Introduction

Thanks for getting this book.

I’m Marshy, a marketer who wants to give you what you need to know and nothing else.

I started off writing this book aiming to share nearly 20 years of experience into one book.

It didn’t go well.

What you’ve got in your hands is the improved version.

When I started learning this stuff, smartphones barely existed and tweeting was exclusive to birds.

Learning it today is far more challenging because there’s far more to know.

I can’t teach you everything there is to know - but I can provide you with a way to focus.

There’s common traps along the way that can distract you from getting what you need, and whole armies of people competing against each other to tell you what they think you need.

I’ve packed all I can in here to equip you for what’s out there.

There’s some warm-up chapters, 5 core concepts, and your new favourite framework - Find-Offer-Notice.

If it does something special for you - I’d love to hear about it - let me know at lukemarshall.net/feedback

Thanks!

Luke Marshall

April 2023