It doesn't matter

Here’s a dirty little secret.

Where you start doesn’t matter.

You can start with practically any tool, tactic, software, offer, or strategy, and the good news is it probably won’t work.

This is beautiful.

If you know in advance your marketing is going to suck – you may as well start sucking.

It won’t matter.

If everything you choose is going to be the same level of sucky, your biggest impediment to doing good with it is not starting.

This is how it plays out.

An aspiring founder wants to play startup and begins obsessing over the best way to do X.

Newsflash: you are miles away from ever understanding the best way to do X.

The way you start understanding what works is to get started and measure it.

This book will show you what to look for, how to understand if it’s working, and how to do more of the things that work.