etc) makes explaining things infinitely easier. You’ve got a log of everything you’ve screen-capped and quickly copy + annotate + paste to get a point across 🎨"
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"That’s enough!"
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"I like to put out a helpful post each Monday, if there’s something you think I can post for you another time just shout."
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"#productivity #lifehacks

There are 5 ways business owner thinks about their website..."
"🧐"
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"1. They know that business is coming in and aren’t prioritising their website 🙅‍♂️"
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"2. They’ve identified that their website can do more and are searching for assistance 😮"
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"3. They’ve seen the impact digital marketing can have on their business and are looking to engage ongoing expertise via an agency / external party 🤔"
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"4. They already understand the power of this asset, and are committed to investing the appropriate time and money to compound and increase the returns it brings 🤨"
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"5. They have a digital marketing presence that is set up, humming, and low-touch, and conversely has high-impact and drives sales 😊"
""
"--"
" "
"No video today!"
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"But if you’re numbers 2, 3, or 4 (😮, 🤔, or 🤨) I would love to help you."
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"I’m doing a webinar next Thursday at 11am."
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"Details in the link."
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"https://lnkd.in/gMpAbrh"
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"#digitalmarketing #b2b #sales

I've been saying this for years and used to deeply resent senior leadership pushing their buyers to funnel money through their bloated scam engines."
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"All programmatic has done is delay the inevitable. "
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"Agency holding groups that rely on "buying power" and exploiting margins are toast 🔥 🍞"
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"- Just because a client can't see where their investment is going doesn't mean you can take an unfair cut."
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"- Just because digital makes it easier to do so doesn't mean you should."
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"- Just because clients are committed to you in 2-5 year contracts doesn't mean you get to skim in some areas where you're underpricing your services in others."
""
"Of course in-housing is hard. "
""
"The tools, machinery, software, and buying systems are all designed to serve the other side."
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"But it's only a matter of time until that changes, talent stops trading long hours for status, clients develop better data literacy, and the dynamics above shift and reward fast-movers who are willing to put in the work."
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"#marketing #digital

I run past the window in Elwood all the time. "
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"But a poster of my favourite AFL team was in the window and I asked my wife if I could get it for an early birthday present."
""
"I bloody love banter at the worst of times, but since lockdown any chats with randoms I thrive on, and the Be Marsupial store (https://lnkd.in/gkevs2i) was no different."
""
"The business owner had a story to tell:"
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"🇪🇸 Relocated to AU from Spain"
"🕰 20+ years in graphic design"
"🤢 Sick of commercial work where clients think they know best (and can’t appreciate the 100s or 1,000s of choices and expertise a designer has made to even get it to that point)"
"🕯 Waited one year for the right shopfront in Elwood"
"💥 Loves being the custodian of a business with its own look and feel"
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"The best-selling item is the stuffed koala, and you can only purchase it in-store!"
"Sneaky."
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"I love a good business story."
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"I’m sharing One Useful thing from marketing, business or digital in my email newsletter every Monday morning. I just keep being helpful and useful until you unsubscribe."
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"Link in comments."
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"#marketing #digital #business

One of the most rewarding stints I've had in my career has been flexing my marketing chops with the RMIT Activator team."
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"Great leadership, a responsive and adaptive team, and a real belief in the part they play in the future of higher education."
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"Australian universities are all navigating 2020 in novel ways, and one thing I really like about RMIT University is its focus and relationships with industry."
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"If you're an Australian business adapting to change and looking for ambitious, enthusiastic, extra sets of hands to help you, then RMIT has interns ready to get stuck in and assist."
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"More details via the link below - it's win-win. Smart students are looking for industry experience, and you get forward-thinkers to leap into your marketing, operational, services, and product needs."
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"https://lnkd.in/gpSUxz4 "
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"#interns #hiringalert

Let's collaborate ♼"
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"⛓ Are you a LinkedIn connection of mine?"
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"✅ Do you offer your own services to business owners / C-suite who sell high-ticket B2B $10k-$100k+ services of their own?"
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"Let's talk 🗣"
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"I'm looking for service-adjacent practitioners who do this in the same space."
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"❔ What does service-adjacent mean? ❔"
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"Well I do digital and lead generation strategies for this segment. "
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"If you're adjacent to this we can help each other. "
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"Examples could be graphic design, web development, accounting services, legal advice - you get the drift. "
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"Ping me and we can jump on a call this Thursday or work out some alternative times."
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"#b2b #digital #marketing

Missed my video this week. That's okay, there's a lot of big things going on in the wider world right now. "
""
"It's coming on a long weekend in Australia and am still thinking about this quote I saw earlier in the week from Farnam Street that I'd share."
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"Listen with learning as the goal."
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"Seek to understand."
"Don't listen for any other goal than to understand someone better."
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"You're not there to fix or win."
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"The newsletter is well worth a subscribe if that's your jam:"
"https://lnkd.in/gxvsBFZ"
""
"Thanks Shane Parrish."
"

Great gig / opportunity and plenty of my connections would be great at this."
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"Get involved 👊

☀️ Morning gang!"
""
"Is anybody in my digital / marketing networks looking for work? I'm not hiring but have been keeping an eye out for people."
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"I recently intro'd someone I'd met through We Are Next Coffee at a Distance program (https://lnkd.in/eSTrSft) to a contact and they netted a new gig pretty quickly! 💨"
""
"Happy to help - whether it's a kind ear, helping frame what they do, intros to good recruiters, or even doing a shoutout to my own network for you."
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"Here to help 👊"
""
"#marketing #digital #gigs

A nice way to cap off your week."
"Signing off some credits with a compelling adjective."
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"Well played Handsome Robert."
"Been a good week for me, hope you enjoy some downtime."
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"Source:"
"https://lnkd.in/gSkaKpS"
""
"😙"
""
"p.s. found him! (Robert Rosengarten)

📚In the last 6 months (in my circles) I’m noticing segments of people who I took for having no interest in academia suddenly use terms like “look it up” “read” and “do research”."
""
"I was curious whether this is something specific to my own bubble, or are people generally showing more interest to “do research”."
""
"This is a single data point that needs a lot more thought put in, but looking at Google search queries over time paints a picture."
""
"Why is this a thing?"
"Are people more interested in science all of a sudden? (Last 12 months)"
"What else could this tell us about people who “do research”?"
""
"I’ve seen all sorts of weird human behaviour manifest itself since lockdown, and not all of it good."
""
"I don’t know what the answer is, but the role tech plays in leading people to information with dark patterns that don’t serve better interests needs to be explored."
""
"I’ve seen good people go down some dark rabbit holes and not even realise."
""
"Pro-tip: if you’re Googling “do research” you’re probably not actually doing it."
""
"#technology

I honestly don't understand how the programmatic advertising industry sleeps at night."
""
"During my career I've seen:"
"- Agencies pour client budget into it so they can skim the cream"
"- Mandate that buyers commit a certain percentage into programmatic trading"
"- Swear black and blue that performance will improve "just when we make adjustment X to the bidding""
""
"I have never seen a campaign work."
"I have never seen an attribution story connected to an outcome that delivered a result for the client."
"I have never seen a case study (that's devoid of buzz and untruths) that has delivered a client result."
""
"I spoke to someone this week who suspected a reckoning is going to hit the media holding groups. It's overdue. It's only a matter of time. Millions of client dollars have been diverted into this technology without much scrutiny at all."
""
"It's an open secret and makes digital marketing look like it doesn't work. "
""
"Source:"
"https://lnkd.in/g9AUJyD

🖊 Taking social initiative "
""
"Spoke to a friend yesterday who is in a big enterprise and his role is at risk. His manager set him up to talk to someone in the Technical Sales team. He called as he was writing an email to his boss and wondering what to say."
""
"I said:"
""
"1. Write a 3-4 sentence note thanking his boss for the intro. You appreciate it. Signal you're interested in that department and if further support can be provided you'd appreciate it."
""
"2. Write a note to the person you met in Technical Sales. Thank them, tell them 2-3 things you learned, and signal if any murmurs of openings happen you're all ears."
""
"3. Find Technical Sales person's boss in the staff directory. Cold email and state you met their team member, are really enthused, and would love to hear of any opportunities moving forward."
""
"4. Update LI profile (it isn't). Doesn't need to be war and peace. Send a personalised connection request to 1, 2, and 3. Thank them afterwards via DM for connecting and promise to keep them updated."
""
"5. 🗓 Pop a reminder 4 weeks from now. If updates from 1, 2, or 3. Drop a note to 2 or 3 updating them on what you’ve learned about technical sales. "
""
"These could be: reading a book, researching related roles, connecting with others, or doing a short course. "
""
"More in comments.

🎛 Have been jamming in digital marketing a lot of late and want to help people be butter 🧈"
""
"5 FREE consults this Thursday afternoon on digital marketing - https://lnkd.in/gRMmCsp"
""
"First-in, best dressed."
""
"👊"
""
"#marketing #digital #growth

🔍 Here are 3 facts 🧐"
""
"A. My friend Alberto Talegon Castro is a freelance creative director and looking for work. His portfolio is ace https://atalegon.com/ and he has a keen ear - because he is married to my wonderful colleague and had this to say "I recognize your voice from [my wife's] calls at home"."
""
"B. My voice is definitely within sonic safety margins."
""
"C. It doesn't increase by orders of magnitude when I'm on a ZOOM call. Not at all. Keen ears I tell you."
""
"Hire Alberto Talegon Castro."
""
"#marketing #freelance #creativedirection

It's Monday morning!"
"...and I'm still thinking about this video I saw on Friday night."
""
"Joseph La Delfa's PhD project was captured by RMIT University. It's a 20-min documentary and does an amazing job of articulating the thinking that goes into pioneer tech."
""
"I've got a burgeoning interest in mental health and technology and think a project like this is a great step towards realising its potential. Combining flow, play, meditative states and movement with something that's usually seen as invasive is a lateral logic jump - but the benefits are quite tangible to see."
""
"Well done!

I've got a question for my network around "unlearning" 🧠"
""
"I've always glossed over it as a concept. "
""
"I connected with a contact in a similar space to me but much further along earlier this week. It was a good chat, but he suggested needing to "unlearn" some of the things I know to see what my clients see."
""
"📚 It makes sense and naturally I did a very "Marshy" thing to do, which was go down a library hole and look for books on the topic - you can see them below."
""
"I feel like this is missing the point though. "
""
"When I talk about digital and marketing I've got a huge wealth of experience to draw from - and at times this actually hinders rather than helps (DK effect)."
""
"💫 Are there any other methods or questions you employ to help strip things back? How do you "unlearn" effectively?"
""
"#marketing #business #growth"
"

Dear Microsoft Word,"
""
"We have a long and endearing relationship. I've played with other tools for writing (Scrivener and Google Docs spring to mind) but you are my number one, and as such I accord you some foibles that I wouldn't otherwise allow..."
""
"BUT NEVER EVER IN THE HISTORY OF TIME DO I WANT THIS DICTIONARY TO READ ANYTHING BUT English (Australia)."
""
"You hear me? Never."
""
"Not in a million years. Not when I'm writing to Americans. Not when I my business explodes to 8 standard deviations outside a freelancer norm and enters the Facebook-spheric stratospheres of what it means to redefine paradigms of what success looks like. Not when I'm given a brief from an emerging tech company in Boston, Massachusetts by the CEO who is a known anal-retentive who abhors the metric system and only communicates in Zees and won't pay invoices that are in any form of English other than US. Nope. Nope. NOPE."
""
"I believe in 'essses'. Pints that should only contain beer. Talking in colour. "
""
"I am relatively tech-savvy. I have even gone to the trouble of Googling this problem and spending inordinate amounts of time editing all sorts of things with command prompts and attributes."
""
"Please, please, for the love of all that is guacamole, stop defaulting to English (US)."
""
"#writing #marketing #growth

✨ Imagine just looking at something and "getting" it ✨"
""
"I just spoke to a mate who is an experienced conceptual brand designer who has done packaging for some of the biggest consumer goods brands in the world."
""
"In this climate nobody is safe and he's recently been laid off due to a client loss."
""
"Ryan Hulbert has expertise in brand identity, logos, graphic design, from emergent brands through to the ones seen by millions in supermarkets like Coles and Woolworths."
""
"He's very comfortable on the tools, and I mentioned to him that being able to convey a lot of information quickly, succinctly, and in a way that people pick up intuitively then that's needed more than ever right now as businesses are struggling to stand out online through offers / pricing alone."
""
"If you're looking for an extra set of hands in this sort of space please hit him up or let me know."
""
"#marketing

Good morning team! ☀️"
"Happy Monday."
""
"I wanted to share a "hack" for keeping your tyres pumped up."
""
"At the end of last year my confidence and morale were ebbing and I knew I needed to shake things up in a big way in 2020."
""
"I remembered I needed to be my biggest fan, and that means doing whatever it takes to cheer and rally yourself on."
""
"When I initially came across the idea of a "hype file" I scoffed. Yet after 2019 I returned to the idea and keep one in my Dropbox. Whenever I see some praise from someone in regards to the work I do I screencap it and dump it in that folder."
""
"When I'm challenged (I'm usually my own biggest critic) I return to the hype file and see how others have praised me for something. Sometimes a reminder doesn't hurt at all. And sometimes hearing it from somebody else helps you recalibrate and keep asskicking."
""
"I'm sitting at 17 for the year. Almost one a week 🎉"
""
"Please smash this week 💥"
""
"#marketing #growth #writing

I'm looking for 1-2 businesses that are looking at ways to maximise the amount of value they get from their content. "
""
"➡ What does that mean? "
"It means instead of putting a blog post and Instagram up and hoping for the best, I'm going to methodically show you how you can increase its reusability for an outcome. "
""
"➡ What does value and outcome mean?"
"It means not putting shit up and hoping for the best, it means attaching a measurable result to it. This is usually a lead or enquiry."
""
"I will record the session and use my own tools without accessing any of your sensitive data. Let me use the session as a public video and I'll do it for free. Or pay me and I promise not to release it into the wilderness. "
""
"Direct Message me."
""
"➡ What does this look like?"
"Last week in ~2 hrs I created a repurposing content lesson."
"It used a client's latest blog article, and repurposed it into:"
"📱 An Instragram Carousel"
"👷‍♀️ A LinkedIn Carousel"
"📹 An animated GIF"
"📷 An image for Facebook"
""
"Which I handed over to them along with:"
"👨‍🏫 A 60min lesson on how to do this (with subtitles and transcript)"
"👩‍🏫 A bonus 15min lesson on how to create subtitles and transcripts"
"📩 A short PDF on what tools to use"
"💾 Templates for how to do this with PPT and Keynote"
""
"#marketing #growth #writing"
"

How was your afternoon?"
"Mine was immersed in Google Analytics."
""
"I recorded a 60min demo for the client, and this is the part where I was really impressed."
""
"Have a great Easter break everybody, it's been a week 🥚💥"
""
"💜 #writing #writing #growth

Did a lunch and learn for startups earlier this week on a simple topic:"
""
"Why marketing has changed forever"
""
"Rather than doom and gloom, there's an abundance of things that can be done that help your customers. That's an unfair advantage against slow-movers who have relied on blasting segments with ad spend for too long."
""
"The principles haven't changed at all, but the things you can do now are actually easier than ever. "
""
"To be clear, I'm not saying marketing is easier - but the barriers to helping are much lower. If you have an existing client relationship, here's a really simple formula."
""
"I'm going to share the full content later, but if you want the deck just slide into my messages."
""
"#marketing #writing #growth

What do these businesses have common?"
""
"🔭 a data-science infrastructure service"
"💜 emotional wellbeing training for high-school girls"
"📡 hyperspectral satellite imaging analysis and intelligence"
"🖼 graffiti murals for offices and corporates"
""
"They've all been affected by coronavirus and are looking to adapt. They're also all part of the RMIT Activator community."
""
"AND I've also spoken to all of them in the last 3-4 days trading advice on how to find new revenue streams, how to find customers online, and how to create new value from existing customers they already have."
""
"I'm happy to help more."
""
"If you're a business owner looking to adapt, I've got some space in the mornings before work or at the end of the day to see what can be done."
""
"I'll jump on a call and give you actionable stuff based on where you are at. No strings. Just stuff you can do."
""
"Either drop me a personalised invite, a Message, post a carrier pigeon, or find another way to reach out like finding my email on my LinkedIn profile."
""
"You've got this."
""
"#marketing #growth #business"
""
""
"

🥦 I've just been working with a team to help them map their marketing goals."
""
"It's amazing how easy it is to overcomplicate!"
"Take the definition of "marketing" for example."
""
"One is taken from the "American Marketing Association" and one is how I made it clearer and simpler to understand."
""
"🚫 If you explained to a Head of Operations the first definition, you'd fucking lose them."
"🔨 Now try and do it with a tradesperson, not having much luck are you?"
"👨‍🎓 How about if you were explaining it to a Year 10 high-school student?"
""
"For experts in communication... most do a really, really shit job."
""
"Don't @ me."
""
""
"#marketing #growth #writing

I saw a joke the other day stating that COVID-19 has played the most impactful role in their company's digital transformation journey."
""
"As true as that is, there are experts in the field who have been looking at this with a professional lens too."
""
"RMIT Activator is fortunate enough to have access to some of these and is running their 2nd event addressing this big change."
""
"Lee Hickin (National Technology Officer, Microsoft) and Leah Heiss (Co-Director of the RMIT Wearables and Sensing Network, RMIT) will be looking at the impacts and adjustments we need to make around trust and collaboration with these new ways of working."
""
"Facilitated by Activator's Margaret Ledwith - it should be an engaging discussion. "
""
"The first in the series had over 150 people join in and learn more about how we're all navigating this! "
""
"#digitaltransformation #business #innovation "
""
"https://lnkd.in/g4eB2RQ

We Are Next is a career resource for marketing and advertising grads. One initiative they've started is "Coffee At a Distance" - a virtual coffee for those looking to enter the market or give their careers a head-start."
""
"If you know somebody looking for that sort of help, have a peruse in the nifty Airtable, you never know who you might find in there offering to help 🙆‍♂️ ☕️ "
""
"CC:"
"David W L Reid, Nina Christian - you might find it useful for your networks too"
""
"https://lnkd.in/eSTrSft"
""
"#marketing "
"

💜 Love writing? 💙"
""
""
"I sure do. "
"I love clear, concise communication too. 💥"
""
"In the last 24 hours, two of my all-time favourite online writers have released content."
""
"♠ Wait But Why (Tim Urban) tells a story. It's different from his usual schtick, and so bloody good at conveying a message. More of this please."
""
"https://lnkd.in/gVJffza"
""
"✍️ The Oatmeal (Matt Inman) reviews what he learned about creativity in the last decade. It made my heart sing."
""
"https://lnkd.in/gAyGJGR"
""
"Writers write. "
""
"They have a unique perspective on the world that cuts through listicles / LI broetry / remote-working guides in a way that adds value to the world."
""
"I don't want your how-to. "
"I want your how-to-heart."
""
"#writing

Hey guys - Jacqui is an extra set of hands for anybody looking for media / adtech / digital expertise."
""
"Details below.

🍻 Hey fam, am looking to have some work knock-offs today at around 5pm (AEST)."
""
"Would love to share some stories and blow off some steam. Normally that's restricted to people nearby but NOT TODAY 💥"
""
"Slide into my DMs if you're keen. "
""
"Will keep it to a 4-5ish people video call so we don't have to muck around with mute / unmute and talking over each other."
""
"Cheers 👊

A great initiative from a local."
""
"Every sporting community has their BBQs, fundraising chocolates and the like, but nice to see a new entrant to spritz up stale approaches."
""
"Well done Zac!

💥 Changing your mind regularly 🧠"
""
"When you hear Dilbert - you might think of offices, web comics, or at a stretch - how awesome the movie Office Space is."
"(That photocopier + baseball bat scene 👏)."
""
"You might even be too young to know who Dilbert is and that's okay - worth a look-see"
""
"The creator of Dilbert is named Scott Adams, a provocative writer who bucks trends / convention and is unashamedly counter-intuitive with his assertions and what he puts out there."
""
"He was one of the first commentators to predict Trump's election."
""
"I don't agree with everything he says (I think he'd find that tragic) but he lands a lot around changing your mind on the regular."
""
"As a student of Media, Communications, and Marketing - I'm blown away by what's transpiring before our eyes with #coronavirus."
""
"Farnam Street does a great job of summing up some of Scott's thinking from his book. "
""
"Conscious critical thinking and re-appraisal of what information we allow in is really key during times like this. Like it or not, we humans aren't rational creatures 🦎😜

If you know of a small charity / NFP that could benefit from a day’s donated time from some of the best marketing minds in the business - then submit them via the form below, or link to someone who can."
""
" #marketing #charity

📈 Growth Marketing Bootcamp Next Weekend "
""
"I'm doing a bootcamp next Saturday with Academy Xi."
""
"More details in the link - might see you there 🧐"
""
"https://lnkd.in/gZ66tNH