Find-Offer-Notice

“You’ve got to go through it to get to the end of it.”

― Suzanne Collins, Catching Fire

Find-Offer-Notice is a set of steps to help you focus your early marketing and learn.

It gets you thinking about marketing and doing it without being dependent on tools.

It will help you understand what is working and why, and enable your marketing to keep improving.

Continuous learning is the name of the game.

Find-Offer-Notice are three principles that enable you to zoom in-and-out from where you are and where you need to be.

Not sure where to start?

Deepen your understanding of who your product is for and Find an audience.

Know who your audience is?

Create a compelling Offer that attracts them.

You’re swimming in the right pond and getting bites?

Notice what is working so you can repeat it again and again.

This book contains rules of thumb, principles, tools, recommended reading, and examples.

Once understood, you’ll have an indefatigable method for planning and executing your marketing so you know what works and can do more of it.

Remember - it’s very easy to get stuck in analysis paralysis.

There’s so many tools, literature, guides, expertise, and theories on what is the best, and you can safely ignore all of it.

It’s not going to help at this point.

You are better off rolling up your sleeves and taking action every single time.

So let’s start by asking you to Find where your customers are.

We do this by:

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