Foundations · Chapter 9 · 1 min read
Take action every time
“You can do it, put your back into it.”
- Ice Cube, You can do it
Taking action is better than searching.
It happens to everyone.
You’re looking for the answer, and it doesn’t give you what you need.
So you pop in a different search, and that doesn’t give you what you need.
Minutes, half-hours, and even hours pass and instead of getting what you need, you spend time searching for the solution you think you need.
Learn by taking action.
If you can’t figure it out, find another way. To grow your skills in marketing your offers, you’re going to have to keep innovating and working with what you got and what you know.
If you don’t know something it’s fine to look it up, but don’t mistake that for being for a solution.
If you can’t find what you need on the first page of Google you aren’t ready to Google it.
You’re asking the wrong questions.
Take action.
If you manage to find something that gives you a blow-by-blow sequence of exactly what you need to do, it’s going to be different to what you’re trying to do anyway.
Doing something gives context.
The rest of the book breaks down ways to get started, focus your marketing, and know what works.
You could take the 1-10-100 rule, do it the hard way, always be pitching, and take action every time, and you would likely brute force your learning in a way this book can’t deliver.
At any stage of your journey pick a way to market what you’re selling and let rip with these.
It will be frustrating.
So there’s a way to focus your marketing effort.
It’s called:
Find-Offer-Notice.
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