Concept
13 chapters on this topic
- 1 Introduction Thanks for getting this book.
- 2 A reality check You’re not going to learn everything in here.
- 3 It doesn't matter Here’s a dirty little secret.
- 4 This is where you start Alright! I’m ready to learn marketing!
- 5 Drinking from a firehose This is how most people start marketing:
- 6 The 1-10-100 rule Let’s pretend you want to learn archery.
- 7 Always be pitching Pitching doesn’t come naturally.
- 8 Do it the hard way The Internet and technology makes all sorts of wonderful tricks and shiny tactics available.
- 9 Take action every time Taking action is better than searching.
- 10 Find-Offer-Notice Find-Offer-Notice is a set of steps to help you focus your early marketing and learn.
- 82 Conclusion Well done on persevering with your curiosity for this long. Completion rates of books overall is on the decline globally - so I appreciate you staying with me to the end.
- 88 Acknowledgements A lot of work goes into writing a book as an individual, yet the author benefits from a lot of invisible people who provide sage wisdom, support, or kind words along the way.
- 89 About the Author Luke ”Marshy” Marshall is a writer, consultant, marketer, and newly minted Dad to twin boys. He’s currently lives on the fringe of Melbourne surrounded by nature, running paths, and is lovely partner Georgie.
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